Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests. You will want to hear this episode if you are interested in... Getting to know Nathan Hill and NextAfter [0:38] All about NIO [4:33] The problem with AI [14:07] Findings from our value proposition study [17:39] How to start testing [33:33] Finding great testing resources with Winston [40:45] Cautionary tales with testing [46:57] Things you can still do (and shouldn't do) before Year End [52:49] Nathan and Derek share their greatest fears [59:39] Free resources and how to get in touch [1:01:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!  Winston Knows Decoding Generosity NIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill Follow Nathan on LinkedIn  Email Nathan at nathan.hill@nextafter.com Sign up for Winston's Weekly Connect With Frontier Follow Megan McCaffery on LinkedIn  Follow Derek Weiss on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/