James Dooley and Chris Pantelli explain the differences between reactive PR and expert quote link building. Chris provides clear guidance on inbound expert commentary, outbound PR campaigns, journalist relationships and when each method performs best. The value of both strategies increases because each one reaches different publications. This creates stronger authority because a wider range of referring domains supports ranking growth. Chris outlines how niche, story quality and brand flexibility influence campaign success because journalists only respond to relevant and compelling angles. The discussion clarifies why most brands benefit from using both approaches to maximise links, visibility and long term authority. Where to Listen to This Episode SEO Strategies: Reactive PR vs. Expert Quote Link Building is available across all major podcast platforms. Choose your preferred platform below. Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Transistor Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Pocket Casts Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Amazon Music Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Entity Home Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Spotify Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Podverse Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Pod.link Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Truefans Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Castro Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Castbox Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Podcast Addict Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Deezer Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Rephonic Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Player FM Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Listen Notes