Episode Summary

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:   Let's simplify the numbers you need to know and why in your retail business. Don't be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I'm sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and "back-of-the-napkin" profits calculator. It's the calculator you have been waiting for and my clients LOVE.  Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn't know you needed. What You'll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your "keep the lights on" number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the Profit Planning Masterclass! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your "Keep the Lights On" Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Join the Retailer's Inner CircleGet ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you'll like:    Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of
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