Alloy Personal Training Business

About

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

Onward & Upward: Why We Partnered with CapitalSpring
In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money.
What the Best Franchisees Do Differently with Tammi Brown
In this episode, Rick sits down with franchise business coach Tammi to break down the three traits that consistently define successful franchise owners, owner involvement, employee retention, and accountability, and why most struggles in franchising start with leadership, not the system.
The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas
In this episode, Rick sits down with multi-unit Alloy franchisee and president of the FAC, John Farkas, to discuss his secrets to success in multi-unit ownership.
Entrepreneurship or Franchising: What’s the Right Fit for You?
In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to break down the differences between starting a fitness business from scratch and joining a franchise.
The Truth About Fitness Franchising No One Tells You
In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.
Scaling Strong: Nick Garrity on Multi-Unit Mastery
In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.
Elevating the Franchise Experience Through Communication w/ Rosheika Strachan
In this episode, Rick sits down with Alloy's very own Rosheika Strachan to discuss the importance of consistent and clear communications with franchisees.
Scripts Don’t Sell. Conversations Do
In this episode, Matt explains the "dos and don'ts" of phone sales.
Over 3 Decades Later: I Almost Missed It
In this episode, Rick and Matt sit down for their annual thought process on over 3 decades in business.
Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent
In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.
Success by Design: Franchise Lessons with Erik Van Horn
In this episode, Rick speaks with franchise expert Erik Van Horn about the keys to franchisee success. There are some great nuggets in this episode!! Enjoy
Mapping the Future: Alloy Expands to 2,000+ U.S. Territories
In this episode, Rick and Suzanne discuss the results of the recent Alloy mapping exercise for the US.
Care is Currency- Part 4
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency- Part 3
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency - Part 2
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency - Part 1
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Top 5 Supplements You Shouldn’t Skip with Rami Odeh
In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.
Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness
In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.
Inside FranChoice: Lessons Learned with Jared Breen
In this episode, Rick sits down with Alloy VP of real estate and studio development, Jared Breen, to discuss his experience at FranChoice.
The Director’s Edge: Role, Rhythm, and Results
In this episode, Rick speaks with Alloy VP, Matt Helland, about the role of the Director of Training and how they should best manage their time.

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Episodes