James brings back astrophysicist Brian Keating for a practical takedown of moon-landing conspiracy claims—and a wider lesson in how to reason when everyone has a microphone. From the Van Allen belts to “the flag waving,” Keating separates physics from folklore, explains what evidence actually looks like (hello, laser retroreflectors), and gives a playbook for engaging friends who’ve gone down the rabbit hole—without losing your mind.MAKE SURE TO WATCH: Brian Keating's Video Debunking the Moon Landing Conspiracy TheoryWhat You’ll Learn:A simple framework for arguing well: define the claim, demand specific evidence, check physics and history, and compare against competing explanations.Why the Van Allen belts don’t “fry” astronauts and how Apollo minimized exposure (trajectory + speed + shielding).How we still verify Apollo today (lunar laser ranging off Apollo-placed mirrors).How to spot trope-based arguments (appeals to vibes, selective papers, “we haven’t gone back, therefore it never happened”).Timestamped Chapters:[00:00] Opening: “What’s up with Candace Owens?” Setting the table: Bart Sibrel, viral platforms, and why this matters.[02:30] Rogan, Jesse Michels, and the megaphone effect. Platforms amplify doubt; why it sticks.[04:20] Thiel salons & the culture wars around ‘science.’ Belief, institutions, and physics “stagnation.”[06:15] The debate that never happened. Why Sibrel refused; what counts as a real debate.[15:45] Physics 101: Van Allen belts. Charged particles, trajectories, dose vs. time.[23:10] “We haven’t gone back” ≠ “we never went.” South Pole analogy; politics, cost, and program shifts.[30:00] Flag shadows, cameras, and remote control. Why the photo/camera myths fail basic engineering.[35:05] Apollo 1, the ‘lemon,’ and what actually happened. Tragedy, design fixes, and conspiratorial leaps.[44:10] Keating’s NASA work. Aviation safety, non-destructive evaluation, and why ‘NASA is useless’

Today, we're sharing the recent episode of the Digital Social Hour Podcast by Sean Kelly. James Altucher joins the show to break down why the 10,000-hour rule is a myth, how to cheat your way into the top 1%, why obsession matters more than talent, and how AI is now the greatest mentor of all time.From entrepreneurship and failure… to mental health, chess mastery, comedy, and why losing millions hurts more than being broke — this episode goes deep.If you're chasing mastery, reinvention, or clarity in your career… this is the one.📘 What You’ll Learn 🧠 Why the 10,000-hour rule is outdated and how to shortcut mastery🔥 How to reach the top 1% by combining skills instead of grinding years🤖 How to use AI as your mentor, therapist, teacher & coach💭 Why thinking can’t fix depression — but action can💰 The 3 money skills: making it, keeping it, growing it🧩 How to rebuild identity after losing everything📈 The real mindset behind entrepreneurship & risk🎤 Why stand-up comedy teaches business better than business books♟️ Chess strategy that applies to life, business, and competition💡 How writing 10 ideas a day can change your brain & lifeCHAPTERS:00:00 – The 10,000-Hour Rule is BS02:30 – How to Enter the Top 1% Faster04:00 – AI as the Ultimate Mentor05:20 – Mental Health, Depression & Real Recovery07:00 – Losing Millions & Rebuilding From Zero09:20 – Idea Muscle: How Writing 10 Ideas Saved His Life12:00 – Entrepreneurship Reality (Not the Instagram Version)

A Note from James:Tye Sheridan is one of my favorite actors. You might know him as Cyclops in the X-Men movies (Apocalypse, etc.) or as the lead in Ready Player One—which is not only a great movie but also one of my favorite sci-fi books. One of his first films was Mud with Matthew McConaughey.What I didn’t realize: since 2016, while still acting, Tye has also been a serious AI entrepreneur. He and Nikola Todorovic co-founded AI-powered VFX/CGI company, Wonder Dynamics, now an Autodesk company, that built AI tools to make visual effects more accessible.I wanted them both on to talk about how AI will change filmmaking—potentially letting someone like me make a movie that would normally cost hundreds of millions because of VFX—and, just as important, how Tye balanced being a movie star and an entrepreneur at the same time. I also wanted Nikola’s take on where AI is going and whether it will take jobs. Fascinating conversation ahead—here are Tye Sheridan and Nikola Todorovic.Episode Description:James sits down with actor–founder Tye Sheridan and VFX director Nikola Todorovic to unpack how their company’s AI tools (now part of Autodesk) are changing what small teams can pull off—and what that means for studios, budgets, and actual stories. They trace the path from stitching 360° GoPro rigs and a VR proof-of-concept… to a first demo for Steven Spielberg… to a platform that lets indies do big-look work without big-studio burn. You’ll hear clear, non-hyped answers on where text-to-video fits, why they focus on editable 3D over black-box 2D, and a candid take on the only moat that still matters: writing something people care about.What You’ll Learn:A workable cost model for VFX-heavy projects: where 10× savings can come from—and where they can’t.How to run “lean” on real productions: recruiting cross-disciplinary talent and sequencing funding without chasing hype cycles.3D pipelines vs. text-to-video: why pros need full control of lighting, camera, and performance—and how Sora-style tools can still complement the workflow.Story first, always: the audience forgives limited bu

Episode Description:James sits down with astrophysicist Brian Keating for a candid, useful tour through three hot zones: how to think about AI (and where it actually helps), what’s broken in higher ed and admissions right now, and why outsourcing your mood to politics is a losing strategy. You’ll hear first-hand stories (from UC San Diego classrooms to New York City politics), specific ways James and Brian really use AI daily, and a simple framework for protecting your attention and happiness—even when everything feels polarized.What You’ll Learn:A practical AI workflow you can copy today (research prompts, personal “style” bots, and where LLMs fail at original insight). A filter for political noise that keeps 99% of your happiness anchored in health, family, friends, and work you control. What the UCSD admissions/placement findings really mean for preparation and standards (and why “remedial” can mask deeper gaps).A simple admissions/common-sense principle: standards matter; “portfolio” evaluation shouldn’t ignore basic skills. How to use AI without losing your own voice—James’ test for “write it in my style” and why generic outputs still fall short. Timestamped Chapters:[02:00] Loft event stories, comedy beats, and setting the tone for a heavy topic. [05:00] NYC politics, leadership, and the “why would they vote for him?” question. [07:32] Slogans vs. reality: chants, charters, and what words actually imply. [09:30] Economics that sound nice vs. incentives that ruin cities. [12:00] “Don’t outsource your happiness to politicians.” A sanity reset. [20:48] Inside UCSD’s placement data: how did calculus passers miss first-grade algebra? [30:02] Standards, SATs, and what “remedial” hides (plus grade inflation). [77:49] How James and Brian actually use AI; “mad-bot disease” and why voice still matters.Additional ResourcesBrian Keating's "Monday M.A.G.I.C." NewsletterBrian Keating — personal website

A Note from James:Are UFOs real or not? For 80 years there have been credible whistleblowers saying the government recovered craft—and even bodies. That’s why I wanted Kent Heckenlively on, the author of Catastrophic Disclosure: The Deep State, Aliens, and the Truth. I’m not here to decide for you. I want to hear the best evidence, ask the obvious questions, and have you help me figure out if we actually got closer to the truth. Let’s find out together. Episode Description:n this episode, James sits down with Kent Heckenlively—attorney, journalist, and coauthor of Catastrophic Disclosure: The Deep State, Aliens, and the Truth—to stress-test the most serious UFO claims on the table right now. Kent argues that humanity is on the brink of a “catastrophic disclosure” moment where long-hidden crash retrieval programs, nonhuman technology, and even bodies will be forced into the open. James plays the role he knows best: friendly skeptic who wants receipts, definitions, and clear thinking.Together they walk through recent congressional hearings, whistleblower testimony, the Yemen orb video, and those strange Peruvian mummies that look either like a bad hoax… or like something we truly don’t understand. They talk about how many people would have to keep secrets for decades, why the best deceptions are mostly true, and how scientific projects like Colossal Biosciences’ “de-extincted” dire wolves show both the promise and the hype of cutting-edge genetics. The result isn’t a verdict on whether aliens are visiting us. It’s a framework. James and Kent map out a way to think about uncertainty, spin, and incentives—whether you’re trying to decide what you believe about UFOs, pandemics, financial crises, or any other story where the truth lives behind NDAs, classified briefings, and very human motives.What You’ll Learn:James’s 85/15 rule for extraordinary claims—stay open without getting swept up. What makes the pilot/whistleblower testimony compelling—and what still doesn’t add up.How definitions and bureaucracy shape the narrative (e.g., how agencies say “not alien” without proving “explained”). A quick due-diligence checklist for wild stories (videos, “mummies,” pressers): provenance, incentives, cross-discipline sanity checks.

A Note from James:Wisdom Takes Work is Ryan Holiday’s fourth book exploring the Stoic virtues, and this time he’s taking on the big one — wisdom. His earlier books on courage, temperance, and justice were all great conversations, but this one hit me personally. I’ve often thought I had wisdom, only to realize later that I didn’t — or at least not as much as I thought.Ryan’s writing blends ancient Stoic philosophy with modern life in a way that feels both practical and timeless. We talked about how wisdom isn’t something you possess; it’s something you practice. It’s not about having all the answers — it’s about asking better questions, learning through experience, and staying humble enough to admit what you don’t know. Ryan’s back on the show — probably more than any other guest — and each time, I walk away seeing the world differently.Episode Description:James sits down with bestselling author and Stoic philosopher Ryan Holiday to discuss Wisdom Takes Work, the newest addition to his series on the cardinal virtues. Together they unpack what “wisdom” really means — not as a static trait, but as an ongoing practice of curiosity, humility, and doing hard things.The conversation ranges from the limits of AI (“great at knowledge, terrible at wisdom”) to the importance of reading history, counting names on a plaque instead of trusting bad data, and learning by doing. Ryan also shares new insights from his upcoming biography of Admiral James Stockdale, and how the act of challenging himself as a writer mirrors the Stoic pursuit of wisdom itself.What You’ll Learn:Why wisdom isn’t about knowing — it’s about learning, questioning, and doing.How AI amplifies knowledge but can’t replace human judgment or discernment.Why experience, pain, and humility are necessary ingredients for growth.How Ryan’s research on Admiral Stockdale is changing his approach to writing and life.Practical ways to cultivate wisdom — from reading and travel to mentoring and open-mindedness.Timestamped Chapters:

A Note from JamesTupac Shakur—one of the greatest rap artists ever—was shot and killed almost two decades ago. What else is there left to say about him? What new things can be said?Well, Jeff Pearlman’s new book, Only God Can Judge Me: The Many Lives of Tupac Shakur, takes on that challenge. In our conversation, we talk about what Jeff uncovered in his research, why he wanted to write another Tupac book, and what made this one different.But first, a little story. Back in the ’90s, I was running a company that built websites. Around 1997 or ’98, Tupac’s mom wanted to release a new album of his music and build a website around it. I went in to pitch the project—$90,000, which would’ve covered payroll for another month. I needed that deal.So I show up, ready to impress. Tupac’s manager says, “Okay, here’s my computer. Show me what you’ve got.” And I realize—I’ve never used a Windows machine in my life. I’d only ever used Macs. I couldn’t even figure out how to turn it on.I had a computer science degree. I was a software engineer. I’d been running this company for years. But in that moment, I had to admit: “I don’t know how to use this machine.” He laughed me out of the room. Literally.That was the day I learned that even the smartest pitch can fall apart if you forget to check which operating system you’re using.Anyway—what else is there to talk about with Tupac Shakur? Jeff Pearlman and I figured it out.Episode DescriptionIn this episode, James sits down with bestselling author and journalist Jeff Pearlman (The Last Folk Hero, Showtime, Sweetness) to talk about his latest book, Only God Can Judge Me: The Many Lives of Tupac Shakur.Pearlman explores the contradictions, brilliance, and tragedy of Tupac’s life—how a performing arts kid from Baltimore became the poetic voice of West Coast hip hop, and how his complex identity was shaped by the Black Panther movement, celebrity culture, and the rise of gangsta rap.James and Jeff unpack Tupac’s evolution from Digital Underground hype man to solo artist, his influence on music and film, and the deeper meaning behind songs like Brenda’s Got a Baby. They also trace the events leading up to his death, separating myth from reality, and reflect on what Tupac’s legacy might have become if he’d

A Note from JamesOh my gosh—I was scared after this one. In this episode, I learned about what’s really on the dark web… and the even scarier stuff on what’s called the deep web.Eric O’Neill—who, by the way, is the former FBI agent who brought down Robert Hanssen, the biggest double agent in U.S. history—joined me for this conversation. Hanssen was the FBI’s top analyst on the Soviet Union, and at the same time, he was secretly working for the Soviet Union—for twenty-two years. Eric was the one who caught him. There was even a movie made about it—Breach (2007).Now Eric has written a book called Spies, Lies, and Cybercrime: Cybersecurity Tactics to Outsmart Hackers and Disarm Scammers. And honestly, it’s terrifying what’s out there right now—the dark web, the black markets, the cyberattacks, the scams that most of us have no idea are happening in the background of our digital lives.I’ll let Eric tell the stories.Episode DescriptionIn this episode, James talks with Eric O’Neill—former FBI counterintelligence operative and the man who captured the most notorious spy in U.S. history—about the unseen cyber battlefield shaping our world today. O’Neill explains how hackers, state actors, and scammers exploit human psychology far more than technology, and why every one of us is a potential target.From the lessons of his undercover work tracking Robert Hanssen to the rise of ransomware and AI-assisted phishing, O’Neill offers both a chilling reality check and a practical guide for staying safe in the digital age. He and James break down how modern espionage has moved online—and what ordinary people can do to protect themselves before it’s too late.What You’ll LearnHow Eric O’Neill captured Robert Hanssen, the most damaging spy in FBI historyWhy modern cybercrime depends more on human manipulation than hacking codeWhat really happens on the dark web and how it fuels global criminal networksHow AI is changing the speed and sophistication of digital attacksSimple but critical steps you can take right now to protect your data and identityTimestamped Chapters[00:00] Introduction — James sets the stage for a chilling conversation [02:15] Who is Eric O’Neill? The story behind capturing Robert Hanssen [07:45] The day

A Note from JamesI first got really impressed with Steven Pinker when he wrote The Better Angels of Our Nature: Why Violence Has Declined. He basically shows that over the past 10,000 years, every single century has been less violent than the one before it. You might think, “That can’t include the 20th century,” right? We had World War I, World War II, atomic bombs, the flu pandemic of 1920, Vietnam—all these massive wars. But when you look at violent deaths per capita, the 20th century was actually less violent than the 1800s, which were less violent than the 1700s, and so on. It’s a beautiful, data-driven argument for optimism.But it’s his latest book that really fascinated me: When Everyone Knows That Everyone Knows: Common Knowledge and the Mysteries of Money, Power, and Everyday Life. That subtitle alone—“common knowledge and the mysteries of money, power, and everyday life”—you can’t just skip past that. You have to know what it means.Take poker, for example. If someone bluffs you, you have to think: are they bluffing? Or are they making me think they’re bluffing, but they’re not? Or do they know that I think they’re bluffing, so now they’re actually not bluffing at all? That kind of circular reasoning—what philosophers call “common knowledge”—shows up in real life all the time.Like when you ask someone up for “a cup of coffee” after a date. You’re not really talking about coffee. But you’re also not saying what you actually mean. You’re hinting. You’re creating a safe, ambiguous space where both people know what’s being suggested without anyone having to say it outright. The same thing happens when you ask your boss, “Can we discuss taking on more responsibilities?” instead of saying “I want a raise.” We give partial information all the time, because being direct can change the relationship—or close off possibilities.Steven and I talked about why we communicate this way, how shared knowledge shapes everything from flirtation to power to money, and what happens when that balance breaks down.And by the way—if you’ve never seen Steven Pinker—he looks exactly like what you’d imagine a Harvard professor to look like. Long white hair, sharp blue eyes, and this kind of wild genius energy. Jay and I joked that he looks like Einstein meets Jimmy Page meets Beethoven. He’s the best-looking academic I’ve ever seen.Anyway, here’s our conversation on When

A Note from JamesI’ve always loved books where a journalist gets so deep into a subculture that they become part of it. Magic Is Dead by Ian Frisch is one of those. He starts out covering a secret society of magicians—“The 52,” named for the cards in a deck—and ends up becoming one of them.It reminded me of other favorites like Word Freak (Scrabble), The Game (pickup artists), and Moonwalking with Einstein (memory champions). I love that genre of participation—when curiosity turns into obsession and then into mastery.Ian’s journey pulled me right in. He didn’t just report on the world of magicians; he lived in it, practiced card tricks until his hands hurt, and learned how obsession, storytelling, and performance shape every great craft. Talking to him made me think about how every one of us could benefit from being part of more than one “world”—to have different lives, different subcultures where we’re known and respected for something unique. That’s real diversification. Not just financial, but personal.Episode DescriptionIn this episode, James talks with journalist and author Ian Frisch about his book Magic Is Dead: My Journey into the World’s Most Secretive Society of Magicians and what it means to go all-in on obsession.They explore the underground network of modern magicians reinventing the art for the social-media age—tattoos, streetwear, viral videos, and all—and what these creative subcultures can teach the rest of us about mastery, storytelling, and risk.It’s a conversation about transformation: how curiosity becomes discipline, and how the principles behind sleight of hand apply to persuasion, business, and everyday life.What You’ll LearnWhy obsession—not balance—is often the key to getting great at somethingHow social media reshaped the art and culture of modern magicThe real psychology behind deception, storytelling, and human connectionHow magicians build trust with skeptical audiences (and what leaders can learn from it)Why belonging to multiple “worlds” or subcultures creates resilience and happinessTimestamped Chapters[00:00] Introduction — Obsession as a su

A Note from JamesI’m such a fan of this guy. I loved The Psychology of Money — it felt like he was writing directly about me. I’ve made a lot of money, lost it all, made it again, lost it again. Over and over. And Morgan gets it.His new book, The Art of Spending Money, hits even deeper. It’s not just about being rich; it’s about freedom, simplicity, and contentment — the real returns of life. Every word of this conversation is a reminder that money is never about money. It’s about independence.Episode DescriptionIn this episode, James sits down with bestselling author Morgan Housel (The Psychology of Money, Same as Ever, The Art of Spending Money) to explore how wealth, happiness, and identity intersect.They talk about why most people spend money to impress strangers who aren’t even paying attention, why saving isn’t “delayed gratification,” and why independence is the ultimate luxury.Housel and Altucher go beyond finance — into psychology, meaning, and what happens when your identity gets tied up in your success. This is one of the most personal and useful conversations you’ll hear about money this year.What You’ll LearnWhy the goal of money isn’t happiness — it’s contentment.How to “purchase independence” instead of possessions.The hidden trap of social signaling and lifestyle inflation.How to build a healthy “psychology of money” that lasts through boom and bust.Why compounding memories might be more valuable than compounding interest.Timestamped Chapters[02:00] “Saving is purchasing independence.”[02:29] Happiness vs. contentment — why wealth brings fewer bad days, not more good ones.[03:00] A Note from James: how Morgan’s books mirror his own financial rollercoaster.[04:01] The social trap of spending for admiration.[05:19] Why signaling is universal — and why we overestimate who’s watching.[06:29] The three skills of money: making, keeping, and growing it.[07:02] Saving as joy, not sacrifice: how independence is pleasure in the present.[09:08] Why wealth means fewer bad days, not more good ones.[10:00] The quest for the simple life — why simplicity equals freedom.[11:04] James’s minimalis

A Note from James: Bill O’Reilly’s new book, Confronting Evil, is both a history lesson and a warning. It’s a study of the most destructive figures in human history—from Hitler, Stalin, and Mao to Genghis Khan, Caligula, and even modern evildoers like Putin and the cartels.When I first picked it up, I thought it would be about the past. But after reading it, I realized it’s really about right now—about how evil mutates, reappears, and spreads when we stop paying attention.We talked about the psychology of evil, how it manifests differently in modern life, and why we all need to look inward at how we process fear and anger. The episode ends on a note of hope—but only if we’re willing to face what’s real.Episode Description:In this episode, James sits down with legendary journalist and author Bill O’Reilly to discuss his new book, Confronting Evil: Assessing the Worst of the Worst. Together, they explore how history’s darkest figures—Hitler, Mao, Stalin, Putin, and others—reflect modern patterns of violence, polarization, and moral decay.O’Reilly draws from decades of reporting and war correspondence to explain the difference between “personal evil” and “collective evil,” and why societies collapse when good people stop paying attention.The conversation also looks at free speech, mental illness, the internet’s role in radicalization, and why mercy for the guilty so often becomes cruelty to the innocent.What You’ll Learn:The 15 most destructive figures in world history—and why their patterns are repeating today.The two types of evil: personal vs. collective.How technology and echo chambers amplify hatred.Why ignoring small evils allows larger ones to grow.How to recognize and contain evil in a free society.Timestamped Chapters:[02:00] A Note from James: Introducing Confronting Evil[02:39] Are we living in a new age of violence or just a repeating cycle?[03:39] On partisanship, anger, and how fear disguises itself[04:57] Bill joins: marketing a book in the age of distraction[05:51] Why O’Reilly wrote Confronting Evil and how it differs from his “Killing” series[07:16] Putin, October 7th, and the eerie timing of the book’s release[08:20] Why to

A Note from JamesMiesha Tate is one of my favorite people in the world. She’s an incredible athlete—the ultimate fighting champion of the planet at one point—but more than that, she’s someone who’s turned struggle, discipline, and excellence into wisdom.I was honored when she asked me to be on her podcast, Built for Growth. We talked about surviving turbulence in life, doing hard things, and why obsession can be both a gift and a curse. What I loved most was how different our paths have been, yet how much we connected.Episode DescriptionIn this crossover episode, James joins former UFC champion Miesha Tate on her podcast Built for Growth. They talk about the “idea muscle,” the myth of the 10,000-hour rule, how to teach kids outside traditional schooling, and why fulfillment—not money or titles—should be the ultimate goal.James opens up about losing everything, rebuilding from scratch with nothing more than a waiter’s pad, and why experimenting is often the shortcut to mastery. Miesha shares her journey through fighting, parenting, and building a new kind of education for her kids.This episode is about creativity, resilience, and the courage to experiment with life.What You’ll LearnHow to strengthen your “idea muscle” with the 10 ideas a day practice.Why obsession can be the deciding factor in becoming great at something.How experiments can shortcut the 10,000-hour rule.Why traditional schooling fails kids—and how learner-driven models work.The difference between happiness and fulfillment, and why fulfillment matters more.Timestamped Chapters[02:00] A Note from James: honored to be Miesha’s guest[03:10] Hair, insecurity, and how childhood shapes identity[05:00] Role reversal: Miesha puts James in the hot seat[07:00] Doing hard things: lessons from wrestling and life[08:17] The 10 ideas a day practice—why the brain “sweats” after idea #7[10:19] Goals vs. ideas: learning through lists[11:20] The struggle of doing less and finding presence[13:00] Why obsession fuels mastery and resilience[17:20] Building and losing a company, then starting over[19:22] How the idea muscle pulled James out of depression[22:00] Miesha on homeschooling,

A Note from JamesThis might be the most insane chess story I’ve ever heard—not even really a chess story, but a cult story. It’s wild, intense, and ultimately inspiring. Danny Rensch grew up in a cult in Arizona. At just 10 years old, the cult leader noticed his chess ability, took him away from his parents, and he wouldn’t see his mother again for a decade.I first heard Danny’s story when we met at Norway Chess a year and a half ago. Over dinner, he told me pieces of what would become his book Dark Squares: How Chess Saved My Life. I worried later that I’d pushed him into podcast mode before he was ready, but Danny said he was actually grateful for the chance to practice sharing his story out loud. Now, with his book out, he’s ready to open up fully.Episode DescriptionDanny Rensch, Chief Chess Officer at Chess.com and author of Dark Squares: How Chess Saved My Life, shares the extraordinary story of how growing up in a cult shaped his childhood, his chess career, and his path to resilience.From being separated from his mother at age 10, to navigating indoctrination, hierarchy, and trauma, Danny explains how chess became both his prison and his salvation. This conversation is about more than chess—it’s about control, identity, purpose, and how to reclaim your life from the stories others force on you.What You’ll LearnHow a cult leader used chess as propaganda—and how Danny reclaimed the game as his own.The three pillars of cult life Danny experienced: like vibration, the process, and purpose.Why vulnerability and storytelling can be healing—but also how they can be weaponized.The psychological toll of being told your “purpose” at age 12—and how to build a new one.What Danny learned about resilience, family, and community after leaving the cult.Timestamped Chapters[02:05] A Note from James: introducing Dark Squares[02:34] Danny’s childhood in a cult and separation from his mother[03:40] How Danny first shared his story with James in Norway[05:09] Learning to talk about trauma without fear of judgment[07:00] The challenge of context—why cult stories get misunderstood[08:20] Headline version: growing up in the Church of Immortal Consciousness

A Note from JamesI’m really concerned about the level of discourse in this country. It’s almost a cliché to say that now, but especially after the Charlie Kirk assassination, the division feels overwhelming. I even got invited to speak at the Oxford Union—the most prestigious debate society in the world—but ultimately declined because I didn’t like how the whole situation was being handled.I can’t stand when anyone celebrates a death. Regardless of politics, it disturbs me. And every day, my social media feed is filled with more division and hatred. So I wanted to talk with Charles Duhigg. He wrote Super Communicators (now out in paperback) about how to actually connect with people in a world that seems torn apart. Even in a short conversation, I learned so much from him—things that made me think in new ways.Episode DescriptionPulitzer Prize-winning journalist and bestselling author Charles Duhigg (Super Communicators, The Power of Habit) joins James to explore how we can talk to each other in an age of polarization. From tragic political violence to everyday disagreements with family and friends, Charles explains why humans are wired for connection, how to ask better questions, and what it takes to turn conflict into understanding.This episode is a practical guide to becoming a better communicator—especially when the stakes are high.What You’ll LearnThe three types of conversations—emotional, practical, and social—and why mismatched conversations cause breakdowns.How to ask “deep questions” that uncover values and experiences, not just surface facts.Why mirroring, looping, and listening carefully make people feel truly heard.How to handle anger and cliches with curiosity instead of combat.Why disagreements don’t destroy democracy—bad communication does.Timestamped Chapters[03:08] James on division, Oxford Union, and why he turned down an invitation[06:06] Why James brought Charles Duhigg on the podcast[07:00] Political violence, polarization, and clashing conversations[10:42] What made Charlie Kirk an effective communicator[12:21] Communication as connection, not just information[13:21] Do both sides have to want connection?[15:20] Congress, partisanship, and p

A Note from JamesThis is a crazy story. Martin Suarez holds the record for the longest continuous undercover assignment in FBI history. He went undercover as a cartel drug lord—smuggling billions of dollars’ worth of cocaine while posing as “Manny.” At one point, the story even starts with a gun to his head, convinced his cover was blown.The book Inside the Cartel: A True Crime Tale of Espionage, Undercover Operations, and a War Against Billionaire Drug Lords—co-authored with journalist Ian Frisch—captures it all. Martin’s voice may be difficult to catch at times because he’s been battling ALS, but every word is worth hearing. Ian also joins to help tell the story. This conversation had me on the edge of my seat.Episode DescriptionFormer FBI agent Martin Suarez spent more than a decade living undercover inside Colombian cartels. Known to the underworld as “Manny,” he laundered money, smuggled cocaine, and survived assassination attempts—all while secretly working for the U.S. government.In this episode, James sits down with Suarez and his co-author Ian Frisch to explore how an ordinary Navy veteran became the FBI’s ultimate undercover agent, why deception works in high-stakes negotiations, and what lessons from cartel infiltration apply to everyday life.What You’ll LearnThe psychological techniques Martin used to maintain his cover for years inside violent cartels.How undercover work creates “alternate realities” to control narratives and shift blame.Why confidence and self-belief are critical in negotiation, business, and personal life.The role of deception and patience in both undercover work and real-world persuasion.How Martin and his family managed the risks and sacrifices of a life lived undercover.Timestamped Chapters[03:00] A gun to the head: the moment Martin thought his cover was blown[07:00] Surviving a cartel hitman[10:00] From Navy to FBI: the start of an undercover career[12:00] Why Martin was the “perfect” undercover agent[14:00] Smuggling versus intelligence gathering: the FBI’s strategy[16:00] How to move cartel shipments without breaking cover[18:00] The art of deflecting blame and creating alternate realities[22:00] Cartel power and control in Colombia

Episode DescriptionRight after wrapping up their main conversation, James and Brian hit record again for a bonus session. What came out is an unfiltered talk on humility, arrogance, and the strange mix of traits needed to achieve great things. From the wisdom of the Talmud to the Dunning–Kruger effect, they explore why even Nobel Prize winners wrestle with imposter syndrome.James shares how writing books requires a mix of blind confidence and humility, while Brian connects scientific resilience to obsession, quests, and flow states. The two also talk candidly about the challenges of writing and publishing science books in today’s world—and Brian previews his bold new project exploring Jim Simons, “Chern–Simons Theory,” and the very arrow of time itself.What You’ll LearnWhy success requires balancing humility with courage—and sometimes arrogance with ignoranceHow Nobel Prize winners secretly struggle with imposter syndromeWhy writing books demands both blind confidence and ruthless editingThe difference between obsession and quest when pursuing successWhat “Chern–Simons Theory” reveals about time, space, and the structure of the universeTimestamped Chapters[02:00] Humility, chutzpah, and the Talmud’s two pockets[03:00] Writing, Dunning–Kruger, and the blindness needed for progress[05:00] Imposter syndrome—even after winning the Nobel Prize[06:00] Resilience, grad school, and the limits of Goggins-style toughness[07:00] Obsession vs. quest: two paths to achievement[08:00] Flow states, joy, and Nobel Prize winners at play[09:00] The cost of careers that don’t allow flow[10:00] The challenges of science publishing in the age of AI[11:00] James on downloads, inspiration, and writing talks in his sleep[12:00] The genius spirit, loneliness, and Hemingway’s advice[13:00] Why science books lean on unprovable ideas[14:00] String theory, quantum entanglement, and perennial sellers[15:00] Jim Simons, Chern–Simons Theory, and the arrow of timeAdditional ResourcesBrian Keating – Official WebsiteInto the Impossible: Focus Like a Nob

Episode DescriptionJames sits down once again with cosmologist Brian Keating—longtime friend of the show and author of Into the Impossible: Focus Like a Nobel Prize Winner. In this candid conversation, they challenge each other’s views on focus, curiosity, and the trade-offs of staying in your lane. Brian shares behind-the-scenes lessons from interviewing Nobel Prize winners, the thinking behind his new “Keating Test” for AI, and why communication matters as much as discovery in science.This episode isn’t about self-help clichés. It’s about real-world insights you won’t hear anywhere else—whether it’s why guarding your time is the most important skill, how to use flow states to sharpen your career, or why great breakthroughs depend on questioning the work of those who came before.What You’ll LearnWhy Brian created the “Keating Test” as a new measure for true artificial intelligenceHow Nobel Prize winners balance intense focus with curiosity across disciplinesWhy communication skills matter as much as scientific discovery for lasting impactHow to guard your time from “time bandits” and apply the power of saying “no”Practical ways to find your lane—or combine lanes—while still pursuing flow and masteryTimestamped Chapters[02:00] The Keating Test: AI, free will, and the act of survival[06:00] Humor, history, and reclaiming the “worst joke ever told”[08:00] Friendship, TEDx, and 11 years of conversations[09:00] Lessons from Nobel Prize winners: beyond self-help habits[10:00] Publishing with Scribe/Lioncrest and connections to James and David Goggins[12:00] Into the Impossible, Volume One: why distilling Nobel wisdom matters[13:00] Imposter syndrome, Alfred Nobel, and Volume Two’s focus[15:00] Donna Strickland, LASIK, and the power of saying no[18:00] Stay in your lane—or widen it? A debate on mastery and curiosity[23:00] Newton, Pascal, and the discipline of sitting in a room[26:00] Regrets, diversification, and finding flow[28:00] Crystallized vs. fluid intelligence in the age of AI[31:00] The importance of novelty—and the Lindy test[35:00] Math, reality, and the unreasonable effectiveness of ideas[38:00] Teaching quantum computing: bridging theory and life sk

A Note from JamesI’ve been on and off writing. From 2004 to 2021, I wrote one to two books a year, without fail. Since then, nothing. But I’ve been working on an idea: obsession. When I’m not obsessed, I can’t do much—sometimes not even the basics. But when I am obsessed, I can turn that energy into real outcomes: a business, a book, a skill, sometimes success, sometimes failure.This episode comes from a recent conversation I had with the Ventura Labs team. We talked about obsession, but also about AI, crypto, and how those obsessions have led to building TAO Synergies ($TAOX), a public company on Nasdaq. I’d love to hear your thoughts: should I write this as a book? Reach out on Twitter or anywhere.Episode DescriptionJames Altucher joins the Ventura Labs Podcast to explore the link between obsession, creativity, and execution. From contributing to IBM’s Deep Blue in the 90s to co-founding TAO Synergies, James shares how obsessions with chess, AI, and crypto have shaped his life and career.The conversation covers the philosophy behind decentralized AI, the rise of treasury strategies, and why writing down ten ideas a day can change everything. This episode isn’t about trends—it’s about frameworks: how to spot real opportunities, how to build around them, and how to know when obsession is worth pursuing.What You’ll LearnWhy obsession can be both a weakness and a superpower—and how to channel it productively.How Bittensor ($TAO) creates decentralized AI opportunities at a fraction of traditional costs.The mechanics of treasury companies and how TAO Synergies is building its playbook.The risks and rewards of subnet investing, and how tokenomics actually drive value.Lessons James learned from failure, from HBO web series experiments to company collapses, and why generating ideas daily can reset your career.Timestamped Chapters02:15 – Introduction02:58 – What is Bittensor06:24 – AI background and Deep Blue09:34 – Chess interest and journey11:46 – $TAOX inspirations and getting TAO-pilled14:09 – TAO Syner

A Note from JamesThe man, the myth, the legend—Rick Harrison. You know him as the star of Pawn Stars, the reality show based on the Gold & Silver Pawn Shop in Las Vegas. The show has been running for over 21 seasons, and Rick himself has become the godfather of the pawn business.I even joined Rick and Chumlee on their own podcast, Pawn After Dark, which was a blast. On this episode, Rick shares the ins and outs of the pawn world—why he thinks it’s the best business model ever, how it’s really the oldest form of banking, and why every object in his shop is more than just an item—it’s a story.Episode DescriptionRick Harrison didn’t just create one of the most successful reality shows of all time—he’s spent decades running the world’s most famous pawn shop. In this episode, Rick and James explore why pawn shops have been a cornerstone of finance for centuries, how collectibles get their value, and why storytelling is the real currency behind every object.From Rolex watches to cowboy hats with mobster histories, Rick breaks down how he decides what’s valuable, how emotions shape the market, and why gold has remained the ultimate store of value for over 6,000 years.What You’ll LearnWhy the pawn business is “the oldest form of banking” and how it still thrives today.How items gain value not just from material, but from the stories attached to them.Why so many Americans rely on pawn shops over banks and payday lenders.The economics of Rolex watches, diamonds, and gold in the pawn industry.How Pawn Stars became a global hit and what keeps the show fresh after 750+ episodes.Timestamped Chapters[01:00] A Note from James: introducing Rick Harrison[02:00] The legacy of Pawn Stars and 21 seasons on TV[04:15] Why Rick still loves his job after 750 episodes[05:30] Every object is a story: the cowboy hat with a mob connection[06:15] Pawn shops as the oldest form of banking[07:20] Why millions of Americans rely on pawn shops instead of banks[09:15] Rolexes, lawyers, and quiet transactions[10:30] How Rick values collectibles, art, and gold[11:45] Diamonds, divorces, and why jewelry stores buy from pawn shops[13:10] Charlie Chaplin’s pawn sh