<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/231452/open_sms">Send us a text</a>Everywhere we turn, someone’s saying that video is essential for podcast growth. But most of the top podcasters in the world aren’t bothering with video. So why are others being pressured to?In this episode, we break down the reality behind the video podcasting hype, why platforms and marketers are so desperate to push it, and the reason you shouldn&apos;t feel guilty about staying audio-only.Links mentioned in this episode:<ul><li><a href='https://www.reddit.com/r/buzzsprout/'>r/Buzzsprout</a> unique <a href='https://www.reddit.com/r/buzzsprout/comments/1imefit/unique_marketing_ideas_tell_us_about_your_podcast/'>marketing ideas thread</a></li><li><a href='https://variety.com/2025/digital/news/music-publishers-begin-spotify-podcast-takedowns-1236289793/'>Spotify music podcast takedowns</a></li><li><a href='https://www.bloomberg.com/news/newsletters/2025-02-06/spotify-s-push-into-video-is-missing-some-of-the-biggest-podcasts'>Spotify&apos;s Push into Video is Missing Some of the Biggest Podcasts</a></li><li><a href='https://creativitybusiness.substack.com/p/joe-rogan-isnt-a-podcast'>Joe Rogan Isn&apos;t A Podcast</a> (Unpopular Thoughts about Video and Podcasting)</li></ul>Sound-Off Question: What keeps you motivated to keep podcasting?<a rel="payment" href="https://www.buzzsprout.com/231452/support">Support the show</a>Contact Buzzcast <ul> <li><a href='https://www.buzzsprout.com/twilio/text_messages/231452/open_sms'>Send us a text message</a></li> <li>Tweet us at <a href='https://twitter.com/BuzzcastPodcast'>@buzzcastpodcast</a>, <a href='https://twitter.com/albanbrooke'>@albanbrooke</a>, <a href='https://twitter.com/kfinn'>@kfinn</a>, and <a href='https://twitter.com/JordanPods'>@JordanPods</a> </li> </ul> Thanks for listening and Keep Podcasting!

Buzzsprout

Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

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