James Dooley joins Alex Cooper to break down exactly how he built a multi-seven-figure rank & rent and lead generation empire across 800+ industries in the UK. They dive into James’ journey from struggling construction marketer to owning a call centre, testing lab, agencies, gambling assets, and even racehorses — plus how he structures deals, builds teams, and thinks about risk, Google updates, and long-term wealth.In this episode, James shares how he:Chooses profitable local and finance nichesDecides when to use rank & rent vs pay-per-leadPrices and scales sites from £200/month to £18k/month retainersHires and trains apprentices into high-level operatorsUses testing, backlinks, topical authority, and traffic to win in different verticals (casino, finance, local)Recovers from Google updates with ruthless content pruningBalances work, family, gym, masterminds, and why he’ll never retireIf you’re into SEO, lead gen, rank & rent, or just want a peek inside how a “digital landlord” actually operates at scale, this conversation is packed with real numbers, frameworks, and mindset shifts you can swipe and use. Where to Listen to This Episode 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 is available across all major podcast platforms. Choose your preferred platform below. Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Transistor Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Pocket Casts Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Amazon Music Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Entity Home Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Spotify Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Podverse Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Pod.link Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Truefans Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Castro Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Castbox Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Podcast Addict Listen to 🌐 Unlocking SEO Success with James Dooley on The WP Eagle Podcast 🌐 on Deezer