In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.Together, Paul and Max explore the power of telling your brand’s authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and failed campaigns. Topics include: maintaining brand consistency; the impact of AI on creativity; the importance of understanding your audience; learning from marketing mistakes; why authenticity drives success. Tune in for a conversation full of valuable takeaways to help you refine your brand and marketing approach.Connect w/ Eric Elliott:Website: ⁠⁠https://ericelliott.com/⁠⁠Facebook: ⁠⁠https://www.facebook.com/ericelliotts...LinkedIn: ⁠⁠https://www.linkedin.com/in/iamericel...YouTube: https://www.youtube.com/@EricMElliott Instagram: ⁠⁠https://www.instagram.com/ericmelliot...Twitter: ⁠⁠https://twitter.com/EricMElliott⁠⁠Tiktok: ⁠⁠https://www.tiktok.com/@ericmelliott⁠⁠Email: Eric@EricElliott.comText: 843-279-5843⁠Connect w/ Paul Schmidt:Website: wecraftcreative.comInstagram: https://instagram.com/craftcreativeusaYoutube: https://www.youtube.com/@craftcreativeusaEmail: paul@wecraftcreative.comPhone: 843-804-9470Connect w/ Maximilian Pyle: Website:https://vipmarketing.com/ Instagram: https://instagram.com/vipmarketingusa Youtube: ⁠https://www.youtube.com/c/vipmarketingtv Email: ⁠maximilian@vipmarketing.com Phone: ⁠877-220-8471Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠https://hs.optm