Value for Value ⚡️
Episode Summary
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Exclusive: Daylight Media has acquired the online publication Podcast Review. We first reported on the website in Feb 2018; the well-regarded website contains human-curated podcast recommendations, reviews and analysis (like this, for The Idiot). The weekly newsletter goes to 12,000 people. Alice Orr becomes the Managing Editor.
Exclusive: Million Podcasts has published The State of Video Podcasting 2026 - an analysis of 34,000 English-language video podcasts. This beautifully-designed report suggests that there are 7.7mn video podcast episodes available, but it's very unequal: the top 1% of video podcasts are getting 42% of all consumption. The inequality also extends to who's behind the microphone: there are twice as many video podcasts hosted by men as women. You can also score your podcast against the top ten.
Exclusive: Niche podcasts may lose on scale - but they outperform in many other ways. Strategist Losh Moodaley writes for Podnews to highlight the blind spot of the podcast industry - inventory is valued in bulk, while context is largely ignored.
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