James Dooley and Kasra Dash discuss digital marketing strategies for Edinburgh businesses in 2026 because many companies waste budget across channels without knowing which ones actually convert. They explain that tracking KPIs, lead sources, conversion rates and return on ad spend matters because it shows whether brand SEO, AI visibility, Google Business Profiles, organic SEO, social media, PPC, forums or tradesman websites are driving profitable enquiries. The discussion matters because a business that measures performance properly can double down on what works and avoid burning money on channels that only create noise. Where to Listen to This Episode How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing is available across all major podcast platforms. Choose your preferred platform below. Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Transistor Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Pocket Casts Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Amazon Music Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Entity Home Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Spotify Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Podverse Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Pod.link Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Truefans Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Castro Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Castbox Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Podcast Addict Listen to How Edinburgh Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Deezer Listen to How Edinburgh Businesses Are Building