On this episode of Hit Publish... We sat down with Rich Leigh of Radioactive PR and the newly formed Radioactive Talent. Founded in 2014 Radioactive is a full service PR agency leading on and offline campaigns for household names and brands across the UK. We spoke with Rich about how the PR world has changed dramatically over recent years and how his agency has responded to that. We asked the million dollar question of how ROI (return on investment) can be measured in PR and should the likes of Facebook and Twitter be considered as 'publishers'. Hit Publish – https://hitpublish.digital/