Award Winning Marketer, Educator, and Author Ben Guttmann joins me to share his wisdom on effortless communication, why our brains are programmed to complicate, and how using five design principles you can better inform and win whenever communicating. Ben will encourage you to play the game of 'word Jenga' and help you to understand why 'bullshit is an offramp', a friction, and a way of veering off the simple message. His book 'Simply Put - Why Clear Messages Win and How to Design Them' is a must-read along with his '3 Simple Things' newsletter can be accessed here: https://www.benguttmann.com/