We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for online store over marketplace sales. Stay tuned as we gear up for future episodes where we'll measure the success of our efforts and strategize on lifecycle email marketing and beyond, all while appreciating Jesse's invaluable contributions to this e-commerce adventure.Timestamps(03:43 - 05:03) Rebranding Challenges on Amazon(07:22 - 08:12) Amazon Listing Struggles and Promotions(16:10 - 17:13) Product Variants and Shopify Integration(22:35 - 24:23) Website Homepage Re-Design Suggestions(33:00 - 34:03) Improving Product Listing User Experience(38:54 - 39:56) Maximizing Product Listing Content(42:35 - 43:51) Product Origins and Manufacturing Changes(45:33 - 46:18) Professional Photo Shoot for Content CreationShow Links44noutdoor.com44N on AmazonRefresh theme by ShopifyThe UpFlip PodcastSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.