James Dooley sits down with Dan Petravich to break down how AI has changed link building strategies for SEO. Dan explains why traditional guest post tactics fail, why the “one money link plus two filler links” formula is outdated, and how machine learning can now detect unnatural placements better than humans. He shares how he trained models like LinkBERT to predict natural link positions and a Penguin-style evaluator to flag manipulative links. The conversation also covers implied links, entity authority, KGM IDs, Wikidata, knowledge graph confidence, and why brand strength now drives both rankings and AI visibility. This episode connects link building, entity SEO and AI search into one strategy. Where to Listen to This Episode AI Link Building in SEO | KGMID & Brand Backlinks is available across all major podcast platforms. Choose your preferred platform below. Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Transistor Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Pocket Casts Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Amazon Music Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Entity Home Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Spotify Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Podverse Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Pod.link Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Truefans Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Castro Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Castbox Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Podcast Addict Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Deezer Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Rephonic Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Player FM Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Listen Notes Listen to AI Link Building in SEO | KGMID & Brand Backlinks on Podcast Guru