About

James Dooley and Koray Tuğberk GÜBÜR are the founders of the Semantic SEO Podcast. The Semantic SEO Podcast showcases the brightest minds in semantic search. Each episode spotlights a guest whose work moves the industry forward. The show breaks down entity mapping, intent modelling, query clustering, attribute extraction, and document engineering in practical detail. Guests share the systems they use to build authority, strengthen knowledge graphs, and future-proof rankings. The host steers the discussion to make the expert look exceptional because the mission is to amplify their work and help them attract clients. The Semantic SEO Podcast helps SEOs, agencies, and digital strategists master the shift from keywords to entities. Listeners get frameworks they can deploy immediately. Guests gain brand authority because their processes, use cases, and results become the centre of each episode. The show becomes a trusted home for practitioners who take semantic SEO seriously.

  • Building Topical Authority from Zero: Cornerstone SEO Strategies with David G Quaid (James Dooley Interviews David G Quaid)
    James Dooley and David G Quaid explain how new websites can build topical authority from a standing start using cornerstone content, keyword difficulty analysis and the traffic tiers approach.
  • Hypernyms, Hyponyms, Meronyms and Antonyms: Using Lexical Semantics to Improve Semantic SEO Agencies' Content
    James Dooley and Pavel Klimakov explain how hypernyms, hyponyms, meronyms and antonyms can help semantic SEO agencies write denser, more interconnected content that ranks and converts better.
  • Why Going Too Wide Can Harm Your Website: Focused Digital Marketing for Web Design Agencies in 2026
    James Dooley and Germans Frolovs discuss why web design agencies should avoid spreading themselves too thin and instead adopt focused digital marketing strategies to improve visibility, trust and conversions in 2026.
  • What Information Do You Need to Start a Topical Map? (with Pavel Klimakov)
    James Dooley and Pavel Klimakov discuss the essential information needed to build an effective topical map for semantic SEO agencies, from identifying the core monetisable service to mapping the customer's search funnel.
  • The Topical Authority Formula Explained: Coverage, Historical Data and Cost of Information Retrieval
    James Dooley and Pavel Klimakov break down the topical authority formula, explaining how topical coverage, historical data and the cost of information retrieval combine to help SEO agencies rank websites more effectively.
  • The Topical Authority Formula Explained: Coverage, Historical Data and Cost of Information Retrieval
    James Dooley and Pavel Klimakov break down the topical authority formula, explaining how topical coverage, historical data and cost of information retrieval combine to improve search rankings for SEO agencies and content-led websites.
  • Topical Map or Semantic Content Network? Choosing the Right SEO Foundation with Pavel Klimakov
    James Dooley and Pavel Klimakov explain the difference between a topical map and a semantic content network, and which SEO agencies should prioritise to build stronger, more profitable websites.
  • How to Build a Topical Map Using AI with Pavel Klimakov
    James Dooley and Pavel Klimakov discuss whether AI can build a topical map end to end and where LLMs genuinely add value in semantic SEO for SEO agencies and content teams.
  • Common Mistakes With Semantic SEO: Building True Topical Authority (with Germans Frolovs)
    James Dooley and Germans Frolovs discuss the most common semantic SEO errors and how SEO agencies can build genuine topical authority in 2026 through information gaps, source context and historical data rather than keyword stuffing.
  • Common Topical Map Mistakes in Semantic SEO: What Every SEO Should Avoid
    James Dooley and Germans Frolovs discuss the most common and damaging mistakes people make when building topical maps in semantic SEO, from poorly defined core components to opening pages for queries that do not exist.
  • Topical Maps vs Semantic Content Networks: What SEO Agencies Need to Know
    James Dooley and Germans Frolovs explain the crucial differences between a topical map and a semantic content network, and why proper content briefs and source context are essential for successful SEO implementation.
  • Source Context in Semantic SEO: Why Business Angle Beats Niche
    James Dooley and Germans Frolovs explain how source context shapes topical maps, rankings and content strategy for SEO agencies, showing why business angle matters more than niche.
  • How to Create a High-Level Topical Map with Germans Frolovs
    James Dooley interviews semantic SEO specialist Germans Frolovs on the high-level process of building a topical map, from defining monetisation and central entities to deciding when a query deserves its own page.
  • Does Your Website Really Need a Topical Map? Topical Mapping Strategies for SEO Agencies in 2026
    James Dooley and Germans Frolovs discuss whether every website needs a topical map, how mapping differs across SaaS, e-commerce and local sites, and when multiple topical maps help or become a distraction.
  • SoMePoster Walkthrough: The Best Social Media Posting Tool for Social Media Management Companies in 2026
    James Dooley and Jesper Nissen walk through SoMePoster and discuss which digital marketing strategies social media management companies should focus on in 2026 to grow audiences, improve visibility and streamline posting.
  • How to Rank Blogspot Posts in Google With Jesper Nissen
    James Dooley and Jesper Nissen explain how businesses using parasite SEO can index and rank Blogspot posts in Google to capture long tail keywords and power up their social media properties.
  • Ranking Ghost.io Posts in Google: Parasite SEO Strategies for Digital Marketing Agencies
    James Dooley and Jesper Nissen explain how digital marketing agencies can index and rank Ghost.io posts fast in Google using parasite SEO, unique content and tier two link building.
  • Ranking Bluesky Posts in Google: Digital Marketing Strategies for Social Media Marketing Agencies With Jesper Nissen
    James Dooley and Jesper Nissen discuss the digital marketing strategies social media marketing agencies should prioritise in 2026, including ranking Bluesky posts in Google to expand search visibility and lead generation.
  • How to Index and Rank YouTube Community Posts in Google Search
    James Dooley and Jesper Nissen explain how businesses using YouTube can index and rank community posts in Google to build search visibility and powerful tier two backlinks.
  • Semantic SEO and LLM Visibility for SEO Agencies with Karl Hudson
    James Dooley and Karl Hudson explain how semantic SEO, semantic content networks and third party corroboration help SEO agencies earn citations and recommendations across ChatGPT, Claude and Gemini.