How to Build a Media Presence from Scratch | TV Producer’s PlaybookThe signature framework to help you kick-off your on-camera journeyWhat if the life you want is on the other side of your voice? In this episode, I share how to **build a media presence from scratch**—even if you feel invisible, overlooked, or behind in today’s fast-paced digital world. I’m Jamie Maglietta, a television news veteran with 20+ years of experience at CNN, FOX News Channel, MSNBC, and BET. My career as a producer taught me how to create clarity, confidence, and structure so on-camera talent could shine. Now I help experts, authors, and entrepreneurs do the same—by building confidence through content.In this solo episode you’ll learn:✔️ Why confidence is built through content (not just preparation)✔️ Why the media is already scrolling your feed—and how to show up like they’re watching✔️ How to treat your social media like your own media channel ✔️ My WHAT Framework (Who, How, Approach, Transformation) for creating content that attracts press📌 Resources Mentioned: Free Online Audit: www.oncamready.comChapters:00:00 – What Impression Do You Make on the Press?00:40 – The Power of Finding Your Voice01:11 – Introduction: Jamie Maglietta & Unknown to Known01:49 – Today’s Focus: On-Camera Framework02:34 – Subscribe & Bonus Green Room Pep Talks03:16 – Why Online Presence Matters for Media04:05 – Why Experts Must Show Up Online05:15 – New Media Landscape & Opportunities06:09 – Think Like a Producer06:58 – Confidence is Built Through Content07:59 – Content as Rehearsal for Authority08:21 – Bootcamp & Substack Community Invitation08:38 – Breaking Down Your Life’s Work into Talking Points09:22 – First Impressions Matter: What Will Press See?10:09 – Program Your Social Media Like a Media Channel11:02 – Overcoming Saturation & Standing Out in Your Niche11:51 – Showing Up Builds Publicist & Press Opportunities12:32 – Podcast Growth & The Rise of YouTube Podcasts13:39 – YouTube, Streaming, and Why You Should Show Up14:19 – How Jamie Helps Break Down Thought Leadership into Podcasts15:00 – Introducing the WHAT Framework15:31 – W = Who: Who You Are & Who You’re Talking To15:47 – H = How: Choosing Platforms & Mediums16:12 – A = Approach: Unique to Your Industry & Tone17:05 – T = Transformation: What You Want Audience to Take Away18:18 – Applying the Framework to Build Confidence19:41 – Recap: Build Confidence Through Content20:11 – Weekly Challenge: Post as if the Press is Watching21:22 – Fresh Voices Needed in Media21:35 – Share Facts, Not Misinformation21:48 – Join the Waitlist at OnCamReady.com21:52 – Bonus Thursday Green Room Pep Talks22:23 – Closing Thoughts & Stay Connected#ConfidenceOnCamera #OnCamReady #ContentStrategy #MediaTraining #BuildYourPresence🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear