Alloy Personal Training Business

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Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

Over 3 Decades Later: I Almost Missed It
In this episode, Rick and Matt sit down for their annual thought process on over 3 decades in business.
Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent
In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.
Success by Design: Franchise Lessons with Erik Van Horn
In this episode, Rick speaks with franchise expert Erik Van Horn about the keys to franchisee success. There are some great nuggets in this episode!! Enjoy
Mapping the Future: Alloy Expands to 2,000+ U.S. Territories
In this episode, Rick and Suzanne discuss the results of the recent Alloy mapping exercise for the US.
Care is Currency- Part 4
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency- Part 3
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency - Part 2
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Care is Currency - Part 1
In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
Top 5 Supplements You Shouldn’t Skip with Rami Odeh
In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.
Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness
In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.
Inside FranChoice: Lessons Learned with Jared Breen
In this episode, Rick sits down with Alloy VP of real estate and studio development, Jared Breen, to discuss his experience at FranChoice.
The Director’s Edge: Role, Rhythm, and Results
In this episode, Rick speaks with Alloy VP, Matt Helland, about the role of the Director of Training and how they should best manage their time.
Purpose-Driven Profits: Scott Weaver’s Alloy Journey
In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.
Learning That Scales: Alloy’s New LMS Advantage
In this episode, Rick sits down with Alloy's VP of Corporate Operations, Chamberlynn Campuzano, to discuss the new Alloy LMS.
Selling Longevity: Jay Croft on Marketing Fitness to the 50+ Crowd
In this episode, Rick sits down with author Jay Croft to discuss his new book, Selling Longevity."
Driving Franchise Wins with Kelly Johnston
In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.
Franchise Funding 101: How to Finance Your Dream
In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.
The Price Is Right: Mastering the Art of Raising Rates
In this episode, Rick and Matt discuss the best practices for raising your rates for personal training.
The Resilience Factor: Bouncing Back with Courtney Clark
In this episode, Rick speaks with Alloy keynote speaker and resilience researcher, Courtney Clark, about what it really takes to bounce back from life's setbacks.
The Standard Is You: Raising the Bar with Mike Arce
In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."

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Episodes