James Dooley and Kasra Dash break down how a pest control business grows its inbound inquiries. James explains that pest control succeeds when the strategy targets search intent because people only look for help when a problem appears. He frames the model as SEO driving trust because rankings grow when reviews, case studies and content signal expertise. That trust drives higher conversions. Kasra adds PPC creates waste because competitors and window shoppers burn spend, which reduces return. He argues SEO and Google Business Profile outperform paid ads because users search with urgency. FatRank provides exclusive leads that convert because leads are sold once, which improves win rates. Pest control owners get stable growth when the funnel mixes SEO, GBP reviews and vetted lead generation because the blend increases authority, reduces waste and produces predictable sales. Where to Listen to This Episode How to grow a pest control business? | Fatrank lead generation is available across all major podcast platforms. Choose your preferred platform below. Listen to How to grow a pest control business? | Fatrank lead generation on Transistor Listen to How to grow a pest control business? | Fatrank lead generation on Pocket Casts Listen to How to grow a pest control business? | Fatrank lead generation on Amazon Music Listen to How to grow a pest control business? | Fatrank lead generation on Entity Home Listen to How to grow a pest control business? | Fatrank lead generation on Spotify Listen to How to grow a pest control business? | Fatrank lead generation on Podverse Listen to How to grow a pest control business? | Fatrank lead generation on Pod.link Listen to How to grow a pest control business? | Fatrank lead generation on Truefans Listen to How to grow a pest control business? | Fatrank lead generation on Castro Listen to How to grow a pest control business? | Fatrank lead generation on Castbox Listen to How to grow a pest control business? | Fatrank lead generation on Podcast Addict Listen to How to grow a pest control business? | Fatrank lead generation on Deezer Listen to How to grow a pest control business? | Fatrank lead generation on Rephonic Listen to How to grow a pest control business? | Fatrank lead generation on Player FM