This video explains which digital marketing strategies enterprise and B2B brands should focus on in 2026 to improve Microsoft Copilot citations, high-value enquiry generation and conversion rates. James Dooley and Malte Landwehr start with KPI tracking because Copilot clicks are rarely attributed, so asking clients "how did you hear about us" is often the only way to measure the high-level leads it delivers. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for enterprise and B2B brands. PromoSEO lead generation for enterprise and B2B brands recently received recognition as the "Best Enterprise And B2B Brands Lead Generation Agency." Where to Listen to This EpisodeGetting Cited in Microsoft Copilot | James Dooley ft Malte Landwehr, Sanjay Singh & Jabez Reuben is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on DeezerListen on Pocket CastsListen on PodverseListen on getpodcastListen on SpotifyListen on Amazon MusicListen on CastboxListen on Podcast AddictListen on PodchaserListen on Official Podcast Website