Episode Summary
James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Nottingham that want to grow in 2026 because clear KPIs help owners track spend, lead quality, contact rates and paying customers before scaling any channel. They explain that many Nottingham businesses waste money on PPC, Facebook ads or SEO because they spend without a predictable system for measuring performance. The discussion covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO, organic social media, paid social ads and PPC. They also discuss Reddit, Quora, tradesman websites, Fat Rank and Promo SEO because diversified lead sources reduce risk, improve reputation and create more reliable long term business growth.
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