The Revenue-Driven CMO
Chris Mechanic • Business, Entrepreneurship, Management, Marketing
Chris Mechanic • Business, Entrepreneurship, Management, Marketing
The Revenue-Driven CMO
Chris Mechanic • Business, Entrepreneurship, Management, Marketing
Chris Mechanic • Business, Entrepreneurship, Management, Marketing

About

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today’s market. Through insight-filled interviews, we unpack the best marketing secrets of today’s top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Episodes

  • Thinking about the big picture as CMO with Chris Powell
    Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault.
  • Leverage listening in your marketing strategy with Kirsten Markson
    Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy.
  • Rewiring marketers’ brains to pay attention to customers with Dhiraj Kumar
    Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention t...
  • Prioritizing product-market fit with Tom Bianchi
    Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth,
  • Telling a big story through integrated campaigns with Ben Slater
    Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired, what a wild ride!
  • Leveraging Influencer Marketing in B2B with Cristy Garcia
    Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS,
  • How to think like the end-user with Madhukar Kumar
    Today’s guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev.
  • Dominate your digital transformation with David Alexander
    Today’s guest has over two decades of experience in leading marketing and sales teams for some of the world’s most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and E...
  • Become an advocate for your customers with Krystal Putman-Garcia
    Today’s guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year,
  • Squash subjectivity and double down on data with Jeff Fowler
    Today’s guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Trades...
  • Hold your team accountable to the outcome with Josh Todd
    This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a ...
  • Applying Nunchi throughout your marketing with Sarah Kim
    This incredible guest has nearly two decades of experience in government technology marketing leadership across multiple verticals. They were recently recognized as WashingtonExec’s 2023 Chief Officer Award finalist for CMO of the year.
  • Quick-win strategies for new marketing leaders with Jeff Perkins
    Today’s guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He’s been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck ...
  • Breaking the cycle of boring B2B content with Aviv Canaani
    Joining Host Chris Mechanic on today’s episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They’ve won 12 marketing awards including “The Innovator” award for the most creative use of Gong.
  • The 5 Keys of The Growth Mindset with Ash Parikh
    This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data,
  • Next-Gen Marketing Tactics for SaaS Marketers on G2 with Robin Izsak-Tseng
    Today’s guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with reall...
  • Balancing inspiring & strategic leadership with Amisha Gandhi
    Today’s guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week’s Women to Watch 2020.
  • Four marketing leaders share their secrets to success – # 109
    Today’s episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus,
  • What 4 marketing leaders think about setting revenue goals, storytelling, & new tactics
    Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares,
  • 4 Marketing leaders share insights on culture and language
    You’ve probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice.