Episode Summary
James Dooley and Kasra Dash discuss digital marketing strategies for Plymouth businesses that want to grow in 2026 because many owners waste money when they do not track which channels produce real leads and paying customers. They explain that setting clear KPIs for spend, lead volume, contact rates and conversions matters because it shows which activity deserves more budget and which should be cut. The discussion covers brand SEO, AI visibility in ChatGPT, Claude, Perplexity, Grok and Gemini, plus Google Business Profiles, organic SEO, organic social media, paid social ads and PPC. They also look at Reddit, Quora, tradesman platforms, Fat Rank and Promo SEO because diversified lead sources improve reputation, reduce dependence on one channel and make growth more predictable.
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