We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259. She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.