Bourbon Pursuit
Bourbon Pursuit

The Official Podcast of Bourbon! Featuring news, reviews, and interviews with people making the bourbon whiskey industry happen. Listen to the stories behind your favorite brands from industry insiders, master distillers, authors, pundits, bloggers, and more. A new podcast every week focused on America’s native spirit, bourbon.

You may have never heard of Limestone Branch, and you may just now be hearing about Yellowstone bourbon, but you will soon learn the roots of this distillery. Stephen Beam, yep there’s a lot of Beams in the bourbon industry around Kentucky, is a descendant of the Dant family. Yes, that JW Dant you are thinking of right now. This one is full of rich history on the family as well as the labels. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Receive free shipping on Seelbachs.com using the promo code “PENELOPEPURSUIT”. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: This week’s Above the Char with Fred Minnick talks about bourbon gifts. Do you believe in aliens? What was it like growing up as a Beam? Talk about the history of the Dants. What happened with the Dants during Prohibition? Tell us about Yellowstone. Do you watch the show Yellowstone? When was JW Dant sold? How did you decide to get into the business? What were the early days like? What wa

On this Whiskey Quickie by Bourbon Pursuit, we review the Three Chord Whiskey Drummer. This 15 year old Kentucky bourbon is 117.9 proof and $190 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

We’re currently experiencing the biggest boom there has ever been with bourbon. But is it going to be overshadowed by the seltzer movement? And we all know that COVID has impacted every single business sector, but what has it done to alcohol and, most importantly, bourbon? From the outside it seems that business is good, but Brandy Rand, COO for IWSR who specializes in drinks analysis and trends, provides a scientific view as well as reality check on where the market is moving. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: Receive IWSR’s weekly industry insights email: https://bourbonpursuit.com/iwsr This week’s Above the Char with Fred Minnick talks about labels. Who was your childhood actor or actress crush? What is IWSR? How do you gather data? How were you all tracking bourbon growth years ago? Do you classify canned co

[youtube https://www.youtube.com/watch?v=A-MiB1px9wc&w=560&h=315]On this Whiskey Quickie by Bourbon Pursuit, we review the 14th Edition of the Parker’s Heritage Collection. This 10 year old heavy char bourbon is 120 proof and $120 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

While the rest of society is busting down the doors on Black Friday for TVs, the beer lovers are hitting up every liquor store to grab the most iconic barrel aged stouts on the market coming from Goose Island. Every year, Bourbon County Stout has beer lovers drooling to see what variants will be released. We’re joined by Bill Savage, a lead brewer for the barrel aging program at Goose Island, to get an inside look into one of my favorite beers of all time. We talk about the time that goes into this yearly release and what happens when yeast goes wild. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: Kroger’s Ultimate Bourbon Auction: https://one.bidpal.net/zero/welcome This week’s Above the Char with Fred Minnick talks about bourbons to pair with Thanksgiving. How old is the oldest pair of shoes in your

On this Whiskey Quickie by Bourbon Pursuit, we review Michter’s 10 Year Single Barrel Rye Whiskey. This 10 year old rye is 92.8 proof and $160 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3x3 to see how brands and liquor stores are using their platform to reach new customers. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about wax. What sport would you compete in if you were in the Olympics? Tell us about your platform. How do you convince retailers to adopt this digital trend? How can you make your dollar stretch further with your platform? How do stores learn what their customers like? What do you use to build audiences? Does more marketing spending by a supplier benefit the retailer? How is shipping changing your business? Inf

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 150th Anniversary Batch #1. This non-age stated bourbon is 125.6 proof and $150 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

It’s the 50th Bourbon Community Roundtable! 4.5 years later and we are at a milestone podcast. I won’t get sappy because there is plenty of that towards the end, but we kick off the show talking about the recent news of many secondary groups banning Van Winkle Sales. Then we take a look back at our time together and play a few games of “who said that?”. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about Halloween candy.  Secondary groups have banned Pappy Van Winkle sales. What are your thoughts? Do we still feel the same about our top 5 bourbons for beginners? Are we still tired of $100 MGP… now $150 MGP bourbons? Let’s play a game of Who Said That? Support this Podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rabbit Hole Boxergrail Founder’s Collection. This 6 year old rye is 114.6 proof and $195 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

Joshua Steeley, Marketing Director for Bourbon at Buffalo Trace, joins the show to cover the Old Charter Oak series. It’s a line extension that focuses on the effect different types of oak have on the bourbon. We’re talking oak harvested from all over the world and some of the oak being hundreds of years old. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about decanters. What's the most ridiculous thing someone has tricked you into doing or believing? Tell us about your role at Buffalo Trace. Any brands you are putting more effort behind? Are you going to have a part in Early Times? How did you get into bourbon and end up at Buffalo Trace? Let's talk about Old Charter Oak. How do you decide what bourbon goes into e

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2020 Buffalo Trace Antique Collection in five 60 second reviews. The collection includes: Sazerac Rye 18 Year, Thomas H. Handy, Eagle Rare 17 Year, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $99. What's our favorite this year? Watch to find out. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

We’re joined by Ted, Christian, and Blake to talk about the family history on the farm that led them to have DSP-IN-31, which is a super super low number when it comes to a distilled spirits producer. We take a few twists, but there is one thing we came away with and that’s how this family never settles with a single recipe, single barrel entry proof, single cooperage, or even a single distiller. These three take turns at the helm steering their bourbon in a new direction. After recording, we went to the warehouse and tasted 12 or 15 different barrels and not one of the two was alike. Make sure you try a single barrel selection from Starlight Distillery and you will know what I’m talking about. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about media packages. Would you rather be an astronaut or an ol

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 2020. This 14 year old bourbon is 130.6 proof and $250 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

What is sourced whiskey? It can mean a lot of different things and many of us bourbon geeks feel some do it better than others. There is contract distillation and there is outright buying barrels, but it’s what you are doing with the bourbon that makes the story. We evaluate some of the most iconic brands that built their legacy off of sourcing and then look at today’s market to see who is doing something special versus simply slapping a label on a bottle. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit AgedAndOre.com. Show Notes: This week’s Above the Char with Fred Minnick talks about barrel finishes. How do you know when something is sourced? How do you source whiskey? What brands are sourced? What about pricing sourced whiskey? What kind of influence has sourced whiskey had on the industry? What is more respectable, starting a brand sourced and then transitioning to your own distillate or starting with your own distillate? What about contract disti

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Mizunara Cask. It is a blend of 4 and 9 year old bourbon, is 97.8 proof, and $350 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

This week we look at how the size of a distiller will put a focus on their core name brand vs creating extensions. We talk a little bit about what you can and can’t patent in the whiskey business. Next, we examine the new Old Forester 150th anniversary and our thoughts on whether you would rather see single barrel cask strength releases or create a wide release. Lastly, we cover what has gone right and what’s been done wrong with limited edition releases that have happened in person and online. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Learn more at MeltdownIce.com. Show Notes: This week’s Above the Char with Fred Minnick talks about how sometimes ignorance is bliss. Orange juice, pulp or no pulp? Why don't new Distillers/Bottlers differentiate their products more? For instance,  Barrell Bourbon, Barrell Rye, Barrell Rum, Pinhook Rye, Pinhook Bourbon, Pinhook Cask Strength. Whereas Buffalo Trace, Eagle Rare, Sazerac Rye, etc. What can and can't be patented in the whiskey business? Old Forester drops 3 batches of cask strength at $150 per bottle. Before I saw the price, I thought it was going to be a competitor to ECBP or Bookers. Would you rather see wide

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2020 Limited Edition Small Batch. This 12-19 year old bourbon is 111.4 proof and $150 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

Well, you asked for another episode talking cocktails and that’s what you get. On this episode, we talk to Nic Christiansen who runs the single barrel program at Barrell Craft Spirits, but is also a nationally recognized bartender and cocktail competition champion. She talks about the variety of cocktails and how it’s really about swapping out simple ingredients to create endless possibilities. From a classic Old Fashioned or Mint Julep to creating your own bitters, this episode will have you wanting to create something unique of your own. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick talks about bourbon heritage month. What was your favorite tv show growing up as a kid? Tell us about your background. What made you decide to get into cocktails? What bad habits did you learn when you first started making cocktails? What is involved with being a beverage director? How do you train bartenders? How did you remember all those cocktails? How do you make bitters? How do you build a cocktail from an e

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Toasted Barrel. This non-age stated bourbon is 94 proof and $50 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon