Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice.  You will want to hear this episode if you are interested in... Getting to know Russell and the CCF [0:45] Turning calls into conversions [7:00] What is the NIO Summit? [8:15] UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20] Talking to Gen Zs & things we learned from Jon Lee [17:49] Radical transparency & the generous side of Youtube & Twitch [32:12] Quick wins and takeaways you can try before year end [39:03] Russell's greatest fear and how to get in touch with the CCF [48:05] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!  Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO Presentation Desert Bus for Hope LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!) Connect with Russell Philip & the CCF rphillips@theccf.ca https://www.facebook.com/CanadianConstitutionFoundation https://twitter.com/CDNConstFound Connect With Frontier Follow Megan McCaffery on LinkedIn  Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/