Have you ever thought about getting better-targeted marketing and a strategy that can actually move your business forward without a massive budget?Listen as Diane sits down with Sarah, founder of Neon Compliant, who discovered the surprising secret hiding in something most business owners completely overlook.Our host, Diane Rolston, met Sarah at Web Summit after cheering on her pitch and brought her on to share how small businesses and nonprofits can finally access the kind of data that was previously only available to big companies.Listen to learn these key takeaways:The frustration that sparked Neon Compliant: why the people who needed data the most kept being told it was too expensive and out of reachHow something as simple as a postal code can paint a vivid picture of exactly who your customer is and what their neighbourhood vibe is likeThe 33 proprietary personas: how they connect to your existing orders and why they make your ideal customer unforgettable rather than forgettableWhy direct mail isn't dead and the statistic about nonprofits that will completely change how you think about itThe coupon campaign story: how one test reduced the number of pieces sent by 90% while still achieving 25% of the return (and what that means for ROI)Why Sarah hired comedy writers instead of data analysts to write her personas and the East Vancouver Tesla story that explains everythingThe "boring version for your board" and why making marketing memorable actually changes whether people use the data or let it get buried in their downloads folderThe 12-week founder program that completely transformed what Neon Compliant is and what it could do, and why Sarah says she'd be in a totally different spot without itThe autism diagnosis that came through her son, and how understanding her own brain turned what felt like a limitation into something she now works with instead of againstSarah's favourite free conversation: figuring out what data you already have that you could be using right nowSPECIAL OFFER: Your first 10,000 postal codes analyzed for FREE at www.neoncompliant.com for many small businesses, that covers them for a very long time. Use the code DYNAMICWOMEN.If you want a free 15-30 minute chat with Sarah about what data you could be using in your business, take her up on it, but sign up first so you can test the platform before you connect!Sarah’s Bio:Sarah’s career spans national marketing leadership at a major Canadian QSR brand, a SaaS company helping brands across North America use data for site selection, and most recently, marketing strategy consulting for nonprofits. The common thread: leveraging data to build smarter, more efficient marketing strategies.Her new startup, Neon Compliant, tackles a problem she’s seen up close — SMBs and nonprofits lack the people and budget to access and use targeting data typically only available to large orgs at high costs. With cost pressures higher than ever, Neon Compliant exists to share those insights to all orgs.Sarah’s Social Media links:Website: neoncompliant.comLinkedIn:https://www.linkedin.com/company/neon-compliant/This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while