In this episode, RTC Consulting Founder Steve Murray discusses the current state of the real estate industry, focusing on brokerage mergers and acquisitions, the impact of Zillow’s legal challenges, and strategies for brokers to prepare for the future. He emphasizes the importance of adapting to market changes, understanding antitrust issues and leveraging technology like AI to enhance business models. How the real estate landscape is evolving with significant changes in brokerage M&A activity. How Zillow’s legal challenges reflect broader power struggles in the industry. How brokers need to prepare for potential changes in referral fee structures. AI technology is beginning to influence how consumers find homes. The market share concerns that may impact future brokerage mergers and acquisitions. Brokers should consider transparency in referral fees as a competitive advantage. Understanding antitrust regulations is crucial for brokers navigating mergers. Successful brokers are those who manage costs effectively and focus on fundamentals. ⁠RTC Consulting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠ Here’s a glimpse of what you’ll learn:Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FirstTeam's Lauren Henss reveals how digital transformation and agent-centric branding drove 98% retention, 32% conversion increases, and $2B in new revenue.

Former NBA player Dre Baldwin shares mental toughness strategies for agents and the 80/20 rule for doubling business without burnout.

Tom Ferry and Josh Altman join us this week to talk about their recent partnership, give advice to agents on the AI front, and much more!

NextHome co-CEO Keith Robinson on the M&A landscape, settlement opportunities, and why agents must capitalize on current rate tailwinds.

Million Dollar Listing star James Harris explains why disruption is positive and how AI adoption separates winning agents from the rest.

Better Homes & Gardens Central CEO Josh McGrath talks about how he grew his real estate brokerage 119% in 5 years.

The Coley Group's Gretchen Coley shares how video storytelling and community engagement grew her team 7,000% in five years.

Austin broker Eric Bramlett shares how Bramlett Partners achieves 90% agent retention through disciplined hiring, local identity, and streamlined tech.

Atlanta's "queen of real estate video" Glennda Baker shares authentic content strategies and how social media drives 67% of her referrals.

Top Westchester real estate team Heather and Zach Harrison share their lifestyle tour approach and how NYC politics drive suburban sales.

Steve Murray talks about Compass's acquisition of Anywhere Real Estate, its $415 billion sales volume, antitrust concerns, and integration challenges.

Keller Williams' Jason Abrams talks about his AI playbook, debunking myths and offering advice on leveraging AI tools to stay ahead.

Erin Bradley, the host of the "Pursuing Freedom" podcast, shares her journey from financial struggles to a flourishing real estate career.

Josh Anderson from the Anderson Group Real Estate Services talks about successful lead generation and how to use AI tools in your business.

Real estate coach Darryl Davis on the hottest topics in real estate, including HUD's new policy, the NAR settlement, Clear Cooperation, and more.

Premiere Group CEO David Keener talks their unique member-owned structure and status to boost agent success and explore ancillary services.

REA CEO Justin Bailey discusses his journey from nonprofit to real estate, the challenges of expanding, and insights on MLS and NAR's future.

simpliHŌM CEO Sean Miku shares the brokerage’s unique model, market insights, and plans for a public offering by 2028.

This week on RealTrending we're chatting with HomeStory Chief Strategy Officer Craig McClelland about reshaping traditional brokerage models.