James Dooley speaks with Mike Lovatt about how affiliate sites can secure knowledge panels and why entity optimisation now matters after the helpful content update. Mike Lovatt explains that Google ranks real businesses because connected entities increase trust, while anonymous blogs lack corroboration. They discuss KGM IDs, Google Merchant Center, Crunchbase, Trustpilot, Wikidata and digital PR because third party mentions strengthen authority. Mike Lovatt outlines how schema reduces disambiguation and improves clarity, as it connects social profiles, business data and external references into one entity. The central message is direct. Build a brand, connect entities, prove expertise, and earn trust because knowledge graph confidence drives long term affiliate rankings.Where to Listen to This EpisodeAffiliate Knowledge Panels | Why Your Site Needs a KGMID is available across all major podcast platforms. Choose your preferred platform below.Listen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on TransistorListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Pocket CastsListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Amazon MusicListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Entity HomeListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on SpotifyListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on PodverseListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Pod.linkListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on TruefansListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on CastroListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on CastboxListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Podcast AddictListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on DeezerListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on RephonicListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Player FMListen to Affiliate Knowledge Panels | Why Your Site Needs a KGMID on Listen NotesListen