Value for Value ⚡️
Episode Summary
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Programmatic ads are fine - until they're not. Some companies are a little too "creative" with their categories, so they can slip past creator filters and you can get ads for things you don't want in your show. RedCircle has launched Mic Check for Programmatic Ads - a tool that checks programmatic ads have been properly categorised, so they don't get past your filters. The company estimates that 1 in 50 ads are miscategorized - and tell us that gambling ads often appear categorised as "financial planning" or "investing".
Pocket Casts is now available on the big screen - as the podcast app launches a new Apple TV app. The Apple TV app is built to automatically sync with your phone's app, so you can listen in the car or on the bus; then continue listening when you get home on the big screen (and the decent speakers). Android TV is coming soon, the company says. We asked about video support, and we were told: "The app is not audio-only. HLS support is currently in beta, and we’re planning for HLS video to work on Apple TV as well."
Last week, our Editor suggested that we should stop expecting podcast apps to work for free, and cut them into revenue in return for better measurement data. We've published a response from Amy Dugger, who accuses us of not wanting to report on the real issues for creators.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWhere thinking becomes performance. — Start with a live AI conversation, shape it into a script, and turn it into content worth sharing.A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality, backs up every file, and hands off cleanly to whatever you edit in. That's it.Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbean, The Podglomerate, Cloud10, Magid, Scicomm Media

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