In this episode of the James Dooley Podcast, James Dooley is joined by Chris Pantelli of Linkifi to explain the concept of the Zero Moment of Truth (ZMOT) and why it has become a critical factor in modern marketing. They discuss how purchasing decisions are now heavily influenced by what potential customers see online just before they buy — from Google search results and reviews to AI-generated answers in tools like conversational search and LLM platforms.  Where to Listen to This Episode The Zero Moment of Truth is Deciding Your Sales is available across all major podcast platforms. Choose your preferred platform below. Listen to The Zero Moment of Truth is Deciding Your Sales on Transistor Listen to The Zero Moment of Truth is Deciding Your Sales on Pocket Casts Listen to The Zero Moment of Truth is Deciding Your Sales on Amazon Music Listen to The Zero Moment of Truth is Deciding Your Sales on Entity Home Listen to The Zero Moment of Truth is Deciding Your Sales on Spotify Listen to The Zero Moment of Truth is Deciding Your Sales on Podverse Listen to The Zero Moment of Truth is Deciding Your Sales on Pod.link Listen to The Zero Moment of Truth is Deciding Your Sales on Truefans Listen to The Zero Moment of Truth is Deciding Your Sales on Castro Listen to The Zero Moment of Truth is Deciding Your Sales on Castbox Listen to The Zero Moment of Truth is Deciding Your Sales on Podcast Addict Listen to The Zero Moment of Truth is Deciding Your Sales on Deezer Listen to The Zero Moment of Truth is Deciding Your Sales on Rephonic Listen to The Zero Moment of Truth is Deciding Your Sales on Player FM Listen to The Zero Moment of Truth is Deciding Your Sales on Listen Notes Listen to The Zero Moment of Truth is Deciding Your Sales on Podcast Guru Listen to The Zero Moment of Truth is Deciding Your Sales on Podchaser Listen to The Zero Moment of Truth is Deciding Your Sales on Audible