In this episode of the James Dooley Podcast, James Dooley is joined by Chris Panteli of Linkifi to explain the concept of the Zero Moment of Truth (ZMOT) and why it has become a critical factor in modern marketing. They discuss how purchasing decisions are now heavily influenced by what potential customers see online just before they buy — from Google search results and reviews to AI-generated answers in tools like conversational search and LLM platforms. Where to Listen to This EpisodeThe Zero Moment of Truth is Deciding Your Sales is available across all major podcast platforms. Choose your preferred platform below.Listen to The Zero Moment of Truth is Deciding Your Sales on TransistorListen to The Zero Moment of Truth is Deciding Your Sales on Pocket CastsListen to The Zero Moment of Truth is Deciding Your Sales on Amazon MusicListen to The Zero Moment of Truth is Deciding Your Sales on Entity HomeListen to The Zero Moment of Truth is Deciding Your Sales on SpotifyListen to The Zero Moment of Truth is Deciding Your Sales on PodverseListen to The Zero Moment of Truth is Deciding Your Sales on Pod.linkListen to The Zero Moment of Truth is Deciding Your Sales on TruefansListen to The Zero Moment of Truth is Deciding Your Sales on CastroListen to The Zero Moment of Truth is Deciding Your Sales on CastboxListen to The Zero Moment of Truth is Deciding Your Sales on Podcast AddictListen to The Zero Moment of Truth is Deciding Your Sales on DeezerListen to The Zero Moment of Truth is Deciding Your Sales on RephonicListen to The Zero Moment of Truth is Deciding Your Sales on Player FMListen to The Zero Moment of Truth is Deciding Your Sales on Listen NotesListen to The Zero Moment of Truth is Deciding Your Sales on Podcast GuruListen to The Zero Moment of Truth is Deciding Your Sales on PodchaserListen to The Zero Moment of Truth is Deciding Your Sales on Audible