Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow Who really listens to podcasts? Be careful with your assumptions, says numbereight, quoting from a study across five markets. Podcast listeners aren't just young; seniors are not just an edge case; and it's not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns. A new remote recording service called SureTake is deliberately simple - and does one thing: high quality local audio and video recording. Aimed at editors and studios, the tool doesn't "nudge clients towards DIY tools or AI editing", it says - wonder who they could possibly mean... the company, which hails from Canada, is looking for beta testers - there's a free trial on the website. More and more people are using podcast app Overcast. Buzzsprout's platform stats for June show that podcast consumption by Overcast has increased by +28% year-on-year. Most other apps are relatively static - except Spotify, which shows a slump of -26%. (Some of this could be attributed to Spotify video, which is hosted by Spotify themselves). "Web browsers" are up by 4.4%. Transistor's stats, meanwhile - archived here - also show a 22% increase in Overcast year-on-year, and a drop for Spotify of -40%. Apple Podcasts shows a modest increase. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereThink it. Talk it. Script it. Podnami.com — Start with a conversation, not a blank page. Talk through ideas with AI co-hosts, then turn it into a structured script instantly or enter an idea and a script will be created for you.Targeted Podcast Audiences for Brands — Brands & corporations reach targeted podcast audiences with the Branded Audience Growth Network. Drive real listeners and gain insights on who’s listening. Contact us to learn more.Fast track your podcast success in one weekend. — Creators in the know will be at the Empowered Podcasting Conference this August. If podcast growth is your goal, this is the cheat code you’ve been looking for. Get 15% off with promo code PODNEWS15.Gold supporters: Buzzsprout,