James Dooley and Kasra Dash explain why the first step is building a strong brand presence (Brand SEO) so you look trustworthy when people search your company. They also cover the rise of AI visibility—what ChatGPT, Gemini, Claude, Perplexity, and other LLMs say about your business—and why reputation, consistency, and third-party signals matter more than ever. You’ll also learn why setting up KPIs is essential before spending money on PPC, social ads, SEO, or lead-gen platforms. Kasra shares a practical framework for tracking spend, lead volume, contact rates, and conversions so marketing becomes predictable. Finally, the conversation covers local growth tactics like Google Business Profile optimisation, organic SEO, organic social posting, paid social boosting, PPC best practices (including click fraud protection), forum visibility (Reddit/Quora), and using trades platforms like Checkatrade, Bark, Rated People, and MyBuilder—while avoiding reliance on a single lead source.Where to Listen to This EpisodeWhy Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It is available across all major podcast platforms. Choose your preferred platform below.Listen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on TransistorListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on Pocket CastsListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on Amazon MusicListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on SpotifyListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on PodverseListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on Pod.linkListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on CastroListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on CastboxListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on Podcast AddictListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on DeezerListen to Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It on Listen Notes