Christopher Lochhead Follow Your Different™
Christopher Lochhead
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Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
Today, the 1st in a two-part series on entrepreneurship, we have entrepreneur, Co-Founder of FloodGate and host of “Starting Greatness” Mike Maples, Jr. He recently wrote “How to build a breakthrough: the secret of back-casting” and we’re going to go deep on it today! Watch out for our next episode, we’re having founder/CEOs Osman Rashid. He started $8B, publicly-traded Chegg and now Convo.com. Bio: Mike Maples, Jr is a Partner at Floodgate. He has been on the Forbes Midas List since 2010 and was also named one of “8 Rising Stars” by FORTUNE Magazine. Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems (IPO TIVS, acquired by IBM) and Motive (IPO MOTV, acquired by Alcatel-Lucent.) Some of Mike’s investments include Twitter, Twitch.tv, ngmoco, Weebly, Chegg, Bazaarvoice, Spiceworks, Okta, and Demandforce. Mike is known for coining the term “Thunder Lizards,” which is a metaphor derived from Godzilla that describes the tiny number of truly exceptional companies that are wildly disruptive capitalist mutations. Mike likes to think of himself as a hunter of the “atomic eggs” that beget these companies. Interests: Calligraphy, cinematography, and sporting clays. Links: FloodGate Twitter: @m2jr Linkedin: Maples How to build a breakthrough, Medium We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Today, we continue our run of legendary authors and podcasters with Dr. Christopher Ryan, author of New York Times bestsellers, Sex at Dawn: How We Mate, Why We Stray, and What it Means for Modern Relationships and Civilized to Death: The Price of Progress. He has a chart-topping dialog podcast is called, Tangentially Speaking, We have a fun, some times provocative discussion about everything from Muhammad Ali, what’s wrong with modernity, how the world is fundamentally changing, why living in a van is awesome, to what it’s like making a living as roving, smart person. The Legendary Muhammad Ali Christopher Ryan and Christopher Lochhead went into an insightful exchange of stories about Muhammad Ali. Chris shares during this lockdown, he discovered a YouTube channel that featured several classic fights and he enjoyed binge-watching on these.  Chris mentions Pete McCormick, the guy behind a documentary called “Facing Ali” and he interviewed guys who fought Ali. The interesting backstory was, during these tune-up fights, Ali would handpick his opponent.  “He would tell his agent, he heard one guy, his wife had been killed in an accident, so he will get a quarter-million dollars. He's beating people up in a charitable, generous way.” - Christopher Ryan Podcasting Has Been Instrumental Lochhead describes Ryan as “an insanely smart Ph.D. dude who seems to make a living being a smart guy, writing smart shit, podcasting smart shit, generally being the smart guy in the world.” He says podcasting has been instrumental in getting his message across. “It used to be, if you want to sit down and share your opinions to a hundred young smart people who are interested in hearing an old guy like me, you had a gig in the university. Universities are designed to filter out people like me or Joe Rogan or you, people who are liable to say something outlandish, to challenge this status quo.” - Christopher Ryan He further shares that he is generally pessimistic about the modern world, but one of the wonderful things that happened recently is that podcasting exploded.  “It is almost like a printing press, it just exploded, the opportunity to have direct contact between someone in the audience and the audience chooses whether or not it’s worth listening to. It is not the administrators of the university or publishing house, you know the gatekeepers.” - Christopher Ryan What It Is Like Living In A Van Christopher says he owned an apartment for a while until last fall when he spent 5 months in the van. He ditched his apartment, rented a storage space, and continued living life on the road since then. He traveled across the United States during the summer and flew to tropical countries during the wintertime.  “When this stuff got weird, end of January, I flew back. I didn't want to get stranded in Asia. I rented a house in a tiny little town in Colorado. I've been here, it is fantastic, there's no problem with social distancing. I like solitude. I like a good solid chunk of quiet and distance.” - Christopher Ryan To hear more about Christopher and what’s wrong with modernity and how the world is fundamentally changing, download and listen to this episode. Bio: Christopher and his work have been featured just about everywhere, including Netflix, HBO, MSNBC, Fox News, CNN, NPR, The New York Times, The Times of London, Playboy, The Washington Post, Time, Newsweek, and The Atlantic. Chris has been a featured speaker at TED, SXSW, The Festival of Dangerous Ideas at the Sydney Opera House, the Einstein Forum in Pottsdam, Germany,

Today, we continue our run of legendary authors with Kevin Maney. He’s the world’s leading authority on IBM’s history. He shares some amazing insights into what IBM did during the 1930’s that ultimately positioned them for greatness. We also have a fascinating talk about what changes C19 might bring to the world and what that could mean for our businesses and careers. Writing About Thomas Watson Kevin is a multi-time best selling author of Unscaled and Play Bigger. He’s also a co-founder of Category Design Advisors, where he helps companies design and dominate their market categories. Today, Kevin shares how fortunate he was to be able to write a biography of Thomas Watson, the man behind IBM.  “I have been watching what’s happening and there's all this economic damage and talk of a long term recession or depression everybody has to get through. Seeing companies laying off people, right and left and the jobless rate going through the roof and all these pain that is being caused made me think back to IBM in the 1930s during the Great Depression.” - Kevin Mahey IBM and The Great Depression Kevin narrates the amazing story of how IBM took the lead during a crisis. It was just a few years after the great depression. Instead of ceasing operations just like any other major corporations, he allocated funds to manufacturing and research and development. “Imagine the tension, there's no revenue coming in, spending all this money keeping these people, building machines and he is running out of time. Then this amazing event happened.” - Kevin Mahey Then-President Roosevelt devised programs to assist companies wherein the government will be needing a lot of reports on salaries. IBM, being the only capable company to fulfill this demand then stepped into the picture. This made IBM as it is now and Thomas Watson, one of the greatest CEOs of all time. Crisis As An Opportunity Rise Kevin shares that similar to the Great Depression crisis, this current crisis could also be an opportunity to build something up, get ahead, and come out of even stronger. “These kinds of moments in time can be seen as a tragedy but it can also be seen as an opportunity. If you can invest in the business, be wise and be careful, come out of the other end in a better position than you went in, and everybody else around you is devastated, I mean you’re in a great place.” - Kevin Mahey To hear more about the inspiring story of Thomas Watson, IBM as told by Kevin Mahey, download and listen to this episode.  Bio: Kevin Mahey - About Links: Category Design Advisors Twitter: @kmaney Linkedin - Kevin Maney Book - Play Bigger Book: Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on ...

Today, we have Clint Carnall, CEO of HydraFacial to share an extraordinary story of resilience, creativity, and action in a very short period of time. Clint’s company was one of the many companies that were amassing tens of millions of dollars in revenue, pre-pandemic. Now at zero revenues, they opted to go radically generous and thoughtfully aggressive. This is a legendary and inspiring example of how an entrepreneurial team scaled to meet any challenge, even the greatest challenge frankly that any of us have faced in our lifetime. The HydraFacial Ecosystem HydraFacial, as Christopher described it “is a company that is a part medical procedure, part beauty spa-like experience.” Clint, on the other hand, describes their company as a company built on “partnership.” They are not a “or” company, rather an “and” company, considering hotels, spas, medical physicians as partners rather than competitors. “Absolutely, no matter how good the painter they are, everybody needs a clean canvas. They think about HydraFacial like giving these physician med spas a clean canvas.” - Clint Carnell Clint continues to describe how their company operates in an ecosystem of physicians and nurses and consumers spas, hotels, etc and how this business model helped them to drastically grow the business. From Top-Tier to Zero Revenues A few weeks ago, Clint’s company HydraFacial were on a growth tier, serving different regions worldwide. They were on their A-game until Covid-19 struck their business. Clint shares how he witnessed their markets in China, Japan, Taiwan, and the rest of the world shut down.  However, Clint shares why this is an exciting time to be creative and to brush it off and take off. “I say it is a creative time. You know, it feels like an ambush. You are walking along and things are fine and then something hits you out of nowhere that you couldn’t expect. We are a little stunned. We have to brush ourselves off, were up and back, and ready to go.” - Clint Carnell Finding Opportunities Amidst Crisis Clint believes that good companies and executives, as well as creative entrepreneurs, have the capacity to make today as ‘creative times.’ CEOs all over the world have to make hard decisions, especially when you go from that kind of growth to almost zero revenue overnight. “The things that made us good executing the way up were the same things that are serving us during these challenging times and so strategy, but more importantly, solid execution.” - Clint Carnell To hear more about how a category queen company created three new lines of business in a matter of weeks after their core category collapsed to no fault of their own and for more information about Clint, download and listen to this episode. Bio: Clint was born in Anchorage Alaska but receives no royalties from the pipeline, thus he works for a living as our Chief Executive Officer. He grew up in Washington State and chased a soccer ball well enough to attend Duke University on a scholarship where he received grades good enough to land jobs with the likes of Johnson & Johnson, Chiron, Gambro Healthcare and Bausch & Lomb. He's always been an entrepreneur starting in his early days when he would skip the school bus, buy jolly ranchers for a nickel and sell them for a quarter. At thirty, he founded Charleston Renal Care, which was acquired by DaVita. This gave him the ability to take a chance and join a VC backed company named Thermage, which went public, made acquisitions, and is now called Solta Medical. In his very spare time, Clint and his wife are busy raising two kids in Park City, Utah. The family has lots of animals affectionately called "the farm". His biggest fear is breaking all his bones trying to race his kids down the ski slope! Links:

Today, a magical, mystical bestselling author and podcaster, Rhonda Smith, is with us today. She’s got a new book out called The Whole Method and a soul-affirming podcast called Cosmic Smith. She’s incredibly open about what she calls “radical fullness.”  We talk about why it’s ok, that not everyone is going to like you and why we want to experience everything in life and so much more. Radical Fullness Rhonda has overcome becoming a self-described “meth head” to transform her life. has been amazed at what little clean living can do for the body. She described how in the past two and a half years, she was battling a mind-blowing, brutal depression with suicidal tendencies. She copes with the whole situation by what she described as “understanding the darkness of her soul.” “I finally remember how to be me, and allowed it. Radical acceptance, radical fullness.” - Rhonda Smith She further shares the void inside every person, which is the center of our force. The dark is the feminine, the light is the masculine.  “Within the dark, and that void, that discomfort, that deep blackness of our soul,  in that quiet space, when we learn how to sit there, that is when creation happens, just like the womb. It was learning how to be in that void of myself and not have to do or change anything and just be able to sit with it.” - Rhonda Smith Dealing With Suffering Christopher asks Rhonda to elaborate on the suffering or that void inside each person. He further shares that we have no choice once suffering “comes for us. We can resist it but we have to go through the fire in one way or another. “The way I can best describe is like the thing people run from, the thing that keeps us in distraction, the things that keep us constantly seeking.” - Rhonda Smith Teaching People Compassion One of the biggest things Rhonda shares in this conversation is that one can’t teach someone to become empathetic or to have compassion. It is something that has to be learned through experience. Christopher and Rhonda exchange their point of view on why humanity has deemed homelessness and hunger as “okay.” To know more about Rhonda and her views on designing your life, download and listen to this episode. Bio: Rhonda Smith was born and raised in picturesque Northern California.  She spends most of her time between the San Francisco Bay area and the Sierra Nevada mountains with her majestic little wiener dog, Saylor Love. Rhonda shares her message on stage, as well as through podcasting, coaching, and her work with sacred plant medicine. She uses all of these modalities to support people in remembering the truth about who they are. Rhonda believes that only when we embrace the darkest parts of ourselves, do we learn the lessons that lead to remembering and living our deepest truth.  The greatest work of our lives is being willing to stand naked with all of our masks removed. The current state of our planet (living earth) and humanity is a catalyst to understand the way we’ve been living isn’t working!  This was the spark that ignited Rhonda’s mission.  Her newest company, “The Expanded Hueman” is set up to answer the question “What comes next after personal development?” It’s an invitation for us all to stop the madness of endlessly seeking outside ourselves. Her book, The Whole Method, is about remembering how to journey back into ourselves and once there, discover everything we need. It’s when you realize that who you are on the inside doesn’t quite match up to the persona you’ve created on the outside – You’ve done well, people look up to you, but deep inside there’s a niggle that something’s not right… Something is missing. You suspect there’s more for you to learn. Links:

Welcome to another amazing episode with Combat Veteran and US Marine Akshay Nanavati. He joined us at Episode 142, which was one of the top-rated episodes. Due to insistent public demand, he’s back. Akshay is a speaker, entrepreneur, ultra runner, non-profit founder, and best selling author. Today, we specifically talk about dealing with life and moving forward in the face of fear and adversity. He of all people is powerfully equipped to empower those who are having a hard time dealing with C19. Listen carefully to Akshay’s ideas on how to change barriers with questions and more! Solitude During C19 Akshay starts the conversation sharing about coins and medals with the iconic Marines raising a flag in the battle of Iwo Jima. He narrated how honored he is to be a part of the Marines who represents courage and valor in battles. He further shares that he has been living in solitude prior to the Covid19 pandemic. He does some amazing activities to meditate and to practice stillness.  “I'm used to it and I don't mind the solitude. I've trained in solitude in the sense like, I spent 7 days in pitch darkness, isolation, and silence, to confront my fear of stillness to master the experience of solitude but at the same time, as we briefly touch on I do have moments that I feel that sense of loss.” - Akshay Nanavati Living in Paradox Living in paradox, Akshay describes himself as someone who is social but likewise, enjoys his solitude. He shares how he cried himself to sleep while reading a book ISIS abducting a woman to become their sex slave.  “I read these intense books to remind me of the pain and suffering in the world and to stay focused on my mission. My solitude allows me to go into space that I would not be able to go to if somebody else was here.” - Akshay Nanavati He further shares another activity that he does, which Christopher describes as an activity he wouldn’t do in a million years.  “When the world is intense, to me, that's a time to dig deeper into it. I actually put a horrible death metal music. It’s not actually music, its noise, and I put on a strobe light. I meditate and practice stillness with it. It was very intense, but its a great practice to master stillness in the face of chaos.” - Akshay Nanavati Overcoming Solitude in C19 A lot of people have actually improved communications with others during this crisis. A number of people utilized Zoom and social media to communicate with friends, family, and loved ones. Akshay shares that connection is important as humans are naturally tribal creatures. “I think the problem is, what we’re doing right now, is the same as what we’re doing before, which is basically running away from pain, running away to having to confront ourselves and now we’re being forced into that world.” - Akshay Nanavati To hear more about dealing with life and moving forward in the face of fear and adversity and to learn more about Akshay, download and listen to this episode. Bio: Akshay Nanavati (born October 15, 1984) is a United States Marine veteran, speaker, entrepreneur, ultra runner and author.  He served in Iraq during Operation Iraqi Freedom and was later diagnosed with post traumatic stress disorder. His book Fearvana was endorsed by the Dalai Lama and Jack Canfield. Links: Fearvana Twitter: @fearvanalife Instagram: @fearvana Wikipedia: Akshay Navati

Today, we have a riveting conversation with Dr. Rana el Kaliouby.  She’s a tech / AI entrepreneur and the author of a brand new book out called Girl Decoded. Rana is the co-founder and CEO of Affectiva. Her work on A.I. is bleeding edge, particularly around human and emotional AI and the ethics of AI and more. This is a stunning, inspiring, real dialogue that you’ll surely love. Top Woman in Tech Rana el Kaliouby is a Muslim woman kicking butt in the American tech entrepreneur world. She holds a Ph.D. from the University of Cambridge and a Post Doctorate at MIT. She’s one of Fortune’s 40 Under 40 and Forbes says she’s one of America’s Top 50 Women in Tech. She describes her success as a privilege for having supportive parents who made sure she and her siblings get a top-notch education.  “I grew up surrounded by strong women but it was always understood that your priority is the family and you do your work on the side, that was the context.” - Rana el Kaliouby EI and AI, Counterintuitive Christopher asks about how Rana speaks about Emotional intelligence in the AI world as it is oftentimes, counterintuitive. Rana shares how her endeavors connected the two. “Even 25 years ago, I saw this pattern, with tech, it empowers us to communicate with more people. But I always felt there was something missing. We were communicating with more and more people so the quantity is there but the quality of the connection wasn't quite there. It was almost like an illusion of a connection. - Rana el Kaliouby Rana shares about her first time living abroad. She was newly married at the time and she found herself away from her family and then-husband who had to stay behind to run a software company. She realized that despite spending a lot of time with her laptop and mobile phone, she always felt alone due to a lack of intimacy of technology.  Importance of Emotional Intelligence During Rana’s study abroad, technology served as the main portal of communication between her and her family. However, it fails to communicate the richness of her voice, intonation, facial expressions, and gestures. Non-verbal communications are lost she was chatting over text with her family. “That just got me thinking, emotional intelligence and our emotions, in general, are so important in how we live our lives, how we make decisions, how we connect with one another, how we learn, how our memory gets encoded yet, in the digital universe, its devoid of all of that. That set me on the path of building technology that has AI and emotional intelligence and maybe even someday, empathy.” - Rana el Kaliouby To hear more about Rana ’s views on human and emotional AI and the ethics of AI, download and listen to this episode. Bio: Rana is co-founder and CEO of Affectiva.  Having defined the category of Emotion AI, Rana is now pioneering Human Perception AI: technology that can understand all things human.   A passionate advocate for innovation, ethics in AI and diversity, Rana has been recognized on  Fortune’s 40 Under 40 and Forbes America’s Top 50 Women in Tech.  Rana is a World Economic Forum Young Global Leader.   She holds a PhD from the University of Cambridge and a Post Doctorate at MIT. Links: Linkedin: Kaliouby Twitter: @kaliouby Affectiva Leadership Team We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him,

We continue our run of legendary authors with best selling author of the brand new book Samsung Rising, Geoffrey Cain. He takes us into both South and North Korea, what it’s like to live in both places and how relatively small South Korea gained out-sized economic power. We also talk about how Samsung grew from a fish market to a mega-empirical, multi-national, with 300,000 employees. There's a ton here you'll find fascinating. South Korea Geoffrey gives a great visual description of both North and South Korea in this episode. He lived on and off in South Korea from 2009 to 2016 and have visited North Korea as well for two weeks as a reporter. He further describes how South Koreans practice their right to assemble to petition about issues such as powers of major corporations, labor unions, and the like. He relates South Korea to the French who have massive protests, too.  “Korean democracy is quite young, it was only 1987 that Korea became a democracy. It wasn't until many years later that it really became a full democracy. It was a corrupted democracy for a long time. The fascinating thing was the fact that I'm standing in the Square, and I could turn north and look north and I would realize that about 45 minutes or an hour drive away from me, is the border of North Korea.” - Geoffrey Cain North Korea On the border of South Korea lies what they call the DMZ or the Demilitarized Zone. It is one of the most heavily mined places on Earth. Former President Bill Clinton even visited and said: “its the scariest place on Earth.” South Korea (SK) is described as orderly but with bustling cars and noise, he describes the DMZ in North Korea as barren land. There were no lush trees like in SK and the whole vibe of Pyongyang, the capital was similar to a dystopian sci-fi movie.  Miracle in Han River The unexpected growth of South Korea is often called as the Miracle in Han River. The country was able to come out of nowhere and take on the world. This is what Geoffrey discussed in his book Samsung Rising. “The story of this nation that has been overlooked in the past—it is small, it is seen as inconsequential, it is this little peninsula next to this major giant, China, smash right there with Japan, which is also a big power subject to all kinds of war and sufferings in the past—but somehow managed to become this powerhouse of technology and economy and industry and democracy.” - Geoffrey Cain To hear more about Geoffrey’s views on China and Asia more broadly, the Coronavirus and the battle for worldwide AI supremacy, download and listen to this episode. Bio: Geoffrey Cain is an award-winning foreign correspondent, author, commentator, anthropologist, and scholar of East and Central Asia. His first book, Samsung Rising: The Inside Story of the South Korea Giant That Set Out to Beat Apple and Conquer Tech, from a decade of his coverage of the world’s largest technology conglomerate, was published in March 2020 by Currency at Penguin Random House. A former correspondent at The Economist, Cain is a regular commentator in The Wall Street Journal, Time, Foreign Policy, The New Republic and The Nation, and a frequent guest on CNN, MSNBC, BBC and Bloomberg. Cain writes about the ways that technology is upending our lives, communities, governments and businesses. His work takes him to the world’s most authoritarian and far-off places, from inside North Korea to the trans-Siberian railway across Russia, from investigations into genocide in Cambodia to experiments in technological surveillance in China. Cain is sought out as a consultant on government, business and technology, having advised the World Health Organization, Open Government Partnership,

Today, we have a legendary conversation with a legendary American Hero, retired 4-Star General, bestselling author, entrepreneur and educator Stan McChrystal. He is the partner of Chris Fussel who was recently on Follow Your Different Episode #149. We get into these topics: leadership, digital leadership, crisis management, his view on how we got here with COVID19 and how we get out of it. We also discuss the digital divide between the public and private sectors and what we should do about, Pay special attention to The General’s advice for business leaders, State Governors and The President of The United States. An Experience No One Predicted Former Defense Secretary Robert Gates calls Stan "perhaps the finest warrior and leader of men in combat I ever met.” This was definitely one of the greatest descriptions one could say about him. He is the kind of leader any company would want in their team, especially during these unusual times. Stan described this coronavirus pandemic as disorienting. It is highly different from most of the crises in our lives. We face an amorphous viral threat and we get affected economically as well/.  “So the average person is going through an experience he probably has never predicted. He got to get his mind around it and not just their own mind, but also their family, their organization and all the people they care about.” - Stan McChrystal Leadership During Unusual Times Aside from possessing leadership fundamentals, Stan calls for a different kind of leadership during these unusual times.  “Your organization can have had a strategy you're very comfortable with that was executing in a set of places. Suddenly that strategy, for any number of reasons, appear to be absolutely invalid now. So the leaders got a role to first, give people a sense of direction and then provide direction. And finally, the leaders got to inspire.”  - Stan McChrystal On Digital Leadership Christopher asked Stan about the daily video briefings he spearheaded when he was in the military and Stan gave a nice story back in memory lane. He was citing this as one of the best examples of digital leadership especially in times of crisis. “Out of necessity, we spread our force. That was 2003 and then we realize, how do you synchronize that? We were at the beginning of the technological boom and we latched on the video conferences, laptops and we connected the entire force, every day, for 90 minutes. When I took command, it was 50 people for 30 minutes. Then we opened it to 7500 people for 90 minutes. To some people, it may sound like madness but it was the most efficient thing I’d ever been a part of,” - Stan McChrystal To know more about the digital divide between the public and private sectors and what we should do about it and The General’s advice for business leaders, State Governors and The President of The United States, download and listen to this episode,  Bio: Stan McChrystal is a retired 4-Star US General. He is best known for his command of Joint Special Operations Command (JSOC) in the mid-2000s. His last assignment was as Commander, International Security Assistance Force (ISAF) and Commander, United States Forces – Afghanistan (USFOR-A).[5] He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 200...

In this episode, two mission-driven, Silicon Valley entrepreneurs Arisa Amano and Bob Remeika, co-founders of hot startup Internal.IO and they are on a mission to change Internal systems and productivity. We have a real conversation about how technology can positively change the way work gets done, why is it important to protect customer data and how the two of them have built both their relationship and their company. Internal.IO Prior to co-founding the blockchain company Harbour, Anisa and Bob met at Yammer. They went ahead and launched Internal.IO when they realized that they have been building internal tools for different companies in the past.  “When Anisa and I were at Harbor, we realized we built this console internally and we look back and every other company that we've ever been at, we built internal tools for every single one. We started thinking about, what would be a good console and why do they get so bad?” - Bob Remeika Access Abuse and More Bob further shares their observation on why consoles are inefficient. Companies always try to determine where to allocate engineering resources and ideally, they should be working for the core product since it is vital to the business. He further shares that consoles often times becomes a “Frankenstein Project” or a hodgepodge of information.  “These internal tools are necessary but what happens is you always go with what is the common denominator. Building them? You usually zap them together and so, you wind up with something that is inherently insecure. You're giving away way too much customer information to too many employees throughout your organization, so you're subject to access abuse.” - Bob Remeika Consoles or Internal Tools Anisa shares that Internal. IO aims to replace the internal tools that companies built. She cites Uber as an example, where the main product is the ride-booking service. However, in the background, there are multiple departments that need to share information to be able to fulfill their jobs, such as Customer Service or Operations.  The concern, however, the console is either hard to use or the app does not have proper permissions in place to control the access or the app is partially broken and a lot of different issues because its not the core focus of the company. That is where Internal.IO comes in.  To know more about why it’s cool to disagree, how Anisa and Bob have built trust and to know their thoughts on responsible hyper-growth, download and listen to this episode,  Bio: Arisa Amano began her career at VMware, a software company that provides cloud computing and platform virtualization software and services. As their marketing manager, she analyzed customer usage of products and created marketing campaigns; one of the campaigns was a YouTube video contest called “Run It with VMware.”  In 2010, she worked at MTV Networks as a Product Marketing Lead for Social Games. She worked across Nickelodeon, MTV, and Comedy Central groups.  In March 2011, Amano became the Director of Product Marketing & Design for Yammer. In December 2013, her role changed to Head of Lifecycle Marketing. She was part of the company until they were acquired by Microsoft.  In December 2014, Amano began playing the role of Vice President of Products for Zenefits. owned the complete relaunch of the Zenefits' product suite, launching Z2 and HROne.  In 2017, Arisa Amano co-founded Harbor (blockchain) with Bob Remeika. Their team is in the process of creating a decentralized compliance protocol that standardizes the way securities are issued and traded on blockchains.   Bob Remeika is Co-Founder and CTO at Harbor, Inc. Links: Internal.io

Today, we have a riveting conversation with Sachit Gupta. He’s been in the background helping some of the top podcasters and content creators build their businesses. He’s an expert at building and monetizing digital content. Recently, he stepped out and built his own podcast Conscious Creators and he wants to help people “Make A Life Through Your Art Without Selling Your Soul.” This conversation is a great opportunity to learn from a sensei in digital content and regardless of what you do, Second Guessing His Talents A lot more people are looking at podcasting, webinars, youtube shows, and other digital content of course writing books, as either key parts of their business or an extension to their business. In fact, Christopher personally thinks every brand needs to become a media brand. There is no other time than today to start digital leadership in your respective industry.  For 10 years now, Sachit Gupta had been in the background of content creators or digital leaders. He worked with industry giants like Tim Ferriss, Seth Godin, among others. But who would have thought he has always been second-guessing himself in terms of creativity? “My art wasn't good enough, so I started doing all these things. I graduated and worked with creators and now what I realized is, because I didn't think my art was good enough, or my creation, I subconsciously entered a career supporting other creators.” - Sachit Gupta The Story of the Starving Artist Christopher asks Sanchit what fascinates him the most. He shares that he has always been fascinated with artists who can remain independent with their craft while still monetizing their talents.  “For me, I think there is a whole story of the starving artist and how creators are always like beholden to big corporations. How can you create and be an independent artist and own your art, own your worth and charge your worth like you can have a career yourself?” - Sachit Gupta Advice To Content Creators What are the things most people get stuck with? Sanchit shares that the people whom he works with—creative people, artists, content creators—are still challenged with defining what their message is and to whom is this message for. “Who’s your market? What are their hopes, fears, and dreams? What are their problems and how do you help them solve the problem?” - Sachit Gupta To know more about Sanchit Gupta, an expert at building and monetizing digital content, download and listen to this episode. Bio: Sachit Gupta helps amplify Creators (podcasters, authors, etc.) & Brands. Creators and Brands want the same things — the right audiences, bigger impact; sometimes, even each other. He provides the tools and strategies to create the right connections at the right time that make these needs, reality — easily, instantly. That’s what he means when he say — Connections, Amplified. Sanchit and his team have worked on campaigns with top podcasters like Andrew Warner (Mixergy) Hiten Shah & Steli Efti (The Startup Chat), #1 NYT best-selling authors (Tim Ferriss, Seth Godin, Oren Klaff), social media influencers (Tessa Arias, Handle The Heat) and international sports stars (Rohit Sharma, Indian Cricket Team). He also worked with 30+ brands including Pilot.com, Toptal, Pipedrive, HostGator, ActiveCampaign, ahrefs, The 5 Minute Journal, ClickFunnels, Outerknown, Brain.fm and more to create win-win partnerships with Creators.  Links: Linkedin: Sachit Gupta Instagram: @sachitgupta Twitter: @sachitgupta

Today the legendary super agent Darren Prince. We dig into it all, how he went from sports memorabilia to a super agent. Pay special attention to why Darren wants to inspire people to overcome addiction. This is an extraordinary guy and conversation, I know you’ll love. The Man Behind The Man and The Woman Darren is 100% well-known among sports A-listers and celebrities. His client list includes Magic Johnson, Charlie Sheen, Vince Neil, Hulk Hogan, Ric Flair, Dennis Rodman, Denise Richards, Carmen Electra, Chevy Chase, the late Muhammad Ali, Smokin’ Joe Frazier, and Evel Knievel. “You got to love them like your family. I love people, It’s amazing. You're getting inside some of these people’s lives and if you do the right thing, the relationships that would come from it, from people that really don't trust because they’ve been screwed ever so often. They are very very guarded” - Darren Prince  Opiate Addiction Aside from a well-renowned agent, he is also a self-confessed recovered addict with nearly 12 years sober. He describes his experience and how certain religious figures helped him through this challenge. He usually shares this experience when he speaks in colleges, groups or companies. “My opiate addiction took me to a place where I wanted to kill myself every day. I had a dream job, the dream life, the clients, the notoriety, but I was living in a double life.” - Darren Prince  Undesirable Childhood Life Darren shares a lot of his challenges that started in my childhood. He was classified with a severe learning disability. This led him to feel different, less, and uncomfortable with his own skin. He was verbally bullied and he never spoke out.  To hear more about Darren and his ideas on overcoming addiction, download and listen to this episode. Bio: Darren Prince is a sports and celebrity agent who, at the age of 14, founded a mail order company selling baseball cards and traveling around the country participating in trade shows.  At the age of 20 he sold his company and became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. A-List celebrities included the late Muhammad Ali, Hulk Hogan, Pele, Joe Montana, Carmen Electra and Jenny McCarthy. In 1995 Prince started a new venture with Prince Marketing Group (PMG), representing athletes and celebrities for marketing deals consisting of endorsements, licensing, TV, movie and book deals, autograph signings and appearances. His first client to sign with the firm was none other than Magic Johnson.  Soon after Smokin’ Joe Frazier, Dennis Rodman, Pamela Anderson and Chevy Chase followed. With PMG growing at an enormous pace, Prince added Scottie Pippen, Clyde Drexler, Mickey Rourke, Roy Jones Jr, Micky Ward and the late Evel Knievel as clients over the years.  The sports/entertainment industry is a small world and very competitive,” says Darren Prince, CEO of Prince Marketing Group.  “Prince Marketing Group has prospered over the years by delivering out of the box thinking for clients and building relationships through the practice of good business and effective networking.” Prince Marketing Group is currently a multi-million dollar business that has negotiated over $200 Million in deals and currently secures marketing deals, arranges signing/memorabilia appearances, commercial licensing, product endorsement, and voice-overs. Darren is a true entrepreneur as he has been able to continuously reinvent himself and significantly grow his business over the years.  He has been featured in outlets such as Your World With Neil Cavuto, The Big Idea with Donny Deutsch, CNN’s Anderson Cooper 360, Hannity & Colmes, ESPN, New York Times, Wall Street Journal, New York Post, USA Today, Forbes’ Sports Money, On the record with Greta Van Susteren, Howard Stern radio,

Today the legendary performance coach to rock stars, Phil Towle, joins us today to talk about how we can deal with the coronavirus crisis and how we can make a difference. Phil is a sensei among sensei on life coaching and life design. Kirk Hammett, of Metallica, even said, "If Lennon and McCartney had Phil, the Beatles would never have broken up." Covid19 Is A Gift Everyone worldwide is grappling with different issues during this crisis. For Phil, he shares that this challenging situation has forced him to believe that Covid19 is a gift we gave ourselves. This gift forces us to transform a lost, sick and divided society. “I think that Covid19 is bringing the best out of most of us. I think that we are going to heal ourselves and the only way that we could do it, is to have something that is drastic that makes it more difficult for us to see ourselves as sinners.” - Phil Towle We Are One Civilization Phil shares that we ought to at ourselves as one civilization. He encourages everyone to set aside personal differences and review oneself instead. He also mentions that social distancing is appropriate at the moment, but a heartfelt connection is a cure. “It is really hard for me to be angry at somebody else now because they have a different viewpoint. I saved my anger because I have some for my own contributions to the way society screwed itself up.” - Phil Towle Making a Difference Phil shares how Christopher stood as a role model at this crisis. Chris placed prime importance on his thought about how companies react to this crisis will greatly define their brand. He himself has been collecting gloves and distributing it to local hospitals in Santa Cruz, California.  “It’s kind of you to say, Phil. When it became clear if I was a legendary leader, what would I do now and I have tasked myself to answer that question every day and it changes every day. so, I just tried to do and be everything I can.” - Christopher Lochhead To hear more about Phil and his ideas on making a difference during this crisis, download and listen to this episode. Bio: Phil Towle is a “performance coach”. He defines “performance coaching” as a proactive psychological strategy that facilitates making your best better.  In addition, Phil works with, “Difference makers” committed to using their God-given talents to fulfill their highest possibilities and those around them…Determined to transform each hardship, setback and self-imposed limitation, into superior achievement... Sample clients include: Metallica; Dick Vermeil (Superbowl Winning Coach with St. Louis Rams); Bill Romanowski (Professional Athlete); Rascal Flatts; Tom Morello (musician with Rage Against Machine/ Audioslave/ Nightwatchman, and Human Rights Activist) Links: Phil Towle Metallica documentary featuring Phil Towle working with the band: “Some Kind of Monster” We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

We continue our run of legendary authors with Twitter’s former head of Europe Operations, Bruce Daisley. He’s got a new book out called Eat, Sleep, Work, Repeat, He’s also got a great podcast of the same name! This conversation is fun as we talk about some of his “30 hacks” for more joy at work. Expect a lot of laughter, conversations about digital relationships, walking meetings, Chinese Sci-Fi and a lot more. Also, pay close attention to our discussion about why you should turn off notifications on your phone! London To California The conversation with a lot of laughter from the two. They touched on topics such as living in London, how Europeans adjust when they visit the US and the culinary fusion of European dishes. You might also relate to the two who kept on adding movies in their “to watch list” but have never even started watching any on the list. Bruce also shared how he loved buying books, but never actually find time reading them. This is also the inspiration why he wrote the book Eat, Sleep, Work, Repeat. Twitter EU Bruce shares when he joined Twitter, he never expected he would face a great challenge. Initially, Twitter was rated as one of the best places to work for. However, somewhere along the way, employees started to leave one by one. In a year, 40 of his top people left Twitter. “Might be something I did, something went wrong. The culture went from being the “biggest party that you never wanted to end” to being this “party that you wished you never had left the house to go to.” - Bruce Daisley He then started commissioning researchers with the hopes of improving workplace and culture. Unfortunately, the people have either not read these papers, or have not implemented it. It was such wasted information so Bruce decided he should write about it. Eat. Sleep. Work. Repeat. Bruce shares he wrote this book, which is intentionally a very short episodic series of interventions that anyone can stage in their office or workplace. One piece of information he shares is that open offices increase employees’ hate to co-workers by 75%.  “Even if you just read one 10-page chapter and you Xerox it, threw it at your boss, I am hoping that even with that just one intervention might marginally improve people’s work.” - Bruce Daisley To hear more about Bruce’s ideas on  hacks for joy at work and more information about Bruce, download and listen to this episode. Bio: Bruce Daisley was previously Twitter's most senior employee outside of the United States, in his role of Vice President across Europe, Middle East and Africa.  He joined the company in 2012 having previously run YouTube UK at Google.  He has also worked in the magazine publishing and radio industries having got his first break by mailing a cartoon resume of his life to prospective employers. Bruce's passion for improving work led to him creating the podcast Eat Sleep Work Repeat on making work better. It became a number 1 smash in the UK (also hitting the business top 10 in the US). Links: Book - Eat. Sleep. Work. Repeat. Website - Eat. Sleep. Work.  Twitter - @brucedaisley We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter...

Today, we have a very timely conversation about leadership and crisis management with a highly decorated Navy Seal Chris Fussell. He partnered with 4-star General Stanley McCrystal to retool the US military after 9/11. Chris is a legendary American hero, a servant leader in the military, entrepreneur, and now the President of McCrystal Group. Chris and Stan consult and advise organizations around the world on leadership and frankly, they helped a lot of organizations deal with this crisis. We also talk about a recent opinion piece that Chris and Stan wrote for the NY Times. Connected Through Structure Chris describes that tribes are connected through structure and leadership. It also holds true within industries. He further shares that when the ability of those systems starts to be dismantled through the separation physically or something similar to what is happening to us at the moment, we will end up with a disconnected state. He further shares how this scenario in relation to them at Washington DC/ Since there is a “disconnected state” the food shortages among families on the other side of DC do not affect Capitol Hill emotionally. He says this is how inequity stats. Social Cohesion Chris shares that the “fabric” that holds society together is immediate family, community and socioeconomic circles. “This is critical that we reach across those boundaries that’s why, institutions—like a workplace that pulls from many different networks, from the executive, down to the frontline folks, or like a public school or a church, that reaches across the boundaries—those create this fabric that pulls us together anytime you see that disrupted at scale for an extended period. If the fabric is unwoven, its really hard to weave them together.” - Chris Fussell Call For National Level Campaign Chris took the opportunity to call everyone to action to help out in any way they can. Christopher Lochhead shared that he and his family purchased plastic gloves from a local restaurant supplier and dropped it to local hospitals in Santa Cruz. “The people at the bottom are those who are gonna suffer more economically. They’re gonna suffer the worst medically as a result of this pandemic. The economically deprived neighborhoods.” - Chris Fussell To hear more about Chris and how leaders are holding up with this crisis, download and listen to this episode.  Bio: Chris Fussell is the President of McChrystal Group.  He is an author of the 2015 New York Times bestseller, Team of Teams: New Rules of Engagement for a Complex World as well as 2017 Wall Street Journal bestseller, One Mission: How Leaders Build a Team of Teams.  He joined McChrystal Group as a Partner in 2012. Chris was commissioned as an Officer in the United States Navy in 1997, and spent the next 15 years on US Navy SEAL Teams, leading SEAL elements in combat zones around the globe.  From war-torn Kosovo, to counter-terrorism operations in Iraq and Afghanistan, to highly specialized efforts in the troubled areas of the Arabian Peninsula and North Africa, he experienced and led through the modern evolution of the US military’s Special Operations community, first on SEAL Teams Two and Eight, then in the Naval Special Warfare Development Group. Chris was selected to serve as Aide-de-Camp to then-Lieutenant General Stanley McChrystal during General McChrystal’s final year commanding the Joint Special Operations Command (JSOC), where they served for a year together in Iraq.  He witnessed first-hand the Special Operations community’s transformation into a successful, agile network. Chris is also a Senior Fellow for National Security at New America, a Washington, DC-based non-partisan think tank dedicated to understanding the next generation of challenges facing the United States. 

We speak with Rob Markey of Bain & Co today about his breakthrough piece for Harvard Business Review “Are You Undervaluing Your Customers?”Rob also leads the Net Promoter Score Loyalty Forum and his Firm, Bain, invented the Net Promoter Score (NPS). We have a riveting conversation about why companies with high levels of customer loyalty grow 2.5 times as fast as their peers, how companies should re-orient around customers and why Customer Loyalty is a shareholder priority and more. If you care about customers and growth, I think you’re going to love this dialogue. Pressure To Deliver Earnings Rob shares how his write up started as a source of frustration and curiosity. He shares that the clients he has worked with over the years still abandoned customer-centric companies. He further shares that companies ultimately face pressure to deliver earnings.  “The investors put pressure on management teams, who then are forced to squeeze out every last dollar in order to make a goal. That is just a short term goal.” - Rob Markey Rob also says the importance for companies to have a visionary CEO, those who are willing to sacrifice short term earnings for long term gains. Investors should support these kinds of CEOs. Standardized Metrics Christopher asked if there should be a standardized metric to look at this matter in the context of a quarterly earnings call. Rob shares that it is one way to do this, however, he also says the world is a much more complicated place and it is hard to put a finger on just one metric that will lead you in the right way. Net Promoter Score Christopher asked Rob if NPS is the answer for companies. He shares it was just one of the objective function that they used when they were searching around for the right question to ask “NPS is the best single question metric we have that enables you to see how an individual customer or a set of customers feel about the business in ways that then align with lifetime value.” - Rob Markey There are lots of ways to collect a net promoter score. It can be after an interaction with a customer or as part of a relationship. It can even be a mode of market research, where the researcher can conduct double-blind research to acquire very reliable apples-to-apples comparison among different companies. To hear more about Rob and why customer loyalty is a shareholder priority and more, download and listen to this episode.  Bio: Founder and former leader of Bain & Company's Customer Strategy & Marketing practice. Customer experience podcast host. Architected customer experience transformations, employee engagement improvement, marketing and sales capabilities development for dozens of the world's largest companies. Co-authored The Ultimate Question 2.0 (Harvard Business Review Press, 2011), and numerous other publications. Keynote speaker, leader of the NPS Loyalty Forum, and podcaster on customer and employee experience. Creator of the Net Promoter System. Specialties: Customer experience; customer strategy and marketing; customer loyalty; employee loyalty; customer segmentation; new product development; direct marketing; brand management; service operations; digital transformation  Links: Are You Undervaluing Your Customers? Rob Markey - Bain and Co. Linkedin - RG Markey Twitter - @rgmarkey

Today, #1 technology analyst, author of the smash hit, “Disrupting Digital Business” and founder of Constellation Research, Ray Wang is back. To add to our list of controversial episodes, Ray shares his thoughts on how Coronavirus really started, It’s impact on society and why we better be ready for a new normal. This is a fantastic, thought-provoking dialogue! The New Normal As we are currently facing a pandemic, Ray shares the new normal that we should all be prepared for. He shares there will be mass testing, so the health officials can compare the figures versus the mortality rates. Governments will also impose the suspension of business operations and will strictly enforce home quarantines and lockdowns. “If you look at the 2019-2020 flu season, we had 15 million cases, 140,000 hospitalizations, and 8200 deaths. We can handle 140,000 hospitalizations over 8 to 10 weeks, that’s not an issue. This is the surge in the hospitalization, that occurs all at once. We can’t handle 140,000 a week, that would just blow up the entire hospital bed capacity.” - Ray Wang Initial Containment Ray refreshes our memory during January, where several reports circulated about a new strain of flu that is affecting China. He spoke with several colleagues from the Chinese scientific community who said they were prohibited to use messaging apps to discuss this. The Chinese Communist Party members decided to play the issue down. “Even if those numbers are not accurate, a lot of people were saying, contain, shut down, all travel in and out of China. If they had done that, we weren’t here today. It’s not “blame game time,” but that’s how we contain a crisis.” - Ray Wang Viral Research Gone Wrong Ray shares some provocative information that he received from several scientists in China. Apparently, in a viral laboratory near Wuhan, some scientists are modifying bat genomes. For some reason, there must have been a breach in safety protocols, which ended in spreading the virus through patient zero in Wuhan Wet Market.  “Nobody wanted to talk about it because there was a dual-use lab. If you’re a government, you don’t want to hurt your own people either. Today, what’s actually happening is they are trying to cover up for that.” - Ray Wang To hear more about Ray and about coronavirus and its impact on the society, download and listen to this episode.  Bio: R "Ray" Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.   He's also the author of the popular business strategy and technology  blog "A Software Insider’s Point of View".  With viewership in the 10's of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.   Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000.   In fact, this impact of digital disruption is real.  However, it’s not the technologies that drive this change. It’s a shift in how new business models are created. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital.  He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience,

Today, we have Security Guru Morgan Wright, a distinguished professional in law enforcement and an internationally recognized expert on cybersecurity, cyberterrorism, and privacy. We talk all things security: how to deal with fear, scams, self-defense and most importantly why Morgan is optimistic about our future. This is a fantastic dialogue! Morgan Wright We have conversed with Morgan several times in the past. He talked about Security in episode 84. He was known for his landmark testimony before Congress on Healthcare.gov that changed how the government collected personally identifiable information. On Sheep, Wolves, and Sheepdogs Morgan shares about Dave Grossman, an author who has written excellent books and theory on warfare and mindset. Dave, in his writing, says that in every society there are 3 kinds of people: there are sheep, there are wolves and there are sheepdogs. “If you’re a sheep, that’s okay, but recognize you’re a sheep.If you are a sheepdog, that’s the only thing that stands between the sheep and the wolves. Less than 1% of the population in the US, whether its the military or firefighters, says I will stand up and be that sheepdog.” Morgan Wright on Dave Grossman’s Writing However, Morgan believes that when the time is ripe, many “sheeps” are willing to step up and become “sheepdogs.” He narrates how several life-changing events that happened in the US changed the mindset of Americans. Those are the 9/11 attack, Hurricanes, and others.  “Just when we think we have been tested, nature has its own way of testing you again.” - Morgan Wright Keep Calm & Carry On Morgan further shares some insights on how to deal with the coronavirus pandemic. He stresses the importance of keeping calm. He says that there is no amount of panic that can change the situation. In fact, it worsens the current situation. He also shares about expecting nothing and accepting everything. He also quotes Teddy Roosevelt saying “do what you can, with who you are, with what you have.” To hear more about Morgan Wright, how to deal with fear, scams, self-defense and most importantly why Morgan is optimistic about our future, download and listen to this episode.  Bio: Morgan is an internationally recognized expert on cybersecurity strategy, cyberterrorism, identity theft and privacy.  He is President and Chief Development Officer for RadiusAI.  He currently serves as a Senior Fellow at The Center for Digital Government, and is a national security opinion contributor to TheHill.com.  Morgan's landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information.  He’s made hundreds of appearances on national news, radio, print and web including CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program and Senior Law Enforcement Advisor for the 2012 Republican National Convention. In addition to 18 years in state and local law enforcement as a highly decorated state trooper and detective, Morgan has developed solutions in defense, justice and intelligence for the largest technology companies in the world including SAIC, Unisys, Alcatel-Lucent and Cisco.  He’s a contributing author for the 4th Edition Computer Security Handbook, and has been quoted in 2 New York Times best sellers (Sharyl Attkisson: Stonewalled and Carmine Gallow: Talk Like TED).  Links: Morgan Wright Blog - Morgan Wright

Our guest today has written four New York Times Best Sellers, three of which, hit #1. He was America’s favorite bad boy, turned entrepreneur and philosopher-king, Tucker Max. We have a fantastic conversation about the coronavirus, what he and his family are doing to hunker down and try to stay healthy. We touch on the idea of radical generosity in business and what he and his company scribe are doing to lead during this crisis. Most, you’ll find out why Tucker thinks the virus is going to lead to a new golden age! Humor, Next to Grief Tucker Max had such a huge impact on our culture. He’ s only the fourth writer (along with Malcolm Gladwell Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at once. Time Magazine has called him one of the 100 most influential people. He shares in this episode the importance of humor to go through our current pandemic. He thinks that society created certain people, those who are “progressive, social justice warrior and driven by a certain extreme toxic brand of “feminism” who are humorless and are too stern with their beliefs.   “Laughter is next to grief in terms of how emotions are processed. The sadness and suffering are the core part of life and the way you deal with it, one of the ways is to laugh about it. People who are humorless don’t get that.” - Tucker Max Radical Generosity Christopher shares about companies who are winning in the age of the coronavirus are those who are practicing radical generosity. Companies must have a certain “do-good mission” to be able to claim their title as category kings and queen. Tucker shares how he agrees to this move of several companies. He also urges companies to give away information for free. He gives out comments to individuals who sell their downloadable PDFs and monetizes it. Outlook For The Future Christopher believes we will see a huge cultural, societal and business shift. The three that immediately come to mind is office work in general, retail and telemedicine and digital medicine. Tucker chimed in with his outlook for the near future: “I am really happy I’m not in commercial real estate, because I think what’s gonna happen over the next 2 weeks is: everyone is gonna realize how bullshit offices are, how much more work they get done at home or how much they like working from home more. I think long term, we’ve just seen the top long term secular decline in commercial real estate and I think its a big one.” - Tucker Max To hear more about Tucker Max, the coronavirus and how he is coping with it and the golden age that will rise after this pandemic, download and listen to this episode.  Bio:  Tucker Max is the co-founder of Scribe Media, a company that helps you write, publish, and market your book. He's written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and three children. Links: Tucker Max Scribe Books School We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to

We continue our run of legendary authors. Today, one of the most prolific and important writers in the world, Dushka Zapata. Her work has been viewed over 157 million times on question & answer site Quora.  In this episode, we get right into how she’s dealing with the coronavirus. Dushka has a powerful point of view on Social Distancing and why we should be conducting our selves as if we already had it. She also touches on why we need to learn to become “elastic” and how we’re all connected. Living in Uncertainty Dushka is exactly what we all need right now! She shares how to deal with uncertainty, especially in the present time. People have been looking outwardly too much and she says this is not helping them. “We are looking for answers in other people and the fact is, no one has the answers. I think that’s really interesting because you forget that you can look within for certain things. Like managing your anxiety and managing the fear of scarcity, which is one of the things that, we are wired to be fearful of.” - Dushka Zapata Acts of Kindness Dushka reads to us something that she wrote on Quora about acts of kindness in times of coronavirus.  “In my first supermarket visit, the shelves that carried cans, crackers, toilet paper, were completely empty People around me were clearly on edge. Stressed, anxious, haphazardly grabbing things from shelves and throwing them into their carts. I wanted to buy dishwasher detergent and there was one left but I couldn’t reach it. I suddenly felt a sense of powerlessness rise inside of me. That’s when I saw that the box I had been reaching for was right in front of my eyes. I took it, then realized a very tall person was handing it to me. “It looks like you wanted this, yes?” he says this to me very gently. I turn and we just stand there looking at each other, a pause in the middle of a frenzy spinning around us. He smiles at me. His smile feels like someone just dropped a sturdy anchor in the middle of a turbulent ocean. The times we are living in are surreal. Please, stop and be nice to someone.” - Dushka Zapata Kindness and Elasticity Dushka thinks the current pandemic has enabled people to show their best and worst. She cites how people have frenzied over grocery stocks while some other people have also been extra careful and friendly to others.  “One of the things that fascinate me about these kinds of times: one is kindness, that I want to talk about and just like thinking of other people and the other is, the ability to be elastic, flexible. How are you adapting what you’re doing to survive.” - Dushka Zapata To hear more about kindness and elasticity and Dushka’s point of view on social distancing, download and listen to this episode.  Bio: Dushka Zapata is one of the most prolific and popular writers working today.  On question and answer site Quora her work has been viewed over 157 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley.  When she’s not writing, she works as a serves as communications executive in San Fransciso. Links: Quora: Duskha Zapata

We continue our run of legendary authors with Courtney Carver, author of Soulful Simplicity and the brand new Project 333. We talk about The Project 333 Challenge, wearing only 33 items of clothing for three months. People who do this report less anxiety and more clarity and focus. We also talk about how to live a more simple life, why having tons of stuff doesn’t make us happy and how easy it is to slide into the mentality of buying stuff that doesn’t make us happy. You Are What You Wear Courtney starts off sharing how both men and women give a lot of attention to their wardrobes. She taps on people who have either overshopped or have thought about other people judging them based on what they wear.  “Whatever it is, we all have this connection to our clothes.” - Courtney Carver Christopher shares that although he doesn’t pay much attention to his wardrobe, he does have a 20 year old Prada suit sitting around in the closet. He is unsure of the reason why he is still keeping it but reading Courtney’s book made him think about it. Fueling Anxieties Courtney shares in one way or another, most of us have purchased clothing to make us look successful or to fit into a specific circle. In fact, in one social activity, Courtney asks for a show of hands asking about their clothes with tags. Half of the room says they do own some unworn and brand new, with tags.  “I think it comes from an obsession with getting a great deal. So we might buy something just because its a good deal when the only good part of the deal is the money part. We never really wanted it in the first place. We might also buy it because we think we need it or should have it, to measure up to the people around us, and our work, and in our day to day lives.” - Courtney Carver Project 333 Courtney described Project 333 as a “fascinating, emotional ride, digging into closets and wardrobes.” It initially started as a personal challenge to mix and match 33 articles of clothing for 3 months. A few fashion bloggers participated in the challenge and it went viral. Soon enough, Associated Press picked up the story.  “I had no idea until I got rid of most of my stuff. I had no idea how emotional it was for me because I was just really used to it all the time. I was used to seeing tags, I was used to understanding at some level that I spent way too much money on things that I don’t wear or enjoy and they were making me feel bad every single day.” - Courtney Carver To hear more about Project 333 and how a life-changing disease became a catalyst for radical, positive change in Courtney’s life, download and listen to this episode.  Bio: Courtney Carver was an Ad Sales Director for a group of luxury magazines. She was in debt, she worked all the time and she was stressed out.  Then, in 2006, she was diagnosed with Multiple Sclerosis and was forced to look at her life habits. She started by changing her diet and ended by quitting her job and getting rid of the vast majority of her belongings.  The results: She is happier, calmer and hasn't had any MS symptoms in the last four years. Courtney Carver is the writer and founder of Be More with Less. The 43-year-old wife and mother launched her blog in May 2010 to share a message of hope in simplicity.  She left a 15-year career in sales and marketing in September 2011 to focus on writing, develop new ways to teach others to live more simply, and live a simpler life herself.  In addition to bemorewithless.com, she created bemorewithless.com/business to encourage business owners and entrepreneurs to focus on the essential instead of getting lost in busy work. Courtney was diagnosed with Multiple Sclerosis in 2006 and attributes her healthy lifestyle to simplifying every part of her life, from diet to debt.

Welcome to an amazing episode with Combat Veteran and US Marine Akshay Nanavati. He’s a speaker, entrepreneur, ultra runner, non-profit founder and best selling author. We have a stunning conversation about why overcoming extraordinary challenges is the key to a successful life, why we should all pick worthy struggles and the power of “earning your life.” Further, we also touch on why the most important skill is having a positive relationship to suffering and so much more. Body Not Built For Combat Standing at 5”7’and weighing just 138 pounds, Akshay enlisted himself to join the Marines. He was a druggie and an alcoholic at the time when he watched the movie Black Hawk Down. It triggered something within him and in a snap, he found himself reading military books and life in combat genres. It was also shortly after the 9/11 tragedy that moved him and made him ask question himself.  “What kind of human beings would knowingly put themselves in a situation like that and sacrifice their lives for somebody else?” - Akshay Nanavati True Calling To Serve Akshay sharest to Christopher that he felt at that time that he was called to serve. Nothing can stop him, even his pre-existing conditions such as depression, self-destructive tendencies, blood disorder, scoliosis, flat footedness and much more.  “It took me about a year and a half to take in all these medical waivers, but that was the turning point. That is why I wanted to join, to serve an institution where the good of the group matters more than you, the well being of the group. You serve for the people next to you and everything is your men and the mission and that's beautiful.” - Akshay Nanavati Experiencing Humanity at Extremes Akshay shares his inner desire to go back in his previous assignment because there was something intriguing, unusual and beautiful when you experience humanity in its most extreme form.  “I mean, part of it is an addictive thing, part of it, you cannot experience and understand and taste the human experience at its fullest, unless you  experience it at the most extremes.” - Akshay Nanavati His experiences led him to write his book, Fearvana. The Dalai Lama endorsed his book, saying "Fearvana inspires us to look beyond our own agonizing experiences and find the positive side of our lives."  To hear more on Akshay’s thoughts on self-development like: “follow your passion” and more about his book, Fearvana, download and listen to this episode.  Bio: Akshay Nanavati (born October 15, 1984) is a United States Marine veteran, speaker, entrepreneur, ultra runner and author.  He served in Iraq during Operation Iraqi Freedom and was later diagnosed with post traumatic stress disorder. His book Fearvana was endorsed by the Dalai Lama and Jack Canfield. Links: Fearvana Twitter: @fearvanalife Instagram: @fearvana Wikipedia: Akshay Navati We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on 

Welcome to part two of our dialogue with the real DEA Narcos Javier Peña and Steve Murphy. These are the two real American heroes who partnered with Colombian Law Enforcement to take down the world’s 1st Narco Terrorist, Pablo Escobar, and their story is the basis for the Netflix smash hit Narcos. In this second episode, you hear the conclusion of how Murph and Javier bring Escobar to justice. We also dig into their thoughts on leadership, management, and life. The End of Pablo Escobar In this riveting conversation, we hear about how Murph and Javier bring Pablo Escobar to his end. They were honest enough to say it was a story of revenge, especially thinking about how many innocent people were killed, some are personal friends of the two . Javier further recounted what transpired the moment Pablo got out of prison in 1991. They had a bounty of 5 million USD to take him down. Eventually, through the initiatives of the Columbian National Police, Pablo Escobar faced his death.  “If you watch the show Narcos, the part that I was on the roof when Pablo was killed, that’s not true, that’s Hollywood. That night, we were expecting retaliation attacks because of the death of Pablo. It was the quietest night I have even spent. I mean, there was nothing. It was quiet. The next day, Javier was back in the country.” - Steve Murphy Narcos Netflix Series Javier and Murph, in all of their appearances, wants to get the record straight that the Columbian National Police was the one who took down Pablo Escobar. The two also share how some of the scenes in Narcos were made dramatic. There were a lot of fictional events that were added to the stories to appeal to the audiences.  It was surely effective because the show was embraced not only in the US but in Europe, Australia, Asia and even in Latin America.  “The writers, directors are phenomenal. They are extremely intelligent. When I get to the writer’s room at Hollywood to work with them, they had a library of books there. I thought I knew everything about Escobar and the cartel, they had books that I never even heard of.” Javier Pena On Leadership and More Javier and Murph had some interesting thoughts on life, leadership and more. For instance, Javier shared the importance of going on the field and listening to the field men who report their surveillance first hand.  “When I retired, one of my men says, ‘Boss, I respected you because you went on the field with us’ even though I’m in the background.” Javier Pena To hear more about the real DEA narcos Javier Pena and Steve Murphy, download and listen to this episode. Bio: You may have seen TV shows and documentaries, or read books about the world’s wealthiest, and most violent drug trafficker, but now you have the opportunity to hear the real story of what happened in the investigation of Pablo Escobar and the Medellin Cartel. DEA special agents Javier Peña and Steve Murphy were assigned as the lead investigators targeting Escobar and his organization. These true American heroes provide a first-hand lesson in history as they discuss their efforts bringing down the world’s first narco-terrorist, the challenges they faced in oftentimes hostile and life-threatening environments, and the innovative strategies they employed to successfully end the reign of terror of the world’s most wanted criminal. Their presentation is followed by a Q&A opportunity during which Javier and Steve will entertain questions related to their investigation, the making of Narcos, what history changing investigation is next for them, and more. Links: DEA Narcos We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.

Welcome to our super, special two-part dialogue with the real DEA Narcos Javier Peña and Steve Murphy. In this first episode, they take us behind the scenes of how they came together, from the US to Columbia, and worked for six years, to get Pablo Escobar. We learn, what it feels like to have a $300,000 bounty on your head and how they dealt with the emotional ups and downs of this long-term, often very lonely and of course extraordinarily dangerous mission. Street Deals to Cartels Javier and Steve are two real American heroes who partnered with Colombian Law Enforcement to take down the world’s 1st Narco Terrorist, Pablo Escobar. Their story is actually the basis for the Netflix smash hit Narcos. Javier recounts how he used to work in Austin Texas, where he runs after street dealers. From street buys to surveillance, he never expected he will be sent to Columbia. It has been months before their superiors transferred them to handle the cartels and Pablo Escobar.  “Pablo Escobar is one of the richest traffickers in the world. He built his empire on terrorism, on violence and its something we had never seen before. This is why we weren’t really ready when we started going after Escobar, cause we had never seen this type of tactics before.” - Javier Peña Narcoterrorism  Javier and Steve recounted this different kind of terrorism that promulgated in Columbia. Pablo Escobar had orchestrated car bombs, which ranged from 10-15 a day which slowly escalated to 50 per day.  “He wanted to kill as many innocent people as he could because this was his fight against Columbia. We try to explain that he challenged his country and we like to say that he actually won.” Steve Murphy He also had a bounty on the head of police officers. In fact, the DEA agents caught a 15-year old hitman who shot 10 police officers. The kid took home 100 USD per police officer he kills and he was able to feed and provide shelter to his impoverished family.  More on this episode Listen to how Murph and Javier had to bend and break the rules and why they think the courage of the Colombian people and why they think their partners in Colombian Law Enforcement ate the “real heroes.” You’re also going to hear in their voices, the powerful bond, and friendship that has developed between them. In part two, you’ll hear the dramatic conclusion of how they ultimately brought Escobar to justice. We also dig into their life and leadership lessons. We touch on their book, Manhunters and their lives today as public speakers and teachers. To hear more about the real DEA narcos Javier Pena and Steve Murphy, download and listen to this episode. Bio: You may have seen TV shows and documentaries, or read books about the world’s wealthiest, and most violent drug trafficker, but now you have the opportunity to hear the real story of what happened in the investigation of Pablo Escobar and the Medellin Cartel. DEA special agents Javier Peña and Steve Murphy were assigned as the lead investigators targeting Escobar and his organization. These true American heroes provide a first-hand lesson in history as they discuss their efforts bringing down the world’s first narco-terrorist, the challenges they faced in oftentimes hostile and life-threatening environments, and the innovative strategies they employed to successfully end the reign of terror of the world’s most wanted criminal. Their presentation is followed by a Q&A opportunity during which Javier and Steve will entertain questions related to their investigation, the making of Narcos, what history changing investigation is next for them, and more. Links: DEA Narcos We hope you enjoyed this episode of Follow Your Different!

Today, we speak with self-made Billionaire, Founder of $30B market cap, Paychex. You’re gonna love this guy! He has a new book: Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs. We dig into the book and his insights on why and when you start a company. He also talks about how to build a long-term, successful business and what important steps to take before marriage. Encourager of Entrepreneurs Tom found himself as an encourager of entrepreneurs. He understood why people evaluate whether they want to become an entrepreneur or not. He knew that there are a lot of things to take into account, such as risk and hardships exclusive to entrepreneurship.  As risks would be evident in any career, Tom shares that sometimes it is even riskier to work for somebody than it is to be your own entrepreneur. Besides, a business can serve as an heirloom or an asset that one can resell. “If your business concept is well thought off, and you are very well qualified to run your little company, your medium-sized company, whatever. then I think that’s the best of both worlds.” - Tom Golisano Wise Words For Entrepreneurs Aside from a winning concept for an enterprise, Tom shares entrepreneurs must have industry knowledge. Before launching Paychex, he used to sell accounting machines while working for a payroll processing company that caters to large corporations. He believes this industry knowledge affected his success. “Anybody who is considering being an entrepreneur, the first thing that I would ask is ‘what's your industry knowledge?’ You know about this industry, you’re getting into that you could absolutely make a difference or are you gonna end up getting a very serious or costly education because you got into something you really did understand?” - Tom Golisano Sales Management is a Must For Tom, Sales management is one of the biggest issues with entrepreneurs. Most entrepreneurs mask the issue, saying its a “cashflow problem” but in reality, the company is not making enough sales. Tom advises entrepreneurs to start making calls and to immerse themselves as much to learn about the sales process.  “You’re not gonna be able to develop a good sales team unless you have that knowledge yourself. You might as well dig right into it. start making sales presentations and sales calls, and if you still don’t think you’re the right person to be doing that, at least you’ll be in the position to train somebody you hire to perform that function.” - Tom Golisano To hear more about Tom’s stories about what it’s like being married to Tennis Legend, Monica Seles, philanthropy, investment strategy and many more, download and listen to this episode.  Bio:  Thomas Golisano — entrepreneur, philanthropist, and civic leader — is the founder and chairman of the Board of Paychex, Inc., headquartered in Rochester, New York. With more than 12,000 employees and 100 office locations nationwide, Paychex is a leading national provider of payroll, human resource, and benefit outsourcing solutions for more than a half-million small and medium-sized businesses. Tom Golisano served as Paychex’s president and chief executive officer from 1971, when he founded the company, until October 2004. Mr. Golisano and Paychex have consistently been recognized by the business, financial and national media. Mr. Golisano was listed among the FORBES top 10 bosses in the U.S. for three consecutive years, beginning in 2002; the annual ranking is based on chief executives who provide the best balance between their compensation and shareholder return. In February 2020, his first book, Built, Not Born was launched, providing Tom Golisano's trademark direct and often humorous style, and no-nonsense advice across all phases of business ownership. Mr.

This is our second in our two-part series on Digital Business, with Steve Pratt, CEO of Noodle.AI, the remarkable startup on a mission to changing global manufacturing and supply chain business. We have a real conversation about how the combination of Machine Learning / AI, The Cloud, IoT and deep data analytics can come together to reduce both economic and environmental waste. In case you missed the first part of this two-part series with Business Guru Big Ben Rewis, check it out: Episode 138. Missionary CEO Christopher has known Steve for over 30 years. He has a vast and impressive experience in digital marketing, starting with the creation of CRM business for Deloitte. He was also the founder and CEO of the InfoSys Consulting Practice and he also led IBM Watson’s initiatives. Steve has deep experience in building and managing massively successful, deep technology businesses. He has some powerful insights, through his company Noodle.Ai, into how modern technology can reduce economic and environmental waste. This is what Christopher calls a great example of a missionary CEO, where the E stands for Evangelist. “The intention of the company is to apply data science to create a world without waste. We reject this notion, historically, that you had to choose between profits and the planet.” - Steve Pratt World Without Waste Steve shares how companies have scaled things right now. They have created amazing hyper-growth for their companies, but have also accumulated huge amounts of waste.  “We have over 500 billion dollars of excess inventories sitting in warehouses. We got 50% of trucks driving around, empty. We have about 400B dollar of stuff, that is thrown out in the manufacturing process because of quality defects. These are all preventable.” - Steve Pratt A lot of people analyzed where the waste is in the world and over 90% of the waste in the world is due to manufacturing and logistics. Steve points out that due to bad computations, companies are manufacturing trillion dollars of goods and let it sit in their storage, because they couldnt get it out to the market.  Environmental Sustainability Steve shares about steel manufacturing company Big River Steel, which they granted a lead certification for environment sustainability.  “With our applications, that consumption to reduce inventory levels, reduce quality defects and they are the most profitable, per employee, the highest profit per mil hour, the lowest environmental impact of any steel known in the world.” - Steve Pratt Christopher and Steve then discussed that companies should analyze data that is readily available to them. This is can easily be achieved through the help of various technologies available.  To hear more about how digital businesses can achieve a world without waste and other insights of Steve, download and listen to this episode. Bio:  Stephen is an instigator, agitator, and pioneer in creating world-class technology services organizations.  He has spent his career building innovative ways to create value for the world's most important organizations.  Prior to Noodle, he was responsible for all Watson implementations worldwide for IBM Global Business Services.  He also was the founder and CEO of Infosys Consulting, a Senior Partner at Deloitte Consulting, and a technology and strategy consultant at Booz, Allen & Hamilton.  He twice has been selected as one of the top 25 consultants in the world by Consulting Magazine.  He has Bachelors and Masters degrees in Electrical Engineering from Northwestern University and The George Washington University focused on Satellite Communications.  For fun, Steve plays competitive tennis, races sailboats,

This is our first in a special two-part series on Digital Business. The legendary Big Ben Rewis joins us today to have a real, powerful conversation about digital businesses today and how big data can contribute to sustainability. In our next episode, watch out for Steve Pratt CEO of Noodle.AI, the remarkable startup changing global supply chains. Surfer, Snowboard, Advisor Big Ben is one of the most extraordinary adventure athlete’s of this time. He is a skier, snowboarder, sailor, and surfer. In fact, one of his first few sponsors were Jake Burton, the founder of Burton Snowboards. Today, when he’s not surfing or on some kind of adventure, Ben Rewis would most likely be dishing digital business advice to Fortune 100 companies and startups in Silicon Valley. He has deep experience in building and managing massively scalable digital business and payments infrastructure. Digital Business Guru Just to name a few of Ben’s contributions, he created the Internet e-Commerce team for Visa. He was also Head of Security & Fraud Technology for First Data and he’s an advisor to a startup Verdant Robotics, a startup doing amazing things with AI & Machine Learning in the smart agriculture category. “I think there’s a lot of themes, there’s a lot of organizational and technical similarity across all of them. The whole notion of data in the digital business is just fascinating, what's happening in the industry today. Cause you know, like the industry quote ‘software is eating the world.’” - Ben Rewis Digital Business is the Future Digital businesses are not brand new, as they have been around a long time.Ben now shares that people are realizing the by-product of their digital business can infect more businesses. “Digital businesses don’t necessarily have new value-added services that are data-based. They may have a legacy product or service, that is digital and they realizing that the data that is produced by that service can help them generate new revenues, or cut costs.” - Ben Rewis To hear more about how digital businesses can greatly influence sustainability efforts for the future and other insights of Ben, download and listen to this episode. Bio: Ben Rewis was raised in New England north of Boston, the eldest son of two high school teachers.  After graduation from The Stowe School in VT., he moved to San Francisco, CA at age 17 and have been in technology ever since.  Today, he’s an advisory consultant to startup CEOs, and a deep payments expert with solid leadership and innovation skills.  Facilitator, speaker, communicator, thinker and doer, able to bring different constituencies together around a common digital business vision and set of deliverables.  Able to drive from big picture down to concrete initiatives. Passionate about helping teams solve challenges for strategic alignment. In addition to his business involvement with major companies, he has decades of wilderness and group leadership experience, becoming an Outward Bound instructor at age 21, and taking part in numerous adventure expeditions around the world.  He’s crossed deserts and canyons, sailed the Tasman Sea, and climbed mountains like McKinley.  He enjoys just about all board sports, competed in the first world championships for snowboarding, and learned to surf at age 40.  Ben co-founded the Drop In Coalition, and is an Advisory Board Member of the Save The Waves Coalition, and was honored in 2019 as a Royal Geographic Society Fellow.  Links: Ben Rewis Linkedin: Ben Rewis

This is a very special episode and a very different episode. Part 1 was with Intimacy Coach Allana Pratt. Today, for Part 2 in our series on Intimacy and Sex, we welcome Alice Little, legal sex worker and #1 Luxury Companion at the Moonlite Bunny Ranch in Carson City, Nevada USA. We get into it! Why Alice loves her job, why she says it’s all about connection, communication, and intimacy, what it’s like to use her service and why nothing is too kinky! Job Unlike Any Other Alice describes herself as a legal sex worker, sex educator, and intimacy expert. She used to travel in the Midwest, educating about sex until she was introduced to brothels. She found out that brothels are a unique place to work. All other sex workers have different work experiences from each other “My job very much so isn’t just sex. It's so much more than that. It’s communication, connection, intimacy and teaching people how to love themselves.” - Alice Little Radical Self-Acceptance From a different perspective, she shares that one of the things she does is to teach people how to connect to their bodies, through radical self-acceptance. Through the acts of connection with clients, Alice shares it gives them the ability to connect deeper with themselves and appreciate who they are. When asked what it is liked to have sex with her, Alice nonchalantly shared it’s life-changing. “Oftentimes it changes the entire way people have sex moving forward. Like when is the last time you asked your partner and say ‘show me what feels nice’ and people say ‘oh shit, I have literally never uttered those words in the bedroom. I barely had sex with the lights on, let alone had a conversation while getting into that’ and I enable people to do that. It is really eye-opening.” - Alice Little Stigma With Sex Alice continued to share her views about sex, and she says it is something highly stigmatized in this country. A brothel is a safe place for Alice, where people can ask questions and expect not to be judged. Nothing is taboo and there is no judgment in brothels.  “I’m very, very comfortable helping people and enabling them to explore things that they probably couldn't in their day to day lives.” - Alice Little Alice shared a lot about the process of booking appointments, touring the ranch and the types of experiences she offers. Pay special attention to her advice on how we can improve our sex lives. She even talks about how she markets herself and her marketing advice for you. To listen more about Alice’s advice on intimacy and sex, download and listen to this episode.  Bio: Alice Little is the highest-earning sex worker in the United States. Little wrote in a Huffington Post op-ed that she makes $1 million per year from working in Nevada. Little is a native of Ireland and moved to the U.S. at the age of 5 and grew up in Lond Island, New York. Thanks to her 2017 article, “A Week as a Legal Sex Worker In Mound House, NV, On A $267,000 Salary, and appearances on Tim Ferris’s podcast, Little has become a well-known advocate for sex workers across the world. Little began her career as a sex worker at the Sagebrush Ranch in 2015. In 2017, Little moved to the Moonlite Bunny Ranch where she was the most booked sex worker in the United States for two years in a row. Links: The Alice Little Youtube: Moonlite Bunny Ranch Tour with Alice Little Twitter: @thealicelittle Alice Little

Yup, we’re doing it! For this week, we have a two-part special on Intimacy and Sex. In this episode, everyone’s favorite intimacy guru and coach, Allana Pratt. This conversation is a wonderful, magical mystery tour about intimacy, pain, pleasure, how we actually feel through our hearts, and a lot more! Pay special attention toward the end, when Allana gives her ideas for some fun things to do with your partner on Valentine’s day! Next episode, watch out for Alice Little, the two-time, #1 Companion of the Year at Nevada’s Moonlite Bunny Ranch. It is everything you ever wanted to know about her profession and what she thinks you can do to spice up your sex life. Valentine’s Day is Stupid The conversation started off with Allana sharing her thoughts about the upcoming Valentine’s Day. As much as it feels like an obligation for couples to spend, she also shares its a good holiday to make an extra effort for partners. “I think Valentine’s day is a manufactured, stupid-marketing-hiccup-the-prices-of-roses-and-restaurants and it generally pisses most people off as it feels like an obligation, right?” - Allana Pratt Every day is Valentine’s Day Valentine’s day is a great opportunity to remind ourselves that we might have been taking our partners for granted. Allana further shares that if you don’t take time and energy to plan romantic things with your partner, it’s gonna wither. Because of this, she looks at the blessing of Valentine’s day as a reminder. Christopher also shared his love story in this episode, about how she met her wife Kari and how a similar experience in their lives brought them together. Christopher admits its Valentine’s every day when he is with Kari. Pain, Heart Over Brain and Others Allana shares a lot more interesting insights in this episode. Why it is better to feel pain and be humbled earlier in your lives. What intimacy means and how self-love can define how intimate you can become. She also touches a part about the importance of feelings to be able to tap unto different kinds of powers such as strong intuition. “You can’t think your way to coherence, harmony, kindness, love. You have to feel your way there. That is also been scientifically proven.” - Allana Pratt To listen more about Allan’s advice on intimacy and sex, download and listen to this episode.  Bio:  Intimacy Expert, Allana Pratt inspires open-hearted, unapologetic living with delicious sass.  Her inspiring vulnerability and courage has landed her a featured weekly column on the GoodMenProject, featured as an Icon of Influence, and as Guest Expert on The Jenny McCarthy Show, Huffington Post, People Magazine, Forbes, CBS, TLC and FOX.  This cum laude graduate of Columbia University is the Author of 4 books, has interviewed Whoopi Goldberg, Alanis Morissette and Dr. Bernie Seigel and Hosts the edgy Podcast “Intimate Conversations” where listeners learn to thrive after heartbreak and find the relationship they deserve. A certified coach, Allana was asked by Leeza Gibbons to coach her during Dancing with the Stars. With over 4 million viewers on YouTube, Allana is the go-to authority when struggling to trust again after a harsh breakup so followers can create healthy, thriving intimate relationships with themselves first, which naturally attracts their ideal match.  Links: Allana Pratt Instagram: @allanapratt Twitter: @allanapratt

Today, we feature another great author in this series. Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm with 80,000 people! He has a brand new book, Restoring the Soul of Business. We talk about how business leaders are overly focused on spreadsheets, why the best companies are like religions, the importance of being human beings at work! Spreadsheet, Story, and Soul Over the last few years where things are moving extremely fast because of technology, data, financial and twitchiness of time, Rishad shares that companies have started tilting towards the spreadsheet side of the business, which is measurable, data-driven and financial. However, for Rishad, a successful company is one who can marry both the spreadsheet side of the business and the story of the business, which is about the culture, the purpose, values, emotion, and talent of the company. “The soul of the business is when you combine the story and the spreadsheet in a way that you have a viable growing business with viable growing people, in a community that is also viable.” - Rishad Tobaccowala Business Is For Citizens Rishad believes that its time to optimize the business for the citizen, and not for the consumer. He discussed about this during his talk last January 2019, addressing professionals from Apple, Amazon, Google and Facebook. “What we’ve created is something incredible in both the empowerment, the connections, and the wealth creation opportunities. At the same stage, there is a downside, which is, increased inequality, increased polarization and to a great extent, a break down of trust. Could it be, that in chasing just the data side of the spreadsheet side, we lost the souls of our businesses?” -  Rishad Tobaccowala The Purpose of A Company The first one is to ensure that its four constituencies are looked after. The four are (1) people who they serve - customers, members, users, consumers (2) the talent that works in the company (3) community in which the company or the companies offices and factories are based and (4) the country in which that particular segment of the company is based. Rishad shares that the 2nd part of the company's reason to be. ”To generate financial profit which basically allows the company to both reinvest in all those first four criteria, as well as continue to grow because to me, growth is an important thing, but growth measured across those four indicators.” -  Rishad Tobaccowala The third one is how companies create purpose, value, meaning, and connections for life. To listen more about Rishad’s advice to restore the soul in the business, download and listen to this episode.  Bio: Rishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe, the world’s third largest communication  firm with 80,000 employees.  BusinessWeek named Rishad as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.  Rishad’s first book “Restoring the Soul of Business: Staying Human in the Age of Data” will be published globally on January 28, 2020.  Re-Inventing blog features some of his writings. Prior to his current role, Rishad was the Chief Strategist and Member of the Directoire/+ of Publicis Groupe.  Before his corporate role, Rishad was the Chairman of DigitasLBi and Razorfish. Publicis Groupe owns these two global firms, with over 10,000 employees around the world focused on marketing and business transformation. Rishad has 36 years of experience around the world and helped grow, founded/co-founded or incubated a variety of companies including VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo.

This is a powerful conversation about mid-life design with Chip Conley. He used to be the CEO of the second-largest based boutique hotel in the US. He then ended up joining Air BNB, to help the young founders of Airbnb navigate their growth in the hospitality category. Today, we talk about why Chip thinks people at their mid-life need to do a reset. Listen for what Chip calls his “emotional equation” and more ideas, based on Chip's new book Wisdom at Work. Boy Wonder to Modern Elder As we continue our run of legendary authors and entrepreneurs, we converse today with Chip Conley. He’s the founder of Joie de Vivre Hospitality, the second-largest operator of boutique hotels in the United States. He started in 1987 at age 26 and held the position of CEO for nearly 24 years. In 2010, after having created and managed 50 boutique hotels mostly in California, Conley sold his company. He later joined the young business leaders of Airbnb. Today Air BNB is the company that created and now dominates a new travel category  “I was brought in as the old guy, to help them, because of my hospitality and leadership experience. But they taught me, as much as I taught them.” - Chip Conley Hard Truths for Midlife Professionals Chip candidly shares that unfortunately, for a lot of people in midlife and later is, they are not open to being curious. “They don’t want to look like an idiot at age 45 or 50 and so they're not actually that open to learning from someone younger than them. Yet, 40% of Americans today have a boss that is younger than them and by the year 2025, the majority of Americans will have a boss younger than them.” - Chip Conley He further added that we live in an era of digital intelligence. There is an impression that younger people are digital natives. They have more fluency and ability to learn in the digital world, hence tech companies usually hire them for senior roles. The Modern Elder Academy People in their midlife often ask, “how do I press the reset button?” Chip shares that one of the reasons why he created the Modern Elder Academy is to have a place for middle age professionals to have a pitstop in their lives. He stresses the importance of asking the following questions:  “What mastery have I mined? What wisdom have I cultivated and how can I harvest it? How can I repurpose it and frankly, what is it that I really want to do in my life, because I have been living the life that my parents wanted for me to live.” - Chip Conley To listen more about Chip’s advice to midlife professionals in getting wisdom at work, download and listen to this episode.  Bio:  Chip Conley The iconic boutique hotelier who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand, Chip Conley is a New York Times bestselling author whose manifesto on ageism, Wisdom@Work: The Making of a Modern Elder, is inspired by his experience of being both a mentor and an intern in his 50s.  After selling the company he started as a rebel entrepreneur at age 26, Joie de Vivre Hospitality, Chip wasn't sure what was next. He could have retired at age 52. But the young founders of Airbnb came calling.  He served as Airbnb’s Head of Global Hospitality & Strategy for four years — while also being CEO Brian Chesky’s mentor — and continues today as a Strategic Advisor to the company’s leadership.  While writing Wisdom@Work, Chip was inspired to build the world's first "midlife wisdom school," the Modern Elder Academy, with a 3-acre oceanfront campus in Baja California Sur, Mexico.  Chip is an active mentor to six young CEO founders in the hospitality/tech world, and serves on the board of Encore. org and the advisory board for the Stanford Center for Longevity.

We continue our run of legendary Authors and today, our guest is NYT #1 Best Selling author Ryan Holiday. Ryan is one of the most important writers of our time and hanging out in his brain, makes you a different person! We talk about stillness, wisdom, faith, Peter Thiel and more! Interesting Topics Ryan is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue. The book is interesting enough as it is about how Paypal founder Peter Thiel took down Gawker Media, through a grand scheme that was founded on the issue with Hulk Hogan. Apparently, Gawker Media publicized an illicitly recorded home sex tape of Hogan. He also authored the books The Obstacle is the Way, Trust Me, I'm Lying and Growth Hacker Marketing” Ego Is the Enemy. Today, he shares about his recent book Stillness is the Key. “In stillness, I’m illustrating stoic ideas with stories from Zen philosophy and vice versa. I always want to be seeking out deeper ideas and diverse ideas. I think that’s ultimately how you learn and how you triangulate real truths.” - Ryan Holiday Old Soul Christopher remarked how Ryan reminds him so much about Adele, as he is an old soul stuck in a 30-something body. Christopher was astounded with his choice of topics ranging from Rome, Greece, Ancient History and the like. He is none like his contemporaries who are busy with social media and mindless online content.  “I got an advise a long time ago that you should write what you’re afraid about, or write what you are unsure about.” - Ryan Holiday Probably one controversial part of the book is the discussion about faith. “Part of this idea of surrender is saying ‘you know what, I’m going to accept this uncertainty a little bit. I will accept that this isn’t all about me, that I don’t know everything. I’m going to accept that there is “something” operating behind the scenes that have an agenda or perspective, or indifference to a regular human problem or issue.” - Ryan Holiday Stillness  Ryan shares how his conversation went with the publishers for his new book. He says he does not claim it as The Ryan Holiday philosophy as he merely translated and popularized the tried and tested ideas of smart people  To listen more about what Ryan learned while doing marketing for fallen fashion brand “American Apparel” and more on faith, wisdom and stillness, download and listen to this episode.  Bio: Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life.  He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic.  His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family. Links: Ryan Holiday Twitter: @ryanholiday Instagram: @RyanHoliday Good Reads - Stillness is the Key We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,

In this episode, we continue our run on legendary authors. We hang out with former Marine, FBI agent and Chief of the FBI Counterintelligence Behavioral Analysis Program, Robin Dreeke. This guy used to hang out with foreign spies in an effort to get them to turn on their countries and help the US. He’s got some insanely valuable experience in how to communicate, and relate to people. Detecting Lies Christopher asked one of the most pressing questions any FBI agent has been asked, ‘how do you detect lying?’ Robin candidly shares “you don’t.” He further shares that even the best people in the world have 50% accuracy when it comes to detecting deception. Instead, what Robin looks for when speaking to a “subject” are verbal and non-verbal signs of stress. “I never like to tell someone or think that someone is deceiving or lying, I just think in terms of ‘they don’t have transparency with me.’” - Robin Dreeke Famous Cop Questions One of the most famous cop question, as seen in movies, is the suspect's whereabouts. Robin shared what these cops are looking for is a direct answer. Robin personally shared his personal guidelines when he is questioning a subject: (1) Seeking thoughts and opinions, (2) Speaking in terms of their priorities, (3) Validating them and (4) Empowering them with choices; Similarities With Sales Robin shares that he must have had the hardest sales job in the world. His product is selling American patriotism to foreign diplomats, wherein affiliation is also considered to be illegal.  “From rapport, you build trust. From trust, you get a healthy relationship.” - Robin Dreeke Other than that, he confirms that his learnings, which he wrote in the book Sizing People Up is highly beneficial to sales or business people in general. For the part where Robin talks about the real FBI secret for solving crimes, download and listen to this episode. Bio: Robin is a best-selling author, professional speaker, trainer, facilitator, and retired FBI Special Agent and Chief of the Counterintelligence Behavioral Analysis Program. Robin has taken his life's work of recruiting spies and broken down the art of leadership, communication, and relationship building into Five Steps to TRUST and Six Signs of who you can TRUST. Since 2010, Robin has been working with large corporations as well as small companies in every aspect of their business. Whether it is newly promoted leaders, executives, sales teams, or customer relations, Robin has crafted his People Formula for quick results and maximum success.  The Military Leader Although Robin always aspired to become a great leader, he realized from his time at the United States Naval Academy and in the United States Marine Corps that leadership was much more than just telling people what to do: a great leader uses interpersonal skills to inspire action, rather than demand the compliance of others. The Spy Catcher Upon entering service as an FBI Special Agent in 1997, Robin began his journey as a counterintelligence specialist and behaviorist in the agency's efforts to thwart the efforts of our country's greatest adversaries. Serving in New York City, Norfolk VA, FBI Headquarters, Quantico VA, and Fredericksburg VA, Robin received advanced training and experience in the area of social psychology and the practical application of the science behind relationship development and trust, ultimately leading the FBI's elite Behavioral Analysis Program. The Behavioral Analysis Expert Robin has built his highly effective tools for all aspects and stages of interpersonal communication and relationship development. Robin has combined all these tools and techniques and created a one-of-a-kind formula for success with people. Today, Robin is a recognized expert, author,

In this episode, we have a real conversation about legendary entrepreneurs and investor David Sacks about how to build billion-dollar startups. We talk about how startups go off the rails and what is ok and not ok to lose money on. We also touch on why B2C strategies have become powerful for B2B companies and many more! If you’re an executive or an entrepreneur, even if you’re outside of tech, get your pen ready. there's a ton on this episode! Legendary VC  We continue our run of legendary VCsc with David Sacks. He was a co-founder of PayPal, Founder, and CEO of Yammer and Founder of Craft Ventures. Some of his investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Bird This is another great example of the power of a real dialogue podcast. "You know the old line of 'nobody ever got fired for buying IBM'? I think that the modern version of that saying would be 'no one ever got fired for buying the category leader' and if you become the category leader, you just get all these sales by default." - David Sacks Going Off The Rails David shares how he witnessed high profile companies going off the rails for several reasons. He noted that aside from product-market fit, there are other mundane reasons why these companies fail. Here’s the big list that could go wrong in high growth companies: “One is commoditization, the rest of the world catches up the startups innovation. Two, cost of customer acquisition, a bunch of reasons it could happen. Third, margin problem, negative gross margins. Fourth, external dependency. Fifth, leaky bucket, there’s a problem with retaining customers. Sixth, regulatory compliance, then, sales compliance problem, that’s seven. Eight, doing things that don’t scale. Nine would be the founder psychology problem which is pushing things too far and tenth, company culture problem. One the 10.1 mark, macro shock where the company goes out for financing and isn’t able to raise around because of one of the problems I mentioned in them. Everything comes to head and you had a car crash.” - David Sacks The Challenge for Startups One of the greatest fears of startups Is commoditization. David says there is always a risk of the competition catching up in terms of software design. He encourages startups that it is a trade-off to make, to move fast enough to maintain market leadership. “Everyone is running around with their hair on fire but they’re afraid that their innovation gets copied. If you’re not moving fast enough, you’re on a bit of hamster wheel. If you’re not moving fast enough, you’re running in place.” - David Sacks To hear about David’s thoughts on how to define and dominate a market category, what areas of technology David thinks have the most promise and more, download and listen to this episode. Bio: David Sacks is a highly accomplished  entrepreneur and investor in internet technology firms. He is general partner of Craft Ventures, a venture capital fund he co-founded in late 2017. Previously as an entrepreneur, Sacks was the founding COO and product leader of PayPal (acquired by eBay in 2002 for $1.5 billion) and Founder/CEO of Yammer (acquired by Microsoft in 2012 for $1.2 billion).  In 2016, he led the turnaround of Zenefits as interim CEO. In 2017, Sacks co-founded blockchain startup Harbor as an incubation of Craft Ventures. His angel investments include

He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about deep fakes, streaming services, and tech that will or will not change your life in 2020. Deep Fakes and Video Editing Undeniably Christopher’s favorite topic with Jason, they talk about deep fakes and astounding editing to produce fake news. Christopher cites a Forbes article about CNN Reporter Jim Acosta allegedly pushing a White House intern.  “It was edited to remove 2-3 frames of the film, to speed up, when he pushed the person and they removed the ‘pardon me, ma’am’ out of the audio. That was just creative editing.” - Jason DeFellippo Moreover, there was also another video circulating the interwebs that make it look like Sarah Sanders was intoxicated in public. It doesn’t end there because they also talk about Gal Gadot, the most recent actor to play WonderWoman, who apparently appeared in a porn video. Clearly another deep fake. Have You Heard About “Hearables?” Apparently, hearables are the new category king and queen for 2020 as different brands introduced a “smart” earbuds. Although Christopher is a fan of the attempt to create a new category, Jason says the products really mean nothing. “That’s the thing, they’re not smart. They are just conduit to your phone. If you go out without your phone, they don’t work. they get real dumb, real fast.” - Jason DeFellippo Aside from this, Jason rants about adding more gadgets to charge. He says he has 7 gadgets at the moment and he would prefer using wired earphones/plugs due to the sound quality.  The Field of Streams Jason shares that around 7 years ago, on his podcast Grumpy Old Geeks, they have predicted this will happen. Everybody saw the popularity of Netflix and all the content creators decided they should make their own platforms.  “I think we’re going to see consolidation coming. People are going to start doing deals with each other to get bundling packages.” - Jason DeFellippo Jason also predicted that households would just pay for around 3 streaming service, max.  To hear more information about Jason DeFellippo and to listen to more of his comments on deep fakes, tech for 2020 and streaming services, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast. Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups. In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.  He also created the two time SXSW Weblog Award-winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly. Links: Website – Jason DeFillippo Twitter

In this episode, we are taken for a ride on how to go from sales rep to Chairman of the board with the amazing Elisa Steele. We have a powerful conversation about how she went from sales rep to regional sales to CMO, then CEO. We also talk about what she’s learned from working in massive tech companies like Microsoft and Yahoo and many more, Wait for the part where she gives advice on how women can design legendary careers and have children too. From Sales Rep to CEO Elisa Steels is the Chairman of the board of two publicly traded tech companies, Cornerstone on Demand and Namley. She’s also on the Board of $25B Splunk. More of her career background includes former CEO of Namley and Jive and former CMO of Skype, and Yahoo. She candidly shares what she learned from her career in these huge tech companies and from smaller entrepreneurial companies. From the time she graduated, she had a clear vision of what success looks like and she believes she will achieve it through sales.  “If I went into sales, then its really clear. If I’m successful, I made or overachieve my number. Nobody can be subjective about that. If I go into some of these other fields, that was like, a complete mystery to me, how do I know if I am actually gonna make it? - Elisa Steele Legendary Career Woman Initially, Elisa shares the only one thing she wished for her career: to not work with other people. The second thing she wished was to have financial independence. She believes that if women do not build resources for themselves, the critical decisions will be left to other people other than themselves.  “I was motivated by the fact or maybe even terrified by the fact that I wouldn’t have choices in life if I didn’t have resources. If you don’t have resources, then decisions in your life are up to somebody else. Resources equals choice.” - Elisa Steele For Elisa, resources generally are assets. It is representative of the things that help women make a decision on what they want to do. Creating some wealth will make those choices, especially those that are critical in life. How to Disagree and Commit Elisa is a powerful executive and she shares the thought of disagreeing, but still committing. She describes herself as a consensus builder. “Being the smartest in the room doesn’t actually help anybody. You have to actually make decisions and together, execute, because strategy is nothing without strong execution. Executiion is everything. Even if the strategy is off, you can still win, if you execute. Disagree but commit and be one team.” - Elisa Steele To hear more information about Elisa Steele and to listen to his tips on how to go from sales rep to chairman of the board, download and listen to the episode. Bio: Elisa Steele is the Chairman of the Board at Cornerstone (CSOD) and Namely; Board Director at Splunk (SPLK) and an advisor to Advisor to Tile and people.ai. She’s the former CEO of Namely  and Jive Software, Inc.,  Ms. Steele served as Chief Marketing Officer and Corporate Vice President, Consumer Apps & Services at Microsoft Corporation, a worldwide provider of software, services and solutions, and Chief Marketing Officer of Skype, an Internet communications company, from 2012-2014.  Ms. Steele also has held executive leadership positions Yahoo! Inc. and NetApp, Inc.  Ms. Steele has served as a member of the board of directors of Cornerstone OnDemand, Inc., a learning and human capital management software company, since 2018.  Ms. Steele holds a B.S. from the University of New Hampshire and an M.B.A. from San Francisco State University. Links:  Linkedin - Elisa Steele ...

This dialogue is a glimpse into a legend— whose name might not be world-renown but surely is worth getting to know—Dr. Sean Peterson. We connected over our love of people and children who are, “differently-abled. We talk about autism, uniqueness, human behavior and more. Love For Kids We’re at a point where every guest we have on could be someone famous. But just because someone’s well known, doesn’t mean you can have a real-life affirming conversation with them.  Today, Christopher converses with Dr. Sean Peterson. Dr. Sean has a Phd. in Applied Behavior Analysis and has spent 10 years running an autism clinic. He’s a wonderful guy, a husband and father. He also runs a physical therapy clinic with his wife called FYZICAL. “I think people are wonderful in general but working with kids in particular, is amazing. the delight that they have in their eyes, the ability to just make me laugh about ridiculous things.” - Dr. Sean Peterson What is Autism? Dr. Sean defines autism as “a neurodevelopmental disorder. He acknowledges that everyone, doctors and parents alike, needs a lot more to understand autism, but on the most basic level, it is categorized by repetitive behavior and social deficit. “A lot of that social deficit comes in the form of communication deficit. In particular, being able to communicate basic wants and needs and also being able to interpret the feedback that is given back.” - Dr. Sean Peterson Functional Behaviors As a behavioral analyst, Dr. Sean shares his point of view on why humans behave such way. It is basically categorized into four: access to attention, access to tangible items, escape from unpleasant situations and access to sensory input or automatic reinforcement He further cites examples of how to identify each one.  “Everybody is unique. Follow your different right? So, its really finding that specific piece for each kid and so from a behavior analyst standpoint, from an applied behavior analysis perspective, our goal is really to teach functional replacement behaviors and skill acquisition.” - Dr. Sean Peterson He further shares that behavior is functional. Everything we do has a functional outcome and the same behavior could actually bring us different things. To hear more information about Dr. Sean Peterson and to learn more about human behavior and loving differently abled kids, download and listen to the episode. Bio: Originally, from outside of Los Angeles, CA, Sean spent his college years at TCU down in Ft. Worth, TX.   During his time in Ft. Worth, Sean spent 4 years as TCU's Mascot, SuperFrog!   He also had the privilege of cycling across the United States to raise money for individuals with disabilities.   After finishing at TCU, Sean went on to complete his PHD in Applied Behavior Analysis at the University of Nebraska Medical Center.   He moved his young family to Sioux City, IA, where he was the first clinical director of the Pier Center for Autism.   When Sean and Lauren began to consider a move to be closer to family, Oklahoma City was the perfect choice.  Sean and his wife Lauren have a passion for evidence based medical care and opened FYZICAL Therapy & Balance Centers of Oklahoma City to provide physical therapy focused on Pelvic Health, and Balance and Falls Prevention.  It is with Lauren's physical therapy knowledge and passion that FYZICAL has grown, and is helping the people of OKC Love Their Lives!   Links: Fyzical Linkedin - Sean Peterson We hope you enjoyed this episode of Follow Your Different!

For our first episode this year 2020, we hang out with professional athlete fitness trainer and founder of Paradigm Sport in Santa Cruz, CA, Joey Wolfe. Today we go beyond all of 7-minute abs BS, get fit quick, scams and shams and have a real, different conversation about making fitness and wellness stick in your life. Trainer of Champions and Weekend Warriors The last time Joey Wolfe had a conversation with Christopher was a year ago. Joey’s episode remains one of our most popular ever.  We’re definitely sure, listeners will get practical ideas for well-being improvement, He has trained superstar athletes like Mitch Haniger of the Seattle Mariners. Additionally, he has worked with former UFC champion Luke Rockhold.  World Surf League rookie of the year Nat Young and a lot of regular weekend warrior type like us have trained with him. “We all know what to do. We all know that going and exercising in the gym for a min of 30 min is a good thing. But for a lot of people, there’s something preventing them from doing that. So just try to get clear on what their motivating factor is” - Joey Wolfe New Year’s Resolutions and Diet Crazes One of the reasons why people hit the gym is its part of their New Year’s resolution. Joey says that although it is a good reason, it doesn’t qualify as a great one as it cannot s sustain through the rest of the years. “Just getting clear what their goals are and then, really trying to start off easy with their habit change. Trying to get them to do something that I know they’re gonna be successful with.” - Joey Wolfe He also shares how he tried intermittent fasting, keto, paleo diet, vegan, blood typing diet and what works faster, what works slower and what doesn’t work at all.  “Try to educate yourself on this stuff and then try it. Everybody is different. There are polarizing ideas in terms of what’s right and even someone like me in the health and fitness profession,  its hard to know what’s right.” - Joey Wolfe Recommendations and What Nots Christopher loves Joey’s POV that everyone is an athlete. We all have an athlete inside us.  Designing a legendary life entails being active, fit and healthy. With this said, he shares how athletes and weekend warriors alike can follow the same set of principles for fitness and health. Joey shares adding more habits is better than removing some. He says there is science behind developing habits. For example, it is better to drink more water, take more protein, add more supplements, among others, rather than cutting down sugar and carbs.  To hear more information about Joey Wolfe and to listen to his tips on how to get and stay fit,, download and listen to the episode. Bio: Joey is a lifelong athlete. He is the founder and CEO of Paradigm Sport, located in Santa Cruz, CA Early in his career he played professional baseball and was on track to be a major league catcher when injures took him out.  Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.   He’s trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.  A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer he now shares his experience and enthusiasm with world-class athletes and fitness clients alike. Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.  The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing,

Today, one of the most prolific and important writers in the world, Dushka Zapata, joins us for a very unusual but moving discussion. They talk about grief, happiness and why its okay to opt-out for the holidays. Her work has been viewed over 150 million times on Q & A site Quora.  This might be the most different conversation you’ve ever heard about the holidays! Remembering Those We Have Lost The holidays are wonderful celebratory times for us to focus on our friends, family and for many of us, our faith. For many of us, the holiday season can be a happy season. However, there are quite a number who have moments of some sorrow. The holidays, intentionally or unintentionally, reminds us of the people we have lost. “As you know, I write a lot at Quora. A lot of questions I answer are about people who are asking permission.’Is it normal for me to be sad? How long should grief last? i lost my dog four years ago and I’m still mourning, is that normal?’ To me, my answer is always, ‘who cares?’ Who cares if it’s normal? You should feel whatever it is that you’re feeling. Who is it that is an authority on regulating what other people should or shouldn’t be feeling?” - Dushka Zapata The 7 Steps To Overcome Grief Christopher shares that there are no 7 steps to overcome grief. Some people advise those who are grieving with tips on how to cope but the reality is, there are no stages to grief and Dushka says its totally acceptable. “I think so many people want to help but I’m going to tell you, asking someone to cheer up when they’re grieving is like sitting on someone's chest when they’re trying to breathe.” - Dushka Zapata A Happy Person Who Grieves Dushka shares some personal stories on how she considers herself as a happy person who grieves. The primary reason she grieves during December was her father passed away that month. Ever since, she has not celebrated the holiday.  “I just feel like we should all be making that space for others. It’s okay to grieve, it’s okay to be sad, it’s okay to hate the holidays, its okay to not want other people to have a happy holiday because you just can’t do that to another person, to be happy, forceful happiness, its okay.” - Dushka Zapata To hear more information about Dushka Zapata and to listen to why its okay to feel grief over the holidays, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today.  On question and answer site Quora her work has been viewed over 150 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley.  When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora - Dushka Zapata Amazon - Dushka Zapata Love Yourself: and Other Insurgent Acts That Recast Everything You Belong Everywhere: and Other Things You'll Have to See for Yourself 

One of Christopher Lochhead’s hero, UFC Hall of Famer and MMA legend Bas Rutten joins us today for another powerful and insightful conversation. We talk about how as a Dutch Kid, Bas, over-came horrible asthma and eczema, and bullying to become, the “Baddest Man in the World.” He shares about his outlook in life, his techniques when learning a new skill and a lot more. Fun, Playful and Affable Bas Rutten shares how some people see his life as almost like a cartoon character. He shares how he did a commercial for Cartoon Network focusing on anti-bullying and getting fit. These campaigns were personally moving for him as he was bullied when he was young due to severe asthma and eczema. “I know people who have asthma 365 days a year. I know people who are covered with eczema. Compared to them, this is not really that bad. That was my outlook always in life. There's always somebody, out there who has it worse than you.”  - Bas Rutten Greatest and Most Terrifying Bas is a Sensei, commentator, and inventor. He is also the former UFC Heavy Weight Champion of the World. He scored 13 knockdowns without getting dropped, become the most accurate striker in UFC history with 70% accuracy and ended his career on a mind-blowing 22-fight winning streak. “I found out about that [statistics] when I was inducted in the Hall of Fame. That was so cool. That was my fighting style. I don’t want to waste things. I like to look for openings. The opponent, most of the time gives the knock out for me. He'll make a mistake, if he punches, the body is open.” - Bas Rutten Overcoming Everything Non-fans will definitely love this episode and will surely learn a ton from Bas.  His mindset around losing, overcoming adversity and the drive to learn new skills, Is something we can all learn from. Bas is also an entrepreneur and inventor. His new O2 Trainer is fast becoming a must-have for professional athletes, weekend warriors and among people with asthma and breathing challenges. The O2 trainer strengthens the lungs and breathing muscles.  To hear more information about Bas Rutten and to listen to his ideas how to over-come anything, download and listen to the episode. Bio: Sebastiaan “Bas” Rutten (Dutch pronunciation: [ˈbɑs ˈrʏtə(n)];) is a Dutch retired mixed martial artist (MMA), Karate and Taekwondo blackbelt, and Muay Thai kickboxer.  He was a UFC Heavyweight Champion, a three-time King of Pancrase world champion, and finished his career on a 22 fight unbeaten streak (21 wins, 1 draw ).  Bas has been inducted to the UFC Hall of Fame in 2015.  He suffered severe asthma in his childhood years and inspired by his struggle breathing developed the O2 Trainer.  When Bas is not teaching at his gym in Westlake Village, he might be working on some acting or commentating at Karate Combat with Kenny Rice. Links: Bas Rutten Wikipedia Twitter - @BasRuttenMMA O2 Trainer Instagram - @basruttenmma Also, special thanks to Luis Congdon for the kind introduction.

After breaking the internet with our Mia Khalifa Episode 111, we are bringing you another episode with John McAfee, Legendary Silicon Valley entrepreneur, and 2020 U.S Presidential candidate. He joins us to share his experiences in Silicon Valley and talks about why he thinks “it doesn’t matter who the President is. This will no doubt be one of our most controversial episodes. Then and Now John has been called “The most interesting man in the world.” He was an outlaw, from parts unknown, He has lived part of his adult life, on the run, somewhere in Latin America. Today, John is a candidate for US President in 2020 If his name rings a bell, that is because he is the founder of McAfee The Security Company. John also got into a well-publicized Twitter war with Kim.com, the founder of now-defunct file hosting service Megaupload. Garden of Eden of Technology John passionately describes Silicon Valley then as the Garden of Eden of Technology. It was known as a tech hub for the world. He also shared interesting thoughts on Steve Jobs, Larry Ellison, Bill Gates, and Nolan Bushnell. “Most of the personalities in Silicon Valley were pleasant, creative, very different. Steve Jobs, as an example, never find time to take a bath. I can smell him across the room. That was just his thing, he did not have the f*cking time to take a bath. He is a serious businessman who took a bath at least once a month, I know I did. But I also work 18 hours a day, 7 days a week for 2 years. Not because I had to, but because I f*ckin’ want it. I love what I was doing.” - John McAfee In the past, John describes Silicon Valley as heaven. He is also candid that he does not know anything about it now, as he left it 25 years ago.  “Everyone you met in your circle, did something or showed you something which opened your mind to the potential of digital technology. Trust me that’s not there anymore.” - John McAfee The President Doesn’t Matter John shares why he thinks it doesn’t matter who sits in the Oval Office. He claims that the CIA is running the show. He says there are instances that the CIA manipulates information, information that the President refers to when making decisions that affect not only the country but the whole world. John shares more of his insights on CIA, one of the biggest clients of McAfee Security Company in the past. “Selective information is the ultimate power.” - John McAfee To hear more information about John McAfee and to listen to his ideas on his bid to U.S. Presidency for 2020, download and listen to the episode. Bio: John David McAfee (/ˈmækəfiː/ MAK-ə-fee;[1][2] born September 18, 1945) is a British-American computer programmer and businessman. He founded the software company McAfee Associates in 1987 and ran it until 1994, when he resigned from the company. McAfee Associates achieved early success as the creators of McAfee, the first commercial antivirus software, and the business now produces a range of enterprise security software. The company was purchased by Intel in 2011 and spun back out in 2017 with TPG Capital owning a majority stake, though the software has always borne the McAfee brand name.  McAfee's wealth peaked in 2007 at $100 million, before his investments plummeted in the financial crisis of 2007–2008. Since leaving McAfee Associates, he has founded the companies Tribal Voice (makers of the PowWow chat program), QuorumEx and Future Tense Central, among others, and has been involved in leadership positions in the companies Everykey, MGT Capital Investments and Luxcore, among others.  His personal and business interests include smartph...

Join us in another fascinating and timely discussion with Yancey Strickler, Co-Founder & former CEO of Kickstarter, one of the most important new companies in the Startup ecosystem. He is the author of the new book This Could Be Our Future: A Manifesto for a More Generous World. Yancey is an experienced entrepreneur who shares very powerful insights that apply to your business and your life. Listen to our discussion about Bentoism. It’s an intriguing way to think about life. A Chapter From The Book In a chapter of Yancey’s new book This Could Be Our Future: A Manifesto for a More Generous World, he shares about Adele and how he found a startup company that measures loyalty and engagement. Adele faced issues with scalpers purchasing and jacking up prices of her concert tickets. “Currently, we imagine that economics is how everything should be distributed and here, Adele, found some other value through which to make herself available.” - Yancey Strickler Through the algorithm, Adele chose Top 30 per area of her most loyal fans. These people got access to tickets at their original prices. According to reports, fans were able to save 6 to 10 million pounds. A New Lens in Doing Business Yancey considers the Adele example as a powerful and pervasive lens in doing business. Adele found a could-have-been a post-economic way to distribute goods, placed a halt to that and ultimately, provided more value to her loyal fans. “To me, that is a new kind of choice, a very new kind of decision. It is suggestive of what, of how capitalism evolves, of how we evolve as a society. Basically, where we all recognize the importance of financial value. We can also recognize the limitations of financial value being so dominant, as it is right now.” - Yancey Strickler Social Entrepreneurship and Bentoism Christopher and Yancey exchanged stories about social entrepreneurship and how it has become an emerging conversation right now. Yancey believes that social entrepreneurship will succeed when it becomes a dominant point of view of everyone. “Right now, marrying a financial purpose for a nonfinancial purpose is like the cute indie thing to do. But we should root for this to be like mainstream arena rock. I want this, headlining stadiums.” - Yancey Strickler Yancey also shares his idea on Bentoism or Beyond Near Term Orientation. He came up with this idea when he was doodling and creating graphs while evaluating what he wants at the moment and what he would want to achieve in the future.  To hear more about This Could Be Our Future and more information about Yancey Strickler, Kickstarter Co-Founder, download and listen to the episode. Bio: Yancey Strickler is a writer and entrepreneur. He is the cofounder and former CEO of Kickstarter, author of This Could Be Our Future: A Manifesto for a More Generous World, and the creator of Bentoism. Yancey has been recognized as a Young Global Leader by the World Economic Forum and one of Fast Company’s Most Creative People.  He’s spoken at the Museum of Modern Art, Sundance and Tribeca Film Festivals, Web Summit, and events around the globe.  He cofounded the artist resource The Creative Independent and the record label eMusic Selects. Yancey grew up in Clover Hollow, Virginia, and began his career as a music critic in New York City.  Links: Yancey Strickler Bentoism  Book: This Could Be Our Future: A Manifesto for a More Generous World. We hope you enjoyed this episode of Follow Your Different!

Today, entrepreneur and the incredibly creative guy Steve Lieberman, Founder & CEO of SJ Lighting, joins us today for another riveting conversation. Steve and his team have had a hand in almost every nightclub and electronic music festival in the US for the last ten years. He shares how he creates a lasting impact on attendees and how the whole production process goes, from planning to execution. Monumental Impact Even at a young age, he shares how he finds big, monumental art pieces as impactful. He carried on this astonishment for impactful art as he pursued a career in events production, specifically focusing on lights. “Whether it’s a big show or a little show, its 100,000 or 300-people-intimate-club-show, we like impact. An audience is coming to some show, they want to be moved. They want to be stimulated.” - Steve Lieberman Steve Lieberman has worked with more than 50 clubs and major festival brands like Electric Daisy Carnival, Coachella, Ultra, Lollapalooza, Rolling Loud and many more.  Similar Philosophies Steve shares how he and his colleagues share the same philosophies when it comes to event production. He further describes the whole lighting experience as “fluid with the music” as it is a visual representation of what the music is.  “When an audience comes in there, we have their attention and we want to give them something that they're gonna live with. I want them to leave that show and have something specific. It doesn’t need to be ten things. Whether it’s visual, oral—something that they heard—just part of their experience that they're going to take with them and they’re going to keep that forever.” - Steve Lieberman Puzzle Pieces Steve describes how every show is a little bit different. He says that there is no linear path from a  to b. As a designer, it’s not just taking out a worksheet and figuring out math problems. He sees production as fitting different pieces of a puzzle.  The design, procedures, modify based on what’s required and is highly dependent on the scale of the show. He shares he has to absorb all the information of what the show is, what the performers might prefer and who are the headlining artists. “I’d like to think, the promoters and basically, the guys who write the checks for the show, we’re on the same team. At the end of the day, my contracts are 99.9% with them. My priority is to protect their best interest.” - Steve Lieberman To hear more about Legendary Lighting & Nightclub Designer Steve Lieberman, download and listen to the episode. Bio: Steve Lieberman has been working in the festival and nightclub community since 1987. As a teen exploring NYC nightlife, he saw the potential of enhancing the events visually and got involved as a lighting designer for warehouse parties. This led naturally to stage design as his career picked up steam. By the time he moved to California in 2001, Steve’s reputation for next-level work made him a no-brainer for Insomniac, who came knocking at his door.  Some of Steve’s favorite projects of the past 25+ years are not necessarily the largest; he recalls fondly several side stages at EDC LA in the late nineties, such as one bassPOD stage consisting of a complete grid of LED fixtures laid into a matrix creating a truly dynamic perspective, and another stage with sets of stairs leading in all directions à la MC Escher.  Steve approaches each show, each stage, each environment with special attention based on the needs of the producer, the artist riders and the creative concepts. The primary principle to which Steve has held true all these years is not to fight your environment but to embrace it. Links: SJ Lighting

In another riveting episode, Scott Kupor, the managing partner of one of the highest-profile VC on the planet over the last decade, Andreessen Horowitz, joins us today to discuss startups, how to get funded and a lot more! He is also the author of the book called Secrets of Sand Hill Road: Venture Capital and How to Get It. “Inside Baseball” Scott addressed the common issue of "inside baseball" between entrepreneurs and VCs. He shares that there is no reason why questions shouldn’t be answered and that VCs should reach out to entrepreneurs. “People don’t understand why decisions are made. I think that just leads to mistrust quite frankly between VCs and entrepreneurs.” - Scott Kupor Moreover, Scott shares the reason why he wrote the book. He wanted to bridge the gap between VCs and entrepreneurs. Through this book, he answers several entrepreneur questions that previously were assumed to be understood, since they have done a lot of deals in the past.  Information Asymmetry Scott discusses the idea about information asymmetry and how it results to one party benefitting at the expense of the other in those types of scenarios. “Capital is scarce and VCs have it. There was definitely a very different balance of power between entrepreneurs and VCs. There’s probably less incentive quite frankly for the VC. The biggest change, I think,  in the last 10 yrs is, its as competitive as its ever been.” - Scott Kupor  Money clearly a commodity in this business. For Scott, if VCs and entrepreneurs can level the playing field, he would enter into a relationship on a basis of actually understanding one another, knowing what motivates one another as it would definitely be a good place better place to start. More From Scott Aside from talking about Silicon Valley, Startups and how entrepreneurs could get funding, he shares his thoughts on the overall VC backed industry.  “My personal view is—I’ve talked about this with people in DC publicly—the idea that more and more growth is happening in the private markets, while beneficial, selfishly for people like me, who get to, kind of monetize that growth. I don’t think its good for the country. I don’t think its good to not have companies going public at a reasonable stage where a broader cross-section of public market investors can actually enjoy the appreciation there.” - Scott Kupor To hear more about Secrets of Sand Hill Road Venture Capital and more information about Scott Kupor, Managing Partner at Andreessen Horowitz, download and listen to the episode. Bio: Scott Kupor is the managing partner at Andreessen Horowitz where he is responsible for all operational aspects of running the firm. He has been with the firm since its inception in 2009 and has overseen its rapid growth, from three employees to 150+ and from $300 million in assets under management to more than $10 billion. Prior to joining Andreessen Horowitz, Scott worked as vice president and general manager of Software-as-a-Service at Hewlett Packard. Scott joined HP in 2007 as part of the Opsware acquisition, where he was senior vice president of Customer Solutions.  In this role, he had global responsibility for customer interaction, including professional services, technical pre-sales, and customer support. Scott joined Opsware shortly after the company’s founding and held numerous executive management positions including vice president, financial planning and vice president, corporate development.  In these roles, he led the company’s private financing activities as well as its initial public offering in 2001. Scott also started the company’s Asia Pacific operations and led the execution of the company’s multiple acquisitions. Prior to Opsware, Scott represented software companies in both financing and mergers and acquisitions transactions at Credit Suisse First Boston a...

Today, Dave Bittner, Producer and Host of The CyberWire Podcast and Hacking Humans podcast, joins us for a timely discussion about security, the future, deep fakes Apple glasses and more. He is a regular guest of podcast Grumpy Old Geeks with previous guests, Jason DiFillipo & Brian Schulmister. Trade-Off Between Operations and Risks Security has played a huge role in every technology company nowadays. The episode starts off with a very timely topic on security. Christopher poses the question “why security is hard?”  Dave honestly answers that there is a trade-off and risk-reward decision-making process that needs to happen.  Dave continues that breaches started getting bigger as well as ramifications and costs resulting in bad publicity, too. Board Members now have started giving their attention to security threats, as they, themselves can be liable for these breaches. “I think these days good board members have to have a certain level of knowledge and education in cybersecurity because it touches everything.” - Dave Bittner More on Data Breaches and Hacking  Would there be more data breaches and hacking in the near future since the cost of technological equipment is getting cheaper? Dave answered, yes. Hackers are professionalizing themselves. They also have access to knowledge and tools that enables them to target victims, as opposed to the usual shotgun approach. “I think there are a few things going on right now, I think we are seeing the sophistication of the actors increased in the sense that, there’s an increase in the professionalism of them.” - Dave Bittner Other Future Related Topics Dave shares more about privacy and security. Also there's the fact that 60% of people in the US genetic connections can be implied from data available from 23andme or Ancestry.com. “The security implication is that biometric data—your DNA, your fingerprints, your face ID, facial recognition—those are the things that it’s very difficult to change, if not, impossible to change. If someone gets a hold of that and that something, that you’re using as a factor for your security, you cant just go reset that. That’s one of the long term concerns.” - Dave Bittner To hear more about Security, Deep Fakes and Apple Glasses and more information about Dave, download and listen to the episode. Bio: Dave Bittner is the Producer and Host of The CyberWire Podcast, Hacking Humans podcast. Links: Twitter: @bittner The Cyberwire Survey: Most Data Center Managers Rely on Outdated Security Practices Internet Companies Prepare to Fight the ‘Deepfake’ Future We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing,

We continue our run of legendary authors and today, we hang out with one of the smartest people in business, Joe Pine, one of the godfathers of “The Experience Economy.” It’s the 20th anniversary of his seminal work and he is reissuing an updated version of the book In this episode, we dig deep into the future of experiences and how companies use it to differentiate and create massive competitive advantage. Pay special attention to Joe’s radical insights around building a data flywheel and the big strategic difference between Facebook and Amazon. From UI to UX Joe Pine shares with us about the re-release of The Experience Economy, bearing a new preview, that he and his partner wrote. They focused on the subtitle: Competing for Customer Time, Attention and Money. Companies embraced the importance of user interface in the past and now, user experience, or UX.  “When the first book came out, we talked about it as a nascent, an emerging, a forthcoming experience economy and now, we say it’s here. It’s all around us. I used to have to argue with people that this was happening. Now, I just say it: people want experiences. People now say, ‘yeah I get it.’” - Joe Pine Further, Joe shared how the internet was at infancy back then. The www was just created in 1994 and in 1999, they didn’t have much to say about it. However, later over time, Joe shares they looked at it thoroughly and found the reason why people were on the internet was to surf the web—to have the experience of things that they couldn’t have otherwise. Data Flywheel Christopher shares his insights on how companies achieve category domination today. He shares that a big part of their strategy is getting their data flywheel spinning. “The data flywheel is a learning relationship. If you cultivate a learning relationship, it grows and deepens over time. You can almost lock your competitors out because you know more about these customers than they do. Even if they switch, they have to teach them all over again what you already know.” - Joe Pine Data Privacy Further, in the discussion, Christopher remarks about how other companies cannot replicate the “data on customer-intimacy” that Amazon has with its customers. Joe agrees with Christopher as Amazon has yet to sell data to anybody, as they want to use it themselves at the moment.  “From an authenticity standpoint, that corrodes them [Facebook and Apple] from the inside out, because they are selling your data. They're in it for the data, to sell to somebody else, rather than in it, for your best interest.” - Joe Pine To hear more about the co-author of “The Experience Economy” Joe Pine, download and listen to the episode. Bio: Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. In 2011, The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Each of Mr.

In this episode, we continue our run of legendary authors as we feature Buster Benson and his new book, “Why are we yelling?: A fascinating look at why and who we argue.” Buster shares with us the inspiration of his book, the constant-learning that he is having and how it can be applied to work and life, in general. Agree to Disagree Buster candidly shared with Christopher that of all the hard topics he decided to take on, it was the topic about disagreements that he deemed to be one of the hardest. He still pursued this topic as he was challenged to tackle this topic. He also admits that the inspiration for the book was his curiosity on cognitive bias. “That is the initial problem. in order to have a conversation about disagreement, we have to be open to the idea that we don’t have the right answer.” - Buster Benson Birds and Biases Buster shares that cognitive bias is an evolutionary term. It is a threat that could potentially lower our survival. It has the connotation that if we’re wrong, we would want to avoid it. In modern society, being wrong leads to being ousted from a certain group. To illustrate this, Buster shared the habits of birds looking for a nesting ground. These birds fight off other birds and other animals to have authority over a tree. In real life, human beings as a bird, are not going to engage other “birds” in civil disagreement.  “You’re going to just try to be the bigger bird and force the other one out. When we’re no longer in a situation and there’s only one tree and we have to have a nest here, or else we’re gonna die, we ask, is this tree big enough for multiple birds?” - Buster Benson Growth is the Consequence The consequence of being wrong is actually growth. Further, Buster shares that if we are good at several skills, it makes us more skilled at everything else. For example: talking, being literate, being able to self reflect magnifies the value of other skills. He introduces the importance of productive disagreement as well in this episode. “‘How do I treat somebody that is normally a threat to my survival, as an opportunity for growth’ is the core cognitive dissonance in disagreement.” - Buster Benson To hear more about the author of “Why are we yelling?” Buster Benson, download and listen to the episode. Bio: Buster Benson wrote the book titled "Why Are We Yelling? The Art of Productive Disagreement". He also run 750words.com with my wife. His interests include creative businesses, collaborative disagreements, cognitive biases, enterprise software, messaging platforms, behavior change, social games, silly drawings, making life a little bit better through technology.  Read more about his through this link.  Links: Book: Why are we yelling?  Cognitive bias cheat sheet Linkedin: Buster Benson We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on

We continue our run of legendary VCs and legendary authors like our guest for today, Ted Dintersmith. He’s a former top tech VC and he’s the author of the book What School Could Be: Insights and Inspiration from Teachers Across America. This is a powerful look at what’s possible in education from a smart, committed, super thoughtful guy. What School Could Be Ted Dintersmith went to all fifty states, visiting some 200 schools and spoke to different school personnel and students. He says he was stunned by the innovative classrooms and schools he found across the USA. However, he also talked about schools who he described as good in paper, but not as good in reality. “There were so many schools like that, where on paper, it looks likes the kids are doing really well. Good grades, good test scores, reasonable to good College placements. The point I make is that I think these kids, are not really being helped in terms of being prepared for a world defined and shaped by innovation. They're actually being impaired.” - Ted Dintersmith Shifting Mindsets Ted shares his conversations with school teachers, administrators and students shifted his thinking. He further says that the measure of success in so many schools is aligned with a few narrow capabilities. He questioned the schools, asking if he puts a kid in their school who excelled at memorizing material, replicating low-level procedures and following instructions, he bets that kid would be on the honor roll. “SAT tutors say, ‘don’t be creative when you take this test. Don’t think of unusual ways to answer it. Think clearly, simply and formulaically. The 2nd thing is, if it’s hard and it’s going to take a while to figure it out, skip it.’ Is that a great message for the kids?” - Ted Dintersmith Education is a Pie Eating Contest Ted continues to share with Christopher his insights that many kids are being told that they're not gifted because they don’t match up to those narrow skills. Christopher also remarked in an overly simplistic form, that education nowadays is like a “Pie Eating Content” where you jam everything, regardless of what kind of pie it is, and know that the more you take, the better. “It’s crazy. We organize most of education around what’s easy to test and not what’s important to learn.” - Ted Dintersmith To hear more about how to encourage kids, unleash their passion and support dedicated teachers and more about Ted Dintersmith, download and listen to the episode. Bio: About Ted Links: Ted Dintersmith Twitter: @dintersmith We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

This special episode is with Chief Digital Evangelist at Salesforce.com Vala Afshar. Coinciding with Dreamforce —Salesforce.com’s annual mega-conference in San Francisco, Vala shares with us what it’s like to be a leader in the digital media age.  He also shares some of the key practices that have made Salesforce #1 on Forbes most innovative companies list. Social Business Excellence Vala is the author of The Pursuit of Social Business Excellence. He is also the co-host of DisrupTV and one of the most visible and impactful thought leaders in enterprise tech. On the side, he is a contributing writer at HuffPost, which he claims were one of his ticket for his CMO career. “I was a CMO for 4 years. Complete impostor syndrome from beginning to end because I never had Marketing experience, I never went to school to study the art and science of Marketing. My CEO called me on  a weekend saying ‘on Monday I'm gonna announce that you’re going to be the CMO.” - Vala Afshar He narrates to Christopher how the energy and confidence that he used to have as an athlete, did not translate to who he has become as a business person. However, he got through this challenge as he had the passion to share information. From An Introvert to a Keynote Speaker For an introvert, Vala narrates how he spent 10 years writing codes. He was perfectly happy locked up in a cube, just writing software. He is still amazed with how he opened himself up to people and to be able to share the stage with Christopher in various events.  “Movement is the ultimate status symbol. Movement of information. Again, in my first 40 years, if I read a book or listened to your podcast, I would just consume it and then that's it, it stayed with me. In the last 5 or 6 years, when I learned something, I try to capture that and share.” - Vala Afshar Salesforce Innovation Vala quotes other professionals on why they think Salesforce is successful: it’s because of technology disruption. This disruption is in terms of ‘how do you build an ecosystem, how do you give away your time, money and profit, how do you build a company based on emerging technology and how do you create new business models. “The 111 Philanthropic model was pretty unique and now about 10,000 companies have adopted that. The subscription model, pay as you go, that's like the envy of most business..” - Vala Afshar He also shares about the Salesforce module called V2mom, a mobile compatible app where employees align with the company vision, values, methods, obstacles, and measurements.  To hear more about the best practices of Salesforce.com and leadership advice from Vala Afshar, download and listen to the episode. Bio: Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Afshar is also the co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends. Links: Twitter: @ValaAfshar Linkedin: Vala Afshar Salesforce Blog: Vala Afshar HuffPost Contributor: Vala Afshar We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.

Today’s guest is none other than Silicon Valley Legend, Heidi Roizen. She is an accomplished, Entrepreneur, former head of developer relations at Apple and now, a legendary VC. She shares with us why today is the Golden Era for entrepreneurship, how any company is literally a tech company and more about VC-backed company, Memphis Meats. Silicon Valley's Greatest Connector The Financial Women of San Francisco honored Heidi as Financial Woman of the Year in 2018. She is also dubbed as “Silicon Valley's Greatest Connector.” She is currently sits on the board of companies such as Zoox, Planet, Memphis Meats, HelixRE and DMGT. “I talk about the fact that there should be more women entrepreneurs and there should be more women venture capitalists and diversity. Not just gender diversity but other diversity and I try to support that through my actions. I think it’s appropriate given my role in Silicon Valley. If I have an opinion about that, I should be vocal about that.” - Heidi Roizen Other than these achievements, Heidi is a self-proclaimed animal lover. She adopted several dogs from the shelter, which she fondly shares in her social media. Golden Era of Entrepreneurship Heidi describes the market as a seller's market when it comes to early-stage equity. There are a lot of sources of capital in the market, its very competitive. She enumerates all the positive assets entrepreneurs have in today’s world. “There's just so many different avenues for funding. There are so many tech breakthroughs that can be built upon, whether that is networking or processing power, sensors, devices, GPS, next-gen VR technologies, ubiquitous platforms. When you think about the kinds of businesses you can start today for pennies, which costs hundreds of thousands of dollars in the past.” - Heidi Roizen The only negative she can mention is about competition, as she believes everyone else can also solve many big, interesting problems. Additionally, she mentions why companies nowadays are considered tech companies. “I do think it’s interesting today is, every company is a technology company, right? For the most part, how they interact with the customers, how they distribute their products, how they garner feedback, how they handle customer service, tech support, logistics, supply chain, internally, HR systems—every company is deep in technology now.” - Heidi Roizen Memphis Meats. Cell-based Meat Heidi shares more about Memphis Meats and why she believes there is a huge growth potential for cell-based meat. First, she discusses how meat is inefficient to produce: from breeding to feeding to slaughtering and distribution to markets. Not only does it requires more resources, such as land and water use, it is also highly prone to contamination. “The great thing about being a venture capitalist is, we don’t have to actually invent this stuff. There are really awesome entrepreneurs that are way smarter than we are who come up with these ideas. We just have to make sure they want to come to talk to us, and that we can validate sufficiently what they are doing through our own research learning.” - Heidi Roizen To hear more about legendary Silicon Valley stories of Heidi Roizen, download and listen to the episode. Bio: Heidi represents the voice of the entrepreneur, having been one herself. But she also represents the voice of the user, as those are the roots that led her to start a company in the first place. She is on the boards of directors of Zoox, Planet, Memphis Meats, HelixRE and DMGT (LSE:DMGT.) After Heidi earned her undergraduate and MBA degrees from Stanford, she co-founded T/Maker, where she served as CEO for over a decade through its acquisition by Deluxe Corporate in 1994. Next, she joined Apple as VP of Worldwide Developer Relations, and from there, Mobius Venture Capital.

For the second part of our two-part series on legendary category king companies, we are featuring John Rossman, author of “Think Like Amazon.” We have a fun, insightful conversation about how Amazon became arguably the most innovative category king in the world and most importantly, how you can learn to think like Amazon in your career. Digital vs. Traditional Christopher probes John on his thoughts about the distinction between traditional businesses versus data-driven, digital ones. John shares that other than the technological aspect, he could relate digital businesses to athletic attributes such as speed and agility. In detail, John said speed is about doing a repetitive motion, extremely well and efficiently. In business terms, that is considered as operational excellence.  The second attribute, agility, is the ability to sense and make change happen.  “Part of being digital is about the eternal pursuit of becoming perfect. How do we reduce cycle times? Improve quality, reduce costs? Cut out little pieces of friction from both our customers and employees?” - John Rossman Embracing New Niches John cites Amazon’s business strategy in terms of embracing new niches. The other aspect of finding problems, then working on a solution, is the notion of working into the future. He defines the future as a “time and a place for unconstrained thinking.” “Amazon’s answer to that, their philosophy or their technique is: start with the customer and work backward. ” - John Rossman When teams are brainstorming, all of these constraints come to the table and they deliberately understand which parts of the solution they are. Afterward, they identify the right mindset, then the right tools and ultimately, the right approach in order to solve the problem. Architecture is the Business Strategy Citing some parts of the book, Think Like Amazon, Christopher asks John the idea behind the concept architecture is the business strategy. “You have to plan forward on how you build things, because the constraints, the flexibility the adaptability on how you build your operations and your technology architecture—will either be a key enabler or key constraint in your ability in going forward.” - John Rossman In the end, John shares that his whole goal is to give a business person, who is not technology architect, a set of tools and questions that they utilize to be a better partner with their technology expert To hear more about how digital businesses like Amazon innovate across entire the entire value-chain and John Rossman’s thoughts on how to make wise bets on new business ideas,  download and listen to the episode. Bio: John Rossman, Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm. Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third party selling platform, and ran the merchant services business. Links: Linkedin: John Rossman

Category King Marc Randolph, the founding CEO of Netflix, joins us today for a stunning conversation about business and life. He’s got a legendary bestseller out called That Will NEVER Work: The Birth of Netflix and the Amazing Life of an Idea, which he also talks about in this episode. This is the first in a special two-part series about two of the most legendary category king companies in the world now Netflix and Amazon. Next episode is with John Rossman, author of “Think Like Amazon.” Book: That Will Never Work After nearly 16 years after he left Netflix, Marc Randolph talks about his book That Will Never Work. He candidly shares that all those years waiting for the right time to write a book helped him to gain perspective. First, he says he is wiser business-wise as he worked with a lot of startup companies in the past 16 years. He says he can now identify patterns as they emerge and can safely say he can tell between what works and will not. “The other cool thing that came out of waiting was, being able to look back and be honest about myself. To really say, ‘I don’t care how it’s perceived. I want this to be a real true portrayal of what it’s like in a startup.’” - Marc Randolph Remembering Moments, Not Details Marc also shares that he tried to get it right, but since he is writing about events that took place around 20 years ago, he shares how ridiculous it would be to remember every line and dialogue that he featured in the book. He also shares he focused on remembering the moments, especially the mood of the conversations that he had. Christopher even remarked a portion of the book where Marc wrote: “This is a memoir, not a documentary. This is kind of how I remember things. I'm not trying to get it 100% right.” Everything is Intermingled Christopher chides with Marc on the part where he mentions that personal life intermingles with business life. Marc stressed the importance of devoting time for spouses and kids, as this is a realistic portrayal of a startup. "I think part of being successful is having balance in your life. I preach about culture is not about what you say, it's what you do. So I wanted to show how we did it, how do you really have balance in your life." - Marc Randolph To hear more about life and business lessons from Netflix Founding CEO Marc Randolph, download and listen to the episode. Bio: Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers and fundamentally altered how the world experiences media. He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). Most recently, he co-founded analytics software company Looker Data Sciences, which was recently purchased by Google for $2.6 billion. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do. Links: Website: Marc Randolph

As California is suffering another horrible season of wildfires, we thought it would be powerful to give you some inspiring insight into how heroes fight these massive fires. On this special reissue episode, Retired Battalion Chief TJ Welch gives us an insider’s view of how thousands of Firefighters and first responders spring into action in a matter of hours to save lives and property. TJ Welch – Starting Out in the City TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief officer. But he and other city firefighters pretty much only stood guard in front of the houses. It wasn’t until the late ‘90s when they made full use of city firefighters. They went to timber and brush areas to stop fires and perform other operations. “This was my moment where it kind of changed my perspective of my role as a chief officer.” – TJ Welch Wildland Fire in Numbers Back in the day, the biggest of wildland fires reached up to 160 thousand acres, which is equal to the same number of football fields. This number has been expanding in recent years, reaching up to 200 thousand acres of wildland catching fire. The terrifying numbers make sense when taken in the context of the number of residences, the timber that is involved, how exposed the wood is, and how quickly it burns. These wildland fires burn a couple of football fields per second. They are impossible to outrun and risk many lives. There’s a lot of reasons as to why wildland fires catch so quickly. On the other hand, timber could take a while to dry and get moisture back. With the drought that has gone on for so many years along with other forest products left out in the open, the wildland fires have become more gigantic. A Turning Point There was one fire that forever changed TJ. This gave way to a collective effort to train firefighters in the art of effective mobilization when tempering these massive fires. “When I left that fire, I said I’m not gonna be so ignorant when I come to another wildland fire.” – TJ Welch To hear more about how California firefighters move as a unit and how TJ Welch dealt with the massive responsibility of being a leader, download and listen to the episode. Bio: TJ Welch is a 32 year veteran of the fire service. Throughout the course of his career, he served in volunteer, industrial and municipal fire departments. TJ was a member of CAL Fire ICT 3 from 1997-2005 and a founding member of CICCS. He was a qualified Type OSC2, OPBD, DIVS, and STEN. TJ retired in 2014 as Battalion Chief with Alameda County Fire Department. He currently teaches and writes Officer courses for OSFM, and is a Firefighter Safety Specialist for California Department of Public Health and NIOSH where he investigates firefighter line of duty deaths. Links: How to donate to victims of Fires in California: How To Help Victims Of California Wildfires As Tens Of Thousands Are Forced To Flee Homes RedCross Supplying Aid To Victims Of Emergency (Save) California Community Foundation: Wildfire Relief Fund...

Former adult actor and now digital media star, Mia Khalifa, joins us today for another riveting conversation. She walked away at the peak of her popularity to design a new life and career. She shares with us today about her past and how low self-esteem affected her decisions and how she’s moving forward with her life. Sports, Punk Rock, and Pets Mia Khalifa is a sports commentator, with a special love for The Washington Capitals Hockey team. Other than hockey, she used to watch basketball a lot when she was a young immigrant from Lebanon. “It's kind of just been a common ground that I could have with people and a way for me to connect, a way for me to feel like I am part of something or feel like I'm a part of this group even if I don't know anyone. Sports is the unifying factor in this world.” - Mia Khalifa Other than being a huge sports fan, she is a self-proclaimed foodie and she loves punk rock. She also shares in this episode how she loves her pet dogs so much and how she is trying her best to be the person her dogs think she is: a better human being. Battling Low Self-Esteem Mia is also a digital celebrity, raking a total of 17.7 million followers on Instagram alone. In fact, she met her fiance on Instagram. Her fiance is a Swedish Chef, whom she candidly shares, as someone who doesn’t know who she is. She has never gotten used to fame as she shares how she battled low self-esteem when she was younger. She admits that due to low self-confidence, she made decisions that she regret at the present time. “I think it was being overweight for such a large part of my life and on top of that, I didn’t really have many friends in highschool. I never fit in in any certain group or the popular crowd or anything. I think it also had a lot to do with never feeling like I belong.” - Mia Khalifa The Ugly Side of Adult Entertainment Most of her followers had known her from her previous career as an adult entertainment actor. In fact, she used to be #1 in the biggest Adult sites in the world. She started her adult film career when she was just 21 years old. What most people do not know is her career only lasted 3 months. She shot about twelve scenes, where produces paid her only $12,000. Adult actors do not receive any kind of royalty, while producers amass millions. “I was fooled into thinking they had my best interest at heart, when in reality, they were just looking out for themselves. They looked at me and saw a huge paycheck.” - Mia Khalifa on Adult Entertainment Producers To hear more about #1 Adult Actor to Digital Media Star Mia Khalifa, download and listen to the episode. Bio: Mia Khalifa is a social media personality, sports commentator and former adult film actor. She’s a passionate Washington, D.C. sports fan with a love for the Washington Capitals hockey team. Links: Instagram: @miakhalifa Twitter: @miakhalifa TwitchTV: MiaKhalifa Patreon: MiaK Youtube: RobertandMia Mia Khalifa is among the world’s m...

We have another riveting and insightful episode today with Viviana Faga, Operating Partner at Emergence Capital. She is in-charge of marketing and helped create over 150B in new market cap. Today she shares some of her amazing experiences working both with startups and VCs. The Importance of Marketing Viviana Faga worked in Senior Marketing roles with companies like Salesforce.com and Zoom Communications. She was the Head of Marketing at Yammer and pioneered the enterprise social space. At the moment, she coaches CEOs and Founders and leads them in finding the importance of marketing in scaling their businesses. “You just got $5-15M and you're thinking, ‘where do I want to spend my money? I want to spend money on building my product and I don't know who to hire? Why should I hire a marketer? It just seems like one big massive waste.’ That’s what I deal with and those are the kind of questions that I get everyday.” - Viviana Faga The Best Doesn’t Always Win Viv narrates her current client who has a great product, but is currently in a category that his competition built. Viv find it fascinating to explain that the best products doesn’t always win. If a CEO doesn’t believe in this, the CEO then finds himself in a never ending cycle of “catch-up.” “There are plenty of cases where it does. The company just sort of takes off, without great marketing. We've seen that. But for the most part, in the competitive market, if you don't define the category, if you don't create it, you're going to really struggle because now you're gonna look like you're playing catch up.” - Viviana Faga Viv advises her clients that the company will never be able to catch up if they continue copying the competition’s message. “You have to change the game. Come up with completely new messaging. You have to go so hard at writing that message ⁠— from your press releases, website and sales collateral. Every single piece of content that is external facing has to speak this new language.” - Viviana Faga CEOs Who Listen  Viviana was proud to say that she embedded herself into her client’s company. Other than this, she believes that she can only help those who are willing to listen. She narrated how she turned down the CEO of Yammer, twice. “It was hard to turn him down, but obviously he convinced me. I wanted to work for a CEO who understood the value of marketing and after that conversation, I wasn't so sure but a lot of folks from Salesforce have gone there. It's our job to convince him Sales & Marketing matter.” - Viviana Faga To hear more about  Startup Marketing: Viviana Faga Emergence Capital and more relevant information about Viviana Faga, download and listen to the episode. Bio: Viviana brings over fifteen years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. Her particular passions are scaling and structuring go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement. Before joining Emergence, Viviana served as VP of marketing for Yammer, where she defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, she became its head of marketing for enterprise social, which included Office 365, Skype, and Lync. She also spent over six years at Salesforce, where she launched several key product initiatives. Additionally, she was the VP of marketing for Platfora (now Workday) and the CMO of Zenefits. Links: Emergence Capital - Viviana Faga

Best selling authors of Tribe of Millionaires, David Osborn and Pat Hiban, joins us to share the story behind their new book. We also have a no BS conversation on making money and why its an important fuel to your life. Beyond money, we also talk about the power of building a tribe of like-minded people — who will support you in your dreams, goals and a lot more. Tribe of Millionaires Entrepreneurs, real estate investors, and authors David Osborn and Pat Hiban talk about their new book and the story behind it. Pat candidly shares that Dan Clements helped them put together this book. “Dan Clements flew to Japan with 27 billbros, members of our mastermind. He listened to each of these members talk. During that time, we masterminded on how to make money and he heard personal stories that we shared.” - Pat Hiban Dan created Ethan Martinez, the protagonist in the book, from listening to the stories of GoBundance members. GoBundance is a mastermind group for businessmen, who are millionaires. These men get together and share ideas to improve their net worth, health and/or their marriages. Ethan Martinez The book Tribe of Millionaires is a fable about Ethan Martinez. He receives a mysterious invitation after the death of his father. He then embarks on an adventure not only to save his struggling business but to discover his past. “Basically, what happens was, his father dies and he goes to his Dad's funeral to settle the estate. He hasn't talked to his father in over 20 years. When he gets there, his father's pallbearers are all millionaires and multi-billionaires.” - Pat Hiban Ethan needed to spend a week with these pallbearers on an island before he could inherit the Estate. He then discovers what makes these men successful. Ultimately, he figures out how he can apply these learnings to his life. Money Fuels Life David shares how people are more receptive to stories, rather than hard facts. He also adds the importance of spending time with like-minded people who share the same dreams and aspirations. “You can choose it yourself and put yourself around a lot of people who are on the same journey. That will remind you on a perpetual basis of the greatness you’re choosing. It’s way easier to be great when everyone around you is great.” - David Osborn Furthermore, he laments how the whole system does not teach kids and adults about making and keeping money. He stresses that money is not everything. However, it allows an individual to create a life that he or she desires. “Some people think you are a jerk because you talk about money. If you're doing it with your financial planner, they've got an agenda. Me and Pat just have that ability to talk about that wide range of topics including money and being genuinely interested in each other's well-being. That's what we've created in the tribe too.” - David Osborn To hear more about how to Build A Tribe of Millionaires and more relevant information about David Osborn and Pat Hiban, download and listen to the episode. Bio: David Osbourne After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it -- freedom. Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen. Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David built one of the top real estate brokerages in the world and he founded over 50 companies. Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance o...

As we continue our run on legendary VCs, we feature today Bruce Cleveland, an entrepreneur, executive, venture capital investor and best selling author of Traversing the Traction Gap. We have a fun and insightful conversation today about the state of enterprise tech and why its the best place to create enduring value. We also touch important points on digital transformation and a lot more! Legendary VCs Joining our list of legendary VCs that we have featured on Follow Your Different is Bruce Cleveland. He joins Randy Komisar (Episode 106) and Heidi Roizen (upcoming episode). He is the founding partner of Wildcat Ventures which has been rated in the top 1% of enterprise technology investors on the planet. At the moment, he is taking up his Masters Degree at John Hopkins University, America’s first research university. He took up Digital Communication, which he feels would be beneficial for writing content for his succeeding books.  Enterprise Tech Scene Bruce shares a number of important insights into the enterprise tech scene. Furthermore, he shares that the valuations of companies of public SAS companies or tech companies selling into enterprise using a subscription model are reflective of the enduring value. Additionally, he cites examples of consumer companies that require a tremendous amount of capital, as opposed to enterprise companies, which require much less. “Consumers require so much capital, not a fund to build a product but to build the market share.” - Bruce Cleveland Enterprise vs. Consumer Company Bruce shares what investors are looking for enterprise and consumer companies. The MOIC or The Multiple On Investment Capital is nominally better in an enterprise. However, he mentions that the issue is these enterprise companies take longer to build up.  “You don't get those big mark up in the first 2 years, as the company began to scale and show minimum viable traction. The important part here is a lot of limited partners, people who invest in venture firms. They want to see early mark up in your funds.” - Bruce Cleveland These investors want to see great markups to show the committee that the firm is of great financial health. However, they don't inform the committee how much money they need to get the company “out of the door.” “They are extraordinarily capital intensive, and the multiple uninvested capitals are high. A lot of these things are faddish. They may work initially, I don't know, they can move in other areas. Then they'll be okay, but a lot of times, these things can come and go.” - Bruce Cleveland To hear more about the Top 1% of Enterprise Technology Investor Bruce Cleveland, download and listen to the episode. Bio: Bruce Cleveland is a Founding Partner at Wildcat. He focuses on investments in AI marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT).  He’s also the author of Traversing the Traction Gap. His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs. An avid adventurer and sailor, Bruce enjoy the challenge of creating new companies and navigating new markets.  He is interested in growing entrepreneurial hubs outside of Silicon Valley, with a particular focus on the Pacific Northwest.  Bruce also is committed to sharing his knowledge and experience through the Traction Gap Framework. This aims to help entrepreneurs navigate the critical go-to-market period between initial product release (IPR) and reaching minimal viable traction (MVT).

Our guest is the legendary entrepreneur Nigel Eccles. He’s the founder of Fan Duel, the category king in Daily fantasy sports. We go deep on how Fan Duel created and ultimately dominated this mega category. We also talk about how they created a super-engaged community and how they explored podcast advertising to promote the brand. Nigel explains why he thinks podcasting is a massive new opportunity. In fact, it is one of his motivations why he started his new company, Flick. FanDuel Fantasy Sports Forbes reports that daily Fantasy Games is growing at 41% annually, and will be $14.4 billion category in 2020. This brought together five lads from Edinburg Scotland to join this trend. They created FanDuel back in 2009 as they wanted to create a simple platform for fantasy sports enthusiasts. “We wanted to build something that is so simple and even we can play and I think actually is a big part of the success of the company.” - Nigel Eccles Building Communities Nigel narrated how they started FanDuel 10 years ago. When they started FanDuel, Fantasy Sports was played by 25 million people in North America. Their main motivation was creating a sort of community with the same interests — a platform that would connect individuals, not only with friends but with tens of thousands of people. “It started to connect people who were players. It started to build a community. People want to do it more and more because they want to show they were the best in the community.” - Nigel Eccles Nigel shares his tips for entrepreneurs when building a community. He advises to first, think about the direct connection you can have with customers and what mechanism can you use to establish that connection. Secondly, entrepreneurs must think about how these customers can connect with each other. Podcast Advertising As FanDuel was starting, Nigel and the other founders realized the user base is not growing. Their CMO planned to execute several advertising campaigns, mostly focusing on radio and podcasting. With a great product and innovative advertising, the business grew largely. “The great thing about FanDuel is, anybody who listens to sports radio was a sports fan.” - Nigel Eccles Nigel and his team tried a lot of different formats on radio and podcast advertising. They had endorsements and games, where listeners get to compete with the hosts. Christopher shared a lot of information about podcasting and how huge the opportunity is for advertising. “Podcasting is an enormous opportunity. It is hugely unmonetized. It is one of the best advertising mediums today because there's a connection with the host. It's such a strong endorsement. The best hosts only sell what they believe in.” - Nigel Eccles To hear more about how FanDuel became a Category King and the future of podcasting, and more relevant information about Nigel, download and listen to the episode. Bio: Nigel has vast startup experience and was previously the co-founder and CEO of FanDuel, one of Scotland’s first unicorn companies. Links: The Flick App Linkedin - Nigel Eccles We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,

Silicon Valley legend, Randy Komisar joins us today in a longer than usual episode, but definitely an information-packed conversation. He shares a piece of his mind to us especially on how to have a legendary career, what it's like to be dubbed as the Digital CEO and many more. Rare Opportunity  Randy Komisar was a partner at VC pioneer Kleiner Perkins Caufield & Byers. He worked closely with other legends like Steve Jobs and George Lucas. In fact, he has some very interesting stories he shared, being a former senior counsel at Apple and former CEO at LucasArts. “I don't like being disliked and I don't particularly try to be liked. I try to be valued, to create something constructive or positive in a relationship. But being liked is not, it doesn't cross my mind. I want to be respected, if I'm really lucky, I'd like to be admired.” - Randy Komisar The Virtual CEO Silicon Valley CEOs dubbed him as a Virtual CEO. Randy served in that role for companies like WebTV and Global Giving. He had some compelling stories and opinions to share in what Christopher dubbed as “the business equivalent of the lunar landing.” He also served as the founding director of TiVo, which is a direct lineage of Netflix entering that category today. Tivo won one of the biggest patent damage claims of all time, way over billion dollars, and Randy recounts to Christopher what happened during that time. “I actually think, we should have sued earlier. we have the patent rights to all of these, the real question was, could we have coop these guys as partners.” - Randy Komisar Utopians Vs. Libertarians Two significant and different technology demographics comprise Silicon Valley. He describes the 70's and 80's guys as the technology Utopians. Infrastructures were allegedly oppressive at that time which led the Utopians to utilize tools and come to technology to end this. Ultimately, they wanted to empower individuals. Furthermore, the Utopians had a sense of ‘a social contract.’ They felt they need to make the world better. These tools and the advantages that they had with these tools gave them the opportunity to challenge the status quo. In the advent of Facebook and Paypal, we move from technology utopians to technology libertarians. “The tools and platform that you build raise the creative endeavor. It's not to take-the-money- and-run situation. That money gets invested in more ideas, more vision. Yes you need to make a profit, but that profit can fuel creativity or consumption, you get to choose.” - Randy Komisar To hear more about the Silicon Valley Legend Randy Komisar, download and listen to the episode. Bio: Randy Komisar joined Kleiner Perkins in 2005 and focuses on early-stage investing. He served as CFO of GO Corp. and as senior counsel for Apple Computer, following a private practice in technology law. Randy is a founding director of TiVo and serves on the Roadtrip Nation Advisory Board and Orrick’s Women’s Leadership Board. Additionally, he is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. Furthermore, he is the co-author of Straight Talk for Startups, the insider best practices for entrepreneurial success, Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands. Randy frequently speaks in the United States and abroad on such topics. Randy holds a B.A. degree in economics from Brown University and a J.D. from Harvard Law School. Links: Amazon: Randy Komisar

Today’s guest is David Rendall—a standup comedian, with a doctorate in organizational leadership and author of The Freak Factor—gives us a run-down on self-acceptance which benefits our personal and business life. He talks about how our weaknesses can become strengths and why finding people who are weird like you is a good thing. The Good and the Bad Twiggy. Stickman. Ladder. These are some of the nicknames of David Rendall during his younger years. He was unusually skinny when he was young and was working odd jobs, something that most people of his age would not even bother to try. However, David turned his life around and embraced his inner freak. The word freak usually has dual meanings. If people dub someone as a control freak or a neat freak, it usually means they are overdoing it and they need to tone it down. On the other hand, being called a freak in a sporting context means you have outside of ordinary skills. “Freak is often a term we use for criticism but its also a term we use positively. I want both of those associations. I want it to remind people of something negative and positive at the same time.” - David Rendall Embracing The Freak in You David encourages people to be different in a very specific way. People should be willing to be themselves and to disregard the idea that they need to hide their weaknesses. Most of the time, people suppress who they are because of the pressures from their parents, teachers, employers, friends, and society. “I'm trying to get people to see themselves differently and finding their strength in spite of that weakness and be willing to amplify and embrace those parts of themselves.” - David Rendall Oftentimes, David says that people sacrifice uniqueness for acceptance. In his book, he discusses the importance of affiliation. He defines it as finding other people who are a freak in their own ways. “Partner with people who are strong where you are weak. Look for the people who are different from you, but the other side of that is, finding the right spot and finding the right people.” - David Rendall Be Weird and Different. As he encourages people to find others who are also weird, he reminds people to not expect acceptance, love, and connection from everyone. He advises people not to force themselves everywhere, instead, to find people who will accept them as they are. “You’re not gonna win everybody over. Ultimately it’s about finding people like youfor the weird person that you are, instead of ‘they’ll like you once you’ve changed.’” - David Rendall He also shares the reason why people get stuck hiding who they are: because they thought people around them know better than them. These people—parents, teachers, employers—are often bound by rules of success and they thought imposing these will also ensure success. To hear more about The Freak Factor, and more information about David, download and listen to the episode. Bio: David Rendall. Randall. Randell. Rendell. Reynolds. Whatever. No one knows how to pronounce his last name. David’s mission in life is to be hilarious and helpful. He’s a standup comedian with a doctorate in management. A class clown turned leadership professor, he went from disrupting classes to teaching classes to disrupting companies and conferences from Portland to Paris to Pakistan. After being criticized and punished his whole life for being hyperactive, he now channels his frantic energy to compete in Ironman triathlons and ultramarathons. He wears more pink than the average middle-aged man. Well, actually, he wears more pink than an eight-year-old princess. As a nonprofit executive, he built businesses to employ people with disabilities. During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent.

Our guest for today is the CEO of the newly public, enterprise technology company PagerDuty, none other than Jennifer Tejada. This episode is the second part of the two-part series on IPO. Jennifer shares with us today how it is like to go public. This is a celebration of entrepreneurship and you’ll have fun listening to this long-free-form conversation. Legendary IPO Jennifer had a legendary career in Silicon Valley. Various media outlets featured Jennifer due to the recent IPO of PagerDuty, a leading platform for real-time operations. In a moment of victory, what Christopher calls as “a celebration of entrepreneurship,” Jennifer recounts to Christopher the joys and pains on transitioning from being private to becoming public. “I enjoyed the process of being forced to refine our story and our value proposition for retail investors and laypeople. I think its really helpful for the business to go through that exercise.” - Jennifer Tejada NYSE Feels Jennifer shares that there was not much significant change in terms of their monthly operations. In fact, she perceives the preparation to go public as running two-jobs and she and her CFO vowed to make the most out of it. “It's very hard to describe the intrinsic rewards of looking down from the podium of NYSE at a group of people and just seeing this, sort of wonderment in their faces. They just can't believe, little old us got here, and that is one of the most rewarding moments of my career.” Jennifer Tejada Jennifer also professed her admiration with her employees who went through this significant milestone with her. “I don't think there's enough of said or honor pay to the folks that bet their careers early on and take pay cuts and take on option risks, to see a company through multiple investment cycle and growth cycles and ups and downs.” - Jennifer Tejada Extending Reach Jennifer describes IPO as a big-day-coming-out-party-to-the-world. Further, she mentions that one of the reasons PagerDuty went public is to extend its reach, to tap an enormous market opportunity. She believes being under the radar does not serve that big mission. “We serve the enterprise market and these enterprises are members of NYSE. They are traded in the NASDAQ. They expect the level of transparency around our performance and how our capitals are being spent and the long term viability of our businesses.” - Jennifer Tejada Likewise, going public can help create brand awareness and credibility because the company has to go through a lot of processes that will serve public market investors. “In my view, that rigor, and extra scrutiny is good for business. Hiding away in the private market just for the sake of staying away from that scrutiny is not a good thing because you can't survive with poor habits for a long period of time.” - Jennifer Tejada To hear more about the Enterprise Tech Category Queen Jennifer Tejada, download and listen to the episode. Bio:  Jennifer Tejada is the CEO and Chairperson of PagerDuty (NYSE: PD), a leading platform for real-time operations. She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions. Jennifer has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies. PagerDuty went through a strong IPO in April 2019 through her leadership. Prior to her role at PagerDuty, Jennifer was the CEO of Keynote Systems where she led the company to strong profitable growth before its acquisition by Dynatrace in 2015. Before Keynote, Jennifer was Executive Vice President and Chief Strategy Officer at the enterprise software company Mincom leading its global strategy up to its acquisition in late 2011 by ABB.

This is the first in a special two-part series featuring two CEO’s of two recent multi-billion IPOs—Jennifer Tejada, CEO of Pager Duty and billionaire, founder and CEO of Zoom Communications, the amazing Eric Yuan. Today’s episode features an insightful conversation about how Eric feels like to have a super successful IPO. Eric further shares Zoom’s culture centered on happiness and his motivation, mission and vision for Zoom and much more. Culture of Happiness Eric Yuan guested at Christopher’s previous podcast, Legends and Losers Episode 032. As of recording time, Zoom Communications raised $357M in IPO and is a $20+ billion market cap company. “When I wake up, the first person I ask is myself. Do I feel happy or not? I encourage our employees to ask the same questions. Ultimately, if our employee is not happy, I’m pretty sure they cannot give happiness to our customers. That's why we keep the happiness culture here.” - Eric Yuan Christopher cited some amazing data from GlassDoor. Employees rated Zoom 4.8, 5 being the highest. On the question “would you recommend Zoom to a friend, as a great place to work,” 95% said yes. Lastly, on CEO approval, 97% of the respondents said they approve of the way Eric runs the business. “I think based on that, I should focus on the 3% and plus the 5% why they do not recommend us too. Again, we always like all those feedback to help us become a better company.” - Eric Yuan Zoom: The Game Changer Christopher admires how Eric runs his company and how he epitomizes everything great about entrepreneurship, technology, and innovation. He has changed the game in the B2B space in North American and now, internationally. As Christopher says, Zoom has made impossible, possible, such as the ability to work from home and collaborate with the team in different countries. “I truly feel we just started. We look at our user base and our customer base, compared to the number of knowledge workers worldwide, I think we just started. A huge opportunity ahead of us. How to connect workers worldwide, if you look at the total market, it's also huge. Look at our revenue, we just started.” - Eric Yuan Vision and Mission for Zoom In the next 5 years, Eric candidly shares that he visualizes Zoom to give people a whole new experience in meeting and communicating, even aiming to replace the whole face to face meeting. “We truly believe data communication is the future, video is the new voice. In the future, no matter where you are, no matter which device you are using, just one click, you can talk with anyone in the world. You can speak on your language and understand with real-time translation.” - Eric Yuan  Christopher also discusses with Eric the amazing marketing strategies that they employ, especially the huge advertisements in major airports in the US. “They should leverage our technology. Since it’s good for the family and good for society as well. Our goal is to make sure our existing customer is happy. Whenever they travel, [we remind them] you already have Zoom, why do you travel often?” - Eric Yuan To hear more about The Power of an IPO, and to learn more information about Eric Yuan, Founder of Zoom Communications, download and listen to the episode. Bio: Prior to founding Zoom, Eric was corporate vice president of engineering at Cisco, where he was responsible for Cisco's collaboration software development. Eric was one of the founding engineers and vice president of engineering at Webex. Between 1997 and 2011, he grew his team from 10 engineers to more than 800 worldwide and contributed to revenue growth from $0 to more than $800M. In 2017, Eric was added to the Business Insider list of the 52 Most Powerful People in Ent...

Today’s episode is a special re-issue with Dr. Sean Stephenson, “The Three-Foot Giant.” He’s a great example of turning obstacles into opportunities, transforming his life into a legendary one. This conversation with Christopher Lochhead is made even more powerful upon the recent passing of Dr. Sean Stephenson. Join us as we relive the inspiring story of “The Three Foot Giant” in this episode. A (Legendary) Life Well Lived Dr. Sean passed away on the 28th of August 2019, following an accident. He was predicted not to survive at birth because of his rare bone disorder, Osteogenesis Imperfecta, which stunted his growth and caused his bones to be extremely fragile. When he was 18 years old, he has already fractured his bones for over 200 times. Despite his obstacles in life, he lived an inspiring life. He served as an instructive example of how to make your place in the world when you can’t find a place in the world. He worked for President Clinton and shared the stage with his Holiness the Dalai Lama and Oprah. He’s also the author of the bestseller: Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself. “I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson  Staying True To Oneself Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years. His experiences at home were wonderful as he lived with his family until he was 31 years old. However, all good things must come to a challenging end, when he decided to step out into the world, leaving his father behind. “As of recent, I decided to “out” my true self, words and all. I kind of hid that over the years. If people knew that about me, they wouldn't respect me. I'm finding out the opposite is true, the more honest I am, the closer people are becoming to me.” - Dr. Sean Stephenson Breaking the Mold To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years to reevaluate and learn from his mistakes. “Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson  To hear more about how to make your place in the world and more relevant information about “The Three-Foot Giant” Dr. Sean Stephenson, download and listen to the episode. Bio: Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries. Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He’s shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views. The Biography Channel produced an hour-long feature on his life called, Three Foot Giant. Mindie Kniss & Sean Stephenson his international best-selling book, Get Off Your “But”,  has been translated into over a dozen different languages.

Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur. She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs. From Tardy to Masters Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire. Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries. “It was something like, looking out when I'm 60, which person do I want to be? Which brand do I want to be building on my life?” - Jaime Masters Her Kids Attend Entrepreneur School It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules. “They're learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” - Jaime Masters Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors. “To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” - Jaime Masters Concerns and Motivations of Solopreneurs Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.” Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons. “Knowing yourself really, really well is the best thing in entrepreneurship, even though it's shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you'll find out if you're long enough in the game.” - Jaime Masters To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode. Bio: Jaime Masters is a podcasting pioneer, host of the popular "Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author. She’s been featured on: CNNMoney, Yahoo's homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, Success Magazine and Christopher Lochhead Follow Your Different. Links: Eventual Millionaire

Today, we have a super fun conversation with Brian Schulmeister, the co-host of Grumpy Old Geeks podcast. We shared stories about music and what it was like doing websites for top bands and names in the industry. Of course, we got our grump on! We talk about what’s in the news: undersea data cables, A.I, data breach and many more! Websites For Music Artists Brian Schulmeister is the co-founder of Slender Fungus, a design company working primarily within the music industry. His vast experience in building websites landed him projects with big names such as Goo Goo Dolls, Alanis Morisette, Green Day, Coldplay and Rihanna, among others. He started his career way back in 1996 and he shared some interesting points on how he went on to pursue clients on his own. He also commented on the music industry at the present time and how consumers are consuming it so poorly. “The generation now and the way people experience music now is so shallow and disconnected from the artist and its singles. Spotify playlist through horrible headphones, it's just bad.” - Brian Schulmeister Grumpy, Angry and Too Depressed Brian Schulmeister is the co-host of the podcast Grumpy Old Geeks, with Jason DeFelippo. The podcast, which is included in Christopher’s Top 5 list, has originally started as a joke but the hosts later realized they were admittedly angry about a lot of topics. Brian admits he is angry and still is but they try to pepper the episodes with humor. “The funny thing is at one point I literally wanted to quit the podcast. I felt I was getting too grumpy, too angry, too depressed. I really did. It was shortly after the birth of my child and I started to realize that I really need to have a better outlook in life right now.”  - Brian Schulmeister Let’s Get Our Grump On! In relation to technology topics, Christopher says that it is easy to be cynical and be fun and grumpy on technology but the reality is, technology has made the world a better place. It has created more opportunities and breakthroughs in the lives of human beings. “We are at a tipping point right now, at least for technology. We can very easily lose control of sh*t right now. There are some important movements going on right now, the whole data and human rights.” - Brian Schulmeister Christopher discusses some topics that are on the news such as the 8000 undersea data cables from Hong Kong to Los Angeles, or the data breach at Capital One that allegedly also compromised another 30 companies. They also shared a good laugh about different kinds of farts and shared their reactions about a man collapsing his lungs after a 2-hour karaoke session. To hear more about the Grumpy Old Geeks Co-Host Brian Schulmeister, download and listen to the episode. Bio: Brian lives in Venice, CA, frequents Toronto and London and has spent a lot of the last 10 years happily living out of a suitcase – and a large backpack filled with laptops, cords, wires and various bits and bobs that bloop and bleep. He’s the co-founder of Slender Fungus,

Languaging Master Lee Hartley Carter joins us today for a riveting conversation about the power of language and the art of persuasion. She discusses today how language shapes everything in our lives and how to use language to convince people when facts don’t seem to matter. Marketers and non-marketers will surely learn a ton from this conversation about communications, language strategy, and persuasion. The Power of Language Lee candidly shares with Christopher that she never thought about a job opportunity which involves words and messaging. When she was younger, she considers herself as obsessed with words. For her, language is the means in which people can connect with other human beings and convey thoughts, feelings, and perspectives. Language is a powerful tool with every word, having its own meaning. “That change in language changes thinking, which ultimately change social beliefs and norms and potentially laws and governance approaches. It can change a lot of things.” -  - Lee Hartley Carter Language Strategy in Marketing Lee further cites examples of how the smallest change in language can have a huge impact. She cited differences in words such as estate tax/death tax, or global warming/climate change, or used vehicles/pre-owned vehicles. A simple change of words can reshape how people think about the message. Lee also shared the common mistake marketers make in conveying a message. Oftentimes, marketers tend to “speak louder” — to share more facts to try and get the point across. This doesn’t end well, as people get turned off with the over-communication. “Instead, what you need to do is to not speak louder but speak smarter. The way that speaks smarter is by slowing down and really saying ‘you know what, this isn't about what I want to say. This is about what they need to hear.’” - Lee Hartley Carter Crisis Communications In an interesting turn of the conversation, Lee and Christopher discussed crisis response. Lee laid out her step by step advice on companies facing a crisis. First, she says that freaking out is a natural response to a crisis. However, she noted that it's important to understand what your target audience is thinking or is feeling at that moment. “Who are you trying to convince right now that you're okay, is it your shareholders? is it your customers? What are they afraid of right now? What value have you just betrayed in them?” - Lee Hartley Carter They had a great dialogue on crafting emergency messages as Christopher had his own fair share of stories to tell, with regards to crisis communications and response. To hear more about Persuasion and more relevant information about Lee Hartley Carter, download and listen to the episode. Bio: After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning. In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates. And, she won. Ever since she has had a passion for language. For the message. For the story. And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear. A member of the executive leadership team, Lee oversees a diverse range of language strategy work for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions. and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services,...

In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out. The Athena Alliance Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders. “We're essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” - Coco Brown Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities. Male CEOs and The Outdated Board of Directors Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women. Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement. “The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.”  - Coco Brown Building A Legendary Board In the past, the committees are largely about CEO compensation, equities, and succession.  Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees. “So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” - Coco Brown Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations. To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode. Bio: Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership. She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others. Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities. Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google. Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings. Links: Athena Alliance LinkedIn: Coco Brown

One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more! Writing Beautiful Answers at Quora You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself. During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person ⁠— whether a sprain, a wound or even sorrow, anxiety and loneliness. “At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest." - Dushka Zapata She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart. Grief is Worse When You’re Young Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary. "Feelings  ⁠— real and deep  ⁠— change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too." - Dushka Zapata She concludes that the younger you are, the more confusing things are because you don't know you can survive them. Discipline Matters More Than Being Inspired Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything. “I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” - Dushka Zapata More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You'll Have to See for Yourself. To hear more about Legendary Writer Dushka Zapata, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today. On question and answer site Quora her work has been viewed over 140 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley. When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora: Dushka Zapata New Book: You Belong Everywhere and Other Things You'll Have to See for Yourself  Twitter: @dushkaamateur LinkedIn: Dushka

Entrepreneur, CEO, and top podcaster Matt Brown joins us today for another no-BS conversation about being a Techpreneur in South Africa. He gives us a glimpse of the South African Tech scene, as well as his successes, as he was voted as #1 Tech startup in Africa in London Tech Week. Matt gives practical insights on business and life design as well. #1 Tech Startup Matt Brown, a very down to earth guy, recounts to Christopher his experience at London Tech Week, as organizers named him the #1 Tech Startup in Africa. Although he admits he now has unnecessary pressure due to the title, he claims it was a great opportunity for international development in the technology space. “It was pretty insane when a government like the UK gets behind an idea. So what they have done is, they mobilized literally billions of pounds just for Africa Tech, 1.2 Billion pounds available for distribution.” - Matt Brown The Storytelling Technology Matt runs a firm called Digital Kung Fu and he candidly shares with Christopher his elevator pitch — "we’re the world's fastest tech story production business.” He further shares that Christopher’s books Play Bigger and Niche Down inspired him in this business. “The truth is were evangelizing this idea — which I totally started from your thinking by the way — category design thinking and creating a point of view that is unique and different.”  - Matt Brown He further shares that through his firm, they are connecting that point-of-view at scale to a market a way that it creates value. In his case, it is the storytelling technology. “It’s about taking proven powers of storytelling and marrying that with technology — data, automation, AI — and delivering stories essentially at a scale that makes very complicated things in ways that are memorable and relatable and understandable.” - Matt Brown The South African Tech Scene Matt also talks about the South African tech scene, as other countries do not exactly know what is happening locally. He shares about the different challenges and opportunities they have there and the similarities in terms of trends. “I think Africa has some unique challenges. We have infrastructure challenges, connectivity challenges, bandwidth challenges, and these things don't typically exist in developed markets.”  - Matt Brown Amidst these challenges, Matt shares how these forces techpreneurs to innovate, especially in the mobile phones market. “African tech has got a bad name in many respects. Basically at a type of expansion into emerging markets, it's less competitive in many respects. But, the economic opportunities are huge because there is no competition.” - Matt Brown Bio: Matt is the CEO of Digital Kungfu. It was named as "Best Tech Startup 2019 - Africa Tech Week Awards." The company is a lead generation and storytelling production company purpose-built for technology businesses. Links: Podcast - The Matt Brown Show Digital Kung Fu Book - Your Inner Game The Matt Brown Show in partnership with London Tech Week creates State of X Season One on Prime We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to

Today’s episode features a highly informative discussion between our host, Christopher Lochhead and Jules Pieri. She’s the first designer to graduate from Harvard Business School. She shares some amazing lessons on how to create legendary new products and how to make sure those products succeed in the world. Industrial Designer Turned Legendary Marketer Fortune named Jules as one of the Most Powerful Women Entrepreneurs." She is the Co-Founder and CEO of the product launch platform The Grommet. Jules shares that before she formed the company, she observed the huge shifts in technology ⁠— specifically the internet, like the development of 3D printing. 3D printing enabled a huge new class of entrepreneurs with physical products. “Creative people have access to inexpensive tools, they will use that. Physical products are less abstract than software, so they're gonna inspire more people to participate.” - Jules Pieri  What We Can Learn From Squatty Potty Jules shares with Christopher the story behind the product Squatty Potty ⁠— a stool that raises the leg of the user during elimination. Christopher labeled the product as legendary because it created a new need for consumers.  Jules admitted that it is often quite a challenge whenever they start a new category. She pointed out the importance for companies to be as bold as possible when launching a new product. “They hired a great agency to get the ads done and they had more vision and courage than most companies tend to have at the early stages. That's a super insecure stage of a company and they paid large money. Your reputation is aligned with these ads.” - Jules Pieri  Category Creation Is a Must Jules remarked about the importance of category creation. She believes that it is very hard to cut through in a crowded world. She added that through The Grommet, they can create categories that enable them to study product searches of users.  “Category search, ‘cause names are not usually as memorable as descriptions.” - Jules Pieri Christopher and Jules discussed more about Legendary Marketing, the differences between creating demand and capturing a demand. They also touch base on to have an invention and bring it to the world in a way that it would be connected, unique and distinct.  Jules also shares some important parts of her great, new book out called How We Make Stuff Now. Bio: Jules Pieri is Co-Founder and CEO of the product launch platform The Grommet.  The company’s Citizen Commerce movement is reshaping how consumer products get discovered, shared, and bought.  Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool.  The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com.  She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence.  Fortune named Jules as one fo the "Most Powerful Women Entrepreneurs" in 2013.  In June 2014, White House Maker Faire invited Jules to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers.  Links: Blog: The Grommet  Twitter: @julespieri

Today’s guest is one of Christopher’s favorite people, host of Cloud Wars podcast, Bob Evans. Together, they dig deep into how Microsoft transformed into a “Trillion Dollar Cloud Category King.” They discuss what we can all learn from their remarkable turn-around. Moreover, the compare why they think every company is a software company and a lot more! Microsoft: A Trillion Cloud Category King  Bob Evans shares his opinion on Microsoft and its trillion-dollar cloud business. This massive growth in sales led both Bob and Christopher awestruck. Bob shares that Microsoft CEO Satya Nadella has largely driven the company into its current status. He pointed out that Nadella realized Microsoft was spending too much time achieving internally driven goals. He believed it’s about time to ask what are the goals and dreams of their paying customers, what do they need to happen and how can Microsoft help them. “I think it should be an inspiration to all sorts of businesses. You are limited not by competitive set and not by how much money you have. You are limited by what your dreams and ambitions are.” - Bob Evans  Massive Restructure of the Sales Team Microsoft had a massive restructuring of its sales team. They replaced as much as 30-40% of their sales team, infusing with people who formerly Programmers but they have the outlook and personality of salespeople. This led to high engagement with customers and ultimately, high profits for Microsoft.  “I just think its a phenomenon that lots of people can learn from here. You can come back, you can change, you can become something that other people say you'll never be. Defy history.” - Bob Evans Importance of Channel Partners Bob discussed another point to remember from Microsoft — their special attention to the ecosystem or channel partners. The company supported its clients, especially for software development and programming. In the end, these clients later sold their programs to other clients, under the supervision of Microsoft. “The most valuable company on Earth is willing to say ‘the way you have always done it isn’t the way to the future. I will turn my organization to make your sales team.’ They are doing stuff that defies anybody prediction or scope or the way they look at things. Imagine where they could be, that is the magic Nadella has brought about.” - Bob Evans To hear more about Microsoft’s transformation and why every company is a software company and more information about Bob Evans, download and listen to the episode. Bio: Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings.  Graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing. He rose to become the editor of Information Week, one of the top two publications in technology at the time. He became the SVP and Content Director for Information Week’s parent company TechWeb/CMP After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP,  Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur --- Larry Ellison, the founder of Oracle.   At Oracle Bob served as SVP and Chief Communications Officer for Larry. Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.  He hosts the widely popular Cloud Wars Live Podcast. Links: Cloudwars Podcast Twitter: @bobevansIT Linkedin: BobEvansIT

Christopher Lochhead discusses, in his newly launched podcast, Lochhead on Marketing talks about some of his ideas timely for a potential recession. With this threat coming, Christopher points out the importance of developing and acting on ideas that would make your companies survive this disastrous event. He hopes that through these suggestions, your company will come out even come out stronger from a potential recession. Without further adieu, here are Christopher's 7 Recession Marketing Ideas * Never Let A Good Recession Go To Waste!* Assume you can’t raise any more money* Measure twice, cut once* Brainstorm short-term ways to increase revenue* Market & Sell Into The Whitespace* Consider a competitor trade-in* Double Down on Your Category You can check out Lochhead Marketing Podcast on Lochead.com or any podcast player that you and listen to episode 008 7 Recession Marketing Ideas. Links: Lochhead on Marketing We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Our guests for today, NY Times best-selling author/power couple Marc and Angel Chernoff talks about their new book and other self-help topics. We had an insightful conversation about happiness and unhappiness, as well as overcoming serious set-backs and other tons of practical insights for living. The Journey is Worth It Marc and Angel Chernoff got into this line of work when they lost someone — a best friend and a sibling. Just in their late 20s, they found themselves investing a lot in personal development and self-reflection.  “It was those moments where ultimately  — we saw therapists, I mean depression sets in. We had no tools for coping and coming out of it. We realize what we want to do on a daily basis was to reflect.” - Marc Chernoff Fast forward to the present day, Forbes dubbed this duo as “the authors of the most popular personal development blogs on the planet.” They are promulgators of the idea of acknowledging that “our present lives are more important than all of the lofty goals we have set for ourselves.”  “Because obviously it’s a cliche, but the journey is worth it. The journey is more important. Are we spending our days the way we want to spend our lives? Our days are our lives.” - March Chernoff Live a Life Worth Living Marc and Angel further share some wise words about living a life worth living. Marc pointed out how lucky most people are, as there are a lot of people living in dire situations and facing immense challenges. He further discussed the importance of a positive mindset and the ability to focus on the present. Christopher also shares his own views on living life, especially about dealing with failures. He quoted Marc when he discussed “the belief that failure is the opposite of success.” He shares candidly that he has failed himself into a life that he loves and shares a quote that says “failure feels fun.” “I don’t necessarily think that time wasted is wasted time. It’s time for self care, it’s time to relax. We don’t always have to be go-go-go.” - Angel Chernoff Other practical insights Both Marc and Angel share tips on how to cope with heartbreaks ⁠— from love interests to a divorce or a broken friendship to a loss of life. Marc shares how we can use these experiences to empower us in moving forward with our lives. Marc, Ange-and Christopher discuss a lot more about things that happy and unhappy people do, as well as dealing with expectations of others. To hear more about the 1000+ little things happy successful people do differently, and more information about Marc and Angel Chernoff, download and listen to the episode. Bio:  Marc and Angel Chernoff are New York Times bestselling authors, professional coaches, full-time students of life and admirers of the human spirit. Forbes recognized the couple as having “one of the most popular personal development blogs.”   Through their blog, books, course and coaching, they’ve spent the past decade writing and teaching proven strategies for finding lasting happiness, success, love, and peace. Marc and Angel’s New York Times bestselling book, Getting Back to Happy: Change Your Thoughts, Change Your Reality, and Turn Your Trials into Triumphs, is a guide to spark sustainable action—and to return to whenever needed.  Links: Website: MarcandAngel.com

We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning ⁠— with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING. Radical Generosity As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast. On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.  He has this powerful idea that legendary category designers practice “radical generosity.”  “If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category -- having a radical generosity mindset matters.” - Christopher Lochhead We’re Gonna Spend A Bunch Of Money Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money.  Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous. Here's the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to blackhole@lochhead.com. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.  “Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA,  Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” - Christopher Lochhead The Beneficiaries What we were asking you to do is rate and review the podcast, share it on social media and email us at blackhole@lochhead.com. Once you do that, we will drop $20 in one of the following charities: 1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries. 2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience. 3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible.

Today's inspiring guests are from DonorsChoose.org, CEO and Founder Charles Best and entrepreneur Oliver Hurst-Hiller. These two, together with a small group of people, came together and made our world a different place, through crowdfunding. DonorsChoose.org Donorschoose.org is a non-profit which enables teachers who need help to go straight to the public and seek financial assistance. Charles Best, a former high school teacher turned activist founded the organization. Together with Oliver Hurst-Hiller, the Chief Technology Officer of the org, they have pioneered the category of crowdfunding.  “I was like teachers all over the country. I was spending my own money on school supplies for my students. My colleagues are doing the same. We would talk about all the stuff we want our students to have, but we couldn’t go into our own pockets to buy.” - Charles Best Merging Technology with Advocacy Charles Best and Oliver Hurst-Hiller share the current education situation in the US — it is underfunded — and teachers and students need help. In the past, millionaires have been the common benefactors of organizations. Charles, however, thought about regular citizen donors and how their collective power can benefit this cause. Regular donors will have the ability to pick, choose, donate and hear directly from the beneficiaries. All the donors — whether they donated 50 dollars or 5 million dollarngets the same appreciation, feedback, and transparency direct from their beneficiaries. “If the internet/technology can enable a regular person giving 50 bucks to have that experience of directness, transparency, reporting and feedback, something magical might happen and 840 million dollars later, I think it has.” - Oliver Hurst-Hiller The “Philanthropic eBay” Stanford Business School and Amazon dubbed DonorsChoose.org as “the most innovative non-profit.” The organization is for school front-liners who have an idea or project and is seeking microloans to fund it. The organization connects them to patrons and philanthropists.  “The first news story about our site compared us to a philanthropic eBay. That’s the only parallel that they could draw at that time  — with its two-sided marketplace and people connecting.” - Charles Best  Charles Best and Oliver Hurst-Hiller talk more about the organization, crowdfunding. Further, they discussed more on the power-houses backing them up as board of directors. They are Stephen Colbert and LinkedIn CEO Jeff Weiner, to name a few. To hear more about the DonorsChoose.org crowdfunding for good and more information about Charles Best and Oliver Hurst-Hiller, download and listen to the episode. Bio: Charles Best, Founder / CEO Charles Best leads DonorsChoose.org, a nonprofit website that enables anyone to help a classroom in need. He launched the organization in 2000 at a Bronx public high school where he taught history for five years. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects.  DonorsChoose.org is one of Oprah Winfrey's "ultimate favorite things." It made the cover of Fast Company as one of the "50 Most Innovative Companies in the World." It is the first time any charity has received such recognition. Oliver Hurst-Hiller, Chief Technology Officer and Head of Product Oliver is responsible for the technology and user experience that power DonorsChoose.org's unique philanthropic marketplace.  Prior to joining the team in 2006, Oliver managed product engineering projects for Microsoft's new search engine, now called Bing. He helped start Microsoft Live Labs, an applied research laboratory for Internet technologies. Further, he is also the co-inventor of 22 issued U.S.

Today, Amazon-best-selling author Heather Clancy gives us insights about a very timely topic — the green economy. We talk about what she’s learning about the green economy, the controversy around carbon taxes and how companies are creating new offerings centered on sustainability. The Sustainability Journalist Heather is the editorial director of GreenBiz.com. She is an award-winning journalist who covers transformative technology for business readers. Media outfits such as Entrepreneur, Fortune, The International Herald Tribune and The New York Times have featured her articles. She discusses with Christopher the concept of circular economy and how major corporations have played a major role in its growth and acceptance among consumers.  “For many individuals, there’s a lot of different reasons for this, the idea of the circular economy is ‘something can be reused in someways.’ Not necessarily recycled, but potentially remanufactured.” - Heather Clancy The Circular Economy Heather shares some of the efforts of major corporations to address sustainability issues in the market. A recent company called The Real Real raised 300M in their last week’s IPO. It is one indication that the circular economy is on the rise. Moreover, she shared about the company Loop, formed by Terracycle, which offers common household products in reusable packaging. “The idea behind Loop is: big consumer brands like Procter & Gamble and Unilever, should be thinking about reusable containers. They are now designing packaging using aluminum or glass, which you think about as old packaging, but they’re kinda beautiful.” - Heather Clancy This effort of Terracyle challenges packaging designers to offer consumers a different kind of product, one that still creates brand affinity. Additionally, Heather thinks that this switch from single-use plastic to reusable packaging would be a good talking point for PR. Are all the efforts worth it? Loop partnered with grocery store Walgreens and drugstore Kroger as drop-off points for the empty reusable packaging. UPS then collects the empty bottles for the refill and redelivers them to the customers. With this supply-chain set-up, Christopher posed a very important question: are all efforts worth it? We are very much aware of the carbon emissions for transporting these goods. Likewise, Christopher also mentioned an article about Tesla and how “unsustainable” it is. The cost of manufacturing one car is alarming, in terms of carbon emissions. “I don't have an impact statement for you there, but the companies who are making them, are basically giving a 2nd life to them.” - Heather Clancy To hear more about the green “circular economy” w/ #1 amazon bestselling author, Heather Clancy, download and listen to the episode. Bio: Heather Clancy is a veteran journalist working at the intersection of information technology, entrepreneurship, and green technology.  Heather is the Co-author of #1 Amazon bestseller, Niche Down: How To Become Legendary By Being Different.  Heather’s articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times. She is the editorial director for

In this episode, Christopher Lochhead explores the distinction between Craft Venture Capitalists and Wall Street Venture Capitalists (VCs) and why is it very important for entrepreneurs to know the difference. This is a special episode for entrepreneurs who are contemplating on raising funds from VCs. The Power of Venture-backed startups In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Further, venture-backed startups make up 0.2% of GDP, in terms of investment and they deliver an astonishing 21% of U.S. GDP “Venture-backed startup entrepreneurs who seek VC, produce an extraordinary outcome, not just for themselves, their people, customers, investors but for the US economy overall.” - Christopher Lochhead So, What’s The Issue? Lochhead frankly discussed a disturbing trend in Silicon Valley over the last 15 years or so. The emergence of Wall Street type VCs ⁠— who are principally focused on value extraction. This is in opposition to “Craft VCs” who helped build Silicon Valley. “Here’s the problem: the wall street types come in and they whisper sweetly into the ears of entrepreneurs and they convince them to delay going public. They convince them to make money with them.” - Christopher Lochhead Lochhead clarified that these folks are focused on value extraction from the entrepreneurs. These Wall Street VCs impose terms and conditions which are often fairly punitive to entrepreneurs and to employees. Entrepreneurs: Pay Close Attention! Lochhead forewarns entrepreneurs who are considering Wall Street VCs versus Craft VCs. First and foremost, Craft VCs prioritizes relationship with the founder and the employees. They focus on providing experience, as they are former entrepreneurs themselves. “Craft VCs partner to create value with entrepreneurs and the terms and conditions reflect this over time. The wall street folks? They just wanna come in, make money and frankly, they don’t care who else is successful. They don't care who else they hurt, they’re in for themselves.” - Christopher Lochhead To hear more about the difference between craft VCs and Wall Street VCs, download and listen to the episode. Bio: Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006 for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. Links: Brookings - As the venture capital game gets bigger, the Midwest keeps missing out We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him,

Fellow entrepreneur and podcaster Mike Flynn joins us today for another great episode. He is a best-selling author and host of the podcast, The Impact Entrepreneur. Today, he talks about his heart-felt book “Master The Key,” the inspiration behind it and his opinions on personal development, commitment and service and many more.  Facts About Employee Disengagement Mike shares some important figures for employee disengagement at work. He says that "85% of the employees globally are disengaged at work." Further, 40% of these American employees said they have a side gig that is related to their passion. “If someone is following their passion and they really dont know what they are passionate about, and they don't know what they are willing to suffer for, and they still haven't left their job that they are disengaged at, when that business fails and they fall back from that place where they were disengaged, what's gonna happen, Christopher?” - Mike Flynn Personal Development in the Workplace Christopher cited some of his observations about employee disengagement at work. He cites the visible impacts of this, such as the escalating depression rates and obesity problems. Further, Christopher shared some important points from Episode 071: How to design a company that people are lining up to work for. He discussed the importance of the personal development of every employee. For him, happy individuals in the workplace result in positive company culture. “Every company needs to be personal development company because every organization is made up of a bunch of individuals who are grappling with 4 fundamental questions: who am I, how do I show up in the world, what would I do when I get there, who do I do it with?” - Mike Flynn The Podcast and the Book Mike also talks about his podcast, “The Impact Entrepreneur.” He shares that he has not earned any money from the podcast for three years. He started monetizing his talents through his book and through public appearances as a speaker. He shares that all his efforts are done out of love. “I was at a point in life when I needed to reach out to people and learn how they managed the various impact moments: the victories, the failures, the brokenness of their life — and how they turned that into something that served the good.” - Mike Flynn Additionally, he shares the inspiration behind his fictional book, “Master The Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose.” To hear more about the impact entrepreneur himself, Mike Flynn, download and listen to the episode. Bio: About Mike Flynn Links: The Impact Entrepreneur Instagram  Twitter  We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,

The author of a ground-breaking new book called Nine Lies About Work, Ashley Goodall, joins us today for a fun, smart and unpredictable conversation about work and life. Lochhead and Goodall discuss what’s wrong with work and what to do about it, work-life balance and nurturing the human spirit at work.  Nine Lies About Work   Ashley Goodall is SVP of Leadership and Team Intelligence (LTI) at Cisco. He built this new organization to focus entirely on serving teams and team leaders. Through this, they are able to research and study the most challenging questions about work.  His work at Cisco focuses on defining what is special about the best teams and how does one create the best team for the company. Other than this, he is also the co-author of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World. “There are very few things in life that you can’t or shouldn’t smile at. At some point, the more serious the topic, the more important it is to find little moments of levity and humor.” - Ashley Goodall Work-Life Balance  Ashley points out his opinions about achieving work-life balance and why it is such an unapplicable paradigm in today’s world. Christopher shared how this mindset creates two persons: one that is working and another one, who is living his life.  “The implication of that is, all that stuff in work is bad and all the stuff in life is good. Your job ⁠—  in order to lead a fulfilled life ⁠— is to have enough sugar to sprinkle into all that bitterness of work.” - Ashley Goodall In this mindset, we are taught that life is the antidote to work  ⁠— but that is a huge misrepresentation of life. Further, Ashley says that work-life balance is such a disservice to the wonderfulness of work. It mutes employee curiosity of finding out what work will be like if one is high-performing or say, growing and making a huge impact.  “If the prescription is to take over the toxicity and balance it with life, you'll never get to ask those questions, that is such a shame.” -Ashley Goodall Language, Love, and Life Ashley shares a wide array of stories and opinions in this podcast. He poses his standpoint on giving weight to context, as opposed to just taking words as it is.  He further gives advice on how to grow the human spirit in the workplace. The discussion turns into an interesting discussion about love. To hear more about the nine lies about work and more relevant information from Ashley, download and listen to the episode. Bio: Ashley Goodall is an executive, leadership expert, and author, and has spent his career exploring large organizations from the inside. He looks for lessons from the real world that help people and teams thrive. Further, he focuses on what makes work a more human place for all of the humans in it.  His first experience of teams and leadership were as a student musician and conductor. He was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world. He currently serves as the Senior Vice President of Leadership and Team Intelligence (LTI) at Cisco. It is a new organization built to focus entirely on serving teams and team leaders, and which aims to reveal the answers to some of the most challenging questions about work. What is special about the best teams? Why do we follow one leader and not another? How can we make more teams like our best teams and more leaders like our best leaders? The new approaches he has pioneered address everything from performance management to feedback, to team activation technology, to real-time team intelligence, to social network mapping, to strengths-based leadership—and together this challenge much of the conventional wisdom of work today.

He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about the world of podcasting. They also touched a few recent topics about “who should be allowed at Disney World,” “why FaceApp is scarier than Facebook and Instagram” and many more! Podcasting Is Alive! In episode 006, Jason DeFillippo joined Christopher Lochhead to discuss a lot of random but viral topics. In this episode, DeFillippo did not disappoint as he shared his views on a lot of topics, firstly, about podcasting.  “Those people are like you and I, we stick around and we get through the tough times. We’re not here to make a quick buck. We’re not here to turn a profit on 10 episodes or 6 episodes, on an iPhone on a library. You gotta put in the work.” - Jason DeFillippo DeFillippo shared his comments about news writers who dub podcasting as dead. In unison, Lochhead shared statistics to prove that podcasting is, indeed, growing. They exchanged stories as hosts, such as their experiences with booking and rejecting guests and advertisers. “I’m a craftsman, I’m an artist. I love to make new things. I love to try new things, that’s why I love podcasting. There’s always something new to learn but people who come into this, all they want to do is make money and that’s almost everybody that's coming in now.” - Jason DeFillippo Viral Issues: Where do you stand? For a breather, Lochhead cites some viral stories and takes the standpoint of DeFillippo.  Lochhead cites the Disney rant — where a mom’s rant about long queues and childless millennials in Disney World, goes viral. They also discussed Apple’s Siri recordings apparently sent out to contractors for analysis. DeFillippo believes it will not hurt the company in any way, just like how Facebook stock prices rose up after paying fines to the government.  In relation to Security threats raised by Morgan Wright in Episode 84, about deep fakes and Russian FaceApp, DeFillippo brushed these events aside. “Who cares? This is useless data. These photos? They could get that in the internet already. They care about a lot of other things, but a picture of you? No, ‘cause they’re looking at numbers. They care about your behavior and your demographics and how they can influence you.” - Jason DeFillippo Moreover, Lochhead and DeFillippo discussed more recent top stories such as Equifax paying $125 for filling up a simple form and for bizarre stories, about a woman cuddling a giant pet snail. They sure did had fun having a rundown on these top and viral stories.  To hear more about podcasting, viral stories and more relevant information from Jason, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast. Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dolla...

In this episode, Christopher Lochhead shares some insights about conversations (or dialogue) and interviews. Two gentlemen, a guy who messaged him on Linkedin and actor Tom Hanks, were the inspiration for this episode. Both underscored the difference between real conversation and typical interviews. Safe, bankable and professional Tom Hanks is one of the most successful and cleanest, most professional, family-friendly actors of all time. His movies have grossed over $5 Billion. He would unlikely get drunk and urinate in a hotel lobby on a press tour ⁠— which is why Disney hired him. To shine a light on our topic, Tom Hanks was recently on Jimmy Kimmel to promote the newest Toy Story. He talked about how Disney enforced strict control over what he can and can not say about the movie.  “Ever wonder why you rarely hear a Fortune 500 CEO say anything interesting? Ever wonder why politicians don’t really answer questions? High profile people have been taught by lawyers and PR people to ‘bridge back’ to their talking points.” - Christopher Lochhead  Everything is Scripted As Lochhead observed, many politicians, celebrities and even CEOs say the same thing over and over again during interviews. The reason for this is: it is scripted!  Interviews are almost 100% predictable and inauthentic ⁠— from the host looks, clothes to the shots, content, and substance. The whole interview focuses on PR talking points, legal constraints, predetermined narrative. Further, the whole “conversation” is rehearsed in advance.  “Interviews are more like classical music. Conversations are different. They are more like rock ‘n roll; they feel a little more exciting and are free form.” - Christopher Lochhead Conversations are like rock and roll Conversations are different, as most of the time, the guest and host go off-script. Interestingly, one guy from Linkedin messaged Lochhead and provided feedback. He mentioned things such as “make it shorter, edit it to cut out the non-essential parts and seems not prepared enough in terms of the questions, seems more like an informal conversation.” Lochhead further explained that that was not the objective of this podcast. However, he does understand that this style of odd-cast is not for everyone. “People think out loud. They jam. They go beyond well rehearse lines. As a marketing guy, I’ve understood this for a long time. Conversations are way more interesting than interviews.” - Christopher Lochhead  In this episode, we included some of the feedback we received from listeners about how they would describe the podcast to a friend.  To hear more about conversations vs interviews and more relevant information from Christopher, download and listen to the episode. Bio: Christopher advised over 50 venture-backed startups. He is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur. In addition, he co-authored two bestsellers: Niche Down and Play Bigger. After he flunked school, with few other options, Christopher started his first company at the age of 18. He was a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard, in 2006, acquired that company for $4.5 billion. Further, he also co-founded the marketing consulting firm LOCHHEAD. Christopher was the founder/CMO of Internet consulting firm Scient. He also served as head of marketing at the CRM software firm Vantive. Christopher loves his family and friends. He thinks the Ramones are legendary and loves riding the mountains and waves of Northern Calif...

Today’s fun, informative and somewhat terrifying conversation is with Morgan Wright, Senior Advisor in the US State Department on Antiterrorism. Wright, with 18 years of state and local law enforcement experience, shares pressing stories about China, AI and what Russia did with data from FaceApp and some valuable information about quantum encryption. An uptight, drill sergeant, with no personality...NOT! Morgan Wright has 18 years of background with law enforcement and is a National Security opinion writer at TheHill.com. Hundreds of television interviews about security featured Morgan. New York Times best-of selling author has quoted him as well. He had a background with behavioral assessment and damage assessment⁠—which span from different areas of security such as bomb threats, espionage and illegal importation of dangerous drugs. Amidst these descriptions, one would expect that he is an uptight, drill sergeant with no personality, but he is definitely not.  What's up with Russian FaceApp? In our previous episode with Tom Siebel, he quoted in his book a statement from Vladimir Putin, which reads “AI is the future, not only for Russia but for all humankind. Whoever becomes a leader of this sphere becomes the ruler of the world.”  Wright agreed with Lochhead on this quote. He said there are two things the U.S. Security is worried about now. The first one is the impact of AI and machine learning and what it can do with this information. The second one is the offensive capability of what is going on with Google, Microsoft, and China and Russia, where they are building their versions of Robocops.   “I started looking out for deepfakes not so long ago, not for this Scarlett Johansson and how you make porn stuff out of it. What if, I can show a video that appeared to be the Commanding General telling his troops to "stand down, hold on a minute" — just long enough for one of our adversaries to launch a strategic attack against us.” - Morgan Wright  More Security Threat Wright discusses the real impact AI—from a psychological standpoint, distant information standpoint and kinetic standpoint. He further tells us facts about quantum encryption and what makes it troubling for national security.  “We now have to worry about our troops having to fight armies — that are supplied with technology by American companies.” - Morgan Wright To hear more about security issues and more relevant information from Morgan, download and listen to the episode. Bio:  Internationally community recognizes Morgan as an expert on cybersecurity strategy, cyberterrorism, identity theft, and privacy. He is President and Chief Development Officer for RadiusAI. He currently serves as a Senior Fellow at The Center for Digital Government. In addition , he is a national security opinion contributor to TheHill.com. Morgan's landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information. He appeared in hundreds of interviews on national news, radio, print, and web. These include CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously, Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program. He is also a Senior Law Enforcement Advisor for the 2012 Republican National Convention. In addition to 18 years in state and local law enforcement, Morgan has developed solutions in defense, justice, and intelligence for the largest technology companies in the world including SAIC, Unisys, Alcatel-Lucent and Cisco.

Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career. Challenges After Challenges Sue has an engineering background that might have contributed to her natural passion for creating, building and solving things. She worked with Christopher at Mercury, which was sold at $5B to HP. She stayed with HP and was assigned to run a billion-dollar cybersecurity business. “HP gave me a chance to test myself at a scale that I have never tested myself, ‘can you lead 4000 people, can you do 10,000 at P&L?’ Its a different ball game and you’ll never know until you tried it, so that was fun, I had a blast.” - Sue Barsamian She went ahead to become the head of Sales and Marketing for Software at HP⁠—a role that is unusually given to a single executive. At present, she’s on the board of Symantec ($15B), Box ($2.5) and privately held Gainsight, Xactly. She retired from the operations side of the business but still held a seat at the board. Keep on Evolving Sue admits she had a good run in her 36 years in the business. She worked with 8 companies have had around 25 roles overall.  “Nothing in my resume that would say ‘she could do that.’ One of the things about staying in a company is, companies take a risk on people they could stretch and that benefitted me tremendously through my career.” - Sue Barsamian Other than staying with a company, she stressed the importance of working well with people. She admits that she loves working with different people of different cultures, surviving different situations. She has learned how to understand people and help them become successful Career Tips to Ponder Sue Barsamian shares a lot of career tips in this episode. She gives special importance to understanding people and how they have a part to play on the path to success. Giving due credit and acknowledging employees as heroes also do wonders. “In order to get things done in a company, you need to move mountains that don't report you. At the end of the day, if you are not about other people’s success, if its all about you and you taking credit to all of your work personally, you’ll crash and burn.” - Sue Barsamian To hear more about the legendary executive Sue Barsamian and more relevant information from Sue, download and listen to the episode. Bio: Sue Barsamian is a seasoned technology veteran with experience in both startups and major public enterprises. Her background spans in general management, marketing, sales and engineering. She serves on the boards of Symantec, Box, Gainsight, and Xactly. Previously she served as the Executive Vice President, Chief Sales and Marketing Officer of Hewlett Packard Enterprise Software, successfully spinning the division out from HPE and merging with Micro Focus International, plc to form the 7th largest software company in the world. From 2006 to 2016, Ms. Barsamian served in various executive roles at Hewlett Packard including SVP and GM of Enterprise Security Products, the company’s cybersecurity portfolio and SVP of Worldwide Indirect Sales. Prior to joining Hewlett Packard, Ms. Barsamian was Vice President, Global Go-to-Market at Mercury Interactive Corporation and held various leadership positions at Critical Path, Inc. and Verity, Inc. She received a Bachelor of Science degree in Electrical Engineering from Kansas State University and completed her post-graduate studies at the Swiss Federal Institute of Technology.  Links: Linked...

In this episode, Christopher Lochhead talks about the idea of “faking it till you make it.” He poses a real question about what to do when you finally “make it.” This episode is inspired by Silicon Valley coach Bill Campbell’s quote, “next time you’re in the endzone, act like you’ve been there before.” Bill Campbell’s Wise Words On Episode 072, Randy Komisar of Kleiner Perkins joined Lochhead to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast, called No Bull Podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.             Randy shared a story about Bill, back when he was coaching a football team. There was a time when the team hit a touch down and went mental to celebrate the small victory. According to Randy, Bill did not approve of this and gave the team his wise words: “Hey guys, next time you’re in the endzone, act like you’ve been there before.”  Don't Do The Victory Noise Even Lochhead is guilty of celebrating small wins. He recounts a story about surfing as he gets all too excited when he encounters a good wave, often called as “claiming the wave.” His buddy corrected him and told him the message that he sends out to other surfers is that it was “just one” of his best waves. He reminded Lochhead to have the mentality that all of his waves are the best ones. “You wanna act like you’ve been here before. You wanna act like all your waves are like that” - Christopher Lochhead’s friend, when he does his victory noise Fake it till you make it Lochhead candidly shares that he had “faked it till he made it” a number of times in his life. However, Lochhead poses the question, what will you do when you finally make it? “Act like you’ve been there before, act like it’s something that happens all the time.” - Christopher Lochhead Further, Lochhead reminds that when we're pushing ourselves to the next level, we have to act in our own minds and in our behavior. We have to always think that we are the “Whoah-Man or Whoah-Woman.” It's always nice to celebrate wins, but ideally, it is best to do it privately. “You have to prepare yourselves so you’ll have the least amount of faking as possible and when in you're in the situation and something happens, just roll it.” - Christopher Lochhead To hear more about how to act next time you’re in the endzone and more relevant information from Lochhead, download and listen to the episode. Bio: Christopher Lochhead  Links: 072 Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell  We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Young immigrant and entrepreneur dreamer Diego Corzo joins us today in an insightful conversation about entrepreneurship, investing and achieving dreams in a different country. This episode takes the theoretical discussion about the immigration debate in the US and makes it real through Diego.  Being an Undocumented Immigrant Diego Corzo entered the US with his family when he was nine. He understood the implications of being undocumented when he applied for a driver’s license. He got denied because of his status. These obstacles continued when he found out he was not eligible for any financial grants or student loans. “I saw the sacrifices that my parents had, from not speaking English to finding work. My mother, from working in a bank, she was cleaning toilets and houses, without having a day off for a long while.” - Diego Corzo He was a straight-A student at Florida State University and was working part-time and doing some internships with small business and non-profits organizations. He was handpicked by some companies for work after graduation but unfortunately, he does not have a work permit. Windows of Opportunity After these obstacles in finding work to fund his schooling, he conducted research on Obama’s Deferred Action for Childhood Arrivals (DACA) and found out he can start a company under LLC set-up. He then registered an IT consulting company with a colleague and took in as clients the small business and NGOs.  “I always had the mindset that no matter what happens, there is always a way here in the United States. As my dad always says, ‘The US is a land of opportunities and its up to us to find it’.” - Diego Corzo Back in 2017, Diego also posted a commentary to President’s Trump, as he plans to remove DACA. His post went viral and was able to reach some Dreamers like himself. Dreamers are defined as immigrants who entered the US below 16 years old, have finished high-school and have zero criminal records. Celebrating the Good Life at Age 28 Part of being viral, he was able to meet some millionaire entrepreneurs from the mastermind group, Gobundance. Although Diego started with 25k net worth, these men saw the potential in him and pledged to mentor him to become a millionaire himself. Diego, at 28 years old, now earns 10x of his initial net worth and owns 19 doors in 13 properties. “When I shared the story, I’m sort of breaking the paradigm. They think that undocumented immigrants don’t pay taxes. They just take jobs and they dont really support the community.” - Diego Corzo At present, Diego is into real estate investing and is a financial freedom advocate, especially targeting Dreamers like himself. To hear more about being an American immigrant Dreamer and more relevant information from Diego, download and listen to the episode. Bio: Diego Corzo is a 20-something, Peruvian living in Austin, Texas. He founded FreeBy26.com to help millennials realize that they don’t have to settle to what society expects. Diego graduated from Florida State University in 2012 and moved to Austin, TX to work as a software developer for an IT Company. In his spare time, he started learning as much as I could about financial literacy and the habits of wealthy people. He became interested in real estate as began to explore different ways to increase his income. He bought my first property when he was 23.  Fast forward 3 years, he now owns 8 properties which are the source of his passive monthly income.  Ultimately, his goal is to be financially free before he turns 27. He shares more about his struggles, successes, and mindset through his journey, through his website.  Links: Diego...

In this episode, Mark Gainey, a serial entrepreneur with big-time success B2B and B2C, joins us for another insight-packed conversation. He is the co-founder and chairman of Strava, the athlete’s social network. Today, he talks about entrepreneurship and success, despite major setbacks in his life. The Virtual Athlete’s Locker Room The Swedish word for strive is strava, which is defined as “to make great efforts to achieve or obtain.” This is perfect for a team of individuals who have the ambition and attitude to achieve more. Strava’s mission is to build the most engaged community of athletes in the world. Co-founders and former college colleagues Mark Gainey and Michael Horvath dreamt about this company way back in 1995. They had the concept of creating a virtual locker room and they called it “Kana Sports.” “We had this concept at the back of our minds, how Kana sports morphed into Kana communications, we had a great time building that, no regrets.” - Mark Gainey From B2B to B2C Mark was previously the CEO of Kana Communications which went public late 1999. With a market capital of 11 billion USD and an upcoming new CEO at that time, Mark found himself moving to a different chapter in his life after. “I distanced myself in a pretty meaningful way. I often joked to people, if you give your child up for adoption, don’t stay living in the house.” - Mark Gainey, after IPO of Kana Communications Mark further shares his experiences working in a B2B setting, as a CEO and now B2C setting, as a stockholder.  18 Surgeries in 51 years One of Strava’s irony is they serve the world’s cyclists, but Mark quips that he must have been one of the worst ones on the planet. For one, he had been in a major biking accident which required 11 surgeries. These surgeries are on top of other surgeries from skiing accidents and car accidents. “Nobody is dying anytime soon but it is a test. You just get back to the saddle. You learn and say okay now I can have three more runs, good to play some other day.” - Mark Gainey Mark continues narrating his accident and further says that when he is inactive, he feels like he is a different person. Mark shares that ultimately, this is their goal at Strava: to forget trying to push people to go fast and perform well, just encourage them to engage in activities and sweat at least once in a day. “I think thats the balance. As much as I know that I take the risk everytime to go out there but the idea of not doing that, that is what would kill me.” - Mark Gainey To hear more about B2B to B2C entrepreneurship and more relevant information from Mark, download and listen to the episode. Bio: Mark Gainey is a serial entrepreneur, co-founder, and Chairman of Strava - the social network for athletes. Mark co-founded Kana Communications Inc. (Kana Inc.), in January 1996 and served as its Chief Executive Officer & President from January 1996 to June 1999. He has been building successful companies for nearly 20 years. Prior to Kana, from April 1991 to September 1995, Mark Gainey served as an Associate with TA Associates Management, L.P. (TA Associates, Inc.), where he focused primarily on technology and business services investments. Mark served as President and Chairman of SWK Holdings Corporation. Further, he served as the Chairman of the Board of Directors of Kana Communications Inc., from July 1996 to July 2000. In addition to these, he has been a Director of Clari Inc. since April 2014. Mark serves as a Director of TA Associates, Inc. He served as a Director of GlobalSight Corporation, AlterG, Inc. and BoardVantage Inc. He served as a Director of Kana Communications Inc., from January 1996 to June 1999 and SWK Holdings Corporation since January 1996. Mark Gainey holds a B.A.

This is a great episode, with a great guy Eric Hunley, a fellow podcaster and host of Unstructured. He shares his learnings and insights from his guests—whose backgrounds range from FBI, military and law enforcement to entrepreneurs, authors, and thinkers.    The Unstructured Podcast Eric Hunley hosts the podcast Unstructured. Although he is well-known for his unstructured-style interview, he admits that he does a lot of research beforehand. Further, he leads the guest to a path by asking triggering questions.  “By triggering, it's not to get them upset per se. I wanna know what their passion is, what makes them tick, why they do certain things, I want them to be excited.” - Eric Hunley Crime and Investigation Podcast Guests Eric shares some very interesting (and disturbing for some) stories about his guests with a background in military and law enforcement. In particular, his upcoming guest is an ex-FBI agent. He used to handle bombs but then crossed over into the behavioral analysis unit, with a focus on sex crimes. “He’s gone into a bit about repressed memories and how things can be planted, and things of that sort and cognitive biases and persuasion and influence and things like that, that fits my interests.” - Eric Hunley on his guest at Unstructured Eric and Christopher shared their common interests with crime and investigation stories. Moreover, they agreed that people have a lurid fascination with monsters—whether fictional or real-life psychopath and serial killers. “There’s a Southern Californian Daycare, where 300 children were all molested inside tunnels under the schools. Its part of a satanic worship group.” Eric Hunley, as he recounts one of his guest’s stories in his podcast, Unstructured Dealing with Authors and Entrepreneurs Eric shares his experiences conversing with authors and entrepreneurs. He admits he has a hard time closing conversations, especially when the guest has a very interesting story.  Christopher shares in response to Eric, that there is a natural arc of conversations, even the sh*tty ones. “Sh*tty conversations are probably when one or both sides have an agenda. Were not into talking points. I am probably, ironically, a little more interviewing than you are, but still conversational.” -Eric Hunley Both also exchanged their preparation in dealing with authors and entrepreneurs, which is actually reading their books.  When you actually read the book, you can get an insight into their personality or the message, that is deeper. A lot of times they get blown away by insightful questions. If I can, I do get that stuff out early. When the guest knows you care or give a shit about then, then it becomes a conversation. -Eric Hunley To hear more about unstructured conversations and more relevant information from Eric, download and listen to the episode. BIO: “Eric Hunley is forging his path in unstructured interview-style podcasts, as the host of the Unstructured Podcast. It is no surprise that fellow podcasters follow this formula in podcasting. The unstructured podcast sources a gambit of unique podcast guests, who are based all around the globe. Eric Hunley has created well over a hundred interview styled podcasts in less than nine months. His unrelenting professionalism, detail orientated research, and smooth delivery as a host serves as an inspiration to many. New podcasters and seasoned professionals often seek out his knowledge and advice when it comes to the business of podcasting. Eric’s previous experience as an instructor at the University of Arizona has helped cement his reputation as an educator.

Let's get to know Codie Sanchez in today’s fun and insightful episode as she lives on the leading edge of venture capital and entrepreneurship. She is an investor, speaker and business builder. She is a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. From Great To Greater Codie is a former mutual fund manager at Goldman Sachs and a consultant to Facebook, Apple, and Amazon. She earned her MBA from Georgetown University and received her Ph.D. from FGV in Brazil. Given her credentials, she is upfront about not staying long with her previous company nor working in the marijuana industry. “After a while, everybody has to graduate from that realm and go do something in the world. I was feeling like it was time.” - Codie Sanchez She started investing in cannabis privately until she saw the actual numbers and the industry growth potential. Aside from being a Venture Capitalist, she is an active advocate in lobbying for federally funded marijuana use research. “We do a lot of stuff with Vets and see them come back from the war and have PTSD. You get them on opioids or cannabis and see the changes in their lives. Its kind of contagious at some point.” - Codie Sanchez Lobbying at Washington Codie recounts her story at Washington D.C. to Lochhead as she says that Cannabis is categorized as Schedule 1⁠—drugs that have no medicinal benefit and are highly addictive⁠.  Lochhead also shares his understanding of the issue. He says that since there is no federally funded research on the benefits, risks, problems, applications and use cases on cannabis, the country might be missing out on its potential. “So many of them don’t know about cannabis. They know what we used to think about it, like in the 70s, the 80s, but they still don’t know the fact that this is a multi-million dollar industry.” -Codie Sanchez, on meeting with legislators  40,000 Different Uses of Mary Jane Thanks to people like Codie, more established people are joining the cannabis movement. For instance, there is the UCLA Cannabis Institute, the only research organization branded by a school. They do have to get funding, though, from non-cannabis related companies. Codie further shares in this episode why she thinks the cannabis industry is a generational wealth creation event. First, its a new industry, but is an overregulated one. Second, there’s no need to create a market for it. Third, the use cases are prolific⁠—with 40,000 different ways to utilize it. Fourth, the audience's expansion of cannabis is astounding. Cannabis is definitely not a panacea or a drug that cures everything, but research can definitely back up how it can ease certain illnesses. To hear more about venture capital in the cannabis industry and more relevant information from Codie, download and listen to the episode. Bio: Codie Sanchez is a reformed journalist, turned institutional investor to now a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest and spread the gospel. She’s always balanced her profession with non-profit service to empower women, veterans and Latinos. She joined Vanguard ETFs in 2008 ($870B) to build out their ETF business, quite the time, then moved to Goldman Sachs Alternatives group. Following, she became an SVP at SSGA ($580B) in institutional investing tasked with a $3 billion region, finally coming to First Trust ($63B) to build the LatAm investment business from the ground up. Codie has led global teams in all asset classes, negotiating JV's, product creation and market entry across the Americas. Further, she is a board member at The Arcview Group,

In this episode, Christopher Lochhead shares his insights about venture capitalists, start-ups, IPOs and immigrants and how these topics have driven the economy of the United States. Lochhead poses some serious questions and asks why there is not enough discussion on these matters. Venture Capitalists and The Upcoming Elections In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Annually, venture investment makes up only 0.2% of GDP, but delivers an astonishing 21% of U.S. GDP in the form of VC-backed business revenues."Further, Brookings stated that 51% of VCs invested around $45.7B in California. Lochhead concludes that other states are losing the opportunity of gaining value in this incredible economy. For Lochhead, the lack of support of government officials might explain the absence of VC in other States. Successful VCs have proven to create a growth dynamic that fosters innovation and creates more start-ups. Unfortunately, seated officials fail to see this. “Maybe its time for us who care about entrepreneurship and the difference that it makes in the world, to make sure that our candidates⁠—focuses on this topic.” - Christopher Lochhead IPOs Creates New Millionaires According to Yahoo! Finance, around 5,000 new millionaires will be walking the streets of Silicon Valley after this year’s IPO. They would surpass the estimated 1,000 millionaires who emerged in 2004 from Google’s IPO and the 1,000-plus millionaires in 2012 after Facebook went public.  “Tech IPOs not only create wealth, but IPOs are a hot-house flower environment for creating more startups.” - Christopher Lochhead In addition, Jay Ritter of WSJ claims in one of his articles that “the median age for tech companies going public in 1999 and 2000 was 4 and 5 years, compared with 12 years in 2018.” Immigrant Entrepreneurs Forbes reported that immigrants started the top tech IPOs in 2019. Further, an immigrant co-founded four of the five biggest tech IPOs this year, namely Slack, CrowdStrike, Uber, and Zoom⁠are.  “We need entrepreneurs and start-ups and growth-oriented businesses, cause that’s where the jobs, innovation, and productivity comes from.” - Christopher Lochhead Lochhead thinks that there is a lack of conversation about immigration⁠—it's not in mainstream media, not even in this election cycle. Specifically, he points out how the country attracts and supports immigrant entrepreneurs, given the fact that U.S. immigration law does not lean towards them. “If Americans don't want to start companies, don't we need to attract immigrants who will?” - Christopher Lochhead In the end, Lochhead is encouraging Americans to show support to small and big scale enterprises. He further believes that electing the right candidate who advocates for entrepreneurs is a good start. To hear more about Christopher’s thoughts on venture capital, startups, IPOs and immigrants and more relevant information, download and listen to the episode. Bio:

In today’s episode, Billionaire Entrepreneur Tom Siebel shares some thought-provoking insights on new, leading technologies and its impact on businesses and society. He is the founder of C3.AI, a new software platform that harnesses Big Data, IoT AND AI. Tom covers in this episode the contents of his book, Digital Transformation, as well as some intriguing ideas about huge US Tech companies. Silicon Valley Entrepreneurial Giant Listeners might recall Bruce Clevland, author of “The Traction Gap” and guest in episode 033. He used to work with Tom Siebel at Siebel Systems, which was the category king in the 1st wave of CRM. In the year 1999, Fortune magazine named Siebel Systems “the fastest growing company in the United States.” In 2006, they merged with Oracle for $5.85 billion. Digital Transformation Tom has a brand new book entitled “Digital Transformation.” The book covers giant Megatrends and impacts on business and society. CEOs and senior leaders would find this book highly beneficial to their decision-making process. “The coming two decades will bring more information technology innovation than the past half-century.” -Tom Siebel, Digital Transformation Further, he discussed that companies who fail to seize this massive technological growth will be extinct in the future. In the last 30 years, companies that didn’t make the necessary transition required in their industry, cease to exist today. Continuous Learning and Education Tom Siebel and his company have a real commitment to their employees: to focus on continuous learning and education. Employees can take online classes via Coursera—in relation to AI, Cloud Computing, Machine Learning, among others. Universities such as Stanford, MIT, and the University of Illinois offers these online courses. “Things are changing more rapidly so to be on top of these, you must be continuously learning”  - Tom Siebel The company recognizes the employees who completed the courses and awards cash bonuses — ranging from $1500 to $25,000.  At the moment, the company is rolling out new incentives — a 15% increase in compensation and an additional equity grant. “These people are better equipped to do their jobs and to serve customers. This is to advance their careers professionally. They also do feel more empowered, so everybody wins.” - Tom Siebel To hear more about digital transformation and more relevant information from Tom, download and listen to the episode. Bio: Tom Siebel is the Chairman and Chief Executive Officer of C3.ai. He was the Chairman and CEO of Siebel Systems, which merged with Oracle Corporation in January 2006 for $5.85 billion. Mr. Siebel is also the Chairman of the Siebel Energy Institute, a global consortium for innovative and collaborative energy research for the public domain. Mr. Siebel serves on the boards of advisors for the University of Illinois College of Engineering and the University of California at Berkeley College of Engineering. Mr. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a B.A. in history, an M.B.A, and an M.S. in computer science. Links: Digital Transformation: Survive and Thrive in an Era of Mass Extinction Thomas Siebel - Linkedin Thomas Siebel - Forbes Profile We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on

Surf and skateboard podcast host Neil Pearlberg joins us today in this special 4th of July episode dubbed as “The Worst Episode Ever!” This is a funny and silly conversation, just like two buddies hanging out over drinks⁠. We cannot guarantee that you’d find inspiration or motivation in this episode, but we're sure, you’d be laughing your brains off listening to this witty exchange of conversation! Off The Lip Radio Show Neil Pearlberg hosts the Off The Lip Radio Show (OTL)⁠— a popular radio show and podcast dedicated to surfing, skateboarding and laid back California lifestyle in Santa Cruz. The show is co-hosted by Terry Campion (TC), a skate-shop owner. The show has a wide array of guests and live-music, peppered with the unique humor of Neil and TC.  “Everybody takes life seriously. The show has to be fun! There’s so much seriousness in today’s world.” - Neil Pearlberg After Neil’s stint as a freelance writer for the Santa Cruz Sentinel, he proposed to KSCO management a program that would cater to the younger generation, since the station’s demographic involved very old listeners. They were off into a rought start, as the KSCO management deemed him as an “non-reliable, non-responsible-kind-person” but he proved them wrong. Lochhead’s Guesting at OTL Rich Novak, the founder of innovative skateboard company NHS Fun Factory, introduced Neil to Chris and they’ve been buddies ever since. Chris actually guested in OTL Episode #321 where he complained that he was called Chris Lochhard for the whole 50 minutes of the show.  It was a hilarious exchange of conversation as Chris said this is the first time he met people who don’t give AF about who he was. He also joked about how it was fun to be “disrespected” at times and be regarded based on your hobbies.  “You pick up absolutely no new subscribers cause everybody was googling Lockhard! I was furious! But we went out for dinner and had a great time!” - Christopher Lochhead on his guesting at OTL More About The Worst Episode Ever Neil shares more about the guests, the music and topics they cover on OTL. He said the show appealed to the young and young at heart because of their unconventional format and their IDGAF attitude. “We used to be prepared. We sit down beforehand and do notes. TC and I start on a nice piece and have booklets, then it went to brown paper bags, then it went to napkins. Now we just drink.” - Neil Pearlberg on the preparing for every episode of OTL He further shared about his fashion sense⁠—the laidback California lifestyle attire⁠—but is now called hobo chic. They teased back and forth about Neil’s current relationship, as his girlfriend, Angela was also present during the interview. To hear more about Neil Pearlberg and why this episode might be the “Worst Episode” ever, download and listen to the episode. BIO: Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.  He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page. Neil has also had published articles in Adventure Sports Journal, National Geographic, Stand Up Paddle Board Magazine. Links: Off The Lip Radio Instagram

Dr. Carolyn Colleen is a shining example of the fierce power of the human spirit in the defiance of unthinkable abuse. Join us in this riveting conversation about her incredible journey—from surviving with food stamps to gaining her Ph.D. and becoming a celebrated author. This discussion is not only about abuse—it's about triumph—and it will impact a lot of people’s lives. The Past Doesn’t Define The Future Our guest today Dr. Carolyn Colleen, has a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. She authored the best selling book FIERCE. On the side, she is a life and business strategist. She is a woman who commands presence, but surprisingly has struggled so much since childhood, up until she was married. “As my definition of love evolved, I evolved. I learned to further deepen my definition of love ⁠— how I see love in the world. I also have a deeper sense of self-love.” - Carolyn Colleen Carolyn’s Dark Past From the time she was four, Carolyn was sexually abused by his teenage neighbor. Unfortunately, the pattern repeated throughout her childhood, even after they relocated. Carolyn’s mother struggled with mental health. She was a hoarder and have issues with being too trusting with strangers. Her mother provided free lodging and meal for both men and who ended up molesting both Carolyn and her sister. “There was a time when I defined myself as being someone who was put here to be used and abused.” - Carolyn Colleen Changing Perspective People who have experienced trauma or who suffered PTSD may have flashbacks when exposed to a certain trigger—such as a certain sound, smell or mannerism of another person. Victims of abuse are reminded every day of their unfortunate experiences because of these triggers.  As a victim of abuse herself, Carolyn says her perspective is different. Memories pop up daily, but what she does with it and how it affects her is different now. She is now at peace with herself; developed a gratitude attitude and has acknowledged that her experiences made her stronger.  “Coming from a place of trauma—physical, sexual and emotional abuse—I've done a lot of self-work and realize when things might trigger me and how it affects my life. As I continually grew, I realized what happened to me doesn’t define me .” - Carolyn Colleen To hear more about the amazing journey of Carolyn, download and listen to the episode. Bio: Carolyn Colleen holds a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology and a Masters in Business with a focus in Servant Leadership from Viterbo University. Dr. Colleen is speaker, author, and coach. She was born and raised in the Midwestern United States. She describes herself as a FIERCE mother, daughter, sister, and friend. Out of sheer necessity, Carolyn developed the F.I.E.R.C.E. 5 method, which helped her grow from a downtrodden, scared and ragged victim, standing in a food line at the Salvation Army, to the confident and successful person she is today, living a happy life she never realized she deserved., Carolyn took up the challenge of writing a book about her experiences. Now, with her book completed, she hopes that through sharing her story she will provide others with the hope, resources, and willpower needed so that they too can live the life they deserve. Links:

Gibby Booth Jasper, host of podcast Dyslexia is a Superpower, joins us today for a powerful dialogue about the learning difference Dyslexia. As a coach and advocate, Gibby talks about real life experiences of Dyslexics as well as the challenges and triumphs that go along with it.  Dyslexia is a Superpower Gibby Booth Jasper believes that the real value of being dyslexic is the power of having a different mind. Dyslexics look at problems differently. It enables different solutions and in turn develops a person’s tenacity and determination.  Many people look at dyslexia as a disability. However, it can be noted that a learning difference is never a hindrance to achieve personal goals. Just look at famous dyslexic people such as John F. Kennedy, George Washington, Albert Einstein, Walt Disney,   Richard Branson and Steven Spielberg, to name a few. “They say everybody has a mountain to climb, but with dyslexia, your mountain has lava flowing, it has wild boars and all these obstacles. When you finally get to the top, you are able to accomplish so much more.” - Gibby Booth Jasper Dyslexics Daily Struggle Gibby believes dyslexics can connect the dots and solve problems differently. However, society has put on a standard on activities like writing, reading, and solving Math—which makes it hard for dyslexics to cope. Other than that, they do have spatial awareness problems, which is the difficulty of differentiating the left and the right.  Gibby and Christopher exchanged personal experiences, as both are dyslexic themselves. Gibby recounter how traumatized she is with gas stations, as she cannot figure out moving forward and backward with her car. Christopher also shared some experiences, especially in self-check out counters in grocery stores and with tipping and counting money. “Spatial problems, self-checkout counters, counting money. Those are the kind of things that can be normally linked to dyslexia, so if you do see someone struggling, that might be it. Go help that someone” - Gibby Booth Jasper Empowering Dyslexics In dealing with dyslexia, Gibby stated the importance of informing their child that they are unique and different in a good way. Parents must reassure their children that nothing is wrong with them and assist them in building self-confidence.  “I think being able to look at it as ‘letting go of things because I can’t control them.’ Just have a sense of humor, because, in the grand scheme of life, it doesn’t matter” - Gibby Booth Jasper on struggles in doing daily activities The real challenge for a dyslexic lies on their ability to play out strengths and to empower themselves while dealing with the existing society. We hope you enjoyed Gibby Booth Jasper on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! BIO: Gibby Booth Jasper Links: Gibby Booth Jasper - Website Steven Spielberg

Randy Komisar of Kleiner Perkins joins us today to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.  Depicting The Real Bill Bill was featured in a book called Trillion Dollar Coach, prior to the release of Randy and Paul's podcast. The content of the book were flattering, but the title was so off-putting. It sets the wrong tone for understanding what BIll is all about.  “Bill wasn’t a guy with a big theory. He’s not that guy who has rules like ‘10 rules to be successful.’ He was somebody who connected incredibly well with who you were and what you need and was able to get you there.” - Randy Komisar  Bill was associated with a trillion dollars worth of value creation. He was not a highfalutin guy who would’ve wanted to be in the cover of a book. They were able to capture the real Bill, more than what the book portrayed him to be, through this podcast. Paying it Forward Randy and Paul had the opportunity to learn and share their respect and admiration for Bill and they want to pay it forward, through the production of their podcast. They wish that the entrepreneurs for the generations to come would be able to do the same. Entrepreneurs could get a lot of inspiration from Bill. Randy even cited that if it was not for Bill, he would have quit business a long time ago.  “Bill made business interesting for me and many people because he made it about people, not money.” - Randy Komisar Learnings From The Late Bill Campbell One important point from this discussion was the difference in doing what is right versus what is smart.  Bill believes smart people are great at rationalizing. Most of these people, though, still tend to overthink a problem and justify doing the wrong things.  “The right thing and the smart thing aren't necessarily the same. The right thing is worth doing, but the smart thing needs a lot of consideration. It may be smart because it allows you to do the wrong.” - Randy Komisar  This conversation with Randy Komisar is jam-packed with Bill Campbell’s wisdom in entrepreneurship, people management, Silicon Valley legacy. To hear more about Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell and more relevant information from Randy, download and listen to the episode. BIO: Bill Campbell Links: No Bull Podcast Randy Komisar Paul Martino Straight Talk for Startups - Book The Monk and the Riddle: The Art of Creating a Life While Making a Living - Book Executives Launch Podcast To Pass On Lessons From Bill Campbell, Coach To Silicon Valley Stars Executives Launch Podcast To Pass On Lessons From Bill Campbell, Coach To Silicon Valley Stars We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.

Inspired by his conversation with Bob Evans at Cloud Wars Live, Christopher Lochhead talks about radical ideas involving employee happiness, growth, and satisfaction as key determinants in designing a company that people are lining up to work for.   Americans are Unhappy at Work Christopher shares the alarming truth of today’s workforce: Americans are unhappy with their jobs. In fact, in episode 056, guest Jim Harter discussed the rapid decline in the rate of productivity at work. Thirty-four percent (34%) of the 37.2 million American respondents surveyed said that they were not engaged. “If most employees say they are not engaged, and most managers say they are not engaged, then there's something off with the typical work environment—what most people would call culture.” - Christopher Lochhead Algebra of Happiness In episode 052, Professor Scott Galloway related how happiness can be plotted as a graph. A person’s happiness level starts relatively high until it slowly declines in a phase called “shit gets real stage.” Contributors to these low levels may include raising children, financial instability and crazy work life. After the dip, it goes up over time as a person reaches age 45 to 55. Amazing Culture at CutCo Listeners might remember from episode 044, Dan Casetta and his amazing culture at Cutco. Inexperienced high school graduates and working students make up his workforce. The company runs by its mantra, “changing lives while selling knives” and it has been successful with its recruitment, training, and inculturation. The Takeaway How do these ideas intersect? The vast majority of people felt disengaged at work. However, this is not the case at Cutco. Christopher acknowledges the industries today have a cultural, engagement problem. “If part of creating jobs is creating an environment for them to become fully self-actualized, then most companies are dramatically failing.” - Christopher Lochhead  If companies would only infuse into their culture the mentality of personality development⁠—where they teach employees life skills, career skills, sales skills, and relationship skills⁠—then people would definitely be lining up to work for them.  Christopher poses two points to ponder. First, could we change the level of engagement? Second, can we actually, meaningfully increase the amount of happiness the people have during the core part of their career? To hear more about Christopher’s take on designing a company that people are lining up to work for, download and listen to the episode. Got a question for Christopher? Email him at blackhole@lochhead.com.  Link: Book-It's The Manager by Jim Harter

Eric Satz, CEO of Alto IRA and retirement planning advocate, joins us in today’s episode. He is on a mission to enable everyone to invest their retirement money in alternative investments⁠. He actively campaigns for drastic information dissemination among retirees to save them from potential poverty in the future. Diversifying Investments Regular listeners might remember the teachings of prior guests like David Osborne or Pat Hiban or Dorie Clark. These smart people recommend a diverse investment strategy that creates multiple income streams over time. Such a strategy will help investors achieve the amazing goal of having investments pay for all expenses. Eric Satz also promulgates diversifying investments, especially for retirees. He acknowledges the importance of various platforms today, where resources can be easily uploaded and disseminated. Eric and his team from Alto IRA provide information on alternative investments such as private startups, growth companies, real estate, loans, and digital assets and currencies. “The idea is to open up areas of investment that have the potential to generate higher returns, higher yield and greater levels of current income⁠—so that we are all in a better position to retire.” - Eric Satz Alarming Truths About Retirement Eric started his mission with straightforward and entrepreneurial motivation. There is a huge market opportunity of 30 trillion US dollars, sitting in retirement savings. However, only 1% of this amount is invested in alternative assets, instead of around 10 or 20%. “Investing is proactive, saving is passive. If we don't change the way we invest, 25 million Americans—elderly Americans—basically will be living in poverty.” - Eric Satz Eric wanted to fight the conventional wisdom of financial advisors. He considers America to be under a retirement crisis up until 2050. He promotes diversification in investing in businesses commonly considered by upper-middle-class and the elites, like real estate. Save and Invest Further, into this episode, Lochhead mentions the importance of having investments while saving on the side. He further says that retirees should take the opportunity to invest aggressively because of the changing of public-market-private-market dynamics. With a projected 46% increase in capital gains annually, an avid saver can plot his or her retirement early. To hear more about alternative investing and more relevant information from Eric, download and listen to the episode. Bio: Eric Satz, Founder/CEO Alto IRA An entrepreneur and former investment banker, Eric worked for DLJ/Credit Suisse First Boston before co-founding Currenex, Plumgood Food, and Tennessee Community Ventures, a VC firm. Eric served on the Board of the TVA from 2015-January 2019, and he teaches an entrepreneurship class to high school students. A Miami native and diehard 'Canes and Dolphins fan, Eric went to Amherst College. After years in NYC and then San Francisco, he and his wife moved to Nashville, her hometown, to raise their kids. When he's not breathing life into startup companies, Eric loves to ski, play soccer, and practice yoga. Links: Altoira Eric Satz - Linkedin Alto Ira Raises Seed Round - Hypepotamus

In this episode, former Marine and Entrepreneur Christian Anschuetz⁠ and Bob Evans, host of "Cloud Wars Live" podcast⁠, joins us for a conversation about the connection between trust and happiness. They explore the dichotomy of why trust has never mattered more but remains so low in major institutions. Trust is Collapsing The conversation starts about personal definitions of trust and how trust and love coincide. The guests share anecdotes on their personal lives and ultimately, how trust adds to overall happiness in any relationship. Given the background of the guests, the discussion took a quick turn in discussing the trust issues of consumers to institutions. “Whether it's on a corporate level or a personal level, who we are, on a large part, is the promise or commitment that we make and whether or not we keep those promises or commitment.” - Christian Anscheutz According to PR Firm Edleman⁠, only 48% of people trust the government and 47% trust the media. Moreover, The Atlantic says, “Trust Is Collapsing in America.” Major corporations are not exempt from this discussion. Breaking Promises At a fundamental level, businesses are expected to have a set of commitments and promises around a product and service. These things make customers come back to the product/brand. However, we live at a time where a lot of major institutions have broken a lot of major promises to consumers, resulting in a massive takedown of trust. “Trust is being eroded and trust is being created and both seem to be happening on a rocket speed today.” - Bob Evans Christian and Bob observed that as big companies rise, failure in internal leadership, model setting, and problem recognition also results. It may be an advanced world now. However,  these companies have no clue in keeping their customers’ trust. Overriding Policies Internally, policies guide management decisions, while externally, policies help the company lead in new markets. However, policies don’t square well most of the time, especially in terms of bridging the gap between the consumer and the company. No matter how much employees want to help consumers, their hands are tied because of certain company policies. “How do companies fail to see this and how do they fail to act? It’s not a matter of doing stuff a little better or being more efficient. This is survival and death.” -Bob Evans To further enhance personalization with consumers, Christian and Bob suggest that companies should explore Artificial Intelligence in customer service. AI can understand a consumer’s profile and history. It can contextualize an appropriate response without causing risks for the company. To hear more about trust from Christian and Bob, download and listen to the episode. Bios: Christian Anscheutz Chief Digital Officer, UL Christian Anschuetz is the Chief Digital Officer (CDO) for UL (formerly known as Underwriters Laboratories) where he is responsible for identifying, prioritizing and embedding technology innovation and digital trends into the vision, strategy, and operating models required to sustain and accelerate the company’s growth. Before assuming the role of CDO, he served as UL’s global Chief Information Officer (CIO). Before joining UL, Christian was the CIO for Publicis Groupe, the 3rd largest communication company in the world. In addition to holding several other executive positions, Christian also founded a technology services boutique focused on providing cybersecurity services to firms as early as 1998. Christian holds degrees from the University of Michigan and Stayer University. He is a proud veteran of the United States Marine Corps and the founder of the innovative nonprofit startup, Project RELO. Bob Evans

WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more. Writing a Book He Would Read Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life. He didn’t even know what he wanted to write when he received his agent's offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears. “I wrote the book that I needed to read 20 years ago.” - Jerry Colonna Words Coming from Life Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone. Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don't want? “It's much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that's uninteresting.” - Jerry Colonna Complicit Versus Responsible In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate. We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something. “We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” - Jerry Colonna To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode. Bio: The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach. Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction. He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups. In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc. Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc. During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center. He was named co-Executive Director of NYC2012 in January 2002, the organization designed to secure the City’s designation as the representation in the competition to host the 2012 Olympic Games. In that year, he helped raise more than $6 million to further those efforts. He joined JPMP from Flatiron Partners. With his partner, Fred Wilson, Colonna launched Flatiron in August 1996.

Rick Bennett, Silicon Valley's advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing. He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively. “I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” - Christopher’s favorite expression from Rick Bennett Sharing Best Practices Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different. Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising. “Ellison's law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.”  - Rick Bennett Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” - Rick Bennett He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode. BIO: Rick Bennett specializes in guerrilla warfare marketing. He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com. Links: RickBennet.com LinkedIn We hope you enjoyed Rick Bennett on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks. “The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” - Gina Bianchini Mighty Networks from a Year Ago Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due. All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today. On Building Niche Networks Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks. “We're all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” - Gina Bianchini Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be. The Value Created by Mighty Networks In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already. “Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” - Gina Bianchini To hear more about niche networks from Gina, download and listen to the episode. Bio: Gina Bianchini (Twitter: @ginab) is an entrepreneur, investor and the CEO and founder of Mighty Networks, a new type of social network platform for creating communities. An early pioneer in social networking, she was CEO of Ning, which she co-founded with entrepreneur and venture capitalist Marc Andreessen. Prior to Ning, Bianchini was co-founder and president of Harmonic Communications which was acquired by Dentsu. She has also held positions at CKS Group and