Kasra Dash and James Dooley explain inbound marketing as an intent driven lead generation method. Kasra describes Facebook ads as effective because algorithmic targeting shows ads to people already searching for services which increases relevance because behaviour signals guide delivery. James explains SEO as the core of inbound marketing because content topical authority and backlinks attract motivated users. This improves lead quality because users search voluntarily. Kasra details PPC as another inbound channel where keyword control and negative keyword lists protect budgets because they prevent irrelevant clicks. James warns that poor execution harms ROI because bad content weak authority and click fraud waste money. Both explain why outsourcing inbound lead generation to experts can boost results because specialists optimise SEO PPC and Facebook ads at scale. Where to Listen to This Episode Get Leads Using Inbound Marketing is available across all major podcast platforms. Choose your preferred platform below. Listen to Get Leads Using Inbound Marketing on Transistor Listen to Get Leads Using Inbound Marketing on Pocket Casts Listen to Get Leads Using Inbound Marketing on Amazon Music Listen to Get Leads Using Inbound Marketing on Entity Home Listen to Get Leads Using Inbound Marketing on Spotify Listen to Get Leads Using Inbound Marketing on Podverse Listen to Get Leads Using Inbound Marketing on Pod.link Listen to Get Leads Using Inbound Marketing on Truefans Listen to Get Leads Using Inbound Marketing on Castro Listen to Get Leads Using Inbound Marketing on Castbox Listen to Get Leads Using Inbound Marketing on Podcast Addict Listen to Get Leads Using Inbound Marketing on Deezer Listen to Get Leads Using Inbound Marketing on Rephonic Listen to Get Leads Using Inbound Marketing on Player FM Listen to Get Leads Using Inbound Marketing on Listen Notes Listen to Get Leads Using Inbound Marketing on Podcast Guru Listen to Get Leads Using Inbound Marketing on Podchaser Listen to Get Leads Using Inbound Mark