About

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

Value for Value ⚡️


  • Crafting Engaging Content: Insights from Joe Pulizzi
    I am so excited to have on the show today. Joe has been creating great podcasts like , and show for years to coincide with his amazing books like , and Joe also created and sold the Content Marketing Institute and is now the man...
  • What is Podcasting 2.0? Transforming Listener Engagement and Earnings
    Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to...
  • The Varied Faces of Video Podcasting
    I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you...
  • The Varied Faces of Video Podcasting
    I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you...
  • Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
    In Episode 922, financial expert joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions,...
  • Podcast Saturation: Is Your Playlist Bursting at the Seams?
    Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an...
  • Overcoming Podcasting Burnout: Strategies for Staying Motivated
    Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the...
  • Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
    was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show it's a daily podcast for...
  • Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies
    In a , Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many...
  • Your Podcast: What Will You Start and Stop Doing in 2024?
    We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free...
  • Podcast Lessons, Legacy, and Love
    We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen...
  • Will “Verified” Downloads Ruin Podcast Advertising?
    Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from ). If you plan on paying for a service to promote...
  • Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
    Today I share a story where I took information I was going to publish as an episode, but put it out instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using...
  • Behind the Mic: Avoiding Podfade By Identifying Your Why
    Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make...
  • From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
    The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no...
  • My Favorite Podcast Is.... (and WHY) 2023
    I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to...
  • Podgagement: Because It's All About Engaging Your Audience
    Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed...
  • A Podcast Is Not a Waste of Time
    I read an article by Leslie Thompson titled, , and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the podcast was not a wate of...
  • Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster
    You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. Full show notes with...
  • Thinking of Adding Ads To Your Podcast - Listen to This First
    I was listening to an episode of the where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your...