The more LOCAL your marketing is, the better. Learn from the most creative real estate agents in the country how they are using the "Platform" local marketing strategy to build a community brand that attracts warm listing leads and referrals.
- The Real Reason I Moved Back To KWKen Pozek (realtor in Orlando, FL) shares the marketing plan that helped his team sell almost $250 million last year. Over $100m of that volume can be directly tracked to leads from his local Youtube videos. Ken also dives into his recent decision to move back to Keller Williams from Real, and why "rev share" isn't always the most important thing.
- How A Husband/Wife Realtor Team Literally 10x'd Their GCI By Focusing On A Specific NicheThis is an important marketing lesson ESPECIALLY if you're in a big city with more than a couple hundred thousand people. Sarah and Aaron Rose (realtors in Palm Beach County, FL) share why they decided to go all in on marketing to a specific condo community....rather than targeting everyone in their area. The results speak for themselves. They've literally 10x'd their business.