Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. Podcast ad skipping "isn’t as bad as I thought”, says Bumper’s Dan Misener, suggesting that - for Bumper’s clients - for most shows, 90% of their audience listen right through the ad breaks. He concludes “The longer your ad break, the greater your ad avoidance, and the lower your ad retention”. The CEO of Netflix, Ted Sarandos, was on BBC Radio 4’s Today programme this morning. The company has donated £1mn to the National Film and Television School. In a wide-ranging interview covering the future of television, he highlighted how much of a competitor YouTube is, criticised the BBC for “giving free programming” to them, and criticised YouTube for not investing in creativity. He also spoke about podcasts: in the absence of a listen-again facility on the BBC’s international website, we’ve clipped those comments here should you want a listen. “I think podcasts are just an extension of chat shows”, Sarandos said, adding “I think that there’s a million podcasts now around the world, literally”. (The most conservative number is literally three times higher). Ozen FM, an audio monetization network, has expanded to Brazil with the appointment of a Commercial Director for the country, Priscila Falcone. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereList of 75+ Brands Buying Podcast Ads Now — Handpicked list with decision-maker contacts included. Perfect for podcast ad agencies and podcast networks.📈 Stop Guessing. Start Growing Your Podcast. — 20 years of podcasting wisdom, no fluff. The School of Podcasting helps you launch stronger, grow faster, and build a show that actually lasts. AudienceLift.com - YouTube Growth + Subs 🌟 — 🌟 AudienceLift.com – YouTube Growth + Subs Get real subscribers, more views, and lasting channel growth. Your shortcut to YouTube success. Book Now!The New Zealand Podcasting Summit, May 9, 2026 — The New Zealand Podcasting Summit turns 5! Join us Sat May 9 2026. The day-long event for NZ’s podcast producers, presenters, practitioners, & providers. Come and network, learn, share, & collaborate Gold supporters: Buzzsprout, Mowpod,