Christopher Lochhead Follow Your Different™
Christopher Lochhead
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Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
Our guest for today is the CEO of the newly public, enterprise technology company PagerDuty, none other than Jennifer Tejada. This episode is the second part of the two-part series on IPO. Jennifer shares with us today how it is like to go public. This is a celebration of entrepreneurship and you’ll have fun listening to this long-free-form conversation. Legendary IPO Jennifer had a legendary career in Silicon Valley. Various media outlets featured Jennifer due to the recent IPO of PagerDuty, a leading platform for real-time operations.  In a moment of victory, what Christopher calls as “a celebration of entrepreneurship,” Jennifer recounts to Christopher the joys and pains on transitioning from being private to becoming public. “I enjoyed the process of being forced to refine our story and our value proposition for retail investors and laypeople. I think its really helpful for the business to go through that exercise.” - Jennifer Tejada NYSE Feels Jennifer shares that there was not much significant change in terms of their monthly operations. In fact, she perceives the preparation to go public as running two-jobs and she and her CFO vowed to make the most out of it.  “It's very hard to describe the intrinsic rewards of looking down from the podium of NYSE at a group of people and just seeing this, sort of wonderment in their faces. They just can't believe, little old us got here, and that is one of the most rewarding moments of my career.” Jennifer Tejada Jennifer also professed her admiration with her employees who went through this significant milestone with her.  “I don't think there's enough of said or honor pay to the folks that bet their careers early on and take pay cuts and take on option risks, to see a company through multiple investment cycle and growth cycles and ups and downs.” - Jennifer Tejada Extending Reach Jennifer describes IPO as a big-day-coming-out-party-to-the-world. Further, she mentions that one of the reasons PagerDuty went public is to extend its reach, to tap an enormous market opportunity. She believes being under the radar does not serve that big mission.  “We serve the enterprise market and these enterprises are members of NYSE. They are traded in the NASDAQ. They expect the level of transparency around our performance and how our capitals are being spent and the long term viability of our businesses.” - Jennifer Tejada Likewise, going public can help create brand awareness and credibility because the company has to go through a lot of processes that will serve public market investors.  “In my view, that rigor, and extra scrutiny is good for business. Hiding away in the private market just for the sake of staying away from that scrutiny is not a good thing because you can't survive with poor habits for a long period of time.” - Jennifer Tejada To hear more about the Enterprise Tech Category Queen Jennifer Tejada, download and listen to the episode. Bio:  Jennifer Tejada is the CEO and Chairperson of PagerDuty (NYSE: PD), a leading platform for real-time operations. She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions. Jennifer has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies.

This is the first in a special two-part series featuring two CEO’s of two recent multi-billion IPOs—Jennifer Tejada, CEO of Pager Duty and billionaire, founder and CEO of Zoom Communications, the amazing Eric Yuan. Today’s episode features an insightful conversation about how Eric feels like to have a super successful IPO. Eric further shares Zoom’s culture centered on happiness and his motivation, mission and vision for Zoom and much more. Culture of Happiness Eric Yuan guested at Christopher’s previous podcast, Legends and Losers Episode 032. As of recording time, Zoom Communications raised $357M in IPO and is a $20+ billion market cap company. “When I wake up, the first person I ask is myself. Do I feel happy or not? I encourage our employees to ask the same questions. Ultimately, if our employee is not happy, I’m pretty sure they cannot give happiness to our customers. That's why we keep the happiness culture here.” - Eric Yuan Christopher cited some amazing data from GlassDoor. Employees rated Zoom 4.8, 5 being the highest. On the question “would you recommend Zoom to a friend, as a great place to work,” 95% said yes. Lastly, on CEO approval, 97% of the respondents said they approve of the way Eric runs the business. “I think based on that, I should focus on the 3% and plus the 5% why they do not recommend us too. Again, we always like all those feedback to help us become a better company.” - Eric Yuan Zoom: The Game Changer Christopher admires how Eric runs his company and how he epitomizes everything great about entrepreneurship, technology, and innovation. He has changed the game in the B2B space in North American and now, internationally. As Christopher says, Zoom has made impossible, possible, such as the ability to work from home and collaborate with the team in different countries. “I truly feel we just started. We look at our user base and our customer base, compared to the number of knowledge workers worldwide, I think we just started. A huge opportunity ahead of us. How to connect workers worldwide, if you look at the total market, it's also huge. Look at our revenue, we just started.” - Eric Yuan Vision and Mission for Zoom In the next 5 years, Eric candidly shares that he visualizes Zoom to give people a whole new experience in meeting and communicating, even aiming to replace the whole face to face meeting. “We truly believe data communication is the future, video is the new voice. In the future, no matter where you are, no matter which device you are using, just one click, you can talk with anyone in the world. You can speak on your language and understand with real-time translation.” - Eric Yuan  Christopher also discusses with Eric the amazing marketing strategies that they employ, especially the huge advertisements in major airports in the US. “They should leverage our technology. Since it’s good for the family and good for society as well. Our goal is to make sure our existing customer is happy. Whenever they travel, [we remind them] you already have Zoom, why do you travel often?” - Eric Yuan To hear more about The Power of an IPO, and to learn more information about Eric Yuan, Founder of Zoom Communications, download and listen to the episode. Bio: Prior to founding Zoom, Eric was corporate vice president of engineering at Cisco, where he was responsible for Cisco's collaboratio...

Today’s episode is a special re-issue with Dr. Sean Stephenson, “The Three-Foot Giant.” He’s a great example of turning obstacles into opportunities, transforming his life into a legendary one. This conversation with Christopher Lochhead is made even more powerful upon the recent passing of Dr. Sean Stephenson. Join us as we relive the inspiring story of “The Three Foot Giant” in this episode. A (Legendary) Life Well Lived Dr. Sean passed away on the 28th of August 2019, following an accident. He was predicted not to survive at birth because of his rare bone disorder, Osteogenesis Imperfecta, which stunted his growth and caused his bones to be extremely fragile. When he was 18 years old, he has already fractured his bones for over 200 times.  Despite his obstacles in life, he lived an inspiring life. He served as an instructive example of how to make your place in the world when you can’t find a place in the world. He worked for President Clinton and shared the stage with his Holiness the Dalai Lama and Oprah. He’s also the author of the bestseller: Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself. “I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson  Staying True To Oneself Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years. His experiences at home were wonderful as he lived with his family until he was 31 years old. However, all good things must come to a challenging end, when he decided to step out into the world, leaving his father behind.  “As of recent, I decided to “out” my true self, words and all. I kind of hid that over the years. If people knew that about me, they wouldn't respect me. I'm finding out the opposite is true, the more honest I am, the closer people are becoming to me.” - Dr. Sean Stephenson Breaking the Mold To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years to reevaluate and learn from his mistakes. “Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson  To hear more about how to make your place in the world and more relevant information about “The Three-Foot Giant” Dr. Sean Stephenson, download and listen to the episode. Bio: Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries. Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He’s shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Jimmy Kimmel,

Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur. She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs.   From Tardy to Masters Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire.  Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries. “It was something like, looking out when I'm 60, which person do I want to be? Which brand do I want to be building on my life?” - Jaime Masters Her Kids Attend Entrepreneur School It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules. “They're learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” - Jaime Masters Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors.  “To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” - Jaime Masters Concerns and Motivations of Solopreneurs Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.” Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons.  “Knowing yourself really, really well is the best thing in entrepreneurship, even though it's shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you'll find out if you're long enough in the game.” - Jaime Masters To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode. Bio: Jaime Masters is a podcasting pioneer, host of the popular "Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author. She’s been featured on:CNNMoney, Yahoo's homepage (6x), Business Insider, Inc,

Today, we have a super fun conversation with Brian Schulmeister, the co-host of Grumpy Old Geeks podcast. We shared stories about music and what it was like doing websites for top bands and names in the industry. Of course, we got our grump on! We talk about what’s in the news: undersea data cables, A.I, data breach and many more! Websites For Music Artists Brian Schulmeister is the co-founder of Slender Fungus, a design company working primarily within the music industry. His vast experience in building websites landed him projects with big names such as Goo Goo Dolls, Alanis Morisette, Green Day, Coldplay and Rihanna, among others.  He started his career way back in 1996 and he shared some interesting points on how he went on to pursue clients on his own. He also commented on the music industry at the present time and how consumers are consuming it so poorly.  “The generation now and the way people experience music now is so shallow and disconnected from the artist and its singles. Spotify playlist through horrible headphones, it's just bad.” - Brian Schulmeister Grumpy, Angry and Too Depressed Brian Schulmeister is the co-host of the podcast Grumpy Old Geeks, with Jason DeFelippo. The podcast, which is included in Christopher’s Top 5 list, has originally started as a joke but the hosts later realized they were admittedly angry about a lot of topics. Brian admits he is angry and still is but they try to pepper the episodes with humor.  “The funny thing is at one point I literally wanted to quit the podcast. I felt I was getting too grumpy, too angry, too depressed. I really did. It was shortly after the birth of my child and I started to realize that I really need to have a better outlook in life right now.”  - Brian Schulmeister Let’s Get Our Grump On! In relation to technology topics, Christopher says that it is easy to be cynical and be fun and grumpy on technology but the reality is, technology has made the world a better place. It has created more opportunities and breakthroughs in the lives of human beings.  “We are at a tipping point right now, at least for technology. We can very easily lose control of sh*t right now. There are some important movements going on right now, the whole data and human rights.” - Brian Schulmeister Christopher discusses some topics that are on the news such as the 8000 undersea data cables from Hong Kong to Los Angeles, or the data breach at Capital One that allegedly also compromised another 30 companies. They also shared a good laugh about different kinds of farts and shared their reactions about a man collapsing his lungs after a 2-hour karaoke session.  To hear more about the Grumpy Old Geeks Co-Host Brian Schulmeister, download and listen to the episode. Bio:

Languaging Master Lee Hartley Carter joins us today for a riveting conversation about the power of language and the art of persuasion. She discusses today how language shapes everything in our lives and how to use language to convince people when facts don’t seem to matter. Marketers and non-marketers will surely learn a ton from this conversation about communications, language strategy, and persuasion. The Power of Language Lee candidly shares with Christopher that she never thought about a job opportunity which involves words and messaging. When she was younger, she considers herself as obsessed with words.   For her, language is the means in which people can connect with other human beings and convey thoughts, feelings, and perspectives. Language is a powerful tool with every word, having its own meaning.  “That change in language changes thinking, which ultimately change social beliefs and norms and potentially laws and governance approaches. It can change a lot of things.” -  - Lee Hartley Carter Language Strategy in Marketing Lee further cites examples of how the smallest change in language can have a huge impact. She cited differences in words such as estate tax/death tax, or global warming/climate change, or used vehicles/pre-owned vehicles. A simple change of words can reshape how people think about the message. Lee also shared the common mistake marketers make in conveying a message. Oftentimes, marketers tend to “speak louder” — to share more facts to try and get the point across. This doesn’t end well, as people get turned off with the over-communication. “Instead, what you need to do is to not speak louder but speak smarter. The way that speaks smarter is by slowing down and really saying ‘you know what, this isn't about what I want to say. This is about what they need to hear.’” - Lee Hartley Carter Crisis Communications In an interesting turn of the conversation, Lee and Christopher discussed crisis response. Lee laid out her step by step advice on companies facing a crisis. First, she says that freaking out is a natural response to a crisis. However, she noted that it's important to understand what your target audience is thinking or is feeling at that moment.  “Who are you trying to convince right now that you're okay, is it your shareholders? is it your customers? What are they afraid of right now? What value have you just betrayed in them?” - Lee Hartley Carter They had a great dialogue on crafting emergency messages as Christopher had his own fair share of stories to tell, with regards to crisis communications and response.  To hear more about Persuasion and more relevant information about Lee Hartley Carter, download and listen to the episode. Bio: After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning. In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates. And, she won. Ever since she has had a passion for language. For the message. For the story. And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear. A member of the executive leadership team,

In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out. The Athena Alliance Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders. “We're essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” - Coco Brown Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities. Male CEOs and The Outdated Board of Directors Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women. Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement.  “The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.”  - Coco Brown Building A Legendary Board In the past, the committees are largely about CEO compensation, equities, and succession.  Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees. “So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” - Coco Brown Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations. To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode. Bio: Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership.  She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others.  Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities. Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google.  Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings.

One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more! Writing Beautiful Answers at Quora You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself. During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person ⁠— whether a sprain, a wound or even sorrow, anxiety and loneliness.  “At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest." - Dushka Zapata She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart. Grief is Worse When You’re Young Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary.  "Feelings  ⁠— real and deep  ⁠— change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too." - Dushka Zapata She concludes that the younger you are, the more confusing things are because you don't know you can survive them.   Discipline Matters More Than Being Inspired Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything.  “I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” - Dushka Zapata More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You'll Have to See for Yourself. To hear more about Legendary Writer Dushka Zapata, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today.  On question and answer site Quora her work has been viewed over 140 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley.  When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Qu...

Podcasting has never been hotter! Dan Granger joins us today to have a unique, thoughtful and inspiring conversation about performance marketing & podcasting media. He is the CEO of Oxford Road, the pioneer in digital performance advertising, which he also talks about today. The Incubation Period Dan has done an incredible job of being early in new digital areas that produce meaningful results both for a performance and branding perspective for marketers. He started paying attention to podcasting way back in 2006 but not only until the year 2012 did he start monetizing it, through advertisement placement on podcasts. Officially in 2013, they started working with unheard-of brands like Zip Recruiter, Blue Apron and Hulu. “I had a 10-year background in radio. What was interesting is we get to ride two simultaneous waves that were really, really influential in the marketplace—both in media and general business.” - Dan Granger Startups Building Businesses in Podcasting Dan notes that it was all early adapters—geeks and gamers—who tried out podcasting and they resonated with people. Listeners appreciate the fact that something different happens technologically. In addition to that, the audiences were willing to try something that was entirely different and “disruptive.” “I'm listening to audio in a way that has never been consumed before.” - Dan Granger on early listeners of podcasts Podcasting is a big deal. Dan shares how a lot of brands got their growth spurt at the back of the podcast industry. They were efficient in buying these podcasts before it started to become popular with the mainstream. “It really changes when you go 'I'm really scared to spend this first 10 Grand’ to 'I just got sold for a Billion dollars’ is a very different culture and priorities.” - Dan Granger  Is Podcasting Merging With Radio? Christopher agrees with Dan about companies differentiating themselves quickly via podcasting. However, he noted the indirect proportion of the amount of growth and the actual dollar brought about by advertising. “Yes this is a technological advancement, that means you can have more commercials. So my prediction, in not too distant future, we’re going to see advertising loads change tremendously. You may have to stick around till after the break.” - Dan Granger  Christopher posed an important question about whether podcasting is merging with radio formats. Dan candidly answered that it has many threats more than opportunities and it will be hard to fight this movement.  “There will be individuals who will stay independent — Joe Rogan, Tim Ferris, probably a lot of people like yourself who are really just purist and committed to the craft and love the fact that it's not radio. It's got this pirate radio about vibe to it.”  - Dan Granger  To hear more about Performance Marketing & Podcasting Media and more relevant information about Dan, download and listen to the episode. Bio: Dan Granger is the CEO and founder of Oxford Road, a leading ad agency and ad-tech developer. Since starting Oxford Road in 2013, Dan has teamed with countless “unicorn” companies on TV, radio and podcast advertisements on some of the country’s biggest shows, including Tim Ferriss and Joe Rogan. Links: Linkedin - Dan Granger 

Entrepreneur, CEO, and top podcaster Matt Brown joins us today for another no-BS conversation about being a Techpreneur in South Africa. He gives us a glimpse of the South African Tech scene, as well as his successes, as he was voted as #1 Tech startup in Africa in London Tech Week. Matt gives practical insights on business and life design as well. #1 Tech Startup Matt Brown, a very down to earth guy, recounts to Christopher his experience at London Tech Week, as organizers named him the #1 Tech Startup in Africa. Although he admits he now has unnecessary pressure due to the title, he claims it was a great opportunity for international development in the technology space. “It was pretty insane when a government like the UK gets behind an idea. So what they have done is, they mobilized literally billions of pounds just for Africa Tech, 1.2 Billion pounds available for distribution.” - Matt Brown The Storytelling Technology Matt runs a firm called Digital Kung Fu and he candidly shares with Christopher his elevator pitch — "we’re the world's fastest tech story production business.” He further shares that Christopher’s books Play Bigger and Niche Down inspired him in this business. “The truth is were evangelizing this idea — which I totally started from your thinking by the way — category design thinking and creating a point of view that is unique and different.”  - Matt Brown He further shares that through his firm, they are connecting that point-of-view at scale to a market a way that it creates value. In his case, it is the storytelling technology.  “It’s about taking proven powers of storytelling and marrying that with technology — data, automation, AI — and delivering stories essentially at a scale that makes very complicated things in ways that are memorable and relatable and understandable.” - Matt Brown The South African Tech Scene Matt also talks about the South African tech scene, as other countries do not exactly know what is happening locally. He shares about the different challenges and opportunities they have there and the similarities in terms of trends. “I think Africa has some unique challenges. We have infrastructure challenges, connectivity challenges, bandwidth challenges, and these things don't typically exist in developed markets.”  - Matt Brown Amidst these challenges, Matt shares how these forces techpreneurs to innovate, especially in the mobile phones market. “African tech has got a bad name in many respects. Basically at a type of expansion into emerging markets, it's less competitive in many respects. But, the economic opportunities are huge because there is no competition.” - Matt Brown Bio: Matt is the CEO of Digital Kungfu. It was named as "Best Tech Startup 2019 - Africa Tech Week Awards." The company is a lead generation and storytelling production company purpose-built for technology businesses.  Links: Podcast - The Matt Brown Show Digital Kung Fu Book - Your Inner Game

Today’s episode features a highly informative discussion between our host, Christopher Lochhead and Jules Pieri. She’s the first designer to graduate from Harvard Business School. She shares some amazing lessons on how to create legendary new products and how to make sure those products succeed in the world. Industrial Designer Turned Legendary Marketer Fortune named Jules as one of the Most Powerful Women Entrepreneurs." She is the Co-Founder and CEO of the product launch platform The Grommet. Jules shares that before she formed the company, she observed the huge shifts in technology ⁠— specifically the internet, like the development of 3D printing. 3D printing enabled a huge new class of entrepreneurs with physical products. “Creative people have access to inexpensive tools, they will use that. Physical products are less abstract than software, so they're gonna inspire more people to participate.” - Jules Pieri  What We Can Learn From Squatty Potty Jules shares with Christopher the story behind the product Squatty Potty ⁠— a stool that raises the leg of the user during elimination. Christopher labeled the product as legendary because it created a new need for consumers.  Jules admitted that it is often quite a challenge whenever they start a new category. She pointed out the importance for companies to be as bold as possible when launching a new product. “They hired a great agency to get the ads done and they had more vision and courage than most companies tend to have at the early stages. That's a super insecure stage of a company and they paid large money. Your reputation is aligned with these ads.” - Jules Pieri  Category Creation Is a Must Jules remarked about the importance of category creation. She believes that it is very hard to cut through in a crowded world. She added that through The Grommet, they can create categories that enable them to study product searches of users.  “Category search, ‘cause names are not usually as memorable as descriptions.” - Jules Pieri Christopher and Jules discussed more about Legendary Marketing, the differences between creating demand and capturing a demand. They also touch base on to have an invention and bring it to the world in a way that it would be connected, unique and distinct.  Jules also shares some important parts of her great, new book out called How We Make Stuff Now. Bio: Jules Pieri is Co-Founder and CEO of the product launch platform The Grommet.  The company’s Citizen Commerce movement is reshaping how consumer products get discovered, shared, and bought.  Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool.  The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com.  She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence.  Fortune named Jules as one fo the "Most Powerful Women Entrepreneurs" in 2013.  In June 2014, White House Maker Faire invited Jules to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers.  Links:

Today’s guest is one of Christopher’s favorite people, host of Cloud Wars podcast, Bob Evans. Together, they dig deep into how Microsoft transformed into a “Trillion Dollar Cloud Category King.” They discuss what we can all learn from their remarkable turn-around. Moreover, the compare why they think every company is a software company and a lot more! Microsoft: A Trillion Cloud Category King  Bob Evans shares his opinion on Microsoft and its trillion-dollar cloud business. This massive growth in sales led both Bob and Christopher awestruck. Bob shares that Microsoft CEO Satya Nadella has largely driven the company into its current status. He pointed out that Nadella realized Microsoft was spending too much time achieving internally driven goals. He believed it’s about time to ask what are the goals and dreams of their paying customers, what do they need to happen and how can Microsoft help them. “I think it should be an inspiration to all sorts of businesses. You are limited not by competitive set and not by how much money you have. You are limited by what your dreams and ambitions are.” - Bob Evans  Massive Restructure of the Sales Team Microsoft had a massive restructuring of its sales team. They replaced as much as 30-40% of their sales team, infusing with people who formerly Programmers but they have the outlook and personality of salespeople. This led to high engagement with customers and ultimately, high profits for Microsoft.  “I just think its a phenomenon that lots of people can learn from here. You can come back, you can change, you can become something that other people say you'll never be. Defy history.” - Bob Evans Importance of Channel Partners Bob discussed another point to remember from Microsoft — their special attention to the ecosystem or channel partners. The company supported its clients, especially for software development and programming. In the end, these clients later sold their programs to other clients, under the supervision of Microsoft. “The most valuable company on Earth is willing to say ‘the way you have always done it isn’t the way to the future. I will turn my organization to make your sales team.’ They are doing stuff that defies anybody prediction or scope or the way they look at things. Imagine where they could be, that is the magic Nadella has brought about.” - Bob Evans To hear more about Microsoft’s transformation and why every company is a software company and more information about Bob Evans, download and listen to the episode. Bio: Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings.  Graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing. He rose to become the editor of Information Week, one of the top two publications in technology at the time. He became the SVP and Content Director for Information Week’s parent company TechWeb/CMP After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP,  Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur --- Larry Ellison, the founder of Oracle.   At Oracle Bob served as SVP and Chief Communications Officer for Larry. Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy. 

Christopher Lochhead discusses, in his newly launched podcast, Lochhead on Marketing talks about some of his ideas timely for a potential recession. With this threat coming, Christopher points out the importance of developing and acting on ideas that would make your companies survive this disastrous event. He hopes that through these suggestions, your company will come out even come out stronger from a potential recession. Without further adieu, here are Christopher's 7 Recession Marketing Ideas * Never Let A Good Recession Go To Waste!* Assume you can’t raise any more money* Measure twice, cut once* Brainstorm short-term ways to increase revenue* Market & Sell Into The Whitespace* Consider a competitor trade-in* Double Down on Your Category You can check out Lochhead Marketing Podcast on Lochead.com or any podcast player that you and listen to episode 008 7 Recession Marketing Ideas. Links: Lochhead on Marketing We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Our guests for today, NY Times best-selling author/power couple Marc and Angel Chernoff talks about their new book and other self-help topics. We had an insightful conversation about happiness and unhappiness, as well as overcoming serious set-backs and other tons of practical insights for living. The Journey is Worth It Marc and Angel Chernoff got into this line of work when they lost someone — a best friend and a sibling. Just in their late 20s, they found themselves investing a lot in personal development and self-reflection.  “It was those moments where ultimately  — we saw therapists, I mean depression sets in. We had no tools for coping and coming out of it. We realize what we want to do on a daily basis was to reflect.” - Marc Chernoff Fast forward to the present day, Forbes dubbed this duo as “the authors of the most popular personal development blogs on the planet.” They are promulgators of the idea of acknowledging that “our present lives are more important than all of the lofty goals we have set for ourselves.”  “Because obviously it’s a cliche, but the journey is worth it. The journey is more important. Are we spending our days the way we want to spend our lives? Our days are our lives.” - March Chernoff Live a Life Worth Living Marc and Angel further share some wise words about living a life worth living. Marc pointed out how lucky most people are, as there are a lot of people living in dire situations and facing immense challenges. He further discussed the importance of a positive mindset and the ability to focus on the present. Christopher also shares his own views on living life, especially about dealing with failures. He quoted Marc when he discussed “the belief that failure is the opposite of success.” He shares candidly that he has failed himself into a life that he loves and shares a quote that says “failure feels fun.” “I don’t necessarily think that time wasted is wasted time. It’s time for self care, it’s time to relax. We don’t always have to be go-go-go.” - Angel Chernoff Other practical insights Both Marc and Angel share tips on how to cope with heartbreaks ⁠— from love interests to a divorce or a broken friendship to a loss of life. Marc shares how we can use these experiences to empower us in moving forward with our lives. Marc, Ange-and Christopher discuss a lot more about things that happy and unhappy people do, as well as dealing with expectations of others. To hear more about the 1000+ little things happy successful people do differently, and more information about Marc and Angel Chernoff, download and listen to the episode. Bio:  Marc and Angel Chernoff are New York Times bestselling authors, professional coaches, full-time students of life and admirers of the human spirit. Forbes recognized the couple as having “one of the most popular personal development blogs.”   Through their blog, books, course and coaching, they’ve spent the past decade writing and teaching proven strategies for finding lasting happiness, success, love, and peace. Marc and Angel’s New York Times bestselling book, Getting Back to Happy: Change Your Thoughts, Change Your Reality, and Turn Your Trials into Triumphs,

We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning ⁠— with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING. Radical Generosity As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast. On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.  He has this powerful idea that legendary category designers practice “radical generosity.”  “If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category -- having a radical generosity mindset matters.” - Christopher Lochhead We’re Gonna Spend A Bunch Of Money Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money.  Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous. Here's the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to blackhole@lochhead.com. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.  “Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA,  Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” - Christopher Lochhead The Beneficiaries What we were asking you to do is rate and review the podcast, share it on social media and email us at blackhole@lochhead.com. Once you do that, we will drop $20 in one of the following charities: 1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries. 2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience. 3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible.

Today's inspiring guests are from DonorsChoose.org, CEO and Founder Charles Best and entrepreneur Oliver Hurst-Hiller. These two, together with a small group of people, came together and made our world a different place, through crowdfunding. DonorsChoose.org Donorschoose.org is a non-profit which enables teachers who need help to go straight to the public and seek financial assistance. Charles Best, a former high school teacher turned activist founded the organization. Together with Oliver Hurst-Hiller, the Chief Technology Officer of the org, they have pioneered the category of crowdfunding.  “I was like teachers all over the country. I was spending my own money on school supplies for my students. My colleagues are doing the same. We would talk about all the stuff we want our students to have, but we couldn’t go into our own pockets to buy.” - Charles Best Merging Technology with Advocacy Charles Best and Oliver Hurst-Hiller share the current education situation in the US — it is underfunded — and teachers and students need help. In the past, millionaires have been the common benefactors of organizations. Charles, however, thought about regular citizen donors and how their collective power can benefit this cause. Regular donors will have the ability to pick, choose, donate and hear directly from the beneficiaries. All the donors — whether they donated 50 dollars or 5 million dollarngets the same appreciation, feedback, and transparency direct from their beneficiaries. “If the internet/technology can enable a regular person giving 50 bucks to have that experience of directness, transparency, reporting and feedback, something magical might happen and 840 million dollars later, I think it has.” - Oliver Hurst-Hiller The “Philanthropic eBay” Stanford Business School and Amazon dubbed DonorsChoose.org as “the most innovative non-profit.” The organization is for school front-liners who have an idea or project and is seeking microloans to fund it. The organization connects them to patrons and philanthropists.  “The first news story about our site compared us to a philanthropic eBay. That’s the only parallel that they could draw at that time  — with its two-sided marketplace and people connecting.” - Charles Best  Charles Best and Oliver Hurst-Hiller talk more about the organization, crowdfunding. Further, they discussed more on the power-houses backing them up as board of directors. They are Stephen Colbert and LinkedIn CEO Jeff Weiner, to name a few. To hear more about the DonorsChoose.org crowdfunding for good and more information about Charles Best and Oliver Hurst-Hiller, download and listen to the episode. Bio: Charles Best, Founder / CEO Charles Best leads DonorsChoose.org, a nonprofit website that enables anyone to help a classroom in need. He launched the organization in 2000 at a Bronx public high school where he taught history for five years. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects.  DonorsChoose.org is one of Oprah Winfrey's "ultimate favorite things." It made the cover of Fast Company as one of the "50 Most Innovative Companies in the World." It is the first time any charity has received such recognition. Oliver Hurst-Hiller, Chief Technology Officer and Head of Product Oliver is responsible for the technology and user experience that power DonorsChoos...

Today, Amazon-best-selling author Heather Clancy gives us insights about a very timely topic — the green economy. We talk about what she’s learning about the green economy, the controversy around carbon taxes and how companies are creating new offerings centered on sustainability. The Sustainability Journalist Heather is the editorial director of GreenBiz.com. She is an award-winning journalist who covers transformative technology for business readers. Media outfits such as Entrepreneur, Fortune, The International Herald Tribune and The New York Times have featured her articles. She discusses with Christopher the concept of circular economy and how major corporations have played a major role in its growth and acceptance among consumers.  “For many individuals, there’s a lot of different reasons for this, the idea of the circular economy is ‘something can be reused in someways.’ Not necessarily recycled, but potentially remanufactured.” - Heather Clancy The Circular Economy Heather shares some of the efforts of major corporations to address sustainability issues in the market. A recent company called The Real Real raised 300M in their last week’s IPO. It is one indication that the circular economy is on the rise. Moreover, she shared about the company Loop, formed by Terracycle, which offers common household products in reusable packaging. “The idea behind Loop is: big consumer brands like Procter & Gamble and Unilever, should be thinking about reusable containers. They are now designing packaging using aluminum or glass, which you think about as old packaging, but they’re kinda beautiful.” - Heather Clancy This effort of Terracyle challenges packaging designers to offer consumers a different kind of product, one that still creates brand affinity. Additionally, Heather thinks that this switch from single-use plastic to reusable packaging would be a good talking point for PR. Are all the efforts worth it? Loop partnered with grocery store Walgreens and drugstore Kroger as drop-off points for the empty reusable packaging. UPS then collects the empty bottles for the refill and redelivers them to the customers. With this supply-chain set-up, Christopher posed a very important question: are all efforts worth it? We are very much aware of the carbon emissions for transporting these goods. Likewise, Christopher also mentioned an article about Tesla and how “unsustainable” it is. The cost of manufacturing one car is alarming, in terms of carbon emissions. “I don't have an impact statement for you there, but the companies who are making them, are basically giving a 2nd life to them.” - Heather Clancy To hear more about the green “circular economy” w/ #1 amazon bestselling author, Heather Clancy, download and listen to the episode. Bio: Heather Clancy is a veteran journalist working at the intersection of information technology, entrepreneurship, and green technology.  Heather is the Co-author of #1 Amazon bestseller, Niche Down: How To Become Legendary By Being Different.  Heather’s articles have appeared in

In this episode, Christopher Lochhead explores the distinction between Craft Venture Capitalists and Wall Street Venture Capitalists (VCs) and why is it very important for entrepreneurs to know the difference. This is a special episode for entrepreneurs who are contemplating on raising funds from VCs. The Power of Venture-backed startups In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Further, venture-backed startups make up 0.2% of GDP, in terms of investment and they deliver an astonishing 21% of U.S. GDP “Venture-backed startup entrepreneurs who seek VC, produce an extraordinary outcome, not just for themselves, their people, customers, investors but for the US economy overall.” - Christopher Lochhead So, What’s The Issue? Lochhead frankly discussed a disturbing trend in Silicon Valley over the last 15 years or so. The emergence of Wall Street type VCs ⁠— who are principally focused on value extraction. This is in opposition to “Craft VCs” who helped build Silicon Valley. “Here’s the problem: the wall street types come in and they whisper sweetly into the ears of entrepreneurs and they convince them to delay going public. They convince them to make money with them.” - Christopher Lochhead Lochhead clarified that these folks are focused on value extraction from the entrepreneurs. These Wall Street VCs impose terms and conditions which are often fairly punitive to entrepreneurs and to employees. Entrepreneurs: Pay Close Attention! Lochhead forewarns entrepreneurs who are considering Wall Street VCs versus Craft VCs. First and foremost, Craft VCs prioritizes relationship with the founder and the employees. They focus on providing experience, as they are former entrepreneurs themselves. “Craft VCs partner to create value with entrepreneurs and the terms and conditions reflect this over time. The wall street folks? They just wanna come in, make money and frankly, they don’t care who else is successful. They don't care who else they hurt, they’re in for themselves.” - Christopher Lochhead To hear more about the difference between craft VCs and Wall Street VCs, download and listen to the episode. Bio: Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006 for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. Links:

Fellow entrepreneur and podcaster Mike Flynn joins us today for another great episode. He is a best-selling author and host of the podcast, The Impact Entrepreneur. Today, he talks about his heart-felt book “Master The Key,” the inspiration behind it and his opinions on personal development, commitment and service and many more.  Facts About Employee Disengagement Mike shares some important figures for employee disengagement at work. He says that "85% of the employees globally are disengaged at work." Further, 40% of these American employees said they have a side gig that is related to their passion. “If someone is following their passion and they really dont know what they are passionate about, and they don't know what they are willing to suffer for, and they still haven't left their job that they are disengaged at, when that business fails and they fall back from that place where they were disengaged, what's gonna happen, Christopher?” - Mike Flynn Personal Development in the Workplace Christopher cited some of his observations about employee disengagement at work. He cites the visible impacts of this, such as the escalating depression rates and obesity problems. Further, Christopher shared some important points from Episode 071: How to design a company that people are lining up to work for. He discussed the importance of the personal development of every employee. For him, happy individuals in the workplace result in positive company culture. “Every company needs to be personal development company because every organization is made up of a bunch of individuals who are grappling with 4 fundamental questions: who am I, how do I show up in the world, what would I do when I get there, who do I do it with?” - Mike Flynn The Podcast and the Book Mike also talks about his podcast, “The Impact Entrepreneur.” He shares that he has not earned any money from the podcast for three years. He started monetizing his talents through his book and through public appearances as a speaker. He shares that all his efforts are done out of love. “I was at a point in life when I needed to reach out to people and learn how they managed the various impact moments: the victories, the failures, the brokenness of their life — and how they turned that into something that served the good.” - Mike Flynn Additionally, he shares the inspiration behind his fictional book, “Master The Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose.” To hear more about the impact entrepreneur himself, Mike Flynn, download and listen to the episode. Bio: About Mike Flynn Links: The Impact Entrepreneur Instagram  Twitter  We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.

The author of a ground-breaking new book called Nine Lies About Work, Ashley Goodall, joins us today for a fun, smart and unpredictable conversation about work and life. Lochhead and Goodall discuss what’s wrong with work and what to do about it, work-life balance and nurturing the human spirit at work.  Nine Lies About Work   Ashley Goodall is SVP of Leadership and Team Intelligence (LTI) at Cisco. He built this new organization to focus entirely on serving teams and team leaders. Through this, they are able to research and study the most challenging questions about work.  His work at Cisco focuses on defining what is special about the best teams and how does one create the best team for the company. Other than this, he is also the co-author of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World. “There are very few things in life that you can’t or shouldn’t smile at. At some point, the more serious the topic, the more important it is to find little moments of levity and humor.” - Ashley Goodall Work-Life Balance  Ashley points out his opinions about achieving work-life balance and why it is such an unapplicable paradigm in today’s world. Christopher shared how this mindset creates two persons: one that is working and another one, who is living his life.  “The implication of that is, all that stuff in work is bad and all the stuff in life is good. Your job ⁠—  in order to lead a fulfilled life ⁠— is to have enough sugar to sprinkle into all that bitterness of work.” - Ashley Goodall In this mindset, we are taught that life is the antidote to work  ⁠— but that is a huge misrepresentation of life. Further, Ashley says that work-life balance is such a disservice to the wonderfulness of work. It mutes employee curiosity of finding out what work will be like if one is high-performing or say, growing and making a huge impact.  “If the prescription is to take over the toxicity and balance it with life, you'll never get to ask those questions, that is such a shame.” -Ashley Goodall Language, Love, and Life Ashley shares a wide array of stories and opinions in this podcast. He poses his standpoint on giving weight to context, as opposed to just taking words as it is.  He further gives advice on how to grow the human spirit in the workplace. The discussion turns into an interesting discussion about love. To hear more about the nine lies about work and more relevant information from Ashley, download and listen to the episode. Bio: Ashley Goodall is an executive, leadership expert, and author, and has spent his career exploring large organizations from the inside. He looks for lessons from the real world that help people and teams thrive. Further, he focuses on what makes work a more human place for all of the humans in it.  His first experience of teams and leadership were as a student musician and conductor. He was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world. He currently serves as the Senior Vice President of Leadership and Team Intelligence (LTI) at Cisco. It is a new organization built to focus entirely on serving teams and team leaders, and which aims to reveal the answers to some of the most challenging questions about work. What is special about the best teams? Why do we follow one leader and not another? How can we make more teams like our best teams and more lea...

He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about the world of podcasting. They also touched a few recent topics about “who should be allowed at Disney World,” “why FaceApp is scarier than Facebook and Instagram” and many more! Podcasting Is Alive! In episode 006, Jason DeFillippo joined Christopher Lochhead to discuss a lot of random but viral topics. In this episode, DeFillippo did not disappoint as he shared his views on a lot of topics, firstly, about podcasting.  “Those people are like you and I, we stick around and we get through the tough times. We’re not here to make a quick buck. We’re not here to turn a profit on 10 episodes or 6 episodes, on an iPhone on a library. You gotta put in the work.” - Jason DeFillippo DeFillippo shared his comments about news writers who dub podcasting as dead. In unison, Lochhead shared statistics to prove that podcasting is, indeed, growing. They exchanged stories as hosts, such as their experiences with booking and rejecting guests and advertisers. “I’m a craftsman, I’m an artist. I love to make new things. I love to try new things, that’s why I love podcasting. There’s always something new to learn but people who come into this, all they want to do is make money and that’s almost everybody that's coming in now.” - Jason DeFillippo Viral Issues: Where do you stand? For a breather, Lochhead cites some viral stories and takes the standpoint of DeFillippo.  Lochhead cites the Disney rant — where a mom’s rant about long queues and childless millennials in Disney World, goes viral. They also discussed Apple’s Siri recordings apparently sent out to contractors for analysis. DeFillippo believes it will not hurt the company in any way, just like how Facebook stock prices rose up after paying fines to the government.  In relation to Security threats raised by Morgan Wright in Episode 84, about deep fakes and Russian FaceApp, DeFillippo brushed these events aside. “Who cares? This is useless data. These photos? They could get that in the internet already. They care about a lot of other things, but a picture of you? No, ‘cause they’re looking at numbers. They care about your behavior and your demographics and how they can influence you.” - Jason DeFillippo Moreover, Lochhead and DeFillippo discussed more recent top stories such as Equifax paying $125 for filling up a simple form and for bizarre stories, about a woman cuddling a giant pet snail. They sure did had fun having a rundown on these top and viral stories.  To hear more about podcasting, viral stories and more relevant information from Jason, download and listen to the episode. Bio:

In this episode, Christopher Lochhead shares some insights about conversations (or dialogue) and interviews. Two gentlemen, a guy who messaged him on Linkedin and actor Tom Hanks, were the inspiration for this episode. Both underscored the difference between real conversation and typical interviews. Safe, bankable and professional Tom Hanks is one of the most successful and cleanest, most professional, family-friendly actors of all time. His movies have grossed over $5 Billion. He would unlikely get drunk and urinate in a hotel lobby on a press tour ⁠— which is why Disney hired him. To shine a light on our topic, Tom Hanks was recently on Jimmy Kimmel to promote the newest Toy Story. He talked about how Disney enforced strict control over what he can and can not say about the movie.  “Ever wonder why you rarely hear a Fortune 500 CEO say anything interesting? Ever wonder why politicians don’t really answer questions? High profile people have been taught by lawyers and PR people to ‘bridge back’ to their talking points.” - Christopher Lochhead  Everything is Scripted As Lochhead observed, many politicians, celebrities and even CEOs say the same thing over and over again during interviews. The reason for this is: it is scripted!  Interviews are almost 100% predictable and inauthentic ⁠— from the host looks, clothes to the shots, content, and substance. The whole interview focuses on PR talking points, legal constraints, predetermined narrative. Further, the whole “conversation” is rehearsed in advance.  “Interviews are more like classical music. Conversations are different. They are more like rock ‘n roll; they feel a little more exciting and are free form.” - Christopher Lochhead Conversations are like rock and roll Conversations are different, as most of the time, the guest and host go off-script. Interestingly, one guy from Linkedin messaged Lochhead and provided feedback. He mentioned things such as “make it shorter, edit it to cut out the non-essential parts and seems not prepared enough in terms of the questions, seems more like an informal conversation.” Lochhead further explained that that was not the objective of this podcast. However, he does understand that this style of odd-cast is not for everyone. “People think out loud. They jam. They go beyond well rehearse lines. As a marketing guy, I’ve understood this for a long time. Conversations are way more interesting than interviews.” - Christopher Lochhead  In this episode, we included some of the feedback we received from listeners about how they would describe the podcast to a friend.  To hear more about conversations vs interviews and more relevant information from Christopher, download and listen to the episode. Bio: Christopher advised over 50 venture-backed startups. He is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur. In addition, he co-authored two bestsellers: Niche Down and Play Bigger. After he flunked school, with few other options, Christopher started his first company at the age of 18. He was a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard, in 2006, acquired that company for $4.5 billion. Further,

Today’s fun, informative and somewhat terrifying conversation is with Morgan Wright, Senior Advisor in the US State Department on Antiterrorism. Wright, with 18 years of state and local law enforcement experience, shares pressing stories about China, AI and what Russia did with data from FaceApp and some valuable information about quantum encryption. An uptight, drill sergeant, with no personality...NOT! Morgan Wright has 18 years of background with law enforcement and is a National Security opinion writer at TheHill.com. Hundreds of television interviews about security featured Morgan. New York Times best-of selling author has quoted him as well. He had a background with behavioral assessment and damage assessment⁠—which span from different areas of security such as bomb threats, espionage and illegal importation of dangerous drugs. Amidst these descriptions, one would expect that he is an uptight, drill sergeant with no personality, but he is definitely not.  What's up with Russian FaceApp? In our previous episode with Tom Siebel, he quoted in his book a statement from Vladimir Putin, which reads “AI is the future, not only for Russia but for all humankind. Whoever becomes a leader of this sphere becomes the ruler of the world.”  Wright agreed with Lochhead on this quote. He said there are two things the U.S. Security is worried about now. The first one is the impact of AI and machine learning and what it can do with this information. The second one is the offensive capability of what is going on with Google, Microsoft, and China and Russia, where they are building their versions of Robocops.   “I started looking out for deepfakes not so long ago, not for this Scarlett Johansson and how you make porn stuff out of it. What if, I can show a video that appeared to be the Commanding General telling his troops to "stand down, hold on a minute" — just long enough for one of our adversaries to launch a strategic attack against us.” - Morgan Wright  More Security Threat Wright discusses the real impact AI—from a psychological standpoint, distant information standpoint and kinetic standpoint. He further tells us facts about quantum encryption and what makes it troubling for national security.  “We now have to worry about our troops having to fight armies — that are supplied with technology by American companies.” - Morgan Wright To hear more about security issues and more relevant information from Morgan, download and listen to the episode. Bio:  Internationally community recognizes Morgan as an expert on cybersecurity strategy, cyberterrorism, identity theft, and privacy. He is President and Chief Development Officer for RadiusAI. He currently serves as a Senior Fellow at The Center for Digital Government. In addition , he is a national security opinion contributor to TheHill.com. Morgan's landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information. He appeared in hundreds of interviews on national news, radio, print, and web. These include CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously, Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program.

Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career. Challenges After Challenges Sue has an engineering background that might have contributed to her natural passion for creating, building and solving things. She worked with Christopher at Mercury, which was sold at $5B to HP. She stayed with HP and was assigned to run a billion-dollar cybersecurity business. “HP gave me a chance to test myself at a scale that I have never tested myself, ‘can you lead 4000 people, can you do 10,000 at P&L?’ Its a different ball game and you’ll never know until you tried it, so that was fun, I had a blast.” - Sue Barsamian She went ahead to become the head of Sales and Marketing for Software at HP⁠—a role that is unusually given to a single executive. At present, she’s on the board of Symantec ($15B), Box ($2.5) and privately held Gainsight, Xactly. She retired from the operations side of the business but still held a seat at the board. Keep on Evolving Sue admits she had a good run in her 36 years in the business. She worked with 8 companies have had around 25 roles overall.  “Nothing in my resume that would say ‘she could do that.’ One of the things about staying in a company is, companies take a risk on people they could stretch and that benefitted me tremendously through my career.” - Sue Barsamian Other than staying with a company, she stressed the importance of working well with people. She admits that she loves working with different people of different cultures, surviving different situations. She has learned how to understand people and help them become successful Career Tips to Ponder Sue Barsamian shares a lot of career tips in this episode. She gives special importance to understanding people and how they have a part to play on the path to success. Giving due credit and acknowledging employees as heroes also do wonders. “In order to get things done in a company, you need to move mountains that don't report you. At the end of the day, if you are not about other people’s success, if its all about you and you taking credit to all of your work personally, you’ll crash and burn.” - Sue Barsamian To hear more about the legendary executive Sue Barsamian and more relevant information from Sue, download and listen to the episode. Bio: Sue Barsamian is a seasoned technology veteran with experience in both startups and major public enterprises. Her background spans in general management, marketing, sales and engineering. She serves on the boards of Symantec, Box, Gainsight, and Xactly. Previously she served as the Executive Vice President, Chief Sales and Marketing Officer of Hewlett Packard Enterprise Software, successfully spinning the division out from HPE and merging with Micro Focus International, plc to form the 7th largest software company in the world. From 2006 to 2016, Ms. Barsamian served in various executive roles at Hewlett Packard including SVP and GM of Enterprise Security Products, the company’s cybersecurity portfolio and SVP of Worldwide Indirect Sales. Prior to joining Hewlett Packard, Ms. Barsamian was Vice President, Global Go-to-Market at Mercury Interactive Corporation and held various leadership positions at Critical Path, Inc. and Verity, Inc.

In this episode, Christopher Lochhead talks about the idea of “faking it till you make it.” He poses a real question about what to do when you finally “make it.” This episode is inspired by Silicon Valley coach Bill Campbell’s quote, “next time you’re in the endzone, act like you’ve been there before.” Bill Campbell’s Wise Words On Episode 072, Randy Komisar of Kleiner Perkins joined Lochhead to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast, called No Bull Podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.             Randy shared a story about Bill, back when he was coaching a football team. There was a time when the team hit a touch down and went mental to celebrate the small victory. According to Randy, Bill did not approve of this and gave the team his wise words: “Hey guys, next time you’re in the endzone, act like you’ve been there before.”  Don't Do The Victory Noise Even Lochhead is guilty of celebrating small wins. He recounts a story about surfing as he gets all too excited when he encounters a good wave, often called as “claiming the wave.” His buddy corrected him and told him the message that he sends out to other surfers is that it was “just one” of his best waves. He reminded Lochhead to have the mentality that all of his waves are the best ones. “You wanna act like you’ve been here before. You wanna act like all your waves are like that” - Christopher Lochhead’s friend, when he does his victory noise Fake it till you make it Lochhead candidly shares that he had “faked it till he made it” a number of times in his life. However, Lochhead poses the question, what will you do when you finally make it? “Act like you’ve been there before, act like it’s something that happens all the time.” - Christopher Lochhead Further, Lochhead reminds that when we're pushing ourselves to the next level, we have to act in our own minds and in our behavior. We have to always think that we are the “Whoah-Man or Whoah-Woman.” It's always nice to celebrate wins, but ideally, it is best to do it privately. “You have to prepare yourselves so you’ll have the least amount of faking as possible and when in you're in the situation and something happens, just roll it.” - Christopher Lochhead To hear more about how to act next time you’re in the endzone and more relevant information from Lochhead, download and listen to the episode. Bio: Christopher Lochhead  Links: 072 Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell  We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,

Young immigrant and entrepreneur dreamer Diego Corzo joins us today in an insightful conversation about entrepreneurship, investing and achieving dreams in a different country. This episode takes the theoretical discussion about the immigration debate in the US and makes it real through Diego.  Being an Undocumented Immigrant Diego Corzo entered the US with his family when he was nine. He understood the implications of being undocumented when he applied for a driver’s license. He got denied because of his status. These obstacles continued when he found out he was not eligible for any financial grants or student loans. “I saw the sacrifices that my parents had, from not speaking English to finding work. My mother, from working in a bank, she was cleaning toilets and houses, without having a day off for a long while.” - Diego Corzo He was a straight-A student at Florida State University and was working part-time and doing some internships with small business and non-profits organizations. He was handpicked by some companies for work after graduation but unfortunately, he does not have a work permit. Windows of Opportunity After these obstacles in finding work to fund his schooling, he conducted research on Obama’s Deferred Action for Childhood Arrivals (DACA) and found out he can start a company under LLC set-up. He then registered an IT consulting company with a colleague and took in as clients the small business and NGOs.  “I always had the mindset that no matter what happens, there is always a way here in the United States. As my dad always says, ‘The US is a land of opportunities and its up to us to find it’.” - Diego Corzo Back in 2017, Diego also posted a commentary to President’s Trump, as he plans to remove DACA. His post went viral and was able to reach some Dreamers like himself. Dreamers are defined as immigrants who entered the US below 16 years old, have finished high-school and have zero criminal records. Celebrating the Good Life at Age 28 Part of being viral, he was able to meet some millionaire entrepreneurs from the mastermind group, Gobundance. Although Diego started with 25k net worth, these men saw the potential in him and pledged to mentor him to become a millionaire himself. Diego, at 28 years old, now earns 10x of his initial net worth and owns 19 doors in 13 properties. “When I shared the story, I’m sort of breaking the paradigm. They think that undocumented immigrants don’t pay taxes. They just take jobs and they dont really support the community.” - Diego Corzo At present, Diego is into real estate investing and is a financial freedom advocate, especially targeting Dreamers like himself. To hear more about being an American immigrant Dreamer and more relevant information from Diego, download and listen to the episode. Bio: Diego Corzo is a 20-something, Peruvian living in Austin, Texas. He founded FreeBy26.com to help millennials realize that they don’t have to settle to what society expects. Diego graduated from Florida State University in 2012 and moved to Austin, TX to work as a software developer for an IT Company. In his spare time, he started learning as much as I could about financial literacy and the habits of wealthy people. He became interested in real estate as began to explore different ways to increase his income. He bought my first property when he was 23.  Fast forward 3 years,

In this episode, Mark Gainey, a serial entrepreneur with big-time success B2B and B2C, joins us for another insight-packed conversation. He is the co-founder and chairman of Strava, the athlete’s social network. Today, he talks about entrepreneurship and success, despite major setbacks in his life. The Virtual Athlete’s Locker Room The Swedish word for strive is strava, which is defined as “to make great efforts to achieve or obtain.” This is perfect for a team of individuals who have the ambition and attitude to achieve more. Strava’s mission is to build the most engaged community of athletes in the world. Co-founders and former college colleagues Mark Gainey and Michael Horvath dreamt about this company way back in 1995. They had the concept of creating a virtual locker room and they called it “Kana Sports.” “We had this concept at the back of our minds, how Kana sports morphed into Kana communications, we had a great time building that, no regrets.” - Mark Gainey From B2B to B2C Mark was previously the CEO of Kana Communications which went public late 1999. With a market capital of 11 billion USD and an upcoming new CEO at that time, Mark found himself moving to a different chapter in his life after. “I distanced myself in a pretty meaningful way. I often joked to people, if you give your child up for adoption, don’t stay living in the house.” - Mark Gainey, after IPO of Kana Communications Mark further shares his experiences working in a B2B setting, as a CEO and now B2C setting, as a stockholder.  18 Surgeries in 51 years One of Strava’s irony is they serve the world’s cyclists, but Mark quips that he must have been one of the worst ones on the planet. For one, he had been in a major biking accident which required 11 surgeries. These surgeries are on top of other surgeries from skiing accidents and car accidents. “Nobody is dying anytime soon but it is a test. You just get back to the saddle. You learn and say okay now I can have three more runs, good to play some other day.” - Mark Gainey Mark continues narrating his accident and further says that when he is inactive, he feels like he is a different person. Mark shares that ultimately, this is their goal at Strava: to forget trying to push people to go fast and perform well, just encourage them to engage in activities and sweat at least once in a day. “I think thats the balance. As much as I know that I take the risk everytime to go out there but the idea of not doing that, that is what would kill me.” - Mark Gainey To hear more about B2B to B2C entrepreneurship and more relevant information from Mark, download and listen to the episode. Bio: Mark Gainey is a serial entrepreneur, co-founder, and Chairman of Strava - the social network for athletes. Mark co-founded Kana Communications Inc. (Kana Inc.), in January 1996 and served as its Chief Executive Officer & President from January 1996 to June 1999. He has been building successful companies for nearly 20 years. Prior to Kana, from April 1991 to September 1995, Mark Gainey served as an Associate with TA Associates Management, L.P. (TA Associates, Inc.), where he focused primarily on technology and business services investments. Mark served as President and Chairman of SWK Holdings Corporation. Further, he served as the Chairman of the Board of Directors of Kana Communications Inc., from July 1996 to July 2000. In addition to these,

This is a great episode, with a great guy Eric Hunley, a fellow podcaster and host of Unstructured. He shares his learnings and insights from his guests—whose backgrounds range from FBI, military and law enforcement to entrepreneurs, authors, and thinkers.    The Unstructured Podcast Eric Hunley hosts the podcast Unstructured. Although he is well-known for his unstructured-style interview, he admits that he does a lot of research beforehand. Further, he leads the guest to a path by asking triggering questions.  “By triggering, it's not to get them upset per se. I wanna know what their passion is, what makes them tick, why they do certain things, I want them to be excited.” - Eric Hunley Crime and Investigation Podcast Guests Eric shares some very interesting (and disturbing for some) stories about his guests with a background in military and law enforcement. In particular, his upcoming guest is an ex-FBI agent. He used to handle bombs but then crossed over into the behavioral analysis unit, with a focus on sex crimes. “He’s gone into a bit about repressed memories and how things can be planted, and things of that sort and cognitive biases and persuasion and influence and things like that, that fits my interests.” - Eric Hunley on his guest at Unstructured Eric and Christopher shared their common interests with crime and investigation stories. Moreover, they agreed that people have a lurid fascination with monsters—whether fictional or real-life psychopath and serial killers. “There’s a Southern Californian Daycare, where 300 children were all molested inside tunnels under the schools. Its part of a satanic worship group.” Eric Hunley, as he recounts one of his guest’s stories in his podcast, Unstructured Dealing with Authors and Entrepreneurs Eric shares his experiences conversing with authors and entrepreneurs. He admits he has a hard time closing conversations, especially when the guest has a very interesting story.  Christopher shares in response to Eric, that there is a natural arc of conversations, even the sh*tty ones. “Sh*tty conversations are probably when one or both sides have an agenda. Were not into talking points. I am probably, ironically, a little more interviewing than you are, but still conversational.” -Eric Hunley Both also exchanged their preparation in dealing with authors and entrepreneurs, which is actually reading their books.  When you actually read the book, you can get an insight into their personality or the message, that is deeper. A lot of times they get blown away by insightful questions. If I can, I do get that stuff out early. When the guest knows you care or give a shit about then, then it becomes a conversation. -Eric Hunley To hear more about unstructured conversations and more relevant information from Eric, download and listen to the episode. BIO: “Eric Hunley is forging his path in unstructured interview-style podcasts, as the host of the Unstructured Podcast. It is no surprise that fellow podcasters follow this formula in podcasting. The unstructured podcast sources a gambit of unique podcast guests, who are based all around the globe. Eric Hunley has created well over a hundred interview styled podcasts in less than nine months. His unrelenting professionalism,

Let's get to know Codie Sanchez in today’s fun and insightful episode as she lives on the leading edge of venture capital and entrepreneurship. She is an investor, speaker and business builder. She is a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. From Great To Greater Codie is a former mutual fund manager at Goldman Sachs and a consultant to Facebook, Apple, and Amazon. She earned her MBA from Georgetown University and received her Ph.D. from FGV in Brazil. Given her credentials, she is upfront about not staying long with her previous company nor working in the marijuana industry. “After a while, everybody has to graduate from that realm and go do something in the world. I was feeling like it was time.” - Codie Sanchez She started investing in cannabis privately until she saw the actual numbers and the industry growth potential. Aside from being a Venture Capitalist, she is an active advocate in lobbying for federally funded marijuana use research. “We do a lot of stuff with Vets and see them come back from the war and have PTSD. You get them on opioids or cannabis and see the changes in their lives. Its kind of contagious at some point.” - Codie Sanchez Lobbying at Washington Codie recounts her story at Washington D.C. to Lochhead as she says that Cannabis is categorized as Schedule 1⁠—drugs that have no medicinal benefit and are highly addictive⁠.  Lochhead also shares his understanding of the issue. He says that since there is no federally funded research on the benefits, risks, problems, applications and use cases on cannabis, the country might be missing out on its potential. “So many of them don’t know about cannabis. They know what we used to think about it, like in the 70s, the 80s, but they still don’t know the fact that this is a multi-million dollar industry.” -Codie Sanchez, on meeting with legislators  40,000 Different Uses of Mary Jane Thanks to people like Codie, more established people are joining the cannabis movement. For instance, there is the UCLA Cannabis Institute, the only research organization branded by a school. They do have to get funding, though, from non-cannabis related companies. Codie further shares in this episode why she thinks the cannabis industry is a generational wealth creation event. First, its a new industry, but is an overregulated one. Second, there’s no need to create a market for it. Third, the use cases are prolific⁠—with 40,000 different ways to utilize it. Fourth, the audience's expansion of cannabis is astounding. Cannabis is definitely not a panacea or a drug that cures everything, but research can definitely back up how it can ease certain illnesses. To hear more about venture capital in the cannabis industry and more relevant information from Codie, download and listen to the episode. Bio: Codie Sanchez is a reformed journalist, turned institutional investor to now a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest and spread the gospel. She’s always balanced her profession with non-profit service to empower women, veterans and Latinos. She joined Vanguard ETFs in 2008 ($870B) to build out their ETF business, quite the time, then moved to Goldman Sachs Alternatives group. Following,

In this episode, Christopher Lochhead shares his insights about venture capitalists, start-ups, IPOs and immigrants and how these topics have driven the economy of the United States. Lochhead poses some serious questions and asks why there is not enough discussion on these matters. Venture Capitalists and The Upcoming Elections In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Annually, venture investment makes up only 0.2% of GDP, but delivers an astonishing 21% of U.S. GDP in the form of VC-backed business revenues."Further, Brookings stated that 51% of VCs invested around $45.7B in California. Lochhead concludes that other states are losing the opportunity of gaining value in this incredible economy. For Lochhead, the lack of support of government officials might explain the absence of VC in other States. Successful VCs have proven to create a growth dynamic that fosters innovation and creates more start-ups. Unfortunately, seated officials fail to see this. “Maybe its time for us who care about entrepreneurship and the difference that it makes in the world, to make sure that our candidates⁠—focuses on this topic.” - Christopher Lochhead IPOs Creates New Millionaires According to Yahoo! Finance, around 5,000 new millionaires will be walking the streets of Silicon Valley after this year’s IPO. They would surpass the estimated 1,000 millionaires who emerged in 2004 from Google’s IPO and the 1,000-plus millionaires in 2012 after Facebook went public.  “Tech IPOs not only create wealth, but IPOs are a hot-house flower environment for creating more startups.” - Christopher Lochhead In addition, Jay Ritter of WSJ claims in one of his articles that “the median age for tech companies going public in 1999 and 2000 was 4 and 5 years, compared with 12 years in 2018.” Immigrant Entrepreneurs Forbes reported that immigrants started the top tech IPOs in 2019. Further, an immigrant co-founded four of the five biggest tech IPOs this year, namely Slack, CrowdStrike, Uber, and Zoom⁠are.  “We need entrepreneurs and start-ups and growth-oriented businesses, cause that’s where the jobs, innovation, and productivity comes from.” - Christopher Lochhead Lochhead thinks that there is a lack of conversation about immigration⁠—it's not in mainstream media, not even in this election cycle. Specifically, he points out how the country attracts and supports immigrant entrepreneurs, given the fact that U.S. immigration law does not lean towards them. “If Americans don't want to start companies, don't we need to attract immigrants who will?” - Christopher Lochhead In the end, Lochhead is encouraging Americans to show support to small and big scale enterprises. He further believes that electing the right candidate who advoc...

In today’s episode, Billionaire Entrepreneur Tom Siebel shares some thought-provoking insights on new, leading technologies and its impact on businesses and society. He is the founder of C3.AI, a new software platform that harnesses Big Data, IoT AND AI. Tom covers in this episode the contents of his book, Digital Transformation, as well as some intriguing ideas about huge US Tech companies. Silicon Valley Entrepreneurial Giant Listeners might recall Bruce Clevland, author of “The Traction Gap” and guest in episode 033. He used to work with Tom Siebel at Siebel Systems, which was the category king in the 1st wave of CRM. In the year 1999, Fortune magazine named Siebel Systems “the fastest growing company in the United States.” In 2006, they merged with Oracle for $5.85 billion. Digital Transformation Tom has a brand new book entitled “Digital Transformation.” The book covers giant Megatrends and impacts on business and society. CEOs and senior leaders would find this book highly beneficial to their decision-making process. “The coming two decades will bring more information technology innovation than the past half-century.” -Tom Siebel, Digital Transformation Further, he discussed that companies who fail to seize this massive technological growth will be extinct in the future. In the last 30 years, companies that didn’t make the necessary transition required in their industry, cease to exist today. Continuous Learning and Education Tom Siebel and his company have a real commitment to their employees: to focus on continuous learning and education. Employees can take online classes via Coursera—in relation to AI, Cloud Computing, Machine Learning, among others. Universities such as Stanford, MIT, and the University of Illinois offers these online courses. “Things are changing more rapidly so to be on top of these, you must be continuously learning”  - Tom Siebel The company recognizes the employees who completed the courses and awards cash bonuses — ranging from $1500 to $25,000.  At the moment, the company is rolling out new incentives — a 15% increase in compensation and an additional equity grant. “These people are better equipped to do their jobs and to serve customers. This is to advance their careers professionally. They also do feel more empowered, so everybody wins.” - Tom Siebel To hear more about digital transformation and more relevant information from Tom, download and listen to the episode. Bio: Tom Siebel is the Chairman and Chief Executive Officer of C3.ai. He was the Chairman and CEO of Siebel Systems, which merged with Oracle Corporation in January 2006 for $5.85 billion. Mr. Siebel is also the Chairman of the Siebel Energy Institute, a global consortium for innovative and collaborative energy research for the public domain. Mr. Siebel serves on the boards of advisors for the University of Illinois College of Engineering and the University of California at Berkeley College of Engineering. Mr. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a B.A. in history, an M.B.A, and an M.S. in computer science. Links: Digital Transformation: Survive and Thrive in an Era of Mass Extinction

Surf and skateboard podcast host Neil Pearlberg joins us today in this special 4th of July episode dubbed as “The Worst Episode Ever!” This is a funny and silly conversation, just like two buddies hanging out over drinks⁠. We cannot guarantee that you’d find inspiration or motivation in this episode, but we're sure, you’d be laughing your brains off listening to this witty exchange of conversation! Off The Lip Radio Show Neil Pearlberg hosts the Off The Lip Radio Show (OTL)⁠— a popular radio show and podcast dedicated to surfing, skateboarding and laid back California lifestyle in Santa Cruz. The show is co-hosted by Terry Campion (TC), a skate-shop owner. The show has a wide array of guests and live-music, peppered with the unique humor of Neil and TC.  “Everybody takes life seriously. The show has to be fun! There’s so much seriousness in today’s world.” - Neil Pearlberg After Neil’s stint as a freelance writer for the Santa Cruz Sentinel, he proposed to KSCO management a program that would cater to the younger generation, since the station’s demographic involved very old listeners. They were off into a rought start, as the KSCO management deemed him as an “non-reliable, non-responsible-kind-person” but he proved them wrong. Lochhead’s Guesting at OTL Rich Novak, the founder of innovative skateboard company NHS Fun Factory, introduced Neil to Chris and they’ve been buddies ever since. Chris actually guested in OTL Episode #321 where he complained that he was called Chris Lochhard for the whole 50 minutes of the show.  It was a hilarious exchange of conversation as Chris said this is the first time he met people who don’t give AF about who he was. He also joked about how it was fun to be “disrespected” at times and be regarded based on your hobbies.  “You pick up absolutely no new subscribers cause everybody was googling Lockhard! I was furious! But we went out for dinner and had a great time!” - Christopher Lochhead on his guesting at OTL More About The Worst Episode Ever Neil shares more about the guests, the music and topics they cover on OTL. He said the show appealed to the young and young at heart because of their unconventional format and their IDGAF attitude. “We used to be prepared. We sit down beforehand and do notes. TC and I start on a nice piece and have booklets, then it went to brown paper bags, then it went to napkins. Now we just drink.” - Neil Pearlberg on the preparing for every episode of OTL He further shared about his fashion sense⁠—the laidback California lifestyle attire⁠—but is now called hobo chic. They teased back and forth about Neil’s current relationship, as his girlfriend, Angela was also present during the interview. To hear more about Neil Pearlberg and why this episode might be the “Worst Episode” ever, download and listen to the episode. BIO: Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.  He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page. Neil has also had published articles in Adventure Sports Journal, National Geographic,

Dr. Carolyn Colleen is a shining example of the fierce power of the human spirit in the defiance of unthinkable abuse. Join us in this riveting conversation about her incredible journey—from surviving with food stamps to gaining her Ph.D. and becoming a celebrated author. This discussion is not only about abuse—it's about triumph—and it will impact a lot of people’s lives. The Past Doesn’t Define The Future Our guest today Dr. Carolyn Colleen, has a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. She authored the best selling book FIERCE. On the side, she is a life and business strategist. She is a woman who commands presence, but surprisingly has struggled so much since childhood, up until she was married. “As my definition of love evolved, I evolved. I learned to further deepen my definition of love ⁠— how I see love in the world. I also have a deeper sense of self-love.” - Carolyn Colleen Carolyn’s Dark Past From the time she was four, Carolyn was sexually abused by his teenage neighbor. Unfortunately, the pattern repeated throughout her childhood, even after they relocated. Carolyn’s mother struggled with mental health. She was a hoarder and have issues with being too trusting with strangers. Her mother provided free lodging and meal for both men and who ended up molesting both Carolyn and her sister. “There was a time when I defined myself as being someone who was put here to be used and abused.” - Carolyn Colleen Changing Perspective People who have experienced trauma or who suffered PTSD may have flashbacks when exposed to a certain trigger—such as a certain sound, smell or mannerism of another person. Victims of abuse are reminded every day of their unfortunate experiences because of these triggers.  As a victim of abuse herself, Carolyn says her perspective is different. Memories pop up daily, but what she does with it and how it affects her is different now. She is now at peace with herself; developed a gratitude attitude and has acknowledged that her experiences made her stronger.  “Coming from a place of trauma—physical, sexual and emotional abuse—I've done a lot of self-work and realize when things might trigger me and how it affects my life. As I continually grew, I realized what happened to me doesn’t define me .” - Carolyn Colleen To hear more about the amazing journey of Carolyn, download and listen to the episode. Bio: Carolyn Colleen holds a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology and a Masters in Business with a focus in Servant Leadership from Viterbo University. Dr. Colleen is speaker, author, and coach. She was born and raised in the Midwestern United States. She describes herself as a FIERCE mother, daughter, sister, and friend. Out of sheer necessity, Carolyn developed the F.I.E.R.C.E. 5 method, which helped her grow from a downtrodden, scared and ragged victim, standing in a food line at the Salvation Army, to the confident and successful person she is today, living a happy life she never realized she deserved., Carolyn took up the challenge of writing a book about her experiences. Now, with her book completed, she hopes that through sharing her story she will provide others with the hope, resources, and willpower needed so that they too can live the life they deserve. Links:

Gibby Booth Jasper, host of podcast Dyslexia is a Superpower, joins us today for a powerful dialogue about the learning difference Dyslexia. As a coach and advocate, Gibby talks about real life experiences of Dyslexics as well as the challenges and triumphs that go along with it.  Dyslexia is a Superpower Gibby Booth Jasper believes that the real value of being dyslexic is the power of having a different mind. Dyslexics look at problems differently. It enables different solutions and in turn develops a person’s tenacity and determination.  Many people look at dyslexia as a disability. However, it can be noted that a learning difference is never a hindrance to achieve personal goals. Just look at famous dyslexic people such as John F. Kennedy, George Washington, Albert Einstein, Walt Disney,   Richard Branson and Steven Spielberg, to name a few. “They say everybody has a mountain to climb, but with dyslexia, your mountain has lava flowing, it has wild boars and all these obstacles. When you finally get to the top, you are able to accomplish so much more.” - Gibby Booth Jasper Dyslexics Daily Struggle Gibby believes dyslexics can connect the dots and solve problems differently. However, society has put on a standard on activities like writing, reading, and solving Math—which makes it hard for dyslexics to cope. Other than that, they do have spatial awareness problems, which is the difficulty of differentiating the left and the right.  Gibby and Christopher exchanged personal experiences, as both are dyslexic themselves. Gibby recounter how traumatized she is with gas stations, as she cannot figure out moving forward and backward with her car. Christopher also shared some experiences, especially in self-check out counters in grocery stores and with tipping and counting money. “Spatial problems, self-checkout counters, counting money. Those are the kind of things that can be normally linked to dyslexia, so if you do see someone struggling, that might be it. Go help that someone” - Gibby Booth Jasper Empowering Dyslexics In dealing with dyslexia, Gibby stated the importance of informing their child that they are unique and different in a good way. Parents must reassure their children that nothing is wrong with them and assist them in building self-confidence.  “I think being able to look at it as ‘letting go of things because I can’t control them.’ Just have a sense of humor, because, in the grand scheme of life, it doesn’t matter” - Gibby Booth Jasper on struggles in doing daily activities The real challenge for a dyslexic lies on their ability to play out strengths and to empower themselves while dealing with the existing society. We hope you enjoyed Gibby Booth Jasper on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! BIO: Gibby Booth Jasper

Randy Komisar of Kleiner Perkins joins us today to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.  Depicting The Real Bill Bill was featured in a book called Trillion Dollar Coach, prior to the release of Randy and Paul's podcast. The content of the book were flattering, but the title was so off-putting. It sets the wrong tone for understanding what BIll is all about.  “Bill wasn’t a guy with a big theory. He’s not that guy who has rules like ‘10 rules to be successful.’ He was somebody who connected incredibly well with who you were and what you need and was able to get you there.” - Randy Komisar  Bill was associated with a trillion dollars worth of value creation. He was not a highfalutin guy who would’ve wanted to be in the cover of a book. They were able to capture the real Bill, more than what the book portrayed him to be, through this podcast. Paying it Forward Randy and Paul had the opportunity to learn and share their respect and admiration for Bill and they want to pay it forward, through the production of their podcast. They wish that the entrepreneurs for the generations to come would be able to do the same. Entrepreneurs could get a lot of inspiration from Bill. Randy even cited that if it was not for Bill, he would have quit business a long time ago.  “Bill made business interesting for me and many people because he made it about people, not money.” - Randy Komisar Learnings From The Late Bill Campbell One important point from this discussion was the difference in doing what is right versus what is smart.  Bill believes smart people are great at rationalizing. Most of these people, though, still tend to overthink a problem and justify doing the wrong things.  “The right thing and the smart thing aren't necessarily the same. The right thing is worth doing, but the smart thing needs a lot of consideration. It may be smart because it allows you to do the wrong.” - Randy Komisar  This conversation with Randy Komisar is jam-packed with Bill Campbell’s wisdom in entrepreneurship, people management, Silicon Valley legacy. To hear more about Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell and more relevant information from Randy, download and listen to the episode. BIO: Bill Campbell Links: No Bull Podcast Randy Komisar Paul Martino Straight Talk for Startups - Book The Monk and the Riddle: The Art of Creating a Life While Making a Living - Book Executives Launch Podcast To Pass On Lessons From Bill Campbell,

Inspired by his conversation with Bob Evans at Cloud Wars Live, Christopher Lochhead talks about radical ideas involving employee happiness, growth, and satisfaction as key determinants in designing a company that people are lining up to work for.   Americans are Unhappy at Work Christopher shares the alarming truth of today’s workforce: Americans are unhappy with their jobs. In fact, in episode 056, guest Jim Harter discussed the rapid decline in the rate of productivity at work. Thirty-four percent (34%) of the 37.2 million American respondents surveyed said that they were not engaged. “If most employees say they are not engaged, and most managers say they are not engaged, then there's something off with the typical work environment—what most people would call culture.” - Christopher Lochhead Algebra of Happiness In episode 052, Professor Scott Galloway related how happiness can be plotted as a graph. A person’s happiness level starts relatively high until it slowly declines in a phase called “shit gets real stage.” Contributors to these low levels may include raising children, financial instability and crazy work life. After the dip, it goes up over time as a person reaches age 45 to 55. Amazing Culture at CutCo Listeners might remember from episode 044, Dan Casetta and his amazing culture at Cutco. Inexperienced high school graduates and working students make up his workforce. The company runs by its mantra, “changing lives while selling knives” and it has been successful with its recruitment, training, and inculturation. The Takeaway How do these ideas intersect? The vast majority of people felt disengaged at work. However, this is not the case at Cutco. Christopher acknowledges the industries today have a cultural, engagement problem. “If part of creating jobs is creating an environment for them to become fully self-actualized, then most companies are dramatically failing.” - Christopher Lochhead  If companies would only infuse into their culture the mentality of personality development⁠—where they teach employees life skills, career skills, sales skills, and relationship skills⁠—then people would definitely be lining up to work for them.  Christopher poses two points to ponder. First, could we change the level of engagement? Second, can we actually, meaningfully increase the amount of happiness the people have during the core part of their career? To hear more about Christopher’s take on designing a company that people are lining up to work for, download and listen to the episode. Got a question for Christopher? Email him at blackhole@lochhead.com.  Link: Book-It's The Manager by Jim Harter

Eric Satz, CEO of Alto IRA and retirement planning advocate, joins us in today’s episode. He is on a mission to enable everyone to invest their retirement money in alternative investments⁠. He actively campaigns for drastic information dissemination among retirees to save them from potential poverty in the future. Diversifying Investments Regular listeners might remember the teachings of prior guests like David Osborne or Pat Hiban or Dorie Clark. These smart people recommend a diverse investment strategy that creates multiple income streams over time. Such a strategy will help investors achieve the amazing goal of having investments pay for all expenses. Eric Satz also promulgates diversifying investments, especially for retirees. He acknowledges the importance of various platforms today, where resources can be easily uploaded and disseminated. Eric and his team from Alto IRA provide information on alternative investments such as private startups, growth companies, real estate, loans, and digital assets and currencies. “The idea is to open up areas of investment that have the potential to generate higher returns, higher yield and greater levels of current income⁠—so that we are all in a better position to retire.” - Eric Satz Alarming Truths About Retirement Eric started his mission with straightforward and entrepreneurial motivation. There is a huge market opportunity of 30 trillion US dollars, sitting in retirement savings. However, only 1% of this amount is invested in alternative assets, instead of around 10 or 20%. “Investing is proactive, saving is passive. If we don't change the way we invest, 25 million Americans—elderly Americans—basically will be living in poverty.” - Eric Satz Eric wanted to fight the conventional wisdom of financial advisors. He considers America to be under a retirement crisis up until 2050. He promotes diversification in investing in businesses commonly considered by upper-middle-class and the elites, like real estate. Save and Invest Further, into this episode, Lochhead mentions the importance of having investments while saving on the side. He further says that retirees should take the opportunity to invest aggressively because of the changing of public-market-private-market dynamics. With a projected 46% increase in capital gains annually, an avid saver can plot his or her retirement early. To hear more about alternative investing and more relevant information from Eric, download and listen to the episode. Bio: Eric Satz, Founder/CEO Alto IRA An entrepreneur and former investment banker, Eric worked for DLJ/Credit Suisse First Boston before co-founding Currenex, Plumgood Food, and Tennessee Community Ventures, a VC firm. Eric served on the Board of the TVA from 2015-January 2019, and he teaches an entrepreneurship class to high school students. A Miami native and diehard 'Canes and Dolphins fan, Eric went to Amherst College. After years in NYC and then San Francisco, he and his wife moved to Nashville, her hometown, to raise their kids. When he's not breathing life into startup companies, Eric loves to ski, play soccer, and practice yoga. Links:

In this episode, former Marine and Entrepreneur Christian Anschuetz⁠ and Bob Evans, host of "Cloud Wars Live" podcast⁠, joins us for a conversation about the connection between trust and happiness. They explore the dichotomy of why trust has never mattered more but remains so low in major institutions. Trust is Collapsing The conversation starts about personal definitions of trust and how trust and love coincide. The guests share anecdotes on their personal lives and ultimately, how trust adds to overall happiness in any relationship. Given the background of the guests, the discussion took a quick turn in discussing the trust issues of consumers to institutions. “Whether it's on a corporate level or a personal level, who we are, on a large part, is the promise or commitment that we make and whether or not we keep those promises or commitment.” - Christian Anscheutz According to PR Firm Edleman⁠, only 48% of people trust the government and 47% trust the media. Moreover, The Atlantic says, “Trust Is Collapsing in America.” Major corporations are not exempt from this discussion. Breaking Promises At a fundamental level, businesses are expected to have a set of commitments and promises around a product and service. These things make customers come back to the product/brand. However, we live at a time where a lot of major institutions have broken a lot of major promises to consumers, resulting in a massive takedown of trust. “Trust is being eroded and trust is being created and both seem to be happening on a rocket speed today.” - Bob Evans Christian and Bob observed that as big companies rise, failure in internal leadership, model setting, and problem recognition also results. It may be an advanced world now. However,  these companies have no clue in keeping their customers’ trust. Overriding Policies Internally, policies guide management decisions, while externally, policies help the company lead in new markets. However, policies don’t square well most of the time, especially in terms of bridging the gap between the consumer and the company. No matter how much employees want to help consumers, their hands are tied because of certain company policies. “How do companies fail to see this and how do they fail to act? It’s not a matter of doing stuff a little better or being more efficient. This is survival and death.” -Bob Evans To further enhance personalization with consumers, Christian and Bob suggest that companies should explore Artificial Intelligence in customer service. AI can understand a consumer’s profile and history. It can contextualize an appropriate response without causing risks for the company. To hear more about trust from Christian and Bob, download and listen to the episode. Bios: Christian Anscheutz Chief Digital Officer, UL Christian Anschuetz is the Chief Digital Officer (CDO) for UL (formerly known as Underwriters Laboratories) where he is responsible for identifying, prioritizing and embedding technology innovation and digital trends into the vision, strategy, and operating models required to sustain and accelerate the company’s growth. Before assuming the role of CDO, he served as UL’s global Chief Information Officer (CIO). Before joining UL, Christian was the CIO for Publicis Groupe, the 3rd largest communication company in the world. In addition to holding several other executive positions,

In this episode, Shelly Witzke joins us to discuss her work relationship with men and with Lochhead in particular. They both have worked together as software salespeople and have developed a close but very professional connection. They talk about how men and women behave in the workplace pre-MeToo movement, establishing common respect for the opposite sex and the subjectivity of interpreting words and actions.     #MeToo Movement  In 2017, the #MeToo Movement went viral as social media users attempted to demonstrate the prevalence of sexual harassment. Different people felt strongly about the event. It gave rise to a common point of discussion in the workplace⁠—can men and women still work together? “I feel that the common reaction of male to the #MeToo movement is, ‘Don’t even.’” - Shelly Witzke In this interview, Shelly shares valuable insights such as: how men think differently from women; how women can protect themselves by intuitively deciphering a person’s character and how reputation and patterns of behavior towards other people are important in dealing with the opposite sex. Respect Begets Respect Shelly Witzke has her fair share of #MeToo stories. She says that men have also been protective of themselves in the workplace. Men nowadays consider working with women risky, even more so if work requires traveling with the opposite sex. The stories of today differ from her personal and professional stories with Lochhead, as they used to spend loads of time together. There was never a time where Shelly felt she needed to evaluate her work relationship with Christopher. He was clearly respectful of all his colleagues. “It was obvious from your actions and words that you have utmost respect to human beings and women, no different. Perhaps that’s partly where the trust factor [came from]. Maybe it starts there, maybe it’s built there.”  - Shelly Witzke on Christopher Lochhead Context Is Everything Aside from a person’s reliability, one can note that the feeling of threat is highly dependent on each person. A man can utter profanity and be very vocal about his opinions. However,  because of his respectful character, he may not offend the opposite sex. “From that perspective, it never crossed my mind that I had to guard myself or be careful. I think that’s a big part of our relationship, my feeling of safety.” - Shelly Witzke A man and a woman can have a peaceful working relationship, just like what Shelly and Christopher have. This can be achieved if the feeling of “safety” is established from the beginning of the relationship. To hear more about how men and women can work effectively together and more relevant information from Shelly, download and listen to the episode.  Bio: A software rep in the ‘90’s working with accounting firms and family businesses, Shelly made a bold choice to retire at the height of her career at the age of 33. Unwilling to continue her life as it was, she forged into the unknown frontier of being a stay at home mom to let her with business degree languish in the idyllic green hills north of Toronto.  Humbled by parenting, she began to appreciate other moms, and now believes that parenthood forces our hand at leadership skills when we are least prepared.  Shelly holds an honors bachelor of commerce degree from Lakehead University, and today teaches bread baking in her kitchen and in unique online experiences to bring the smell of fresh bread into every kitchen. 

WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more. Writing a Book He Would Read Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life. He didn’t even know what he wanted to write when he received his agent's offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears. “I wrote the book that I needed to read 20 years ago.” - Jerry Colonna Words Coming from Life Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone. Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don't want? “It's much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that's uninteresting.” - Jerry Colonna Complicit Versus Responsible In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate. We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something. “We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” - Jerry Colonna To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode. Bio: The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach. Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction. He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups. In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc. Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc. During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center. He was named co-Executive Director of NYC2012 in January 2002,...

Rick Bennett, Silicon Valley's advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing. He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively. “I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” - Christopher’s favorite expression from Rick Bennett Sharing Best Practices Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different. Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising. “Ellison's law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.”  - Rick Bennett Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” - Rick Bennett He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode. BIO: Rick Bennett specializes in guerrilla warfare marketing. He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com. Links: RickBennet.com LinkedIn We hope you enjoyed Rick Bennett on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks. “The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” - Gina Bianchini Mighty Networks from a Year Ago Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due. All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today. On Building Niche Networks Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks. “We're all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” - Gina Bianchini Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be. The Value Created by Mighty Networks In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already. “Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” - Gina Bianchini To hear more about niche networks from Gina, download and listen to the episode. Bio: Gina Bianchini (Twitter: @ginab) is an entrepreneur, investor and the CEO and founder of Mighty Networks, a new type of social network platform for creating communities. An early pioneer in social networking, she was CEO of Ning, which she co-founded with entrepreneur and venture capitalist Marc Andreessen. Prior to Ning, Bianchini was co-founder and president of Harmonic Communications which was acquired by

On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more. Boom in Enterprise About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech. “A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” - Sangram Vajre Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better. From Poison to Accelerator Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed. “It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” - Sangram Vajre It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability. To Become an Evangelist The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem. “I will fight until the ends of the earth to fix this problem and even if it's not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” - Sangram Vajre To hear more about marketing and evangelization from Sangram, download and listen to the episode. Bio: Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley. Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. Sangram aims to build the largest and most engaged community of B2B professionals in the world.    Links:

John Wall hosts the super popular Marketing Over Coffee Podcast. He joins Lochhead today in this first installment of a four-part series on legendary marketing. John shares his love of podcasting, the origins of his new book and all things marketing-related. The Beauty of Podcasts John believes that podcast is the easiest way to get in front of an audience who seek specific content. Everyone gets busy but they still want to learn and educate themselves. The thing is, they would rather consume media while exercising, commuting, or even while doing the lawn. Podcasts are also very intimate, not only in the sense that listening to them means willingly letting someone speak in your ear. More often than not, the audience gets to know the hosts for who they actually are. His audience share the same love of the things that John himself is into, after all. “Actors would be freaked out because people think that they are a character that they're not, but with podcasting, it is really you that you're putting out there so they do know the real you.” - John Wall Marketing Over Coffee John’s second book, Marketing Over Coffee Playbook, came from the desire to dig into years’ worth of podcast. He figured there was no easy way to get all the good stuff from that much content unless the audience consume all the show notes. So he and his team set forth and got his existing content transcribed. Put into bite-sized nuggets, readers could easily go through topics they want to learn about, especially on marketing and tech. “This book lets you take kind of a super shot of years' worth of shows in one sitting.” - John Wall on Marketing Over Coffee Playbook AI and Machine Learning for Marketing Marketing can hugely benefit from artificial intelligence and machine learning, John says. Take for example machine learning for SEO. A marketer can take any SEO tool and grab a bunch of their competitor’s terms to find out how they score against them. Machine learning makes SEO tools more powerful, too. It helps sift through and produce data on terms you rank at the top for and competitors find hard to crack into. These data can then guide content production to defend your spot in the game. “There's basically five areas where we see artificial intelligence and machine learning providing the most value to marketers.” - John Wall To learn more about podcasts, marketing, AI and machine learning from John himself, download and listen to the episode. Bio: John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes. Links: MarketingOverCoffee.com LinkedIn The Marketi...

We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend's new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view. “How can this one thing turn into everything? How can you build something that hasn't been built?” - Andre Iguodala Finding His Way to the Bay Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball. “I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala Strengthening the Team’s Core Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do. Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team. Success from Building Culture A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture. “You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace. “What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode. Bio: Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice. He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia) Links: Instagram Twitter mindofai9.com Blog on NBC Sports’ “Andre Iguodala Doesn’t Always Do Podcasts”

Ken Honda has authored over 50 books and sold over 8 million of them. Today, he joins Lochhead in a riveting conversation about his latest book, Happy Money and how you can have a powerful relationship with it. “Next time you have a hard time feeling happy about writing checks, just say, ‘Thank you, thank you, thank you for giving me the opportunity to bless people with my money.’” - Ken Honda Happy Money Defined Ken exemplifies happy money through the news he watched prior to coming on the call with Lochhead. Someone delivered a speech about taking care of all the student loans of hundreds of college graduates. Without getting anything out of it, the person was lifting this particular burden, which kills lots of people, off of these graduates’ shoulders. “Happy money is money that makes you smile when you receive it. And also, it gives you joy when you spend it.” - Ken Honda This is a fascinating way of thinking about money. After all, most people and authors espouse how-tos of making, saving, budgeting and other money mechanics. Money Healer Ken Honda Often called the money healer, Ken not only teaches financial independence. His focus also lies on how to heal one’s relationship with money. People tend to worry about it too much that they cannot have a healthy life. We have become so restricted because of money issues. Ken took up the mission to help people be free of these constraints. Everyone Has Money Wounds In Happy Money, Ken writes about money wounds. This less than positive relationship with money stems from the simple truth that we all are frustrated with money in one way or another. And by all, he means not just the financially challenged people who have a hard time making ends meet. Middle class people manage to make ends meet, but barely. Meanwhile, those in upper middle class feel disadvantaged and feel the need to work hard to graduate, land a job and pay back their loans. And the wealthy people feel some kind of guilt about sitting at the top. “If you can somehow heal your money wounds and transform your relationship with money, you can then be happy forever. It takes a little practice, but not too much.” - Ken Honda To hear more about bettering your relationship with money from Ken, download and listen to the episode. Bio: Ken Honda is a bestselling author of self-development books in Japan, where he has sold more than eight million books since 2001. While his financial expertise comes from owning and managing several businesses, his writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. He is the first person from Japan to be voted into the Transformational Leadership Council. Fluent in Japanese and English, he has lived in Boston and currently resides in Tokyo. Links: KenHonda.com Simon and Shuster - Happy Money Goodreads - Happy Money We hope you enjoyed Ken Honda on this episode of Follow Your Different!

Living legendary designer Max Temkin, co-creator of Cards Against Humanity (“a party game for horrible people”) talks about his ideas on design, company building, his work ethic—or lack thereof—and so much more. Max’s Non-Existent Work Ethic Max proclaims himself as a horrible procrastinator with no work ethic. He can never decide to do something and sit down to actually do it. Because of this, he has developed coping mechanisms to get him through last-minute clutch work. This ties up with the philosophy of necessary and sufficient conditions that he personally believes in. Working hard is necessary to keep a business running but it is never sufficient. Hard work needs to be coupled with critical thinking, team play and good energy to make legendary things possible. “No one is successful just because they killed themselves with work.“ - Max Temkin The Wild Medium: Design Max says that it is incredibly difficult to break down what it means to be a designer. After all, so many skills go into design. There is design thinking, organization and empathy for the user, and then there are the technical skills like typography and color theory. Because of the many skills that a designer can sink their teeth into, no designer is excellent at everything. It would take more than one lifetime to master them. For example, Max has never understood color theory, so he stuck to black and white, which eventually became his brand. “I’ve definitely come to suspect that for many people, what you might call their style is like the coping mechanisms they've developed to cover those holes in their skill set.” - Max Temkin Building Small Things Max says that people usually build things from the desire to make them just because it would be neat to do so. Some people would put up their creations for the people to decide their fate. Some would build a company with the mindset of growing its worth into a billion dollars. Max believes that these ideas, however, are rarely delightful and rarely work. In contrast, allowing yourself to think small and unconstrained would help your ideas grow into huge phenomena. “Very rarely does someone go, ‘I'm gonna change the world with this huge idea’ and then it works exactly as intended.” - Max Temkin To hear more about design, gaming and the Do By Friday podcast from Max, download and listen to the episode. Bio: Max Temkin is a designer.   He is best known for co-creating of the #1 selling, category creating “adult party game” Cards Against Humanity.   He also co-created, Secret Hitler, and Humans vs. Zombies.   Max is also co-host of the popular podcast, “Do By Friday”. Links: Maxistentialism.com

In celebration of the NBA finals, we’re releasing a special re-issue of an episode with the legendary Bill Walton. Originally aired in February 2018, let us revisit this conversation full of Bill’s enthusiastic view of life through its many ups and downs. “When you wanna get someplace, you have to have the dream. And then you have to have a teacher, somebody who has been where you wanna go because the surest way to find out how get there first is to talk to somebody who’s on their way back.” - Bill Walton More Failures than Greatness A lot of life’s greatest lessons come mostly from failures, Bill says. Sure, he has lived more than 60 years and has been part of some true greatness. Even then, he still felt cursed with his lifelong speech impediment and eventual injury. “My life has been defined by meteoric rises to the top from [when I was] really young and then incredible crashes to the bottom all caused by orthopedic health crises.” - Bill Walton In the course of those 60 and some years, Bill has completely changed as a human being. Enjoying Life Including Change After reading Lochhead’s Play Bigger, he came to realize the importance of willingness to embrace change. It is, after all, one of the things that athletics prepares you for. In life, things go wrong and things collapse and we need to get ready when they do. To aid in his positivity-driven life, Bill lives by Coach John Wooden’s 2 sets of 3. Never lie, never cheat, never steal; don’t whine, don’t complain, don’t make excuses. Embracing change means embracing and working around what life serves you. “When I see these guys whining, when I see these guys complaining and making excuses, I always tell them, ‘Look, I'll listen to your problems one time. But from here on out, I wanna hear a plan on your path forward.’” - Bill Walton Secrets to Get Someplace Bill shares that he always tries to be a dreamer to get somewhere in life. He has learned to keep dreaming from the greatest influences in his life. In a world that tries to send him in other directions, he always turns to those who love to read, who dare to dream. The second key ingredient? A teacher who can show him the way. To hear more about Bill’s secrets to positivity and its fruits, download and listen to the episode. Bio: In 1997, Bill Walton was selected as one of the NBA's Fifty Greatest Players of all Time. He’s an Emmy award-winning broadcaster and Forbes calls him one of the top 10 pundits in America. In 2009, Walton was named one of the top 50 sports broadcasters of all time by the American Sportscasters Association. In June 21, 2001, Bill was named as the inaugural inductee into the Grateful Dead Hall of Honor. Bill is the bestselling author of “Back From The Dead" and a highly entertaining and engaging keynote speaker. Links: BillWalton.com Twitter Instagram

Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more. “Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there's opportunity in the marketplace?” - Tim Rhode Transitioning from Entrepreneurship to Non-Profit Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it. The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement. “The journey has been getting to know who could most use all of this and how can we best serve—and what's the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” - Tim Rhode Why People Struggle Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down. “They're struggling because they're basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” - Tim Rhode This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about. Designing a Best Life To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing. Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.” To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode. Bio: Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com. Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives. Links: 1LifeFullyLived.org Facebook

Professor Christian Terwiesch gets in touch with Lochhead for a remarkable conversation about connected opportunities in the customer journey. They dig into his new book, Connected Strategy, which looks into new forms of connectivity that can build legendary interactions with customers. “What would it take that you blow this tradeoff away and you can have a higher efficiency, low fulfillment cost interaction with the customer and still delight the customer?” - Professor Christian Terwiesch First Things First: Customer’s Perspective In order for connected strategies to happen, business leaders should first think about the customer’s perspective. It is important to know the product and service that you want to provide them. And even more important is knowing the customer’s motivations for availing of your product. For example, a shoe designer can spend tons of money on R&D and marketing to build relationships with retail stores. And even then, they could fail miserably at understanding their customers’ pain points. After all, the company that focuses on just the shoe itself will not be able to deliver quality customer journey. “The customer's pain points are not about just buying the shoe and having a great shoe. There's a much bigger aspiration that this runner potentially has—feeling good, running their first marathon.” - Professor Christian Terwiesch Connected Customer Journeys A term that Professor Terwiesch is particularly fond of is “consumption shame”, called “customer journey” in his book. This reminds us that people do not wake up in the morning and say they want our product. They first have to realize the need, which may be initially latent, for a product. From there, they can make the choice and finally buy the product. This journey, a form of engagement and experience, is made of weaved and repeated interactions. “It's weaving those disjoint experiences together, so that you and I—my firm and you—will have a relationship that goes much longer than one episode.” - Professor Christian Terwiesch Recognize, Request, Respond, Repeat Lochhead also shared his own experience after a recent purchase of podcasting equipment. A representative rang him up, asked some questions about his purchase, and then offered to help him directly should he have concerns. Christopher also received an email containing links to the shop’s FAQs page, which completely blew him away. A company’s personal touch shows the embeddedness of the moment of purchase in a longer customer journey. There could also be a similar experience for other customers before they make the purchase. Four stages in the journey that could use such connected strategies are the moments when customers recognize, request, respond and repeat their interaction with the product. To hear more about connected strategies from Professor Terwiesch and how you can utilize them, download and listen to the episode. Bio: Christian Terwiesch is a professor of Operations and Information Management at Wharton and co-directs Penn’s Mack Institute for Innovation Management.   With extensive experience in MBA teaching, online courses, and executive education. Professor Terwiesch has authored several books, and published in many of today’s leading academic journals, from Management Science to The New England Journal of Medicine.