Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/surveyjordanharbinger.com (on taking advice)thepharmacistvoice.com (Kim Newlove's show)perrysburgpodcast.com (Kim Newlove's show)podpage.comschoolofpodcasting.com/960 (on media hosting)

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding. Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.Even if you're happy with your podcast hostTakeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure. Links referenced in this episode:schoolofpodcasting.com/joinhttps://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show NotesCompanies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month)

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.Takeaways:Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.Ray Arnott's podcast inspired a listener to send in a special gift.

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/surveyTakeaways: Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success. Mentioned:School of PodcastingPodpageMentioned in this episode:Start Your Podcast Worry FreeFeeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."School of PodcastingHelp Me - Help You

OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityAI Goes to CollegeChat GPTPodindy.comCaptivateBuzzsproutBlubrryLibsynRSS.comProfit From Your Podcast BookWorfence Vulnerability Report

If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind). This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsTakeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting Newsletter

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsContributors:Kim Newlove - The Pharmacists Voice, Perrysburg PodcastKris - Podtastic AudioKiona Nessenbaum - Birth As We Know ItTakeaways: Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews.Links referenced in this episode:schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.com

Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthEcamm Live Software - https://supportthisshow.com/ecamm (aff)Daniel CHi - https://www.danielchi.live/Zoom Remote Settings App - remote settings appAI Tools Great for Text - idiogram.aiDaniel Batal - https://danielbatal.com/Daniel's YouTube Channel -

This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results). As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsTakeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube Channel

Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthschoolofpodcasting.comlearnpodpage.com

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement. Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.Mentioned In This EpisodeEthan Reese - Daily Sports PodcastDavid Hooper - Build a Big PodcastPaul Taylor - Pass ACLSJohn Wilkerson - Struggling For PurposeRalph Estep Jr - Ask RalphStephanie Graham - NoseyAFYork - Welcome to Earth StoriesZo Richardson -

Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back. Above all, NEVER have AI make content that is made public without human interaction.Full description at schoolofpodcasting.com/950Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsThinking of Starting a Podcast?Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.About Tom WebsterTom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting Newsletter

If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthAsk Ralph Podcast: Christian FinanceThe Pharmacists VoiceNext Day Audio EditorPodcast Editor AcademySteve Stewart "Find an Editor" tutorial an formDescript Vide and Audio Editor with AIOpus Clip AI Video Clip Creation ToolClipGen AI

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsPlatforms Discussed:Donation Only (No RSS Tools)PaypalBuy Me a CoffeeFanlistKofiPremium Content ToolsSupercastPatreonMemberfulHello AudioCaptivateBuzzsproutAll of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less). Keep I

Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up. Full show notes are on the website. Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.MENTIONED IN THIS EPISODERode Interview Pro Portable Microphone $244ishhttps://supportthisshow.com/rodeinterviewproShure Movmic Wireless Mics (small - great for video)https://geni.us/shure-movmicPodProtecthttps://podprotect.email/GW Centeric (Greg Wells) $36https://supportthisshow.com/gwcentralClarity VX Noise Removal $39

DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthWithout Warning PodcastPodcaster Happy HourGamertag RadioGARMTom Segura Your Mom's HouseGetting Fired From McDonald'sLibsyn to Use Barometer

Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of th

70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Mentioned In This Episode