Value for Value ⚡️
Episode Summary
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The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida.
Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations.
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Who do you podcast to?