It's so exciting to be back at Web Summit interviewing last year's pitch winners.You are going to want to listen up to hear about the future of colour. Our host, Diane Rolston sits down with Roya and Sarah, the two co-founders of Lite-1, a company using microorganisms to revolutionize one of the most pollutive industries you've probably never thought about.Listen to learn these key takeaways:The shocking truth about the colour industry: why over 85% of the colours in everything you wear, eat, and use every day are made from something most people never considerWhy even the "natural" and plant-based alternatives aren't actually solving the problem, and the performance compromise brands are being forced to makeHow two designers with no formal science backgrounds forced their way into biology labs and built something that didn't exist anywhere in the world yetThe honest answer when Diane asked if being a woman made the journey harder, and what Roya says they've become numb toThe first-of-its-kind black: what makes Lite-1's version completely differentWhy big clients are coming to them right now (unusual for an early-stage startup) and what's causing the overwhelming demandThe platform approach: how one single production strain is allowing them to achieve multiple colors and enter different industries fasterWhere Sarah found unexpected personal growth Roya's proudest momentTwo final messages for every woman building something hardGuests’ Bio: Roya Aghighi:Award-winning biodesign leader bridging design, science, and commercialization. A pioneer of interdisciplinary innovation in Canada, reshaping how advanced materials are developed and brought to market.Sarah Graham:International biodesign leader working at the intersection of fashion, material science, and biotechnology. As Chief Innovation Officer at Lite-1, she translates complex science into scalable, sustainable innovation.Roya and Sarah’s Social Media links: LinkedIn: https://www.linkedin.com/company/lite-1/This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action. Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:www.dianerolston.comThe Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.Thanks for listening! It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to our Facebook group at https://www.facebook.com/groups/DynamicWomenGlobalClub With this podcast, we are building an international community of Dynamic Women® that