Virtual Beings are like Mockumentaries (feat. Lil Miquela, Brud + Fable Studio)
On this edition of Same Same, we’re bending the line between real and surreal, as we look at the world through the eyes of the sensational and virtual pop star Lil Miquela. Miquela has three million Instagram followers, was named among Time Magazine's 25 most influential people on the Internet, has been part of Paris Fashion Week, where she did the step and repeat for Givenchy. She hosted at Coachella 2019 and co starred in a Calvin Klein campaign with Bella Hadid. An entirely new era of stardom is upon us, and the pop stars of the future are going to be, well, a little less human. All the Instagram glitz and TikTok glam of today’s digital influencer culture, without the human flaws? That’s the promise of the latest mind blowing innovations in virtual beings technology.That’s right, Miquela is not a human being, she's a virtual one. But don’t tell her that. She’s a creation of the Los Angeles startup, Brud. As the classic rise to fame story goes, Miquela is a bright eyed and young aspiring singer who moves to Hollywood to make it big. She eventually finds friends and builds a following - music videos, brand deals, interview appearances all follow. But then what happens when the puppet notices the strings? And will we be comfortable trading our friends and idols for AI companions? This week we’re looking at one of the newest technologies out there through the lens of one of the oldest concepts on earth: fame. We’ll talk with Nicole de Ayora, Chief Content Officer at Brud., the startup that introduced Miquela to the masses. We’ll also hear expert analysis from Edward Saatchi, Founder and CEO of Fable Studio. Hosted by Máuhan M Zonoozy, Head of Innovation at Spotify, Partner-alum at BCG Digital Ventures, and NYC-based angel investor and entrepreneur.Visit our website: https://www.samesamepodcast.com