Tomato-free pasta sauce?! This Omaha couple never knew they'd need such a thing until they developed a heartburn-inducing sensitivity to tomatoes. Rather than swear off pizza and pasta forever, they created a carrot-based sauce and launched Carinara, a product that is taking the Midwest by storm. We discuss where the idea came from, what the R&D process was like, how they got Hy-Vee to buy in, and the future of this exploding company. Order Carinara Pasta Sauce: https://carinara.com This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to ⁠⁠⁠⁠⁠⁠⁠⁠HurrdatMedia.com⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠Hurrdat Media YouTube⁠⁠⁠⁠⁠⁠⁠⁠ channel! Chapters: 00:00:00 - Intro & Teaser 00:01:22 - What is Carinara? 00:04:39 - The Problem with Nightshades 00:10:48 - Other Favorite Recipes 00:17:18 - A Clean, Healthy Product 00:25:28 - Tweaking Recipes Until They Work 00:33:39 - Getting into Stores & a New Sauce! 00:38:56 - Dynamic in the Kitchen & Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices