Podcast Insider
Todd Cochrane, Mike Dell & MacKenzie Bennett

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Paying for podcasts, while uncommon is now also available directly through Apple Podcasts. The latest Apple update released channels and subscriptions for podcasts this week and we're anxious to see how many podcasters and listeners choose to dip their foot into the deep end. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Anchor is making RSS optional Apple Podcasts channels and subscriptions are LIVE Luminary launches channel on Apple Podcasts People’s Choice Podcast Awards (the original podcast awards) nominations open in 2 weeks International Women’s Podcast Awards is looking for nominations Call Her Daddy is going exclusive on Spotify, who paid $60 million EU changes to copyright guidelines Podcasting is open to ridicule Best Practice: Should you have separate social media accounts for your podcast? Pros and cons Blubrry News: Blubrry Developer Resources Get more listeners with a podcast website! by Troy Price No PowerPress update this week... BUT, it’s not too early to sign up for the next PowerPress webinar. Mike will take you through installing, setting up and using PowerPress. Plus, he will show you any new things added recently. Webinar on Tues. June 29th at 3:30pm EST. Sign up here. Question(s) of the Week  Question: Hi Blubrry! How are you going to be supporting the Apple Podcasts paid subscriptions? I don’t see anything about it on your site. Answer: Subscriptions in Apple Podcasts are 100% on Apple. Your website and your podcast host (no matter who it is) has nothing to do with this. Think of it like YouTube (sort of). You don’t upload or do anything outside of YouTube to publish a video, it’s 100% on their platform. This is Apple’s version of this and its audio and/or video. The difference is people have to have a paid subscription to listen or watch your content on that system. Short answer is no, we will not be doing anything for Apple Subscriptions (or Spotify or Patreon or any other closed system). It’s a different distribution method, technically, not a traditional podcast. All other podcasts work mostly like they used to. Apple pulls them in via RSS and people can listen and “FOLLOW” (instead of subscribe) just like before. ______________ I

Advertising is a vital part of keeping the podcast industry alive, however there are a few misconceptions on how advertising works concerning downloads and delivery. The Blubrry team clears up any confusion and clarifies how it works exactly. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: In an email to podcasters, Apple has set a new launch date for “Subscriptions” in Apple Podcasts, June 15th. Dear Podcast Creator,    We’re pleased to share that Apple Podcasts Subscriptions and channels will launch worldwide on Tuesday, June 15.  To prepare for launch, follow these tips so that your podcast subscriptions and channels shine:   Use artwork that is simple, recognizable, and legible. Clearly communicate the benefits you are offering subscribers. Ensure you are uploading enough subscriber-only audio to provide a premium experience. Learn about subscription best practices, guidelines, and more at Apple Podcasts for Creators. Ear Hustle, a very popular podcast by RadioTopia, is becoming a book, This is Ear Hustle. Are podcasters are replacing our real friends? How long should a podcast ad be? Submit Your Tiny Podcast to My RØDECast Contest, deadline June 26th. Ad delivery vs. downloads in podcast Adtech. Best Practice: Who owns your podcast? Some recommended reading here from Tom Webster. Blubrry News: Yet another PowerPress Update, some housecleaning and bug fixes - PowerPress 8.6.6. We’re always improving! Podcasting Crosses the Generational Divide by Tara Jean O’Brien If you would like to write for Podcast Insider, like Tara does, email marketing@blubrry.com. We especially would love to have some Blubrry podcasters write for us. Podcast Movement is less than 2 months away! We will be there with some fun new stuff at our booth. Come see us! You can also see us at Dragon Con, NAB and She Podcasts. Question of the Week: Question: I have a show transcript. Now what? Answer: Transcripts aren’t good for SEO but those with context are. Often times transcripts contain too many filler words. We don’t talk the same way we write (or read). DO NOT use a full transcript as your show notes (blog post).  What I suggest is get the transcript and make it i

Not everything about podcasting is fun and creative; but it's useful to keep up on a handful of tips, for example, a podcast best practice: file naming conventions. Todd and Mike discussed what's currently going on at Amazon Prime and Apple, as well as something a little more simple, like how podcasting will save the open web. And don't miss the interview in the middle with Teri Wellbrock and talking about her show, The Healing Place Podcast. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Amazon Prime Day this June will include podcasts How podcasting will save the open web. Check out these apps for listening to podcasts that are independent of the big tech companies. Apple delays Paid Subscriptions for podcasts. Headspace to offer a paid “channel” on Apple Podcasts Headspace and Sesame Street will release a podcast series on Headspace called “Goodnight World” for kids. Congratulations to Marco Arment, maker of Overcast for being inducted into the iOS App Hall of Fame! Best Practice: File naming conventions - media files and artwork Pick a naming convention for your media files and stick to it. Example: Podcast Help Desk files are named phd001.mp3 and so on.  The number is to make sure the files are all named differently. This show uses dates. Example: PCI-2021-6-3.mp3 will be the file name for this episode. I’ve seen others use something like serial-s1e4.mp3 (for Serial Season 1, Episode 4) Keep it consistent so YOU know how it works. Only use numbers, letters, - (dash) or _ (underscore) in file names for anything on the web. Not just your media but artwork and other files that are downloadable. Also, do not start or end a file name with anything but a letter or number. No periods in the file name except for the extension (.mp3, .mp4, .m4a or .jpg). We say this over and over, but PLEASE do not make your file names complicated or long. This does nothing for SEO and will clutter up your hard drive with crazy long names. Do not do this: Indusrties4Now_Episode_1-L_industrie_4_0_n_est_pas_une_option_pour_l_e_conomie_Canadienne_mais_une_ne_cessite_la_crise_provoque_e_par_le_Covid_19_est_a_l_origine_de_plusieurs_changements_Quel

As a podcast hosting company, we know the finer details of how podcasting works and the importance of the technical side of podcasting, first and foremost the RSS feed. That's why this episode we brought in Angelo Mandato, Blubrry's CIO, for a Meet the Team segment, where he and Mike dive into the ways in which even those not technically advanced can help keep their podcast in tip top shape. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. No live recording included this episode. News: Apple's new podcast subscription service is available (latest iOS). Apple has changed out 'following' (formerly subscribing) works. It no longer updates directly from the RSS feed to the user’s phone. The feed has to update in Apple’s directory before a new episode will be downloaded to the user. A fundamental change! This can cause several hour delays after publishing. We will do some testing to see exactly how this works and what it means for the podcaster. PodPing, a new project to help apps update podcast episodes quicker. Watch live updates here: https://podping.watch Google Podcasts gets some UX updates. Podcast Index has launched a project to list private feeds in a blocklist. Welcome To The Machine: Are Synthetic Voices The Next Frontier For Podcasting? Best Practice: Keep your site up-to-date and free of extras. Always update your plugins and themes And, always update WordPress Remove any unused plugins Brass tacks, keep everything up-to-date and remove any unused plugins and themes to keep everything clean on your site. There is no need to bog it down with additional plugins, etc. Staying up-to-date also keeps you from being hacked by a known flaw in outdated plugins or themes. Blubrry News: Join us for two webinars on June 2nd Category Podcasting at 1pm EST - register here Podcast Channels at 2pm EST - register here Four Easy (and Mostly Free) Ways to Spice Up Your Podcast by Meryl Klemow If you want to write for Podcast Insider Blog, like Meryl does, contact marketing@blubrry.com Interview: Angelo Mandato Meet the team - Angelo Mandato, CIO Blubrry Question(s) of the Week Question: I’m using Cloudflare on my website. CastFeed Validator tells me that Cloudflare may cause issues with podcasting. Why is that? Answer: Web Application Firewall services (WAF) can inadvertently block podcasting apps and shou

The Ambies are considered to be one of the first major awards shows for podcasting and kicked off this past weekend. Guesting on the podcast this week, Barry Kantz from the team discusses multiple podcasting awards shows and interview techniques. Last but not least, get to know a bit more about category podcasting and channel podcasting and how you can really learn the difference between the two in our upcoming webinars. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. No live recording included this episode. News: The first Ambies Awards were given out on Sunday by the Podcast Academy.  The Webbys Podcast category winners And yet MORE awards, the Headliner Awards. Jim Harold published episode 500 of Campfire, congratulations Jim! 38% of Canadians listen to podcasts, based on Edison Research Infinite Dial Canada. Google testing an RSS ‘Follow’ button for Chrome. Seems eerily similar to Google Reader anyone.   Best Practice: Interview Prep and Technique Outlines, are guests participating in creating said outline? Quick conversation before recording starts Let the conversation happen Big thing, listen to the answers from your interviewee, just in case there is a follow up question that makes more sense than what you have written down.  People want to hear your guest talk, not you :) Blubrry News: PowerPress Webinar next Thursday at 3pm EST. If you can’t make it live, sign up here. We are planning and getting ready to go to live events again.  What events are YOU going to or thinking of going to? Podcast Movement, Podfest, She Podcasts, NABShow or others? We plan on being at all of these. Where else would you think we should go? Let us know!  Marketing@blubrry.com Blog post: Secrets of the Podcaster’s Mindset by Troy Price. If you want to write for Podcast Insider Blog, like Troy does, contact marketing@blubrry.com Interview: Meet the Team Barry Kantz, CFO and General Counsel Home Based Travel Agent Show Question(s) of the Week  Question: I want to do two podcasts from one WordPress site using PowerPress, preferably using either Channels or Category Podcasting. What is the difference between Category Podcasting and Podcast Channels and which one should I use? Answer:   Podcast Channels are great if you want to do a video version and an audio version of the same show.  Also, it’s good for 1 or 2 extra show

How would you define yourself as a podcast host? Are you an indie podcaster? Or are you doing this for your career or leapt into what some might consider a professional podcaster? It's up to you as the host or creator to put such label on yourself if you want, but here at Blubrry, we know that most podcasters are labeled independent and would claim as such. Don't let our discussion on indie vs. professional stop you from learning about the industry as a whole, for example, IAB recently stated that they think podcast advertising revenue will reach 2 billion by 2023. When you hear of Dax Shepherd's podcast going exclusive soon and that Wondery+ is also going to do podcast subscriptions as well, it's not hard to believe. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. News: IAB predicts $2 billion in ad revenue by 2023 Coming soon: New tweaks for Apple Podcasts app SiriusXM, Pandora, and Stitcher Advertising is now SXM Media Dax Shepard’s Armchair Expert is going Spotify exclusive July 1st Wondery+ (owned by Amazon) is going to join Apple Podcasts Subscriptions CNN bringing the The Handoff to Apple Podcasts Subscriptions Outlier Podcast Festival is coming up May 27-28th, for free! Is RSS dead? Topic of discussion: Are you an indie podcaster? As podcasters, most of us start off doing everything for our shows.  Show prep, hosting/talent, recording, editing, publishing, ad sales, program manager and chief bottle washer. This way of doing things gives you control; for your brand, your editorial (you can say what you want) and any revenue your show brings in. Some of us farm out parts of the above roles. Like having help for show prep or having an editor, but for the most part, it’s still independent. Blubrry News: PowerPress 8.6.2 has been released. Sticking to a Podcast Schedule by David Day If you want to write for Podcast Insider blog, like David does, contact marketing@blubrry.com Question(s) of the Week: Question: I started a podcast two weeks ago in audio format and film it for YouTube. Then we edit the video part and add in photos and some special effects. It’s so much work to do it this way. Would have been way easier to just do the audio format. For those of y

At the end of the day, a podcaster will be happy that they have listeners, regardless of where or how they are listening to their podcast. As a hosting provider, we wonder, how do you listen to podcasts and do podcast creators and hosts care where their audience listens? News: Apple changed the way “episode notes” are handled. James Cridland from Podnews.net goes over what he found. Canada’s Infinite Dial will be released on May 13th, watch live at 2pm EDT. RØDE is doing “My RØDEcast” contest again, a chance to win prizes! Prize list here. How The Daily becomes Radio Ready. Ricky Gervais will launch a new podcast, Absolutely Mental, with neuroscientist and philosopher Sam Harris. It will cost $14.99 for the season. Riverside.fm (a podcast remote recording service, and our team has used it) has raised $9.5 million in funding and released its “Magic Editor.” Tom Webster on the origins of podcasting. Best Practice: Should you care where people listen to your podcast? We know, this is more of a question than a best practice, we’d love to hear your opinion. Should you promote a particular podcast listening app for your listeners? Do you promote an app? Are single show apps a good thing? Have you checked out any of these apps?  https://podcastindex.org/apps Blubrry News: PowerPress 8.6 is finally out! This release adds a redesigned stats widget to the WordPress dashboard and a bunch of under the hood tweaks. Blog post: Traditional Marketing Practices That Will Work For Your Podcast by Troy Price. If you want to write for Podcast Insider Blog, like Troy does, contact marketing@blubrry.com Question(s) of the Week: Question: I’m following (subscribed to) my own podcast in Apple Podcasts. It used to show up right away after I published. Now it takes several hours. What is going on? Answer: Apple changed the way Apple Podcasts updates Followed (no longer Subscribed) podcast episodes. Used to be you were directly subscribed to the RSS feed. Now Apple’s crawler has to update your listing on Apple Podcasts before the file will be delivered to you and your subscribers, it can take four to five hours or longer. There is nothing wrong with your feed or anything you are doing (or your podcast host is doing). It’s the new way Apple does things. ______________ If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com  (Audio or text or even video if yo

Off to a somewhat bumpy start, Apple and Spotify are going to offer premium aka paid for podcast subscriptions. Apple promised an update in their latest iOS that would feature new functionality for premium shows, however they're still having major directory issues at the moment. Spotify has announced their premium option for creators to make paid for content, but we haven't heard much more about when this will become widely available. And last but not least, Facebook is working on a podcast player. That's certainly not the last of all we talk about on today's episode. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. News: Spotify is also adding premium podcasting. Facebook is adding a podcast player to it's app 99% Invisible bought by Sirius XM. Congrats! Podcasts Connect and more at Apple still not working for some users. Read more about their premium podcasting woes and the latest botched update. Macmillan is looking for a script editor for podcasts. Best Practice: Show notes: Appearance in directories and apps Each app or directory shows what they want from what you put in your show notes (blog post). There really isn’t a way to control it to look exactly the same everywhere. Not all apps show links or photos you put in the blog post Write your show notes for Google Blubrry News: PowerPress 8.6 beta is available now. Get it here if you want to test.  Podcast Monetization, from our site. If you want to write for Podcast Insider blog, contact marketing@blubrry.com Question(s) of the Week  Question: Is PowerPress compatible with Divi (theme and page builder)? Answer: Yes, the Divi theme works with PowerPress, which is also true on 99.999% of WordPress themes. The Divi builder doesn’t work well with RSS and therefore, doesn’t work well with PowerPress or podcasting in general. One problem is show notes.  Divi builder does not put the text in the right places for the podcasting apps to pick up correctly. There is also a bug in the builder that removes the enclosure from the feed for all but the last episode. If you are going to use Divi, do not use Divi builder (or any other page builder) for your podcast posts. Revert to the stock WordPress editor, and use the b

Every year the tech industry awaits Apple events, one of which was this week. And let's just say that Apple is making significant podcast changes for its app and more, and has already gotten started. This week loads of podcasts in their directory are facing issues, whether it's missing episodes or the show is gone entirely. On top of that, Apple will be releasing podcast subscriptions in their next app update. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Facebook live recording. News: Apple Podcast Changes Apple hosted one of their annual events recently and released a big update to their Podcasts app. Learn more here. And, again here. Some shows are missing from Apple Podcasts. From what we can tell, they will come back once Apple gets everything in Podcasts Connect sorted out for everyone. “We are working towards recovering most missing shows by end of day or sooner.” This is a widespread problem, don't feel singled out. Facebook is getting its feet wet in podcasting. Overcast now using PodcastIndex API for some of it’s catalog, due to Apple’s API missing a lot of feed URLS (over 500k). Outlier Podcast Festival takes place May 27th and 28th.  Best Practice: When hiring a web designer, BE CAREFUL! If you are on WordPress using PowerPress, don’t let someone move you to another web platform (Squarespace, Wix or others) without talking to us for help BEFORE the move. Page builder apps (Divi and others) are great for web pages, but not great for podcast posts in WordPress. They tend to mess up the RSS feed for show notes and in one case, does not allow the mp3 files to get into the RSS feed. Use the stock WordPress editor (Classic or Block editor). Google search is the #1 way people discover episode posts. For SEO it’s better to use WordPress posts (and PowerPress) to publish episodes. Blubrry News: PowerPress 8.6 beta is available now. Get it here if you want to test. Questions to ask before outsourcing your production, from our blog. Question(s) of the Week  Question: What are your recommendations for storing episodes on your own, for example archiving your podcast? External hard drives, cloud storage? Answer, from Mike: The old adage, 'If it doesn’t exist in 3 places digitally, it doesn’t

After you've been producing your show for a while you might yourself wondering, how can you simplify your podcast. Over the years we've had varying levels of production style and steps in our podcast routine, but in the end we tend to think, the simpler the better. Learn how to simplify your podcast routine in our Best Practice portion of the episode. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Facebook live recording. News: Apple will display a show’s schedule in new update. Feedburner is not dead yet. Read their update here. Rodecaster Pro Beta software is now available. WTF with Marc Maron will be given the first ever, Governer’s award at the Ambies in May. Congratulations are in order; Google Podcasts hits 100 million installations on Android. Amazon Podcasts has just launched to (potentially) 1.5 billion listeners in France, Italy, Spain and India. New York Times announces their 4th annual Student Podcast Contest. Best Practice: Simplify your podcast The easier you make your podcasting routine, the more likely you are to stick with it. Make posts on your website easy to manage. No need for fancy-looking things that only slow your website and slow posting or publishing. Keep your recording setup as simple as you can; at the least, easy to operate. Removing extra steps can save time and make you more focused on your content instead of your tech. Blubrry News: One more hot fix before PowerPress 8.6. Version 8.5.6 was released today, with minor bug fixes for accessibility. Business Level Private Podcasting, learn about our private internal podcasting service. Earn Money from Other People’s Podcasts! Learn about the Blubrry Affiliate Program. Affiliate payments go out next week! Question(s) of the Week  Question: My podcast is broken. Can you fix it for me? Answer: Maybe, but I am going to need a LOT more information. I get variations of this question several times daily. The contact does not include the name of their podcast, what is “broken” specifically, their account email (they of course can’t use their account email to make contact) or any other information about their podcast or their problem. Help us help you! Tell us what the problem is Give us speci

As a podcaster, it's good to have an overview of the industry as a whole. Such as, how many podcasts are there? That's an easy answer, over 2 million as of spring 2021. However, once you start to look at the shows individually, can all of them really be counted? Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Religion is no longer the largest category of podcasts (at Apple Podcasts) Numbers that make you think: 26% of all shows in Apple Podcasts have just one episode Are there really over 2 million podcasts? Yes, but maybe not. Wondery, recently purchased by Amazon, is looking to double its staff with nearly 75 job openings. Canadian Podcast award nominations are open until April 30th. Apple launched a new exclusive podcast, in a promotion strategy with the release of a new TV show. Spotify quietly removing more Joe Rogan episodes. Best Practice:  Send your listeners to your website. Do not focus on sending listeners to one platform. You can list (and link) all of their options such as Google, Spotify, etc on your website. Blubrry News: PowerPress 8.5.5  is out! PowerPress 8.6 is currently in internal beta. New stats widget and some UI tweaks.  If you would like to beta test PowerPress 8.6, email mike@blubrry.com. RIAA takedowns for copyrighted music are on the upswing.  Be careful! Question(s) of the Week  Question: Craig on the Blubrry Facebook Group “If I post my podcast via WordPress and make the visibility "private" will it still post to my public RSS feed?” Answer: No. The post is published and the public is required for the episode to get into the RSS feed. Using PowerPress, it creates a podcast feed from your blog posts. That being what it does, all posts that are public and have a podcast episode file attached as an enclosure, will be in the RSS feed. Blogging and podcasting are the same things. If you make a blog post private, it does not show up in syndication feeds. If it’s public and published, it will go into the RSS feed. Question 2: “I recently switched website hosts and now my RSS feed is coming up with an error 404 Not Found. Any suggestions on how to fix this?” Answer 2: The problem is on the new host, your permalinks are set to default (plain)

Happy April Fools Day! We promise, we do enjoy helping our customers. One thing we don't joke about at Blubrry Podcasting is copyrighted music or material. It'll get podcasters into hot water fast (seriously, don't be a fool) and we highly recommend getting your intros, outros and any music played in your episodes, from a reputable source where you are most likely going to pay for it. It doesn't have to be expensive, it just has to be legal. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Entercom, Owners of CBS Radio, Cadence13, Pineapple Street Studios and Podcorn changed its name to Audacy. Podcast Index now has over 2 million podcasts! The Ramsey Show has reached one billion downloads. Apple Podcasts Connect has a 'known issue’ with validating new RSS feeds. They are aware of it and are working on it. Serial Productions new 5 episode podcast launching soon.  The Improvement Association is about election fraud in small town South Carolina. James Cridland pulled off a great April Fools episode/issue of PodNews.net today. We highly recommend it. Podcaster Radio expands in the UK to Birmingham, England. Best Practice: Podcast Intros, Outros and Music  Do you need a music opener? Safe places to get that music. For instance... our partner Source Audio. Blubrry News: PowerPress 8.5.5 should be out soon fixing a LONG-STANDING bug  in Migrate Media.  Along with some other minor UI tweaks.  Collaborations Benefit Podcasters, from our blog. PowerPress 8.6 in internal beta.  New stats widget and some UI Tweaks.  If you would like to beta test PowerPress 8.6, email mike@blubrry.com Tip of the Week: Do you sometimes wonder where a podcast is hosted or what RSS feed a podcast is using? Do you don’t know what yours is (you should know your own RSS feed). You can find an RSS feed of any show using CastFeedValidator.com. Just click on “Find Your Feed” in the upper right. Enter the title of the show as  listed in Apple Podcasts and the tool will find the RSS feed.  Just click on “View RSS” and it will take you to the RSS address of the show and you can see what the address is. If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com  (Au

Special Announcement: Samsung Podcasts — Blubrry is a launch partner. Organizing your podcast production helps to make sure your audience is getting consistent episodes and makes it easier for you, the podcaster. Earlier this week in a blog post we shared some ways to make pre and post production simple, and Todd and Mike review some of those tactics in today's episode. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Google adds automatic subtitles in Chrome for web audio (and video) players. Over 2 million podcasts in Apple Podcasts, wow. Most listeners say they will not pay for a podcast. We're not surprised. Kangaroofern Inaugurates Australiasia’s First Podcast Summit – Podfiesta April 10th-12th. Podcasting is always the next big thing Podcast Prefix Analytics explained Best Practice: Organizing your production: How Podcast Insider does show-prep, records and publishes. Perfect your process: Prep, record, post-production, publish your episode Checklists are good (see blog article below) Double check your equipment and settings Don’t forget to hit RECORD :) Blubrry News: PowerPress 8.6 is in the works, will include new stats reporting in the WordPress dashboard Optimize Your Podcast Pre-Production with a Checklist, from our blog. Growing Your Audience Organically, with Todd Cochrane from Podcast Movement University! Today, PowerPress 8.5 and Podcast Index Tags webinar Question(s) of the Week:  Question: I bought a Blue Yeti microphone and I can’t get it to sound good at all. What can I do to make it sound better? Answer: The Blue Yeti is a condenser mic. Condenser mics require a quiet environment. So, if possible, record in a quiet place with lots of “soft” things around. A carpeted room with curtains over the windows, a closet perhaps. Also, you have to tweak the settings to help prevent extra sounds from getting into the mic. First thing, Yeti is a side-address microphone, which means you should speak into the side of the microphone with the Blue logo facing you. Get up close and personsal, (2-6 inches) from the microphone. Use a pop-filter in-between you and the mic. Turn the gain (volume) of the microphone down lower than

Many podcasters have this question: what day should you release your podcast episode. There isn't a straight answer on this, but a few solid recommendations that we go over in our experience and the overall industry. We also chat about some podcast event changes and what's going on with Blubrry (PowerPress). Thanks to Diana from DWS Ministries for joining Todd this time around. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Overcast tracking... at odds with Chartable and Podsights. Read about it here and here. SquadCast: Audio and Video is now out of beta. Podfest has delayed their June in-person event. Podcast Movement 2021, in-person Nashville Aug. 3-6, 2021. We'll be there! Dallas August 2022, Podcast Movement. And PM Evolutions 2022 with be in Los Angeles March 2022. Best Practice: Is there a best day of the week to release your episodes? Short answer: No. Longer answer: Not really, unless your show is news related and the news you cover happens at a particular time each week. For example, an NFL or NASCAR podcast might be best released on Monday’s after the game/race or on the Friday before. There are days that, across the podcasting space, that more podcasts are downloaded than other days. But that doesn’t mean those are the best days to release a show. It just means that more people get their podcasts on that day than other days. Just like most things, do what works for you. It won’t matter too much if you release on Thursdays or Mondays, just that you release episodes. Try to be consistent in whatever schedule you choose and people will build you into their schedule of listening. Blubrry News: Use your Podcasting Skills on Clubhouse, from our blog. PowerPress training webinar on March 25th at 3pm EDT. We will go over the new tags in PowerPress. Next PowerPress update will be for the stats dashboard widget Podcaster of the Month - Jenny Wheeler, look for her interview on the show soon. Interview: Diana Winkler: DSW-Ministries: A Musical Safe Haven, Empowerment Over Abuse Connect with Diane... Website Facebook Twitter YouTube Pinterest Question(s) of the Week: Question:  How do I get my podcast on podcast listening app?  (Ap

Podcasting is always changing, and that's certainly been the case this week. Starting out with a change in Apple Podcasts, changing the option from Subscribe to Follow. Multiple acquisitions are in the works and the yearly Infinite Dial results were presented earlier this week. Podcasts are growing in popularity, again. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Apple Podcasts changing the word Subscribe to Follow inside their app. Entercom acquires Podcorn. Podchaser acquires Podrover and Podcharts. Last week the Podcast Academy unveiled nominees for The Ambies, check out is a link to the list. More people listening to podcasts than ever before, based on the Edison Research Infinite Dial 2021. Google Podcasts adding Like and Dislike to tweak your episode recommendations. Best Practice: What do you want your podcast to accomplish? Set a goal for your podcast. What do you want out podcasting? Are you podcasting for fun? Are you podcasting to make money? Are you podcasting to promote a business? Are you podcasting to learn or be an expert in a subject? (both can be true at the same time). Do you want to be famous? There is no wrong answer. Just be clear on what you want to do. Blubrry News: PowerPress 8.5.3, featuring Podcast Index tags, out now! PowerPress training webinar on March 25th at 3pm EDT. We will go over the new tags in PowerPress. Women’s History Month on Podcast Insider. Women’s voices ring across the history of podcasting. Interview: Next week we’ll have an interview with Jenny Wheeler and her show The Joys of Binge Reading Question(s) of the Week: Question: I want to rebrand my podcast. What are the steps needed to do that? Answer: Here is a little checklist that will help you make sure you get it rebranded correctly. Change the feed title. Change the podcast artwork. Change the feed description and the Apple descriptions to match the new name. Change the website’s domain name. If you change the domain name on the site or move to a new site, do a 301 redirect of the RSS feed. (Leave the old domain/site up for at least 30 days with the redirect in place). Give Apple and the other syn

You're not done once you publish your podcast. Next comes marketing the episode, typically on social media. But before you do that, you might want to do one more thing right after you publish. Make sure that the episode indeed plays. That and more on today's episode of Podcast Insider with Todd Cochrane and Mike Dell. Thanks for Dave Graveline for becoming part of the Blubrry community recently as well as being our guest interview this week. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. News: The nominees for The Ambies, the Awards for Excellence in Audio, from the Podcast Academy, were announced today. Google announced a new audio format for voice, Lira. This new format is supposed to be only 3kbps, with plans to make it open source. Omny says smart speakers will overtake desktop browser downloads soon. New podcast In Plain Sight with Lady Bird Johnson from ABC. The Wynn Las Vegas has invested in sports podcaster Blue Wire. A studio in the hotel lobby is in the works. Best Practice: Don’t be surprised, check your episodes after you publish them. After publishing, hit play on the player on your site. Does it play? Does it sound good? Make sure it’s the correct episode audio. It can happen where you upload the wrong audio when posting a podcast, always good to double check. Subscribe to your own show. Either in Apple Podcasts or Google Podcasts (if you are on Android). You will get the new episode quite quickly after publishing. After 24 hours, check all the syndication points (Apple, Google Podcasts, Stitcher and so on).  If only one is missing your new episode, that means it is not YOUR issue, it’s an issue with that platform. Rare, but it happens.  All services have issues from time to time. Relax and get working on your next episode! It’s all working perfectly. Blubrry News: Read here to learn about Blubrry stats name changes: Free, Standard, Advanced PowerPress 8.5 will include Podcast Index tags! Clubhouse for Podcasters, the pros and cons. Interview: Dave Graveline's show Into Tomorrow with Dave Graveline Connect with Dave here... Facebook Instagram Twitter YouTube Question(s) of the Week Question: Chris on Facebook: “Does anyone use Zencastr instead of Zoom for video interviews for podcasts? And why?” Answer:  We use Skype and a very well-equipped studio setup with a video switcher

If you're not a web novice, it can be hard to know when to update your podcast website. So, so many podcasters are doing their show because they are passionate and knowledgeable on their topic, but that doesn't mean they are familiar with all the behind the scenes tasks that are required to make the podcast run well. If you're not sure on how to manage your podcast website, you're not alone. Mike Dell and Dave Clements, from Blubrry support, go over some of the basics to keep your website running smoothly. Of course, they also dive into some new celebrity podcasts, hackers in podcasting and money spent on podcast advertising. Just a note, Mike does say this is episode 231 at the beginning, but it is in fact, episode 232. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in central Indiana and northern Michigan; here’s Podcast Insider. News: Several podcast companies were on the receiving end of a DDOS attack earlier this week. James Cridland from Podnews.net talked to the ‘hackers’. Acast has purchased Radio Public. President Obama and Bruce Springsteen will be hosting a show together on Spotify. Gimlet’s Reply All host PJ Vogt steps away and more. Talk radio host Rush Limbaugh passes away at 70. The top advertisers in podcasting for January 2021. Best Practice: Keeping your website up-to-date Update the following when it calls for it. Plugins Themes WordPress itself Remove any unused themes and plugins Blubrry News: Exciting things coming in PowerPress soon! Recent blog post: Always Ask Your Audience March is International Women's Month, look out for posts on our social media and directory for shows. Question(s) of the Week: Question: What have you found the best way of starting an introduction in a podcast episode? Answer: Just start. I know that is too easy; what I like to do is say hi and quick welcome to the episode.  Sometimes I go over what is going to be in the episode if it’s many things, and I use a saying at the beginning of my personal shows. Some people edit a quote out of something in the middle of the show as a “cold open”. Some play music (legal music like we do), and some just get right into it. It shouldn’t take more than 30 seconds to get into the content. Again, this is totally dependent on what your show is about, the form

Podcasters can say anything they want; that's a good thing and a bad thing sometimes. Moderating or moderators for podcasting currently does not exist and is questionable of whether it ever will. Mike and MacKenzie discuss this and more, such as podcasts and pets - are they the similar? Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in central Ohio and northern Michigan; here’s Podcast Insider. News: iHeart Radio has purchased Triton Digital for $230 million. Apple producing an original podcast for the Apple TV+ show For All Mankind. Podcasts are like pets? What do you think? Can anyone moderate podcasts? It’s a difficult situation to deal with, and most likely doesn’t have a one size fits all solution. Review Geek says ‘Google Podcasts is pretty good now.’ Podcast Movement (Aug. 3-6) 2021 in Nashville, TN, is now accepting speaker submissions. The deadline is March 31, so get started now. Every year they get more and more submissions. Podcaster group wants a climate category added to Apple Podcasts. Best Practice: Is there a best time of day to release your episodes? Short answer…  no, not really. Longer answer…  It’s best to pick a day or time that works for your production schedule and your audience. Podcast listening is a non-real-time thing. If you are consistent on what day(s) and times you publish, your listeners will know to expect a new episode at a particular time which will let them build you into their schedule. Just about any time is a good time, just try to be somewhat consistent. This also helps some of the syndication points (like Apple Podcasts) update quicker as they will learn when to expect new content and pull it into their directories (don’t rely on this, it doesn’t always work). Blubrry News: 10 Tips for Connecting with Your Audience on Social Media, from our blog. Podcaster Dashboard phase II is being diligently worked on. We just had a look at the next step in our upgrade of the UI/UX of Blubrry’s dashboard, cool things coming! Our monthly community newsletter went out today, give it a read. Question(s) of the Week  Question: Chris on Facebook: I normally keep 300 episodes in my RSS feed. All my episodes are on my website in the episode posts. I'm thinking about dumping down to just serving just the last 100 or l

What is in a podcast name? And why can they be so challenging to choose sometimes. One of the most basic and first things you must do when creating your podcast, is choosing a name for your show. We've got some recommendations on how to handle the situation and make it easier on yourself. And, we've got a great topic for our Question of the Week, how to get over the 'just starting' hump. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Mark Cuban (Dallas Mavericks owner and Shark Tank ‘shark’, is stepping into the podcasting world, sort of. 3D audio, first off, what exactly does that mean? And how does it involve podcasting? If you’re just starting or anyone interested in learning more quick and easy facts about podcasting’s growth, check this out: why are podcasts so popular. Never news to us, Forbes is saying podcasting ad dollars are coming in as popularity in podcasting grows. 40% of the web is now on WordPress! As many of you know, we're big fans of WordPress. Best Practice: What’s in a podcast name? How to choose a title for your podcast. Think of something that describes what your show is about or at least doesn’t make people think it’s about something completely unrelated. Google the name you are thinking of, make sure it’s not already being used. This can save you a big headache and even potentially a trademark lawsuit. Make sure it doesn’t have another meaning that you don’t want associated with your show. Make it easy to spell and say out loud. Mike had a friend that used the name ‘Procrasticast’ for a while, but he had to change it. Do not keyword stuff your titles. For example, the TV show MASH was just called Mash, not “MASH - A comedy about doctors in the Korean War with Alan Alda”. Make it easy for people to find your show and talk about your show. Blubrry News: Affiliate payments go out next week, be sure to check your PayPal. The dashboard is in the middle of a change, with two menu options available currently. Earbuds Collective 4 Year Anniversary - this Saturday, we’ll be giving away a gift basket. Join them on Facebook for trivia, cocktails and more. Wasn't in the recording... but check out our Valentine's Day giveaway on

There are some podcast related releases coming from Apple in the near future, and Todd and Mike are here to discuss them. For Apple Watch and Apple iPhone, look out for new content as well as UI. Don't miss the BLK Pod Collective virtual summit next month focused on the Business of Podcasting. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider. Live Facebook recording. News: Time To Walk comes to Apple Fitness+. Check out their new content specifically for Apple Watches. Apple’s iOS 14.5 coming with some cool updates including a few UI changes for Apple Podcasts. Spotify reports they have 2.2 million podcasts on their platform. BLK Pod Collective and StreamYard putting on “The Business of Podcasting Summit” on March 6th, virtually of course. Blubrry podcaster, Maxwell Ivey Jr. is trying for the Holman Prize. See his pitch video here: https://youtu.be/MXdl396Fr8Q Best Practice: Blog posts (text) and podcast posts: should you keep them together or separate them on your site? We recommend keeping them together. Blubrry News: Phase one of the dashboard update at Blubrry.com is out. Recently on Podcast Insider, Your Podcast Takes Flight with Twitter. Question(s) of the Week  Question: From Joshua on Facebook “Curious - is there any way of knowing what CFNetworks is on our statistics?” Answer: CFNetworks is a Framework for developers of iOS apps.  A lot of podcast apps on iOS use it such as, but not limited to Amazon, NPR One, Skipcast and more. Basically, it’s an iOS app that downloaded your episode but not necessarily the Apple Podcasts app itself. In a lot of cases these apps use a 'user agent' so we can tell you which app. However, some of them do not always use a separate user agent. They are legitimate downloads but we cannot be identified as a particular app, so we report it as CFNetwork in the stats. On Saturday’s Podcast Help Desk episode: What is a 301 redirect? …and why you might need one for your podcast feed. https://www.podcasthelpdesk.com NEW! If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show. ______________ Promo code INSIDER for a free month at Blubrry.com Coming at you this week from B