This is sponsored by Understood, from CBC. From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches.Visit https://podnews.net/update/goalhanger-ads for all the links, and to get our newsletter. The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video ads, which will be shown across social media, show Spotify users switching between individual podcasts (though the “p” word isn’t used) - is it the best ad for a podcast company yet? You can watch it here. Lower Street has announced speakers for its Brand Podcast Virtual Summit 2025 - including brand new research from Signal Hill Insights, the Branded Podcast Benchmark Report. Other speakers include experts from the New York Times, Morgan Stanley, and Jay Acunzo. The event is free. Yesterday, we reported on Licensync, an Italian company charging for linking to podcasts. While ASSIPOD, the Italian Podcasting Association is listed as a partner on Licensync’s website, ASSIPOD have told us that they are not a partner; that their logo is used on the website without authorisation; and they have already requested its removal. We’ve asked Licensync for comment; and added ASSIPOD’s statement to the article. Classifieds - your job or ad hereLet's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Kick off your show in 2025 — Launch a podcast your audience loves. The Brand Podcast Summit (Jan 14-15) is what you need to nail your podcast strategy. Featuring Jay Acunzo and experts from Lower Street, Red Hat, Atlassian & moreData: Podimo has released the 2024 Global Trend Report, which looks into differences in podcast consumption across the world. True crime shows have quadrupled in popularity in Spain in the last year, especially with women; but in Norway, men are increasingly keen on history podcasts. In Denmark, 27% of listeners have spent more than three hours straight during a single day consuming podcasts or audiobooks. Users of the Castbox podcast app, one of the most popular apps in the world, will now see new monthly podcast recommendations within the app from Tink Media.