On this episode of Hit Publish... We spoke with Polly Barnfield (OBE) from Maybe* Tech, a new social listening tool that helps brands benchmark and improve their social media performance and uniquely compare results against brand competitors. We spoke to Polly about the challenges facing the high street retail environment, and how this can be affected by and effective social media use. We looked at the future of the high street and how good and bad brands are using social effectively to engage and drive footfall. Polly sits on the Future High Street Taskforce, which is handy. ;o) We discussed the UK wide Digital Index – an index that ranks towns and city’s against each other, and also of those contributing social voices within each town and city that are effecting this, in terms of their reach, output and amplification. Hit Publish – https://hitpublish.digital/