James Dooley and Brian Ko discuss how businesses can defend against negative SEO and black hat attacks because many websites lose rankings when competitors manipulate brand signals, reviews or entity information. Brian Ko explains that some attacks are self inflicted through poor link building or weak site foundations, while others involve entity poisoning, review bombing or brand disambiguation that confuses search engines. They discuss how to monitor brand signals, protect knowledge panels and respond correctly to negative reviews because reputation signals influence search visibility and AI systems. The conversation also covers link strategies, canonical issues and why building stronger links and brand authority is often the best defence against toxic backlinks and coordinated SEO attacks. Where to Listen to This Episode Defending Your Brand from Negative SEO Attacks is available across all major podcast platforms. Choose your preferred platform below. Listen to Defending Your Brand from Negative SEO Attacks on Transistor Listen to Defending Your Brand from Negative SEO Attacks on Pocket Casts Listen to Defending Your Brand from Negative SEO Attacks on Amazon Music Listen to Defending Your Brand from Negative SEO Attacks on Entity Home Listen to Defending Your Brand from Negative SEO Attacks on Spotify Listen to Defending Your Brand from Negative SEO Attacks on Podverse Listen to Defending Your Brand from Negative SEO Attacks on Pod.link Listen to Defending Your Brand from Negative SEO Attacks on Truefans Listen to Defending Your Brand from Negative SEO Attacks on Castro Listen to Defending Your Brand from Negative SEO Attacks on Castbox Listen to Defending Your Brand from Negative SEO Attacks on Podcast Addict Listen to Defending Your Brand from Negative SEO Attacks on Deezer Listen to Defending Your Brand from Negative SEO Attacks on Rephonic Listen to Defending Your Brand from Negative SEO Attacks on Player FM Listen to Defending Your Brand from Negative SEO Attacks on Listen Notes Listen to Defending Your Brand from Negative SEO Attacks on Podcast Guru