Big audiences get the spotlight — but passionate, niche communities are where podcast success quietly thrives. In this episode of Podcast Insider, we dive into why smaller-focused shows are often more engaged, more loyal, and more profitable than broad, mass-appeal podcasts. Whether your show is about vintage guitars, homeschooling twins, paranormal tourism, or the science of sleep — the beauty of podcasting is that there’s a niche for everything. We’ll explore how creators can grow strategically by going narrower, not broader. Today’s Hosts: Mike Dell & MacKenzie Bennett Why Niches Drive Stronger Communities When listeners feel like the show gets them, they become true fans. A niche focus leads to: More qualified listeners Deeper engagement and retention Better audience feedback and participation Fewer competitors in your space 💡 Blubrry helps: Our analytics tools show exactly which topics and episodes resonate most — so you can double down on content your niche loves. Monetizing Small But Mighty Audiences You don’t need millions of listeners to earn real revenue. Smart monetization strategies include: Affiliate products relevant to your niche Community memberships or fan-supported models Partnerships with small brands who serve your audience Premium content for true fans The goal? High-value conversations with a clearly defined audience. 💡 Blubrry helps: With Podcasting 2.0 features like Value4Value and subscriptions (via compatible integrations), monetizing loyal listeners is easier than ever. Marketing a Niche Podcast: Go Where They Are Instead of trying to reach everyone, reach your people. Try: Joining and participating in niche online communities Creating shareable micro-clips or visuals tailored to your topic Collaborating with aligned podcasts in your niche Optimizing episode titles for specific search intent