Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow Exclusive: Daylight Media has signed Bill Maher's Club Random - it becomes the latest show to join the network in a period of fast growth. Daylight will work with Club Random on sales and distribution; nine other shows have recently joined the platform. "Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's Brian Conlan suggests this is a myth waiting to trip up the unwary marketer: and, in fact, the data points to consumers just making choices on where to direct their attention. A podcast app that removes advertising, ZeroAds, has measured the ads in 60,000 episodes submitted by their users. The median, the company says, is 4.3 minutes of ads per episode - 10.2% ads. But some shows are significantly more. All measured using at least 25 different episodes, iHeart's Handel On The Law is 44% ads; iHeart's Covino & Rich is 36.7% ads; iHeart's Dear Chelsea is 36.6% ads; and iHeart's The Ben Maller Show is 35.1% ads. (There's something linking all four of those and we can't think what it is.) Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here📈 FREE Skool community for podcast growth. — Podcasting Business School is now on Skool! This FREE community is for podcasters who have goals like hitting 1,000+ downloads per episode & earning meaningful income. Live training, tools, & support!Why Finance Podcasts Outlast the Rest — Clarity of audience, consistent quality, long-term commitment, and guest strategy. This guide covers what separates finance shows that keep growing from ones that disappear. Free.📈 Effective Campaigns That Fit Your Budget — Player FM’s self-serve campaigns help podcasters of all sizes grow faster. Drive more plays and subscribers with campaigns tailored to your goals & budget.Subscribe to David Senra — Conversations with the greatest living founders.Gold supporters: Buzzsprout,