Today I share my best marketing tips for the beauty professional. Marketing has traditionally been defined by the "Four Ps": product, price, place and promotion. ... Successful marketers take steps to ensure that each of these pillars works together to establish a strong foundation for their overall marketing efforts.  Difference Between Sales and Marketing. ... The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.