Christopher Lochhead Follow Your Different™
Christopher Lochhead
NSFW
Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
We continue our run of legendary VCs and legendary authors like our guest for today, Ted Dintersmith. He’s a former top tech VC and he’s the author of the book What School Could Be: Insights and Inspiration from Teachers Across America. This is a powerful look at what’s possible in education from a smart, committed, super thoughtful guy. What School Could Be Ted Dintersmith went to all fifty states, visiting some 200 schools and spoke to different school personnel and students. He says he was stunned by the innovative classrooms and schools he found across the USA. However, he also talked about schools who he described as good in paper, but not as good in reality. “There were so many schools like that, where on paper, it looks likes the kids are doing really well. Good grades, good test scores, reasonable to good College placements. The point I make is that I think these kids, are not really being helped in terms of being prepared for a world defined and shaped by innovation. They're actually being impaired.” - Ted Dintersmith Shifting Mindsets Ted shares his conversations with school teachers, administrators and students shifted his thinking. He further says that the measure of success in so many schools is aligned with a few narrow capabilities. He questioned the schools, asking if he puts a kid in their school who excelled at memorizing material, replicating low-level procedures and following instructions, he bets that kid would be on the honor roll. “SAT tutors say, ‘don’t be creative when you take this test. Don’t think of unusual ways to answer it. Think clearly, simply and formulaically. The 2nd thing is, if it’s hard and it’s going to take a while to figure it out, skip it.’ Is that a great message for the kids?” - Ted Dintersmith Education is a Pie Eating Contest Ted continues to share with Christopher his insights that many kids are being told that they're not gifted because they don’t match up to those narrow skills. Christopher also remarked in an overly simplistic form, that education nowadays is like a “Pie Eating Content” where you jam everything, regardless of what kind of pie it is, and know that the more you take, the better. “It’s crazy. We organize most of education around what’s easy to test and not what’s important to learn.” - Ted Dintersmith To hear more about how to encourage kids, unleash their passion and support dedicated teachers and more about Ted Dintersmith, download and listen to the episode. Bio: About Ted Links: Ted Dintersmith Twitter: @dintersmith We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

Today’s guest is none other than Silicon Valley Legend, Heidi Roizen. She is an accomplished, Entrepreneur, former head of developer relations at Apple and now, a legendary VC. She shares with us why today is the Golden Era for entrepreneurship, how any company is literally a tech company and more about VC-backed company, Memphis Meats. Silicon Valley's Greatest Connector The Financial Women of San Francisco honored Heidi as Financial Woman of the Year in 2018. She is also dubbed as “Silicon Valley's Greatest Connector.” She is currently sits on the board of companies such as Zoox, Planet, Memphis Meats, HelixRE and DMGT. “I talk about the fact that there should be more women entrepreneurs and there should be more women venture capitalists and diversity. Not just gender diversity but other diversity and I try to support that through my actions. I think it’s appropriate given my role in Silicon Valley. If I have an opinion about that, I should be vocal about that.” - Heidi Roizen Other than these achievements, Heidi is a self-proclaimed animal lover. She adopted several dogs from the shelter, which she fondly shares in her social media. Golden Era of Entrepreneurship Heidi describes the market as a seller's market when it comes to early-stage equity. There are a lot of sources of capital in the market, its very competitive. She enumerates all the positive assets entrepreneurs have in today’s world. “There's just so many different avenues for funding. There are so many tech breakthroughs that can be built upon, whether that is networking or processing power, sensors, devices, GPS, next-gen VR technologies, ubiquitous platforms. When you think about the kinds of businesses you can start today for pennies, which costs hundreds of thousands of dollars in the past.” - Heidi Roizen The only negative she can mention is about competition, as she believes everyone else can also solve many big, interesting problems. Additionally, she mentions why companies nowadays are considered tech companies. “I do think it’s interesting today is, every company is a technology company, right? For the most part, how they interact with the customers, how they distribute their products, how they garner feedback, how they handle customer service, tech support, logistics, supply chain, internally, HR systems—every company is deep in technology now.” - Heidi Roizen Memphis Meats. Cell-based Meat Heidi shares more about Memphis Meats and why she believes there is a huge growth potential for cell-based meat. First, she discusses how meat is inefficient to produce: from breeding to feeding to slaughtering and distribution to markets. Not only does it requires more resources, such as land and water use, it is also highly prone to contamination. “The great thing about being a venture capitalist is, we don’t have to actually invent this stuff. There are really awesome entrepreneurs that are way smarter than we are who come up with these ideas. We just have to make sure they want to come to talk to us, and that we can validate sufficiently what they are doing through our own research learning.” - Heidi Roizen To hear more about legendary Silicon Valley stories of Heidi Roizen, download and listen to the episode. Bio: Heidi represents the voice of the entrepreneur, having been one herself. But she also represents the voice of the user, as those are the roots that led her to start a company in the first place. She is on the boards of directors of Zoox, Planet, Memphis Meats, HelixRE and DMGT (LSE:DMGT.) After Heidi earned her undergraduate and MBA degrees from Stanford, she co-founded T/Maker, where she served as CEO for over a decade through its acquisition by Deluxe Corporate in 1994. Next, she joined Apple as VP of Worldwide Developer Relations, and from there, Mobius Venture Capital.

For the second part of our two-part series on legendary category king companies, we are featuring John Rossman, author of “Think Like Amazon.” We have a fun, insightful conversation about how Amazon became arguably the most innovative category king in the world and most importantly, how you can learn to think like Amazon in your career. Digital vs. Traditional Christopher probes John on his thoughts about the distinction between traditional businesses versus data-driven, digital ones. John shares that other than the technological aspect, he could relate digital businesses to athletic attributes such as speed and agility. In detail, John said speed is about doing a repetitive motion, extremely well and efficiently. In business terms, that is considered as operational excellence.  The second attribute, agility, is the ability to sense and make change happen.  “Part of being digital is about the eternal pursuit of becoming perfect. How do we reduce cycle times? Improve quality, reduce costs? Cut out little pieces of friction from both our customers and employees?” - John Rossman Embracing New Niches John cites Amazon’s business strategy in terms of embracing new niches. The other aspect of finding problems, then working on a solution, is the notion of working into the future. He defines the future as a “time and a place for unconstrained thinking.” “Amazon’s answer to that, their philosophy or their technique is: start with the customer and work backward. ” - John Rossman When teams are brainstorming, all of these constraints come to the table and they deliberately understand which parts of the solution they are. Afterward, they identify the right mindset, then the right tools and ultimately, the right approach in order to solve the problem. Architecture is the Business Strategy Citing some parts of the book, Think Like Amazon, Christopher asks John the idea behind the concept architecture is the business strategy. “You have to plan forward on how you build things, because the constraints, the flexibility the adaptability on how you build your operations and your technology architecture—will either be a key enabler or key constraint in your ability in going forward.” - John Rossman In the end, John shares that his whole goal is to give a business person, who is not technology architect, a set of tools and questions that they utilize to be a better partner with their technology expert To hear more about how digital businesses like Amazon innovate across entire the entire value-chain and John Rossman’s thoughts on how to make wise bets on new business ideas,  download and listen to the episode. Bio: John Rossman, Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm. Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third party selling platform, and ran the merchant services business. Links: Linkedin: John Rossman

Category King Marc Randolph, the founding CEO of Netflix, joins us today for a stunning conversation about business and life. He’s got a legendary bestseller out called That Will NEVER Work: The Birth of Netflix and the Amazing Life of an Idea, which he also talks about in this episode. This is the first in a special two-part series about two of the most legendary category king companies in the world now Netflix and Amazon. Next episode is with John Rossman, author of “Think Like Amazon.” Book: That Will Never Work After nearly 16 years after he left Netflix, Marc Randolph talks about his book That Will Never Work. He candidly shares that all those years waiting for the right time to write a book helped him to gain perspective. First, he says he is wiser business-wise as he worked with a lot of startup companies in the past 16 years. He says he can now identify patterns as they emerge and can safely say he can tell between what works and will not. “The other cool thing that came out of waiting was, being able to look back and be honest about myself. To really say, ‘I don’t care how it’s perceived. I want this to be a real true portrayal of what it’s like in a startup.’” - Marc Randolph Remembering Moments, Not Details Marc also shares that he tried to get it right, but since he is writing about events that took place around 20 years ago, he shares how ridiculous it would be to remember every line and dialogue that he featured in the book. He also shares he focused on remembering the moments, especially the mood of the conversations that he had. Christopher even remarked a portion of the book where Marc wrote: “This is a memoir, not a documentary. This is kind of how I remember things. I'm not trying to get it 100% right.” Everything is Intermingled Christopher chides with Marc on the part where he mentions that personal life intermingles with business life. Marc stressed the importance of devoting time for spouses and kids, as this is a realistic portrayal of a startup. "I think part of being successful is having balance in your life. I preach about culture is not about what you say, it's what you do. So I wanted to show how we did it, how do you really have balance in your life." - Marc Randolph To hear more about life and business lessons from Netflix Founding CEO Marc Randolph, download and listen to the episode. Bio: Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers and fundamentally altered how the world experiences media. He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). Most recently, he co-founded analytics software company Looker Data Sciences, which was recently purchased by Google for $2.6 billion. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do. Links: Website: Marc Randolph

As California is suffering another horrible season of wildfires, we thought it would be powerful to give you some inspiring insight into how heroes fight these massive fires. On this special reissue episode, Retired Battalion Chief TJ Welch gives us an insider’s view of how thousands of Firefighters and first responders spring into action in a matter of hours to save lives and property. TJ Welch – Starting Out in the City TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief officer. But he and other city firefighters pretty much only stood guard in front of the houses. It wasn’t until the late ‘90s when they made full use of city firefighters. They went to timber and brush areas to stop fires and perform other operations. “This was my moment where it kind of changed my perspective of my role as a chief officer.” – TJ Welch Wildland Fire in Numbers Back in the day, the biggest of wildland fires reached up to 160 thousand acres, which is equal to the same number of football fields. This number has been expanding in recent years, reaching up to 200 thousand acres of wildland catching fire. The terrifying numbers make sense when taken in the context of the number of residences, the timber that is involved, how exposed the wood is, and how quickly it burns. These wildland fires burn a couple of football fields per second. They are impossible to outrun and risk many lives. There’s a lot of reasons as to why wildland fires catch so quickly. On the other hand, timber could take a while to dry and get moisture back. With the drought that has gone on for so many years along with other forest products left out in the open, the wildland fires have become more gigantic. A Turning Point There was one fire that forever changed TJ. This gave way to a collective effort to train firefighters in the art of effective mobilization when tempering these massive fires. “When I left that fire, I said I’m not gonna be so ignorant when I come to another wildland fire.” – TJ Welch To hear more about how California firefighters move as a unit and how TJ Welch dealt with the massive responsibility of being a leader, download and listen to the episode. Bio: TJ Welch is a 32 year veteran of the fire service. Throughout the course of his career, he served in volunteer, industrial and municipal fire departments. TJ was a member of CAL Fire ICT 3 from 1997-2005 and a founding member of CICCS. He was a qualified Type OSC2, OPBD, DIVS, and STEN. TJ retired in 2014 as Battalion Chief with Alameda County Fire Department. He currently teaches and writes Officer courses for OSFM, and is a Firefighter Safety Specialist for California Department of Public Health and NIOSH where he investigates firefighter line of duty deaths. Links: How to donate to victims of Fires in California: How To Help Victims Of California Wildfires As Tens Of Thousands Are Forced To Flee Homes RedCross Supplying Aid To Victims Of Emergency (Save) California Community Foundation: Wildfire Relief Fund...

Former adult actor and now digital media star, Mia Khalifa, joins us today for another riveting conversation. She walked away at the peak of her popularity to design a new life and career. She shares with us today about her past and how low self-esteem affected her decisions and how she’s moving forward with her life. Sports, Punk Rock, and Pets Mia Khalifa is a sports commentator, with a special love for The Washington Capitals Hockey team. Other than hockey, she used to watch basketball a lot when she was a young immigrant from Lebanon. “It's kind of just been a common ground that I could have with people and a way for me to connect, a way for me to feel like I am part of something or feel like I'm a part of this group even if I don't know anyone. Sports is the unifying factor in this world.” - Mia Khalifa Other than being a huge sports fan, she is a self-proclaimed foodie and she loves punk rock. She also shares in this episode how she loves her pet dogs so much and how she is trying her best to be the person her dogs think she is: a better human being. Battling Low Self-Esteem Mia is also a digital celebrity, raking a total of 17.7 million followers on Instagram alone. In fact, she met her fiance on Instagram. Her fiance is a Swedish Chef, whom she candidly shares, as someone who doesn’t know who she is. She has never gotten used to fame as she shares how she battled low self-esteem when she was younger. She admits that due to low self-confidence, she made decisions that she regret at the present time. “I think it was being overweight for such a large part of my life and on top of that, I didn’t really have many friends in highschool. I never fit in in any certain group or the popular crowd or anything. I think it also had a lot to do with never feeling like I belong.” - Mia Khalifa The Ugly Side of Adult Entertainment Most of her followers had known her from her previous career as an adult entertainment actor. In fact, she used to be #1 in the biggest Adult sites in the world. She started her adult film career when she was just 21 years old. What most people do not know is her career only lasted 3 months. She shot about twelve scenes, where produces paid her only $12,000. Adult actors do not receive any kind of royalty, while producers amass millions. “I was fooled into thinking they had my best interest at heart, when in reality, they were just looking out for themselves. They looked at me and saw a huge paycheck.” - Mia Khalifa on Adult Entertainment Producers To hear more about #1 Adult Actor to Digital Media Star Mia Khalifa, download and listen to the episode. Bio: Mia Khalifa is a social media personality, sports commentator and former adult film actor. She’s a passionate Washington, D.C. sports fan with a love for the Washington Capitals hockey team. Links: Instagram: @miakhalifa Twitter: @miakhalifa TwitchTV: MiaKhalifa Patreon: MiaK Youtube: RobertandMia Mia Khalifa is among the world’s m...

We have another riveting and insightful episode today with Viviana Faga, Operating Partner at Emergence Capital. She is in-charge of marketing and helped create over 150B in new market cap. Today she shares some of her amazing experiences working both with startups and VCs. The Importance of Marketing Viviana Faga worked in Senior Marketing roles with companies like Salesforce.com and Zoom Communications. She was the Head of Marketing at Yammer and pioneered the enterprise social space. At the moment, she coaches CEOs and Founders and leads them in finding the importance of marketing in scaling their businesses. “You just got $5-15M and you're thinking, ‘where do I want to spend my money? I want to spend money on building my product and I don't know who to hire? Why should I hire a marketer? It just seems like one big massive waste.’ That’s what I deal with and those are the kind of questions that I get everyday.” - Viviana Faga The Best Doesn’t Always Win Viv narrates her current client who has a great product, but is currently in a category that his competition built. Viv find it fascinating to explain that the best products doesn’t always win. If a CEO doesn’t believe in this, the CEO then finds himself in a never ending cycle of “catch-up.” “There are plenty of cases where it does. The company just sort of takes off, without great marketing. We've seen that. But for the most part, in the competitive market, if you don't define the category, if you don't create it, you're going to really struggle because now you're gonna look like you're playing catch up.” - Viviana Faga Viv advises her clients that the company will never be able to catch up if they continue copying the competition’s message. “You have to change the game. Come up with completely new messaging. You have to go so hard at writing that message ⁠— from your press releases, website and sales collateral. Every single piece of content that is external facing has to speak this new language.” - Viviana Faga CEOs Who Listen  Viviana was proud to say that she embedded herself into her client’s company. Other than this, she believes that she can only help those who are willing to listen. She narrated how she turned down the CEO of Yammer, twice. “It was hard to turn him down, but obviously he convinced me. I wanted to work for a CEO who understood the value of marketing and after that conversation, I wasn't so sure but a lot of folks from Salesforce have gone there. It's our job to convince him Sales & Marketing matter.” - Viviana Faga To hear more about  Startup Marketing: Viviana Faga Emergence Capital and more relevant information about Viviana Faga, download and listen to the episode. Bio: Viviana brings over fifteen years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. Her particular passions are scaling and structuring go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement. Before joining Emergence, Viviana served as VP of marketing for Yammer, where she defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, she became its head of marketing for enterprise social, which included Office 365, Skype, and Lync. She also spent over six years at Salesforce, where she launched several key product initiatives. Additionally, she was the VP of marketing for Platfora (now Workday) and the CMO of Zenefits. Links: Emergence Capital - Viviana Faga

Best selling authors of Tribe of Millionaires, David Osborn and Pat Hiban, joins us to share the story behind their new book. We also have a no BS conversation on making money and why its an important fuel to your life. Beyond money, we also talk about the power of building a tribe of like-minded people — who will support you in your dreams, goals and a lot more. Tribe of Millionaires Entrepreneurs, real estate investors, and authors David Osborn and Pat Hiban talk about their new book and the story behind it. Pat candidly shares that Dan Clements helped them put together this book. “Dan Clements flew to Japan with 27 billbros, members of our mastermind. He listened to each of these members talk. During that time, we masterminded on how to make money and he heard personal stories that we shared.” - Pat Hiban Dan created Ethan Martinez, the protagonist in the book, from listening to the stories of GoBundance members. GoBundance is a mastermind group for businessmen, who are millionaires. These men get together and share ideas to improve their net worth, health and/or their marriages. Ethan Martinez The book Tribe of Millionaires is a fable about Ethan Martinez. He receives a mysterious invitation after the death of his father. He then embarks on an adventure not only to save his struggling business but to discover his past. “Basically, what happens was, his father dies and he goes to his Dad's funeral to settle the estate. He hasn't talked to his father in over 20 years. When he gets there, his father's pallbearers are all millionaires and multi-billionaires.” - Pat Hiban Ethan needed to spend a week with these pallbearers on an island before he could inherit the Estate. He then discovers what makes these men successful. Ultimately, he figures out how he can apply these learnings to his life. Money Fuels Life David shares how people are more receptive to stories, rather than hard facts. He also adds the importance of spending time with like-minded people who share the same dreams and aspirations. “You can choose it yourself and put yourself around a lot of people who are on the same journey. That will remind you on a perpetual basis of the greatness you’re choosing. It’s way easier to be great when everyone around you is great.” - David Osborn Furthermore, he laments how the whole system does not teach kids and adults about making and keeping money. He stresses that money is not everything. However, it allows an individual to create a life that he or she desires. “Some people think you are a jerk because you talk about money. If you're doing it with your financial planner, they've got an agenda. Me and Pat just have that ability to talk about that wide range of topics including money and being genuinely interested in each other's well-being. That's what we've created in the tribe too.” - David Osborn To hear more about how to Build A Tribe of Millionaires and more relevant information about David Osborn and Pat Hiban, download and listen to the episode. Bio: David Osbourne After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it -- freedom. Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen. Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David built one of the top real estate brokerages in the world and he founded over 50 companies. Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance o...

As we continue our run on legendary VCs, we feature today Bruce Cleveland, an entrepreneur, executive, venture capital investor and best selling author of Traversing the Traction Gap. We have a fun and insightful conversation today about the state of enterprise tech and why its the best place to create enduring value. We also touch important points on digital transformation and a lot more! Legendary VCs Joining our list of legendary VCs that we have featured on Follow Your Different is Bruce Cleveland. He joins Randy Komisar (Episode 106) and Heidi Roizen (upcoming episode). He is the founding partner of Wildcat Ventures which has been rated in the top 1% of enterprise technology investors on the planet. At the moment, he is taking up his Masters Degree at John Hopkins University, America’s first research university. He took up Digital Communication, which he feels would be beneficial for writing content for his succeeding books.  Enterprise Tech Scene Bruce shares a number of important insights into the enterprise tech scene. Furthermore, he shares that the valuations of companies of public SAS companies or tech companies selling into enterprise using a subscription model are reflective of the enduring value. Additionally, he cites examples of consumer companies that require a tremendous amount of capital, as opposed to enterprise companies, which require much less. “Consumers require so much capital, not a fund to build a product but to build the market share.” - Bruce Cleveland Enterprise vs. Consumer Company Bruce shares what investors are looking for enterprise and consumer companies. The MOIC or The Multiple On Investment Capital is nominally better in an enterprise. However, he mentions that the issue is these enterprise companies take longer to build up.  “You don't get those big mark up in the first 2 years, as the company began to scale and show minimum viable traction. The important part here is a lot of limited partners, people who invest in venture firms. They want to see early mark up in your funds.” - Bruce Cleveland These investors want to see great markups to show the committee that the firm is of great financial health. However, they don't inform the committee how much money they need to get the company “out of the door.” “They are extraordinarily capital intensive, and the multiple uninvested capitals are high. A lot of these things are faddish. They may work initially, I don't know, they can move in other areas. Then they'll be okay, but a lot of times, these things can come and go.” - Bruce Cleveland To hear more about the Top 1% of Enterprise Technology Investor Bruce Cleveland, download and listen to the episode. Bio: Bruce Cleveland is a Founding Partner at Wildcat. He focuses on investments in AI marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT).  He’s also the author of Traversing the Traction Gap. His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs. An avid adventurer and sailor, Bruce enjoy the challenge of creating new companies and navigating new markets.  He is interested in growing entrepreneurial hubs outside of Silicon Valley, with a particular focus on the Pacific Northwest.  Bruce also is committed to sharing his knowledge and experience through the Traction Gap Framework. This aims to help entrepreneurs navigate the critical go-to-market period between initial product release (IPR) and reaching minimal viable traction (MVT).

Our guest is the legendary entrepreneur Nigel Eccles. He’s the founder of Fan Duel, the category king in Daily fantasy sports. We go deep on how Fan Duel created and ultimately dominated this mega category. We also talk about how they created a super-engaged community and how they explored podcast advertising to promote the brand. Nigel explains why he thinks podcasting is a massive new opportunity. In fact, it is one of his motivations why he started his new company, Flick. FanDuel Fantasy Sports Forbes reports that daily Fantasy Games is growing at 41% annually, and will be $14.4 billion category in 2020. This brought together five lads from Edinburg Scotland to join this trend. They created FanDuel back in 2009 as they wanted to create a simple platform for fantasy sports enthusiasts. “We wanted to build something that is so simple and even we can play and I think actually is a big part of the success of the company.” - Nigel Eccles Building Communities Nigel narrated how they started FanDuel 10 years ago. When they started FanDuel, Fantasy Sports was played by 25 million people in North America. Their main motivation was creating a sort of community with the same interests — a platform that would connect individuals, not only with friends but with tens of thousands of people. “It started to connect people who were players. It started to build a community. People want to do it more and more because they want to show they were the best in the community.” - Nigel Eccles Nigel shares his tips for entrepreneurs when building a community. He advises to first, think about the direct connection you can have with customers and what mechanism can you use to establish that connection. Secondly, entrepreneurs must think about how these customers can connect with each other. Podcast Advertising As FanDuel was starting, Nigel and the other founders realized the user base is not growing. Their CMO planned to execute several advertising campaigns, mostly focusing on radio and podcasting. With a great product and innovative advertising, the business grew largely. “The great thing about FanDuel is, anybody who listens to sports radio was a sports fan.” - Nigel Eccles Nigel and his team tried a lot of different formats on radio and podcast advertising. They had endorsements and games, where listeners get to compete with the hosts. Christopher shared a lot of information about podcasting and how huge the opportunity is for advertising. “Podcasting is an enormous opportunity. It is hugely unmonetized. It is one of the best advertising mediums today because there's a connection with the host. It's such a strong endorsement. The best hosts only sell what they believe in.” - Nigel Eccles To hear more about how FanDuel became a Category King and the future of podcasting, and more relevant information about Nigel, download and listen to the episode. Bio: Nigel has vast startup experience and was previously the co-founder and CEO of FanDuel, one of Scotland’s first unicorn companies. Links: The Flick App Linkedin - Nigel Eccles We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,

Silicon Valley legend, Randy Komisar joins us today in a longer than usual episode, but definitely an information-packed conversation. He shares a piece of his mind to us especially on how to have a legendary career, what it's like to be dubbed as the Digital CEO and many more. Rare Opportunity  Randy Komisar was a partner at VC pioneer Kleiner Perkins Caufield & Byers. He worked closely with other legends like Steve Jobs and George Lucas. In fact, he has some very interesting stories he shared, being a former senior counsel at Apple and former CEO at LucasArts. “I don't like being disliked and I don't particularly try to be liked. I try to be valued, to create something constructive or positive in a relationship. But being liked is not, it doesn't cross my mind. I want to be respected, if I'm really lucky, I'd like to be admired.” - Randy Komisar The Virtual CEO Silicon Valley CEOs dubbed him as a Virtual CEO. Randy served in that role for companies like WebTV and Global Giving. He had some compelling stories and opinions to share in what Christopher dubbed as “the business equivalent of the lunar landing.” He also served as the founding director of TiVo, which is a direct lineage of Netflix entering that category today. Tivo won one of the biggest patent damage claims of all time, way over billion dollars, and Randy recounts to Christopher what happened during that time. “I actually think, we should have sued earlier. we have the patent rights to all of these, the real question was, could we have coop these guys as partners.” - Randy Komisar Utopians Vs. Libertarians Two significant and different technology demographics comprise Silicon Valley. He describes the 70's and 80's guys as the technology Utopians. Infrastructures were allegedly oppressive at that time which led the Utopians to utilize tools and come to technology to end this. Ultimately, they wanted to empower individuals. Furthermore, the Utopians had a sense of ‘a social contract.’ They felt they need to make the world better. These tools and the advantages that they had with these tools gave them the opportunity to challenge the status quo. In the advent of Facebook and Paypal, we move from technology utopians to technology libertarians. “The tools and platform that you build raise the creative endeavor. It's not to take-the-money- and-run situation. That money gets invested in more ideas, more vision. Yes you need to make a profit, but that profit can fuel creativity or consumption, you get to choose.” - Randy Komisar To hear more about the Silicon Valley Legend Randy Komisar, download and listen to the episode. Bio: Randy Komisar joined Kleiner Perkins in 2005 and focuses on early-stage investing. He served as CFO of GO Corp. and as senior counsel for Apple Computer, following a private practice in technology law. Randy is a founding director of TiVo and serves on the Roadtrip Nation Advisory Board and Orrick’s Women’s Leadership Board. Additionally, he is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. Furthermore, he is the co-author of Straight Talk for Startups, the insider best practices for entrepreneurial success, Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands. Randy frequently speaks in the United States and abroad on such topics. Randy holds a B.A. degree in economics from Brown University and a J.D. from Harvard Law School. Links: Amazon: Randy Komisar

Today’s guest is David Rendall—a standup comedian, with a doctorate in organizational leadership and author of The Freak Factor—gives us a run-down on self-acceptance which benefits our personal and business life. He talks about how our weaknesses can become strengths and why finding people who are weird like you is a good thing. The Good and the Bad Twiggy. Stickman. Ladder. These are some of the nicknames of David Rendall during his younger years. He was unusually skinny when he was young and was working odd jobs, something that most people of his age would not even bother to try. However, David turned his life around and embraced his inner freak. The word freak usually has dual meanings. If people dub someone as a control freak or a neat freak, it usually means they are overdoing it and they need to tone it down. On the other hand, being called a freak in a sporting context means you have outside of ordinary skills. “Freak is often a term we use for criticism but its also a term we use positively. I want both of those associations. I want it to remind people of something negative and positive at the same time.” - David Rendall Embracing The Freak in You David encourages people to be different in a very specific way. People should be willing to be themselves and to disregard the idea that they need to hide their weaknesses. Most of the time, people suppress who they are because of the pressures from their parents, teachers, employers, friends, and society. “I'm trying to get people to see themselves differently and finding their strength in spite of that weakness and be willing to amplify and embrace those parts of themselves.” - David Rendall Oftentimes, David says that people sacrifice uniqueness for acceptance. In his book, he discusses the importance of affiliation. He defines it as finding other people who are a freak in their own ways. “Partner with people who are strong where you are weak. Look for the people who are different from you, but the other side of that is, finding the right spot and finding the right people.” - David Rendall Be Weird and Different. As he encourages people to find others who are also weird, he reminds people to not expect acceptance, love, and connection from everyone. He advises people not to force themselves everywhere, instead, to find people who will accept them as they are. “You’re not gonna win everybody over. Ultimately it’s about finding people like youfor the weird person that you are, instead of ‘they’ll like you once you’ve changed.’” - David Rendall He also shares the reason why people get stuck hiding who they are: because they thought people around them know better than them. These people—parents, teachers, employers—are often bound by rules of success and they thought imposing these will also ensure success. To hear more about The Freak Factor, and more information about David, download and listen to the episode. Bio: David Rendall. Randall. Randell. Rendell. Reynolds. Whatever. No one knows how to pronounce his last name. David’s mission in life is to be hilarious and helpful. He’s a standup comedian with a doctorate in management. A class clown turned leadership professor, he went from disrupting classes to teaching classes to disrupting companies and conferences from Portland to Paris to Pakistan. After being criticized and punished his whole life for being hyperactive, he now channels his frantic energy to compete in Ironman triathlons and ultramarathons. He wears more pink than the average middle-aged man. Well, actually, he wears more pink than an eight-year-old princess. As a nonprofit executive, he built businesses to employ people with disabilities. During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent.

Our guest for today is the CEO of the newly public, enterprise technology company PagerDuty, none other than Jennifer Tejada. This episode is the second part of the two-part series on IPO. Jennifer shares with us today how it is like to go public. This is a celebration of entrepreneurship and you’ll have fun listening to this long-free-form conversation. Legendary IPO Jennifer had a legendary career in Silicon Valley. Various media outlets featured Jennifer due to the recent IPO of PagerDuty, a leading platform for real-time operations. In a moment of victory, what Christopher calls as “a celebration of entrepreneurship,” Jennifer recounts to Christopher the joys and pains on transitioning from being private to becoming public. “I enjoyed the process of being forced to refine our story and our value proposition for retail investors and laypeople. I think its really helpful for the business to go through that exercise.” - Jennifer Tejada NYSE Feels Jennifer shares that there was not much significant change in terms of their monthly operations. In fact, she perceives the preparation to go public as running two-jobs and she and her CFO vowed to make the most out of it. “It's very hard to describe the intrinsic rewards of looking down from the podium of NYSE at a group of people and just seeing this, sort of wonderment in their faces. They just can't believe, little old us got here, and that is one of the most rewarding moments of my career.” Jennifer Tejada Jennifer also professed her admiration with her employees who went through this significant milestone with her. “I don't think there's enough of said or honor pay to the folks that bet their careers early on and take pay cuts and take on option risks, to see a company through multiple investment cycle and growth cycles and ups and downs.” - Jennifer Tejada Extending Reach Jennifer describes IPO as a big-day-coming-out-party-to-the-world. Further, she mentions that one of the reasons PagerDuty went public is to extend its reach, to tap an enormous market opportunity. She believes being under the radar does not serve that big mission. “We serve the enterprise market and these enterprises are members of NYSE. They are traded in the NASDAQ. They expect the level of transparency around our performance and how our capitals are being spent and the long term viability of our businesses.” - Jennifer Tejada Likewise, going public can help create brand awareness and credibility because the company has to go through a lot of processes that will serve public market investors. “In my view, that rigor, and extra scrutiny is good for business. Hiding away in the private market just for the sake of staying away from that scrutiny is not a good thing because you can't survive with poor habits for a long period of time.” - Jennifer Tejada To hear more about the Enterprise Tech Category Queen Jennifer Tejada, download and listen to the episode. Bio:  Jennifer Tejada is the CEO and Chairperson of PagerDuty (NYSE: PD), a leading platform for real-time operations. She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions. Jennifer has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies. PagerDuty went through a strong IPO in April 2019 through her leadership. Prior to her role at PagerDuty, Jennifer was the CEO of Keynote Systems where she led the company to strong profitable growth before its acquisition by Dynatrace in 2015. Before Keynote, Jennifer was Executive Vice President and Chief Strategy Officer at the enterprise software company Mincom leading its global strategy up to its acquisition in late 2011 by ABB.

This is the first in a special two-part series featuring two CEO’s of two recent multi-billion IPOs—Jennifer Tejada, CEO of Pager Duty and billionaire, founder and CEO of Zoom Communications, the amazing Eric Yuan. Today’s episode features an insightful conversation about how Eric feels like to have a super successful IPO. Eric further shares Zoom’s culture centered on happiness and his motivation, mission and vision for Zoom and much more. Culture of Happiness Eric Yuan guested at Christopher’s previous podcast, Legends and Losers Episode 032. As of recording time, Zoom Communications raised $357M in IPO and is a $20+ billion market cap company. “When I wake up, the first person I ask is myself. Do I feel happy or not? I encourage our employees to ask the same questions. Ultimately, if our employee is not happy, I’m pretty sure they cannot give happiness to our customers. That's why we keep the happiness culture here.” - Eric Yuan Christopher cited some amazing data from GlassDoor. Employees rated Zoom 4.8, 5 being the highest. On the question “would you recommend Zoom to a friend, as a great place to work,” 95% said yes. Lastly, on CEO approval, 97% of the respondents said they approve of the way Eric runs the business. “I think based on that, I should focus on the 3% and plus the 5% why they do not recommend us too. Again, we always like all those feedback to help us become a better company.” - Eric Yuan Zoom: The Game Changer Christopher admires how Eric runs his company and how he epitomizes everything great about entrepreneurship, technology, and innovation. He has changed the game in the B2B space in North American and now, internationally. As Christopher says, Zoom has made impossible, possible, such as the ability to work from home and collaborate with the team in different countries. “I truly feel we just started. We look at our user base and our customer base, compared to the number of knowledge workers worldwide, I think we just started. A huge opportunity ahead of us. How to connect workers worldwide, if you look at the total market, it's also huge. Look at our revenue, we just started.” - Eric Yuan Vision and Mission for Zoom In the next 5 years, Eric candidly shares that he visualizes Zoom to give people a whole new experience in meeting and communicating, even aiming to replace the whole face to face meeting. “We truly believe data communication is the future, video is the new voice. In the future, no matter where you are, no matter which device you are using, just one click, you can talk with anyone in the world. You can speak on your language and understand with real-time translation.” - Eric Yuan  Christopher also discusses with Eric the amazing marketing strategies that they employ, especially the huge advertisements in major airports in the US. “They should leverage our technology. Since it’s good for the family and good for society as well. Our goal is to make sure our existing customer is happy. Whenever they travel, [we remind them] you already have Zoom, why do you travel often?” - Eric Yuan To hear more about The Power of an IPO, and to learn more information about Eric Yuan, Founder of Zoom Communications, download and listen to the episode. Bio: Prior to founding Zoom, Eric was corporate vice president of engineering at Cisco, where he was responsible for Cisco's collaboration software development. Eric was one of the founding engineers and vice president of engineering at Webex. Between 1997 and 2011, he grew his team from 10 engineers to more than 800 worldwide and contributed to revenue growth from $0 to more than $800M. In 2017, Eric was added to the Business Insider list of the 52 Most Powerful...

Today’s episode is a special re-issue with Dr. Sean Stephenson, “The Three-Foot Giant.” He’s a great example of turning obstacles into opportunities, transforming his life into a legendary one. This conversation with Christopher Lochhead is made even more powerful upon the recent passing of Dr. Sean Stephenson. Join us as we relive the inspiring story of “The Three Foot Giant” in this episode. A (Legendary) Life Well Lived Dr. Sean passed away on the 28th of August 2019, following an accident. He was predicted not to survive at birth because of his rare bone disorder, Osteogenesis Imperfecta, which stunted his growth and caused his bones to be extremely fragile. When he was 18 years old, he has already fractured his bones for over 200 times. Despite his obstacles in life, he lived an inspiring life. He served as an instructive example of how to make your place in the world when you can’t find a place in the world. He worked for President Clinton and shared the stage with his Holiness the Dalai Lama and Oprah. He’s also the author of the bestseller: Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself. “I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson  Staying True To Oneself Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years. His experiences at home were wonderful as he lived with his family until he was 31 years old. However, all good things must come to a challenging end, when he decided to step out into the world, leaving his father behind. “As of recent, I decided to “out” my true self, words and all. I kind of hid that over the years. If people knew that about me, they wouldn't respect me. I'm finding out the opposite is true, the more honest I am, the closer people are becoming to me.” - Dr. Sean Stephenson Breaking the Mold To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years to reevaluate and learn from his mistakes. “Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson  To hear more about how to make your place in the world and more relevant information about “The Three-Foot Giant” Dr. Sean Stephenson, download and listen to the episode. Bio: Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries. Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He’s shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views. The Biography Channel produced an hour-long feature on his life called, Three Foot Giant. Mindie Kniss & Sean Stephenson his international best-selling book, Get Off Your “But”,  has been translated into over a dozen different languages.

Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur. She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs. From Tardy to Masters Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire. Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries. “It was something like, looking out when I'm 60, which person do I want to be? Which brand do I want to be building on my life?” - Jaime Masters Her Kids Attend Entrepreneur School It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules. “They're learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” - Jaime Masters Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors. “To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” - Jaime Masters Concerns and Motivations of Solopreneurs Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.” Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons. “Knowing yourself really, really well is the best thing in entrepreneurship, even though it's shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you'll find out if you're long enough in the game.” - Jaime Masters To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode. Bio: Jaime Masters is a podcasting pioneer, host of the popular "Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author. She’s been featured on: CNNMoney, Yahoo's homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, Success Magazine and Christopher Lochhead Follow Your Different. Links: Eventual Millionaire

Today, we have a super fun conversation with Brian Schulmeister, the co-host of Grumpy Old Geeks podcast. We shared stories about music and what it was like doing websites for top bands and names in the industry. Of course, we got our grump on! We talk about what’s in the news: undersea data cables, A.I, data breach and many more! Websites For Music Artists Brian Schulmeister is the co-founder of Slender Fungus, a design company working primarily within the music industry. His vast experience in building websites landed him projects with big names such as Goo Goo Dolls, Alanis Morisette, Green Day, Coldplay and Rihanna, among others. He started his career way back in 1996 and he shared some interesting points on how he went on to pursue clients on his own. He also commented on the music industry at the present time and how consumers are consuming it so poorly. “The generation now and the way people experience music now is so shallow and disconnected from the artist and its singles. Spotify playlist through horrible headphones, it's just bad.” - Brian Schulmeister Grumpy, Angry and Too Depressed Brian Schulmeister is the co-host of the podcast Grumpy Old Geeks, with Jason DeFelippo. The podcast, which is included in Christopher’s Top 5 list, has originally started as a joke but the hosts later realized they were admittedly angry about a lot of topics. Brian admits he is angry and still is but they try to pepper the episodes with humor. “The funny thing is at one point I literally wanted to quit the podcast. I felt I was getting too grumpy, too angry, too depressed. I really did. It was shortly after the birth of my child and I started to realize that I really need to have a better outlook in life right now.”  - Brian Schulmeister Let’s Get Our Grump On! In relation to technology topics, Christopher says that it is easy to be cynical and be fun and grumpy on technology but the reality is, technology has made the world a better place. It has created more opportunities and breakthroughs in the lives of human beings. “We are at a tipping point right now, at least for technology. We can very easily lose control of sh*t right now. There are some important movements going on right now, the whole data and human rights.” - Brian Schulmeister Christopher discusses some topics that are on the news such as the 8000 undersea data cables from Hong Kong to Los Angeles, or the data breach at Capital One that allegedly also compromised another 30 companies. They also shared a good laugh about different kinds of farts and shared their reactions about a man collapsing his lungs after a 2-hour karaoke session. To hear more about the Grumpy Old Geeks Co-Host Brian Schulmeister, download and listen to the episode. Bio: Brian lives in Venice, CA, frequents Toronto and London and has spent a lot of the last 10 years happily living out of a suitcase – and a large backpack filled with laptops, cords, wires and various bits and bobs that bloop and bleep. He’s the co-founder of Slender Fungus,

Languaging Master Lee Hartley Carter joins us today for a riveting conversation about the power of language and the art of persuasion. She discusses today how language shapes everything in our lives and how to use language to convince people when facts don’t seem to matter. Marketers and non-marketers will surely learn a ton from this conversation about communications, language strategy, and persuasion. The Power of Language Lee candidly shares with Christopher that she never thought about a job opportunity which involves words and messaging. When she was younger, she considers herself as obsessed with words. For her, language is the means in which people can connect with other human beings and convey thoughts, feelings, and perspectives. Language is a powerful tool with every word, having its own meaning. “That change in language changes thinking, which ultimately change social beliefs and norms and potentially laws and governance approaches. It can change a lot of things.” -  - Lee Hartley Carter Language Strategy in Marketing Lee further cites examples of how the smallest change in language can have a huge impact. She cited differences in words such as estate tax/death tax, or global warming/climate change, or used vehicles/pre-owned vehicles. A simple change of words can reshape how people think about the message. Lee also shared the common mistake marketers make in conveying a message. Oftentimes, marketers tend to “speak louder” — to share more facts to try and get the point across. This doesn’t end well, as people get turned off with the over-communication. “Instead, what you need to do is to not speak louder but speak smarter. The way that speaks smarter is by slowing down and really saying ‘you know what, this isn't about what I want to say. This is about what they need to hear.’” - Lee Hartley Carter Crisis Communications In an interesting turn of the conversation, Lee and Christopher discussed crisis response. Lee laid out her step by step advice on companies facing a crisis. First, she says that freaking out is a natural response to a crisis. However, she noted that it's important to understand what your target audience is thinking or is feeling at that moment. “Who are you trying to convince right now that you're okay, is it your shareholders? is it your customers? What are they afraid of right now? What value have you just betrayed in them?” - Lee Hartley Carter They had a great dialogue on crafting emergency messages as Christopher had his own fair share of stories to tell, with regards to crisis communications and response. To hear more about Persuasion and more relevant information about Lee Hartley Carter, download and listen to the episode. Bio: After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning. In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates. And, she won. Ever since she has had a passion for language. For the message. For the story. And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear. A member of the executive leadership team, Lee oversees a diverse range of language strategy work for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions. and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services,...

In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out. The Athena Alliance Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders. “We're essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” - Coco Brown Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities. Male CEOs and The Outdated Board of Directors Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women. Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement. “The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.”  - Coco Brown Building A Legendary Board In the past, the committees are largely about CEO compensation, equities, and succession.  Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees. “So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” - Coco Brown Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations. To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode. Bio: Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership. She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others. Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities. Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google. Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings. Links: Athena Alliance LinkedIn: Coco Brown

One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more! Writing Beautiful Answers at Quora You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself. During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person ⁠— whether a sprain, a wound or even sorrow, anxiety and loneliness. “At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest." - Dushka Zapata She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart. Grief is Worse When You’re Young Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary. "Feelings  ⁠— real and deep  ⁠— change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too." - Dushka Zapata She concludes that the younger you are, the more confusing things are because you don't know you can survive them. Discipline Matters More Than Being Inspired Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything. “I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” - Dushka Zapata More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You'll Have to See for Yourself. To hear more about Legendary Writer Dushka Zapata, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today. On question and answer site Quora her work has been viewed over 140 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley. When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora: Dushka Zapata New Book: You Belong Everywhere and Other Things You'll Have to See for Yourself  Twitter: @dushkaamateur LinkedIn: Dushka