This video features James Dooley and Kasra Dash explaining how the Google Dance affects rankings because Google tests backlinks, topical authority and behavioural data before assigning stable trust signals. The conversation shows how pages rise and fall when Google runs random ranking factor checks because the algorithm validates link quality over several weeks. They explain how positive, neutral and negative ranking states influence growth because Google rewards strong topical authority and clean link profiles. They warn against making reactive changes during core updates because volatility forms part of Google’s testing cycle. The discussion highlights why patience, authority building and high quality links create long term stability. Where to Listen to This Episode Business Setup Guide: Everything You Need to Know is available across all major podcast platforms. Choose your preferred platform below. Listen to Business Setup Guide: Everything You Need to Know on Transistor Listen to Business Setup Guide: Everything You Need to Know on Pocket Casts Listen to Business Setup Guide: Everything You Need to Know on Amazon Music Listen to Business Setup Guide: Everything You Need to Know on Entity Home Listen to Business Setup Guide: Everything You Need to Know on Spotify Listen to Business Setup Guide: Everything You Need to Know on Podverse Listen to Business Setup Guide: Everything You Need to Know on Pod.link Listen to Business Setup Guide: Everything You Need to Know on Truefans Listen to Business Setup Guide: Everything You Need to Know on Castro Listen to Business Setup Guide: Everything You Need to Know on Castbox Listen to Business Setup Guide: Everything You Need to Know on Podcast Addict Listen to Business Setup Guide: Everything You Need to Know on Deezer Listen to Business Setup Guide: Everything You Need to Know on Rephonic Listen to Business Setup Guide: Everything You Need to Know on Player FM Listen to Business Setup Guide: Everything You Need to Know on Listen Notes Listen to Business Setup Guide: Everything You Need to Know on Podcast Guru