Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience.Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends.What you'll get from this episode:Podcast marketing encompasses growing subscriber counts and retaining listenersEditing plays an important role in making podcasts engaging and marketableVideo content is becoming more visual in the podcasting landscapeSmaller shows tend to have higher growth rates compared to established onesUnderstanding client goals is essential for effective podcast productionResources:Jeremy's Marketing Survey: podcastmarketingtrends.com/surveyResults from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025Podcast Marketing Trends Explained podcast: podlink.com/1725822754Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-ennsAbout Jeremy Enns:Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics.He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to

There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows. Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations. The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think!Key moments:(00:00) The PodcastING Paradox for Podcast Editors(03:13) Why is this such a debate?(05:23) Should someone start a show before making money as a Podcast Editor?(07:58) Podcast Editor Goals and Revenue(18:02) If you don't have time...20:00 Could you be qualified if you've never podcasted before?24:11 Is Perfect Editing Keeping Us From Podcasting28:58 Scale of 1-10: Should Editors Podcast?Panelists:Julia Levine - ThePodcastTeacher.comJulia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business. She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven.Steve Cosio - Podcast MansfieldFrom 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.comHe also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.comJon Gay - JAG Podca

Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion. Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.TakeawaysFacebook ads remain relevant with 3 billion monthly usersAdvertising will always work if done correctlyThe Meta tracking pixel is essential for measuring ad successUnderstanding your cost per lead is vital for ad campaignsCollaboration between podcast editors and ad managers enhances resultsKey moments:(00:00) The Relevance of Facebook Ads Today(09:31) Understanding Facebook Ads Myths(11:26) Strategies for Client Acquisition vs. Podcast Promotion(18:09) The Role of Meta Tracking Pixel(24:30) Setting Up and Budgeting for Ads(27:36) Content Types for Effective Ads(30:25) Maximizing ROI Beyond "Just" Podcast Promotion(42:43) Key Metrics to Monitor for Ad SuccessAbout Megan Shields:Megan is, as her husband calls her, a snow-plow of progress. Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. Find Megan at ChimeHouseMedia.com______________________________Our Editor for this episode: Alejandro RamierzInterested in talking with Alejandro about editing your show? Find him on Li

Can posting your prices harm or help your business?Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!Summary:Visible pricing can attract the right clients but may deter othersDiscovery calls are essential for understanding client needs and budgetsExperience plays a crucial role in determining pricing strategiesBuilding relationships in the podcasting community is vitalA qualitative sales page can effectively communicate valuePodcast editing is a collaborative effort, not a commodity serviceKey moments:(00:00) The Pricing Debate in Podcast Editing(12:17) Understanding Client Budgets(18:28) The Impact of Pricing on Client Acquisition(24:59) Navigating the Business of Podcast Editing(32:17) Understanding Value in Podcasting Services(39:00) The Importance of Communicating Value(46:09) Analogies for Podcasting Value(52:22) Resource Allocation and Client EngagementOur guests:About Matthew Bliss:Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.Plus, he hosts and co-hosts a few shows himself!Find Matthew Bliss at his website or his podcast Re:Thinking PodcastingAbout Mike Wilkerson:Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators. With thousands of hours behind the mic and keyboard, he’s built  The 2GuysTalking Podcast Network  into a dy

Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: Effort-based marketingPaid advertisingOrganic discoverabilityWe discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.Key takeaways:The three buckets of podcast GROWTHEffort-based marketing is often the LEAST effective for growthOur clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorshipsOrganic discoverability is CRUCIAL for attracting the right audienceShow names should be strategic and include relevant KEYWORDS for better searchabilityUsing a 72-hour promotion window can MAXIMIZE VISIBILITYPaid advertising on platforms like Overcast can yield BETTER RESULTS than social media adsPodcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platformsRebranding can significantly impact download numbers and audience engagementKey moments:(03:04) The Three Buckets of Podcast Growth(05:50) Effort-Based Marketing Strategies(12:03) Paid Advertising Insights(21:50) Organic Discoverability and SEO StrategiesAbout Adam Schaeuble:Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. Find him at https://www.podcastingbusiness.schoolOur EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode, create video

I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.But Analytics? Those are GOLD!Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success. We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients.Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience. Key moments:Seth emphasizes the importance of analytics in podcastingRetention rates are more important than downloads for measuring successClients should be willing to experiment with their podcast contentThe first 30 seconds of a podcast are crucial for retaining listenersSpotify says the first 5 minutes is crucial to their recommendation enginePaid advertising won't fix a bad podcast or businessFeedback loops in podcasting can be long and challengingIt's essential to track metrics weekly to make timely adjustmentsPodcasts serve best as a middle-of-funnel marketing toolQuality content leads to organic growth and audience retentionUnderstanding the difference between downloads and plays is vital for podcastersResources:Apple's Analytics: https://podcastsconnect.apple.comSpotify's Analytics: https://creators.spotify.comAmazon Music Analytics: https://podcasters.amazon.comAbout Seth Silvers:Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts. His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries. Find

Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.Key learnings:The different types of podcast ads and which ones generate the most incomeHow to determine if a podcast is ready for sponsorships, and what to do if it’s notTactical things to consider for managing sponsorships, such as tracking downloads and communicating with brandsHeather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn.Key moments:(00:00) Heather Osgood from True Native Media(03:45) Expectations of Podcasters Regarding Sponsorships(06:07) The Role of Podcast Editors in Monetization(10:08) Download Numbers and Sponsorship Viability(12:49) Affiliate Ads as a Starting Point(16:29) Tracking Affiliate Performance(19:51) Qualitative vs. Quantitative Metrics in Sponsorships(24:01) Managing Sponsorships and Tracking SuccessResources mentioned in the show:Heather's Representative Agency: TrueNativeMedia.comHeather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/About Heather Osgood:Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can

Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content. Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.Key moments:Identify and utilize strong self-identifiers in social media posts to resonate with your target audienceCreate short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodesStrategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your clientBuild social media promotion into your service packages, ensuring a balanced approach to marketing and productionAnalyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients!About Meredith Hackwith Edwards:Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023. She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.Find her at OutsiderAdvantage (click here) or MeredithForReal.comOur EditorT

How do you charge for your service as a Podcast Editor?Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?And how do you know it's earning you more than a part-time job a McDonald's?Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!Key moments:Charging by the Length of the Raw RecordingFlat Fees vs. Length-Based PricingExploring Monthly RetainersInvoicing StrategiesRolling over "Credits"Understanding Value-Based PricingSteve Stewart's Post-production TipsResources mentioned in the show:"Are You Charging Enough" spreadsheet in the Podcast Editor AcademyOur Panelists:Chad ParizmanHeather WesterSarah DeckerDarrell DarnellTake Action!Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.Get answers and support from the Podcast Editor Academy__________________________Tools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!*Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing fea

Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process.Key moments:Invoice clients monthly for consistent cash flowFor new clients or large projects, consider upfront or milestone paymentsUse an invoicing system to automate the process and save timeMaintain detailed records for accounting and legal purposesNegotiate equitable payment terms with clientsClearly define project milestones for phased payments in complex projectsCheck out Eric's Invoicing App:freelancerdashboard.comAbout Eric Rosenberg:Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security. His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report. Connect with him and learn more at EricRosenberg.comOur EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create video shorts for marketing the show. *

What warning signs should podcast editors watch out for when working with clients? Matthew Bliss shares some of his recent “red flags” — those subtle (and not-so-subtle) signals that things might go wrong in a client relationship.How many of these red flags have you experienced?Unclear expectationsPoor communicationUnreasonable turnaround timesLate paymentsListen in on our candid stories, and arm yourself with some practical strategies for handling tricky situations.Whether you’re a seasoned editor or just starting out, this show will deliver useful wisdom for building stronger, smoother client collaborations...and profit!Key moments:How to identify common red flags with new and existing podcast clientsEffective mitigation strategies for handling problem situations before they escalateThe role of contracts, onboarding, and clear communication in protecting your work and wellbeingResources mentioned in the show:Matthew's episode about "Avoiding Toxic Podcast Teams"About Matthew Bliss:Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.Plus, he hosts and co-hosts a few shows himself!Find Matthew Bliss at:His website: mbpod.comConnect with Matthew on LinkedIn: linkedin.com/in/matthew-blissListen to Matthew's podcast: coffeepodcaster.comBook a Consultation with Matthew (

Has YouTube won the podcasting game? It sure seems like it.A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape.BONUS: Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,000 in ad revenue, and ideas for how you can speak to your potential client who wants to use YouTube to be successful.Key Discussion Points"What is a podcast" seems to be settled by consumersVideo isn't just a Gen-Z thingYouTube still has room to growPodcast listening hits the roadSpotify is still an audio-first platformSocial media takes the leadYouTube Premium adds complexity to monetizationLinks And ResourcesFull report video replay: State of Video Podcasting replayArticle: Why The Rise Of Video Podcasting Is Not Killing AudioPod Predictor: https://colemaninsights.com/podcasting/pod-predictorArticle by Sounds Profitable: The Impact Spotify’s Video Has on PublishersEmma Sweet replay: YouTube's AlgorythmABOUT JAY NACHLIS:Jay joined Coleman Insights in 2017 after more than two decades of experience in the radio industry as a program director and on-air talent at stations covering a wide variety of formats in the United States. He has launched multiple successful brands, coached some of entertainment’s brightest talents, and authored a memoir of life in radio. Today, Jay leads podcast research initiatives at Coleman, developing custom solutions for clients to grow strong brands and develop great content by deeply u

Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play!Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effective designs that keep audiences engaged. The conversation also touches on how YouTube’s algorithm emphasizes search results based on watch time and audience behavior, shifting the focus from views to meaningful engagement.Listeners will learn:The fundamental role of thumbnails in stopping viewers’ scroll and encouraging video clicksHow A/B testing tools on YouTube can optimize a video’s performance through effective thumbnail designThe importance of analyzing watch time and audience behavior to refine thumbnail strategies for increased engagementKey moments:(00:00) "YouTube Thumbnails: What you need to know"(03:18) Algorithm Reflects Audience Behavior(07:28) Optimal Logo Placement Strategy(10:07) Video Strategy: Success Elements(14:14) Thumbnail Testing Strategy(19:11) Assessing YouTube Channel Legitimacy(22:57) Maximizing YouTube's Evergreen PotentialAbout Andrew Armstrong:Andrew is a content creator, consultant, and storyteller passionate about helping individuals and businesses craft social media and digital content strategies. He leverages his many years as a full-time YouTuber, and as an industry Social Media Strategist, to help content creators and companies better understand the platforms they work on, the best practices that lead to success, and the behaviors of their audiences. His wife best describes him as "dangerously competent." For consultations, reach out to dawnforgedmedia@gmail.com__________________________Tools used in the production of this episode:*Captivate.fm for media hostingWe use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price,

Apple recently changed the way they display artwork in their Podcasts app.This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).Key Takeaways:The Benefits of a good thumbnailUsing the headshots in Show artworkWhat NOT to include in Show artworkAre there benefits for using EPISODE artwork?Getting into Apple's Featured sectionHow Apple displays Episode artwork (or not)Uploaded Episode artwork doesn't change if rebranding a showWhat about artwork for other reasons (chapters/sponsors)Changing Show artwork periodically to highlight events, themes, etc.BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter__________________________COACHING MOMENT:The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple:https://podcasters.apple.com/design__________________________About Mathew Passy:Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years. Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support. He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.Find him, and the cool NFT/beacons at https://conntap.comOur EditorThis episode of the Podcast Editors Mastermi

They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.Key Discussion PointsWhy an email list is crucial for growth and how to effectively capture subscriber emailsThe role of personalized welcome sequences and consistent content delivery to build and retain audience engagementRepurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!Key moments:(00:00) Paul’s 25+ Years of Growing a List(06:11) Improving Email Welcome Sequences(07:24) Converting Podcast Listeners to Subscribers(10:22) Maximize Podcast Reach with Newsletters(13:11) Engaging Personally via Newsletters(19:18) Maximizing Newsletter Value(26:10) Automated Subscriber Management SolutionsAbout Paul Gowder:For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. W

What makes a podcast episode truly engaging - and keeps listeners coming back? The importance of maintaining a structured yet flexible format can’t be stressed enough by our guest, Wendy Wawrzyniak. Our discussion, no matter which way we turned, ended up landing on one form of consistency or another. Consistency not only enhances a listener’s enjoyment but can also promote sustainability and growth. Guess what: Consistency also benefits Podcast Editors like you too!Key topics covered:Why predictability in podcast formats keeps audiences engaged and builds communityThe role of podcast editors as managers and consultants to improve show structure and formatTips to streamline production and make better podcastsKey moments:(00:00) "Podcast Consistency Over Structure"(06:07) Keeping listeners engaged mid-episode(07:20) Consistency: The way to earn Trust with an audience(10:38) When a podcast changes their episode format(12:37) Using a compelling clip as a “cold open”(14:55) How consistency during recording benefits the Podcast Editor(18:31) Insight on Directing a PodcastAbout Wendy Wawrzyniak:Wendy is an experienced educator, speaker, and consultant, specializing in AP History instruction and content creation strategies. As the founder of AP History Help, she provides online courses, tutoring, and resources to help students excel in AP History courses. With a background in virtual teaching and curriculum development, Wendy has also created The World is Your Classroom, where she has expanded her expertise to the podcasting world, speaking twice at Podfest and serving as an education consultant for conferences. She is now leveraging her experience to help podcasters improve their show structure, audience engagement, and presentation skills.Find her at https://TheWorldisYourClassroom.netConnect with Wendy on InstagramConnect with Wendy on Facebook

What are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr?Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork.Make sure you stay to the end for the story about the guy who interrupted her trip, then came back and asked if she had references. It's a horrible, but funny story I think we can all relate to.Key Discussion PointsThe cost of lower-value clients on commodity job websitesThe mental shift from an employee to self-employed mindsetBuilding a personal brand with a podcast and website The importance of getting helpEpisode Notes: https://podcasteditorsmastermind.com/episode/the-mental-health-of-hiring-the-wrong-client Our guest: Ashley Dickson-EllisonAshley Dickson-Ellison has been in the podcasting world since 2018 with the launch of Unabridged, a podcast about books. She has 17 years of working in education before transitioning to full time podcast work in 2021. Ashley founded and runs Unabridged Digital Media Solutions, LLC, where she supports podcast launches, offers podcast consultations and strategy support, and provides ongoing podcast management with a full suite of services for several partners. In her free time, you'll find Ashley exploring the world and spending time outside with her life partner and two daughters. Find her at https://www.ashleydicksonellison.comConnect with Ashley:https://www.ashleydicksonellison.comMentioned in this episode:"What do you want for Christmas"Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirtsNew, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter.

The word for 2024 in podcasting was "CHANGE". We had the rise of AI, the increasing importance of video, and key industry leaders leaving their roles.Podcast Editors Club members emphasized the need to sound natural and not scripted, navigate the complications of offering video editing, and the significance of knowing how to use dynamic ad insertion.We particularly highlight the importance of staying adaptable and diversifying income streams to maintain staying power. Podcast Editors like you can enhance your value by offering SEO services, collateral for social media, and media host management. Most importantly, Podcast Editors need to effectively communicate the value of these services to their clients to ensure continued growth and success in the evolving podcasting landscape.Key Discussion PointsRise of AI tools and the significance of sounding naturalImportance of video components and challenges in video editingDynamic ad insertion as a valuable skill for editorsStaying adaptable and diversifying income streamsEffective communication of the value of additional servicesNote: Ai was used to generate the basis of this episode summary.Special thanks to Podcast Editors Club community members:Joshua ListonRoy GarciaSarah DeckerMatthew BlissDave JacksonMike WilkersonEpisode Notes: https://podcasteditorsmastermind.com/episode/whats-critical-for-a-podcast-in-2025 Join the Podcast Editors Club newsletter for free:https://PodcastEditorAcademy.com/newsletterMentioned in this episode:"What do you want for Christmas"Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirtsNew, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry New

You are a podcast editor, otherwise why are you listening to this show?You wanna know how to make it as a podcast editor, whether professionally, or as a serious side hustle, or if you just want to get better at editing your own podcast.If you're a Podcast Editor, Manager, or Producer...this is the show for you!And since you're a Podcast Editor/Manager/Producer, I don't need to tell you how to follow this show in your favorite podcast app 😉.However, to stay in touch with other information that can help Podcast Editors like you, subscribe for free to the https://www.PodcastEditorAcademy.com/newsletter.We will see YOU on the other side of the mic!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you charging enough?Do you charge more or less than your peers?What can you do to earn more for your podcast editing efforts?Find out as we reveal the rates and effective hourly rates being charged by indie podcasters just like you!Episode Notes: https://podcasteditorsmastermind.com/episode/the-2024-podcast-editor-industry-survey-reveal- Key Discussion PointsEditors charged $199 USD for an average hour-long episodeThey spent less time to complete the task, making their effective hourly average rate higher!We also discuss which additional services seem to impact what editors charge for their audio editing projectsLinks And ResourcesGet the survey slides by signing up for the free Podcast Editor Academy newsletterReceive special access and benefits by joining The MastermindOur Podcast EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy