Value for Value ⚡️
Episode Summary
Sponsored by Magellan AI. Rhapsody Voices uses Magellan AI to help land 30%+ of every show's sponsors. Read their story
Yesterday's announcement from YouTube of a new way to calculate "views" should be ignored by all publishers, says Zachary Boone from YMH Studios. The company will only report on "Engaged Views", the original view metric from YouTube, which is widely believed to have a 30-second minimum. Boone says the change "opens the door for unsavory actors to misrepresent their numbers," and calls for other publishers and networks to commit to the same.
Spotify Creative Lab has shown an example of how they helped UK television channel ITV promote a new spy thriller. The company worked with Goalhanger, with host-read content and a special episode of The Rest is Classified. As a well-produced sizzle reel, this is hard to beat - nice work.
It appears that Spotify added a support page about the "skip ahead" button on Tues Aug 4, added shortly after Podnews exclusively revealed the unannounced feature. It's in the style of a Q&A, and remains remarkably coy about where they are testing it ("select markets"). It clarifies that no, you cannot opt out of your show having a "skip ahead" button, and also confirms that Spotify-sold ads are not exempt. New (to us): the page suggests that it works in both audio and video.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereQuestions to Ask Before You Sign — What happens when compliance rejects an episode the day before publish? How do they handle guest tech failures? This guide gives you the questions that reveal the real answers. Free.🔊 Grow Your Podcast on RSS Podcasts — Ad placements are available for the first time on RSS Podcasts, a top independent iOS podcast app. Reach active podcast listeners and gain subscribers with easy self-serve campaigns. Start today!AudienceLift.com: Podcast Growth You Can Trust — Verified Growth™ from AudienceLift.com helps your podcast reach real listeners, and lets listeners choose their preferred listening app. Schedule a Demo.Gold supporters: Buzzsprout, Mowpod, The $100 MBA,
